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INDONESIA
The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
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Articles 42 Documents
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Search results for , issue "Vol 5, No 1 (2016)" : 42 Documents clear
Consumer Behavior Research of Electronic Money Business in Indonesia and A Marketing Proposal (Subject: Flazz BCA) Diggy Afrizal, Muchammad; Sufiati Purwanegara, Mustika
The Indonesian Journal of Business Administration Vol 5, No 1 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract - The development of information technology have an impact in various fields, including payment systems, particularly with the advent of electronic retail payment system known as electronic money (e-money). In the future, industries with electronic system predicted will be growing significantly. But compare with the other non-cash payment, the e-money in low number. For e-money companies’ issue, the market share of Flazz BCA decline during 2010-2014. The primary objective of this research is to know the behavior of consumer towards the purchase of e-money product Subject Flazz BCA and analysis the business issue. This research also aims to create effective marketing strategy for e-money issuer so it can attract potential consumer and increase the market share. This research using conducted depth interview, questionnaire and SPSS to analyze the data. Sample of 300 respondents were taken to test the hypotheses, and analyzed using multiple regression. The methods of this research is to get deeper analysis about root problem, it uses analysis from internal and external analysis. In which, internal analysis consist of seven P marketing mix and for external consist of general environment, industry analysis and consumer analysis. The research generate some strategies in which to increasing the market share of Flazz BCA and retain the Flazz BCA as a market leader of electronic money business in Indonesia,  it is using SWOT Matrix strategies and Push-Pull strategies, push means that ‘taking the product come to the customer’ and pull means that ‘getting customer taking to you’. This research is expected to be able to give a mapping explanation about consumer behavior and marketing strategies in Indonesia and able to provide sufficient information for companies who might have product to serve this segment also for further observation. Keywords: electronic money, consumer behavior, marketing strategies, willingness to use, Flazz BCA
Strategy development for pt kdl as a service company to anticipate potential demand from 35.000mw government program Windu Adlis, Adria; Wicaksono, Agung
The Indonesian Journal of Business Administration Vol 5, No 1 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract — PT KDL has three business lines, the Electricity Business, Electricity Services Business, and Oil & Gas Business. Since its establishment in 1996 up until today, PT KDL rely its revenue source heavily on the Electricity Business. Over 86% revenue of PT KDL comes from the Electricity Business. Another two business lines were never really have a high contribution to PT KDL’s revenue. In May 2015, Indonesian government launched the 35.000 MW Electricity Infrastructure Development Program. Goal of this program is to construct power plants and supporting facilities to add another 35 GW to Indonesian installed capacity in five years. PLN will construct a total of 10 GW power plants in this project, along with its transmission and distribution system. Another 25 GW will be handled to private parties through Independent Power Producer (IPP) scheme. This program will require USD 80 billion capital and expected to have around 40% national content. Face a situation where the Electricity Service Business needs to grow and seeing that the 35.000 MW may offer opportunities, PT KDL should develop a strategy for the Electricity Service Business so it could grow and get new customers, as well as anticipating the opportunity created by the government program. The strategy then developed using Business Model Canvass platform which consist of nine building blocks of a business model. This platform is then also used to analyze current business situation and identify gaps between the proposed strategy and current condition of the business. This strategy gap then delivers an action plan that PT KDL should take to make the Electricity Services Business grow and ready to participate in the 35.000 MW program. The action plan covers both marketing area and operational area. Action plans in marketing required PT KD to establish marketing and customer relation function, create marketing database, identify gap of competencies, conduct direct marketing activity, create a dedicated website, and build partnership with power plant EPC contractors. In operational area, the action plan requires PT KDL to establish a work scheduling and planning function, creating warranty and claim management sytem, implementing work management system, and quality assurance and control, analyzing cost structure, partnership with material suppliers, identify all required documents, and organizing routine training and workshop. Keywords: Business Model Canvass, Strategy, Electricity Service Business, 35.000MW
Strategy of PT.MARKTEL to Increasing Market Share Hazazi, Rizka; Aditya Wibowo, Satya
The Indonesian Journal of Business Administration Vol 5, No 1 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract - Nowadays almost every countries including Indonesia have the problem with the poor traffic condition. The impact of bad conditions will lead to amount of problems, ecen increasing the number of accidents. To resolve this problem, improving the quality and quantitiy of the availability public transportation is become one of the solutions. Not only that, the application of the Intelligent Transportation System also become the solution that until know believed could improve the traffic condition, so many countries including Indoneisa currently many developed the system become the ITS.  The need of ITS in Indonesia has prompted PT. MARKTEL as one of manufacture traffic light product company to developed their product in order to supported the intergration system accordance to the condition and psychology ot he traffic Indonesia condition. Before PT. MARKTEL existed, Indonesia is the one of the big consumen of traffic light product system from Australia, SCATS. Almos every city in Indonesia apply this system, so SCATS has a larger market shared than PT. MARKTEL. PT. MARKTEL has a vision to become the best company in this industry. However, there are some problems that become a barriers for this company to achieve their goal. Base on internal and externam also SWOT analysis was found several problems that become a barrier for PT. MARKTEL to achieves their goal. These problem indirectly affected the marketing mix element of PT. MARKTEL. To response these problems, based on analysis conducted PT. MARKTEL need to improving their marketing strategy and reorganize internal condition. Keywords : Marketing strategy, ITS (Intelligent Transportation System), Traffic light, Marketing Mix
Strategy for fostering the maluku and papua shariah cooperative to become an alternative financial institution Nuryadi Saputra, Asep; Inggriantara, Alibasjah
The Indonesian Journal of Business Administration Vol 5, No 1 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract - In latest three years, Indonesia’s economic perform tended to decrease. It’s because of the global financial crisis which impact to global economic performance. But practically, Indonesia’s economic decreased should not affected to financial institutions perform specially Shariah financial institutions. Its reflected from financial report of Shariah Bank and Shariah Rural Bank, both of them perform are increased significantly in the year of 2013 but in the year of 2014’s their financial perform are decreased. Nevertheless Shariah Cooperative perform are decreased but it still generated good profit.However, the good perform of Shariah Cooperative are represent some of cooperative perform. Those symptom leaded this research to find the problem of Maluku and Papua’s Shariah Cooperative. To solve the problem, formulationstrategy begin with internal assessment using VRINE and Value Chain Analysis. Further, external were using PEST and Porter’s 5 Forces Analysis. Those assessment were summarized in SWOT and GE Matrix to analyze their position. The resultwere in quadrant five which is maintain and hold position with average to strong competitive position meanwhile market attractiveness were medium to high. With selective or manage for earning strategy, Maluku and Papua’s Shariah Cooperative were recommended to protect existing program, focus to market segment and tried to make a partnership with reputable Shariah Bank. Keywords: Shariah Cooperative, Maluku Papua, SWOT, GE Matrix, Developing Strategy
Technology cloud computing strategy At PT. Synnex Metrodata Indonesia Imbang Agung Gumilang Yulius, Muhammad; Aldianto, Leo
The Indonesian Journal of Business Administration Vol 5, No 1 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract - This study describes the strategy of PT. SMI in the era of cloud technology. During this time PT. SMI only focus with the sale of software and hardware only and have not been exploring the world of cloud different with competitors who have previously in cloud business. Sales cloud continues to grow rapidly in Indonesia and PT. SMI should immediately adjust role in the field of this cloud and already many users it uses this cloud services.   In addressing these problems, there are several alternatives that can be used by PT. SMI. Alternative is in the improvements of internal sector so that PT. SMI also not lagging behind again in the business of it. Second improvement is in the resource sector in order to have quality resources. Third improvements is in the planning sector to match what will be achieved. Fourth is in the sector processes that must be run properly and the last is from the sector of the product to be chosen later that will be marketed by PT.SMI. From the analysis of the alternatives was generate cloud solution to, that is by providing technology training in the present and the future on a regular basis so that PT. SMI is ready to face the new world of cloud technology. Then do research on a new technology and its possibilities can develop the technology in Indonesia. Creating standardized procedures for activities and create a new department that is focused on new technologies. The solution to business also is doing the selection target user segment in the small business sector first, and then make the selection cloud product which will be marketed with a focus first on the infrastructure sector. With such a solution has clear what will be done and the implementation will divided into two time periods as for a period of 3 months during the first and the second time is for 12 months. Keywords: cloud, cloud strategy, business clouds
The Analysis of Stress Management to Improvement Employess Performance Case Study at The Service Section of PT Pos Indonesia (Persero) Bandung 40000 Rozano, Randy; Febriansyah, Hary
The Indonesian Journal of Business Administration Vol 5, No 1 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract - As a company engaged in the service, PT. Pos Indonesia is obliged to give the best service to customers. Changes in the condition of the organizational structure and the rapid advancement of the times, demanding human resources to participate to provide the best performance for the company. So also occurred in PT. Pos Indonesia, especially in the service is the frontline companies, so often these problems will cause stress on employees. The employees at the service section should always be able to be kind and friendly in any condition, which eventually led to the stress that occurs on the employee. This research uses two methods: quantitative and qualitative and carried out to see if there is happen the eustress (positive stress) or distress (negative stress) at the service of the PT. Pos Indonesia (Persero) Bandung 40000. There are two factors causing stress, that stress individual and organizational stress. Stress individuals represented by four variables: role conflict, workload, career development, and relationships at work. Stress organizations represented by two variables, namely the organizational structure and leadership. Both of these factors will be linked to the performance of employees, so it can be known whether stress raise or lower the performance on the employee's performance. This study uses census, where all the employees in this part of the informant research. All data that can be processed using multiple linear regression method for known patterns of stress that occurs, the correlation of the performance and its effect on performance. In addition qualitative methods such as interviews conducted to strengthen the research results. The results obtained from this study was the occurrence of eustress in two variables on individual stress factors, namely: career development and relationship at work, as well as a variable in organizational stress factors, ie leadership. While distress occurs in two individual stress variables, ie conflict of roles and workloads, as well as a variable in the stress of the organization, namely the organizational structure. The results are expected to help and become inputs for the company to improve the state of employee stress causing a decline in the performance of the employee caused by the patterns of distress. Keywords: Job stress, Individual stress, Organizational Stress, Performance, Multiple Linear Regression
Proposed business strategy for it industry company (case study of mii) Nathaniel Hartono, Christian; Aditya Wibowo, Satya
The Indonesian Journal of Business Administration Vol 5, No 1 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract - IT industry has been changing dynamically. The necessity of the customer has been shift from buying assets to renting and outsourcing to 3rd party vendor. The needs to reduce capital expenses is one of the reason. Minimize the risk for IT project is the second reason. The rapid pace of technological change demand for IT division proactively identify potential substitute as well as identify newly emerging technologies in which firm could sustain competitive advantage. The business environment which are influencing the company performance are political and economic factor in Indonesia. Recent presidential election also play a major disadvantage for the growth of the company. IT industry regulator is mainly from MENKOMINFO in which put into effective several ITE regulations that also embrace every company to use licensed software and hardware. IT investment become expensive and demand for maintenance cost to be consider. 3rd party IT vendor should be able to capture the requirement and shift the business focus to service industry. Based on the analysis using fishbone diagram several root cause has been analyzed thoroughly. The unreliable delivery of Service Level Agreement, Lacks of excellence service to the customer, issue of human Resource inside the Managed Service Business Unit (MSBU) that causing high turnover, and field engineers lack of basic soft skills. Moreover no dedicated service and quality division is one of the reason why MII hardly improve the selling of managed service. Proposed solution is to create differentiation that will enhance MII sustainable value. According to strategy diamond model, firm should maintain its premium price with a distinct service quality. Implementation plan will be 6 month period. Established new Service and Quality division will be the starting point for the firm. Management review should be the controller for each implementation staging. Preventive action should be prepared in case there are resistance from couple of employees and also corrective action in order to redo the needed staging. Key Words: IT, root cause, corporate strategy, strategy diamond model, implementation plan
Evaluating Employee Protection at a State-Owned Indonesian Enterprise Arya Wiranti, Widya; Putra Pratama, Andika
The Indonesian Journal of Business Administration Vol 5, No 1 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract - PT. Kereta Api Indonesia (Persero) is currently in the process of renewing the Collective Bargaining Agreement between the Management and the Trade Unions. The main issue is the extent to which PT. Kereta Api Indonesia (Persero), and more specifically the Collective Bargaining Agreement of PT. Kereta Api Indonesia (Persero), has applied ethical principles that have been endorsed internationally. Studying employee protection is important because employees are arguably the most im[portant company’s assets that would drive performance. This final project is aimed to find out how internationally recognized ethical principles in terms of employee protection have been applied at PT Kereta Api Indonesia (Persero) and to propose an improved content of the Collective Bargaining Agreement that incorporates findings from this research to be considered by PT. Kereta Api Indonesia (Persero). This final project reviewed about the employee protection in PT Kereta Api Indonesia (Persero) and UN Global Compact is chosen as the international ethical standard. The result is found that there is significant difference between D1 and D2 units in their perception of employee protection. There is difference of employee perception on employee protection especially for the efforts of handling human rights abuses and knowledge for helping and facilitating to fulfill of human rights abuse reviewed based on units. Two issues that cause significant differences in perception on employee protection in D1 and D2 unit are related to the knowledge (cognitive) and the action (conative) of the company with regard to handling the human rights abuses. It is proposed that the company make articles that discussed about woman employees to protect them from human rights abuses and elimination of forced labour. It is recommended that PT. KAI establish better industrial relations between trade union and management by communicating rights that want to fight for and that PT. KAI invite activists from the  trade union to be held national working meeting (Rapat Kerja Nasional) about labor issues to support the objectives of trade union itself. Keywords: employee protection, human right
Developing knowledge management in law firm to compete with other law firms within asean region in asean economics community environment Kurnia Winenda, Erwin; Hidayat Tjakraatmadja, Jann
The Indonesian Journal of Business Administration Vol 5, No 1 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract. The purpose – The purpose of this research is to formulate a proper KM program which can be used and implemented by Hanafiah Ponggawa & Partners (HPRP) on its day to day business in order to improve its performance and competitive advantage in the incoming AEC market. Business Issue – The declaration of ASEAN Economic Community will increase investment within ASEAN, from European, America also Middle East countries and make ASEAN region become the most prospective market in the world. This condition will be followed by the expansion of foreign law firms to Indonesia to protect their client’s investment in ASEAN region. With their international experiences and expertise for more than 50 years handling cases or projects world-wide, and also capital, independent Indonesian law firms will face the following obstacles in achieving their business goals in the AEC market: (i) Short of good and experienced human resources; (ii) clients which more prefer to engage foreign affiliated law firm who has more experiences and capabilities handling international transaction; and (iii) pricing competition. This condition urgently need to be noticed by partners as management in law firm as well as all lawyers, so it can compete with other law firms in the AEC environment and increase its performances and competitive advantage in the AEC environment on the following years. Design/methodology/approach – Qualitative research id used as the methods in this research, by using interview and questionnaires to collect data. In this research the data collected through: 1. Interview process to partners, lawyers, managers of HPRP, and clients of HPRP in order to obtain more perspective and to find out the main problem in this research. 2. The questionnaires were distributed to all lawyers of HPRP and it’s used as a tool to collect and record information related with the current and expectation condition of knowledge management implementation in HPRP. Findings – Based on the analysis of current condition of HPRP related to KM implementation for variable of people, process and technology, it was found that HPRP is still lacking in the dimension on each variables which were contributed to the decreasing of the performance of HPRP. By using “the Five Steps Knowledge Management Implementation” concept from Garfield this research produce the appropriate KM formulation related to the conditions of HPRP. This KM formulation will be used in HPRP by emphasizing to increase the KM awareness, lawyers competencies and HPRP knowledge sharing as the KM Objectives. Keywords – Law Firm, KM Program, KM Implementation. 
Key Performance Indicators Selection for PT. Len Railway System (LRS), Bandung, Indonesia Binti Hassan, Radiah; Wibisono, Dermawan
The Indonesian Journal of Business Administration Vol 5, No 1 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract – Performance measurement for PT. Len Railway Systems (LRS) still not setup since it had been spin off from their main PT. Len Industri. The main objectives of this study  are the following: i) to identify key performance indicators that affect the LRS performance; ii) to introduced a framework for key performance indicators (KPIs); and iii) to examine the weight and linkage of each KPIs to the organization performance. The results from questionnaire were used to develop a eight performance indicators. Then, there are categorized into three parts regarding IPMS framework; resource capability, internal process and organization results. Moreover, the eight indicators will be cascaded into the business and managerial level indicators for them to understand what are the activities to be done to achieve organization goals. Experts from their organization participated in the process of confirmation the weight of each indicators and linkage process. Next, analytical hierarchy process (AHP) had been used to reconfirm back the important and linkage of those KPIs selected to the organization objectives. Besides, the implementation plan is to start documented all the KPIs data from January until December 2016, then, there are two options for them at the end of year 2016; either to continue this proposed study by developing information technology system (ITS) for these KPIs in the future or review again the KPIs and framework proposed. Nevertheless, this study offered to other researchers for further discussion and research in other perspectives that can be cooperated together as one objective to improve company performance. Keywords: performance management system, key performance indicators

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