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INDONESIA
The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
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Articles 42 Documents
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Search results for , issue "Vol 5, No 1 (2016)" : 42 Documents clear
measuring the effect of human capital management and corporate values to corporate performance: case study in bank bjb Pratiwi, Amelia; Ghazali, Achmad
The Indonesian Journal of Business Administration Vol 5, No 1 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract - In 2010, bank bjb initialized IPO and become the very first governance-owned bank that go public. With this initiative, bank bjb sees the necessary to transform not only their system, but also their values and talents to support their business growth. The need to transform push bank bjb to understand what factor that affecting their performance. With this very reason, researcher conduct a research to measure performance based on HCM factor and corporate values factor in bank bjb. Researcher conducts interview and questionnaire to gather the data with total sample of 150 employees. The data collected was measured by using partial least square (PLS) and the result is contradictive with general theory of human capital management where HCM supposed to be affecting performance positively, further explanation will be discussed in analysis result. With the affection of 21.7%, there is still 78.3% other factor that still unexposed or unknown by researcher.  Keyword: Human capital management (HCM), corporate values, performance. 
Analysis of alternative project financing and optimum financing mix for a mall project in kalimantan Pratama TEdja, Aditya; A. A. Marimba, Percy
The Indonesian Journal of Business Administration Vol 5, No 1 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract - The main challenge of commercial development is to arrange the capital. Commercial real estate developments require a large amount of capital upfront, as a one-time investment, and the return on investment occurs over a long period of time. In this case, PT. Dharma Development, Tbk. has been facing a capital problem for this project. The purpose of this research is to explore some alternative financing options for the small and medium commercial real estate developers, and suggest the most suitable financing options for the case of this research. Other than that, the primary objective is to answer the research question “what is the alternative project financing model that feasible for the company and also aligns with the corporate’s fundamental strategy”. With the characteristics of large-scale investment (long pay-back period and capital intensive), the financing of commercial real estate is even more difficult than residential real estate and also become crucial problem for the development of commercial real estate. To get better understanding the research will use several analysis techniques. First is to understand what are the available and financing practice in other countries and to review what is available in Indonesia. Exploration of financing practice in Indonesia relating to the regulation, tax and system capability become the focus of this research. This research discusses industry specific matter using several financial tools to support the decision making. Discounted rate will be used to do a valuation for every stakeholders in the project. It will determine how the capital structure would arrange. The technique use is capital budgeting. Capital budgeting is a process to analyze, evaluate and make decision. At the end of this final project writing, the author will provide a recommendation to find the best option to arrange this project in order to get highest profitability of this project. Keywords: Project Financing, Crowdfunding, Indonesia Real Estate, Partnership
THE STUDY OF CONSUMER BEHAVIOR ON EYEBROW EMBROIDERY SERVICE WITH JAKARTA FEMALE OFFICE WORKER AS A TARGET MARKET FOR X-THRILL SALON Christy, Ayu; Hudrasyah, Herry
The Indonesian Journal of Business Administration Vol 5, No 1 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract -- On these couple years, eyebrow embroidery becomes trends on Indonesian celebrity. People start to follow the trends. Eyebrow embroidery starts easier to be accepted. Nowadays, female office workers get more concern about appearance. They also need time efficiency. X-Thrill Salon has consideration that female office workers become a great potential market for eyebrow embroidery. The purpose of this thesis is to study the consumer behavior on eyebrow embroidery service with Jakarta female office worker as target market for X-Thrill Salon. The marketing concept states that, to be successful, a company must understand the needs of specific groups of consumers such as target markets and then satisfy these needs more effectively than the competitor. The satisfaction of consumer needs is delivered in the form of marketing mix. Marketers who have a thorough understanding of the consumer decision-making process are likely to design products or services, establish prices, select distribution outlets, and design promotional message that will favorably influence consumer purchase decisions. The result of this thesis is expected becomes guidelines on formulating future marketing strategy for the business. Keywords:  consumer behavior, eyebrow embroidery, female office worker.
Consumer Behavior Research of Electronic Money Business in Indonesia and A Marketing Proposal (Subject: Flazz BCA) Oeshya Lubis, Rizki; Maya Damayanti, Sylviana
The Indonesian Journal of Business Administration Vol 5, No 1 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract - PT XL Axiata Tbk. is a company that provide telecommunication services in Indonesia. Providing 2G and 3G services that majority Indonesian used. Having around 59,000,000 subscribers, XL become the second largest operator in Indonesia. XL focusing in college and schools subscribers, with XL low cost of services. In Indonesia, there is some phenomena that the most expensive cost is going with the most coverage area. The lowest cost always align with smallest coverage area. XL have different approach, XL have lower cost and wider coverage area. This is why subscribers of XL increasing in last 4 years. In 2014, XL increase their debt to ratio 2.1 to equity. This debt make financial ratio of PT XL Axiata Tbk worse. PT XL Axiata Tbk generate loss in the end of 2014. This situation happened because XL try to wider their coverage area, to gain mare subscribers. To wider the coverage area, XL need new technology and new BTS (Base Transceiver Station). In the end of 2014 XL have the second rank in the most BTS in Indonesia. No other company can do like what XL do. The goal of XL is “to be a leader in providing easy-to-use mobile internet experience at a lower price to Indonesians, with the XL brand having strong appeal to the Emerging Middle Class segment”. The debt is not only make a good impact for XL. In other hand there is negative impact. Financial ratio of XL also get worse and make it look bad in investors. XL shares price declining in September 2014 till New Year of 2015. PT XL Axiata Tbk need to improve their financial performance. Alternative to make a better performance, is with adapting 4G technology. It will cost more to XL to build and buying new technology, but it will worth the effort. With forecasting from 2015-2019 Indonesia market will not increase much in telecommunication, because right now from 3 major company in telecommunication, there recording around 250,000,000 SIM card that registered although population in Indonesia only have around 240,000,000 citizens. It means every Indonesians have 1 SIM card minimum. So to get new subscribers the only way is to offering new service that can attract customers to subscribe to XL. 4G will make the new experience to subscribers, and give better internet speed. With this alternative, calculated the cost and revenue of 4G technology with forecasting growth of subscribers and BTS, will give better financial performance and ratios. To apply this strategy, XL need some implementation plan. Some activity need to be done first such as debt extension, looking for new source of funding such as convertible bonds to increase revenue and make net profit. Significant revenue will make operating profit generate profit. Keywords: Financial Ratio, WACC, DuPont Analysis, Financial Leverage, Root Cause Analysis, XL, 2G, 3G, 4G, Base Transceiver Station, SIM card, Subscribers
The solo ngawi toll road investment evaluation and risk assessment Fachriansyah, M. Fadhil; Tjendrasa, Kin
The Indonesian Journal of Business Administration Vol 5, No 1 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract - The toll road is required by government to support the economic growth. In the implementation, the toll road uses one of the strategies through the Build-Operate-Transfer (BOT) Public – Private-Partnership (PPP) scheme to attract the private sector. The financial feasibility in the toll road project mostly are influenced by traffic, tariff, and construction. Those three elements and the other factors affect the project financing outcome for the 35 years concession period. In this research, the financial feasibility will be analyzed based on the loan tenor for project fund (10 years and 15 years) and the construction schedule (2 years and 2.5 years). The analysis outcome of the third alternative of loan tenor 15 years and construction schedule 2 years is more attractive than other alternatives. The investment parameter express the positive NPV value for IDR 184,028 (in million) and the IRR value more than WACC value (19.20% > 17.58%). The other financial analysis also express that the third alternative has better output such as debt to equity ratio (DER) value is 1.33 which is lowest than others; and operating profit margin is 0.75, higher than the other alternatives.  Keywords: BOT-PPP scheme, investment evaluation, loan tenor, construction schedule, risk assessment.
strategy to increase the number of foreign tourist in Bandung Tiko Rhamdani S, Raden; Hudrasyah, Herry
The Indonesian Journal of Business Administration Vol 5, No 1 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract - Bandung as one of numerous city destinations of tourism in Indonesia has a lot of history within. In the colonial era, Bandung was used by Dutch Royal to rest and relax. Nowadays, all matters of tourism activities in Bandung are managed by Department of Culture and Tourism Bandung. Since year 2011 until 2014 the growth of foreign tourist in Bandung is getting slower. In the other side, Tourism Minister of Republic Indonesia (Mr. Arief Yahya) set a new target for Department of Culture and Tourism Bandung that the number of foreign tourist must increase to 500,000. Based on that problem, Department of Culture and Tourism Bandung have to figure out the cause of the slowing foreign tourist growth in Bandung and find out the strategy that can be done to achieve target of 500,000 foreign tourist. To solve the problem, this study is using the qualitative methodology with literature and in depth interview approach. The findings on the business issue exploration produce a SWOT (Strength, Weakness, Opportunity, Threat) of Bandung which came from external and internal environment analysis. The issues appeared in external environment, internal environment, and SWOT analysis used by researcher to help find out what is the cause of the slowing foreign tourist growth in Bandung. By using 5 whys method, found that the root cause of the slowing foreign tourist growth is because of lack of public awareness, lack of communication with foreign tourist, inadequate funds, lack of catching the opportunity, and Department of Culture and Tourism Bandung did not do CRM well. The three scenario of the alternatives solution that fit with root cause and used to achieve the number of 500,000 foreign tourist are; Improvement in cleanliness that involve public awareness, Improvement in cleanliness that involves public awareness and multiplies the events in Bandung, Synergize two previous scenario with international events outside Bandung. Keywords: Bandung, Tourism, Strategy, Marketing
The winning strategy of the sj4000 business Rasyid, Muhammad; Permadi Iskandar, Budi
The Indonesian Journal of Business Administration Vol 5, No 1 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract- SJ4000 Indonesia is a camera shop that sells SJ4000 Indonesia is selling a small camera that aimed at the adventurous or those who loved sports and diving activities, cycling, hiking and even only used for normal photos. Founded by Muhammad Rasyid because it began with the desire to have a small camera that can be possessed in all conditions but the price is very expensive, then he was looking for another alternative. On marketing of SJ4000 Indonesia found there was a problem. Spreading the marketing through Indonesia can be said very traditionally that only using word of mouth and also offer to closet friends. On stock management, SJ4000 Indonesia found the problem like don’t know what model that should be taken more to sell and how many stocks that should be sold. The owner wants to expand his business and wants the product will be known through social media and online shopping which are a trend nowadays for the people of Indonesia. SJ4000 Indonesia chose Alibaba as a vendor, shipping using Konghai Express and as well as the method of payment, a marketing strategy using the Facebook Ads, and invites resellers to do the business in SJ4000 Indonesia and also makes a good service to resellers and consumers by using securing position. In the end SJ4000 Indonesia managed to declare that the use of social media marketing is very effective and easy. The owner of SJ4000 Indonesia decided to become a distributor due to the sale of competitors are unreasonable.  Keyword: marketing strategy, online business, risk management
Inventory management optimization to support integrated logistic operations Wahyuning Astuti, Iramani; Nizar, Adirizal
The Indonesian Journal of Business Administration Vol 5, No 1 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract - Nowadays, the healthy lifestyle is becoming popular and most people are consuming the vegetables and fruits in any type either snack, juice drinks, or herbal drinks with nutrition ingredients. The herbal drink is a good business opportunity for PT Morindo International as the beverage manufacture company, with the main raw material is ripened Noni (Morinda Citrifolia), an organic tropical fruit that require long lead time for inventory stock and shall be tight controlled due to easily rotting in the hot season, but should be available anytime to meet target production with on-time delivery. Every manufacture industry focus to the inventory management with target optimization and cost effectiveness. The application of Economic Order Quantity (EOQ) and Reorder Point model as the strategic plan will be used to optimize the inventory management and to support logistics operation. Quantitative resource method with data collection based on fact analysis and combined with qualitative by conducting interview to the knowledge of inventory management, integrated logistics operation for raw material and finished goods, as well as supply chain function. The issues on how the company may handle inventory more effectively to obtain the optimal order quantity, with sufficient number of safety stock to consider the noni fruit lead time and the production cost more efficiently. In conclusion that company has the right answer how many quantity order, when to reorder and how much the cost.Keywords: Inventory management, Logistic operations, Supply chain function  
Gudangimpor.com, a new indonesian global supply chain and e-commerce solution Wicaksono, Yuwono; S. Gunawan, Benny
The Indonesian Journal of Business Administration Vol 5, No 1 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract: In the current global conditions, the world leads in the globalization era. Globalization is the process of international integration arising from the interchange of worldviews, products, ideas and mutual sharing, and other aspects of culture. The fastest way to achieve goals as mentioned in the one of IMF journal about economic globalization is by joined in a regional, so it would make growing together in one regional in the same level of infrastructure. At the January 1st, 2016, Indonesia entered a new era of globalization. Indonesia joined with the other ASEAN countries to form AFTA (ASEAN Free Trade Area). Based on the definition of the finance department of the Republic of Indonesia, the ASEAN Free Trade Area (AFTA) is an agreement from the ASEAN countries to establish a free trade zone in order to improve the economic competitiveness of the region ASEAN with the make ASEAN as a production base of the world and as well as creating a regional market for 500 million population. Currently, Indonesia is entering the era of e-commerce boom. Where the emerging e-commerce that create new behavior in the Indonesian community of shopping. Moreover, it is still considered as a period of "education market" for most e-commerce so as to make the promo given very massive. Conditions above can be an opportunity for the purchasing service industry. To make purchases of products from e-commerce market or abroad, consumers encountered many obstacles ranging from communications to shipping constraints. To take advantage of the momentum, PT. GudangImpor Global Solution initiate to create a project related in this opportunities. This project is the extended of business of PT. GudangImpor Global Solution is a provider of product purchase, inspection, and comparison of prices overseas. Project aims to be a solution for retail customers in the purchase of products abroad are safe and simple by using e-commerce platform that is currently growing rapidly. Keywords: Globalization, purchasing service, e-commerce, GudangImpor
The Impact of New Retail Strategy and Strategy to Win The Business Case Study of Maicih Ayu Mulatsasi, Dyah; Hudrasyah, Herry
The Indonesian Journal of Business Administration Vol 5, No 1 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract - The purpose of this research is to address the business impact and consumer’s opinion towards Maicih’s retailing distribution strategy. And also to propose integrated strategy that suit for Maicih’s current business situation. Consumer analysis by using Consumer Style Inventory (CSI) was conducted to find out the impact of Maicih’s retailing strategy towards company’s business and consumer’s opinion. After that, there are internal and external analysis to propose a potential strategy that suit for Maicih’s current business situation. Internal analysis consists of Maicih’s current STP, Marketing Mix and Value Chain analysis. While the external analysis consists of PEST and Porter’s Five Forces analysis. There also Diamond Strategy of Maicih. SWOT analysis conducted to identify Maicih’s condition further. The results of SWOT analysis translated into TOWS analysis to formulate alternative strategies to cover the root cause of Maicih’s business issue. Many alternative strategies that have appeared being analyzed by using CARVER model to prioritize the important strategy. The chosen strategies are leading to potential strategy that suit for Maicih’s current business situation by considering the staging phase of Maicih and also strength, weakness and opportunity elements that Maicih has. Finally, there are six strategies offered by the researcher for Maicih. Those strategies are: promotion through TVC; put an ad or being a sponsor on radio; special promotion or event in Alfamart; present on an upcoming culinary event; young celebrity endorsement; and the last is special promo or discount for loyal consumers. Keywords: Snacks, Online Marketing, Consumer Style Inventory

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