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INDONESIA
The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
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Articles 60 Documents
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Search results for , issue "Vol 5, No 2 (2016)" : 60 Documents clear
Proposed Business Strategy of Indihome a Division of PT. Telekomunikasi Indonesia (TELKOM) Ricky Febrian, Muhammad; Wandebori, Harimukti
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Many companies in Indonesia telecommunications industry require significant corporate strategy development in order to face the high competition in the market. To compete in a dynamic business area, companies in this industry need to develop an effective strategy. The executives must design and implement strategies that fit the needs of the market. In addition, the company is required to seek opportunities to deal with those changes. PT Telkom Indonesia, which is the leader in the telecommunication industry in Indonesia has been preparing a strategy to address industry trends and market changes. PT Telkom with 164 products divided into TIMES (Telecommunication, Information, Media, Edutainment and Services) categories has different maturity level of products with diversified business challenges as well. In 2015, PT Telkom provided an innovative product to customers namely triple play services (3P), which were fix line, internet and internet TV services bundled in one product, Indihome. Unfortunately Indihome was not able to meet the customer needs for data service, characterized by Indihome service penetration targets’ being not achieved in the third trimester. Based on Indihome Market Penetration Data, it appears that the achievement of Indihome service was not maximized, and many operational division found it hard to achieve the target and also face the churn issue.  Besides, looking from the market share perspective, the market share of PT Telkom in broadband industry is constantly decreasing. It is calculated that PT Telkom has the revenue market share with around 64,23% which falls by 9% from the previous years. Because of that PT Telkom should evaluate their business strategy in order to maintain their position as the market leader. Based on such issues, there is a need of analyzing and exploring the internal & external factor that affect the Indihome business and furthermore propose the business strategy suitable with the current condition. This problem can be solved by analyzing both internal and external factors to identify opportunities and threats of the industry as well as the strengths and weaknesses of the company. The tools used to analyze external environment is the general analysis, industry environtment analysis and competitor analysis. The tools used to analyze internal environment is resources, capabilities, core competencies and value chain of the company. This final project focus on determining the company's strategy and implementation process. Internal and external analysis results are used to determine where the company's position in the industry by performing calculations of EFAS and IFAS. Based on directional matrix, the company’s position is in the growth strategy, then the strategies chosen are vertical and horizontal strategy. The business strategy that suitable for Indihome industry is integrated cost leadership & differentiation, supported by eight alternative strategies to support its functional strategy derived from the TOWS Matrix which are market expansion, such as, new product development, build customer satisfaction, maximize existing infrastructure, continous improvement, maximize online media, increase level of productivity and provide new business model. The key performance indicator for PT Telkom especially for Indihome product was made as guidance step to achieve company objective and function level program.   Keywords : Business Level Strategy, Telecommunication Service, Business Formulation 
Kampus aba-abi growth strategy Arifudin Anwar, Andi; S. Motik, Suryani
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract — The Constitution of Republic of Indonesia in 1945 said that education for all Indonesian people, Academy of Foreign Language “INDONESIA” LPI and Academy Bank of Indonesia “LPI”, known as Kampus ABA-ABI have participated in educating Indonesian people. Kampus ABA-ABI, which was established in 1965 by Yayasan Lembaga Pendidikan Indonesia, has graduated 70,000 professional executive for English and Banking Diploma Program. One thing of competitive advantage for Kampus ABA-ABI was one of the largest market share in DKI Jakarta in 1990 until 2000 with the amount of students, include University of Indonesia had 25,000 students, followed by Trisakti University had 20,000 students and Kampus ABA-ABI has 17,500 students. However, along with its development, Kampus ABA-ABI has decreased the amount of students from year-to-year. The conceptual framework provides a guideline in this study. The tools that used to explore business issues on internal factors are Value Chain Analysis and Business Model Canvas. Meanwhile, the external factors were using Porter’s Five Forces Analysis and PEST analysis. After analyzing internal and external factors, it will be obtained Strength, Weakness, Opportunity and Threat which are summarized in SWOT analysis. This study literature uses the theories related to strategic management and business models as well as qualitative research methodologies such as direct observation and in-depth interviews with the owner and top executive of Kampus ABA-ABI to collect primary data. Based on those analyzes and in-depth interviews, decreasing the amount of Kampus ABA-ABI’s student from year-to-year due to the business model is not clear. Business solutions proposed some strategies that should be developed by Kampus ABA-ABI that can meet the student’s needs as customers. Kampus ABA-ABI should use the strategy of product development and market penetration. For the next stage of strategic analysis, TOWS Matrix is used to create a new strategy within the business. Further, Kampus ABA-ABI should create new value propositions to students and implemented them into the new Business Model Canvas for the proposed new strategies. New strategies that have already proposed, should be pursued by Kampus ABA-ABI which are making promotions through direct channels and indirect channels as a new marketing strategies, training and rewards to employees and improve the quality of lecturer and students’ learning process. These steps should be taken to reach Kampus ABA-ABI’s success in attracting new customers and increasing profits and sales. Keyword: business strategy, business model, higher education, business model canvas
Growth Strategy and Programs for the Business Of Mango Puree - Fruters Stefano Nadika, Dominikus; Inggriantara, Alibasjah
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract – Healthy lifestyle has become a growing trend in many developing countries and one of them is Indonesia. This lifestyle has been entered into terms of everyday life and one of them is a beverage. Therefore, there are many healthy food arise. One of them is Fruters, which has specialty in healthy products include mango puree. Fruters as a start-up business that will be in the uncertainties of business conditions and they will face the problems. Limited human resources as lack of people in the production if there are orders in very large quantities, the limited stock of products because minimum capacity of storage for raw material, adding sales network and distribution channels in order to increase sales significantly, the less effective marketing strategy is using social media to connect with the customer build relationship, and to increase brand awareness and provide them with engaging information. The purposed of this final project is to formulate the business strategy of Fruters to increase consumer confidence in its products, to develop the suitable strategy that can be implemented in Fruters to settle the business issue, and to design the implementation plan that can be applied. Some assessments have been done to understand the business condition that was experienced by Fruters. By using PEST analysis, Porter's five forces, and competitor analysis. It is known that Fruters has several threats and opportunities of the external business environment. Internal analysis are VRINE model and existing business model canvas.  Business strategies are summarized in the long-term plan for 5 (five) years. Keyword: Business Strategy, Healthy Food, Start-up Business  
Developtment of Expansion Strategy, Case Study :Priere Footwear Perdana Kesuma, Renaldi; Larso, Dwi
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Priere Footwear is a leather shoes company built in 2013, it offers wide ranges of men’s leather shoes with classic design and high quality materials & constructions with extraordinary presentations. Their vision is to be the most reliable shoe brand and producers in South East Asia and their mission is to give best price/quality ratio products. In 2015 Priere Footwear face the latest problem of its business and it literally stop the business activities of Priere Footwear caused by suppliers problem which is the shoe manufacturers. The suppliers don’t follow the production schedule and quality standard causing trouble in production flow which impacts financially to the company. On the other hand Priere Footwear’s sales performance when the stock level is stable is excellent but it cannot maximized the opportunity. The methodologies for data gathering in this research is through observation, informal interviews with competitors, questionnaire that surveys random sample of 111 respondents.Writer also use literature research to add supporting datas related with Priere Footwear’s business such as middle class in Indonesia and the use of e-commerce in Indonesia. Data analysis is done with strategic management tools such SWOT analysis that shows result one of Priere Footwear’s strength is that they have good visual presentation and communication, and its weaknesses which are narrow revenue stream and overdependent on suppliers, while it also shows e-commerce trend as an opportunity and hyper competition as threats., Porter’s Five Forces Analysis that identifies suppliers as the strongest pressure in the industry, the other tools used are Business Model Analysis, Benchmarking of the competitors business model & TOWS Matrix that identifies the potential strategies relating the result of SWOT analysis and the last tools are STP & Marketing Mix Analysis to complete the analysis It was found out that the main problem of Priere Footwear that stop them to grow is its own business model causing the instability of the business and unable them to catch the opportunity in the industry. Results from analysis propose three expansion strategies to overcome the business issue of Priere Footwear which are Digital Marketing Strategy, E-Commerce Strategy and Vertical Integration Strategy which creates a modification in current Priere Footwear’s business model. The strategy implemented periodically from the third months of 2016 and finished in the tenth month of 2017 with the total budget needed of IDR 231 million. Keywords:Leather Shoes Business, Expansion Strategy, Business Model, SME
Developing maneuver strategy for bowflag in liquid vaporizer industry Adika Rangkuti, Dermovi; Toha, Mohamad
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract - Personal vaporizer is a device that used to perform a similar activity as smoking but without the health hazard. One of the main elements in vaporizer is the liquid. Liquid on vaporizer is used to fill the vaporizer device with flavor so it can be consumed by their users. Bowflag liquid is one of the producers of liquid vaporizer who exist in the industry with fierce competition. Vaporizer industry is still new, young and small. The industry growth rate is high especially in the last couple of years. This growth comes with threats from outside the industry such as the possibility of strong cigarette companies entering the market or from inside of the industry itself including its market leaders and its new entrants emerging to the industry. To face the adversity, Bowflag require strategies to win the competition from cigarette industry and liquid industry. Therefore research is needed to determine what strategy maneuver Bowflag should conducted to face this adversity. To formulate the required strategies a serial steps of attack strategy formulation was conducted. These steps are external and internal environment scanning, customers perception study, maneuver strategy to face cigarette formulation and maneuver strategy to win in the liquid industry. The required data and information for this study captured using both qualitative and quantitative with interview and survey. The findings from this research are supportive external-internal environment, bypass strategy maneuver usage to face cigarette competitor and frontal maneuver usage to compete with other liquid companies. Bowflag must create entry barrier while stealing the market from cigarette companies and perform head to head combat to other liquid companies in the industry, with quality as its main weapon. Bowflag must conduct the strategy integration and develop business model.Keywords:           strategy moves, maneuver strategy, attack strategy, Bowflag, business model, target market, entry barrier.
Disruptive business model development of telkomsel m2m through cross-industry innovation Permana, Addy; Rudito, Priyantono
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract - The main challenge for mobile telecom operators is how to innovate their products and services to get sustainability growth. With revenue of legacy voice and SMS tend to decline and increasing demand for broadband data services. Telecom operators must develop the right products based on  broadband technology to keep growth and compete. Telkomsel as the largest mobile operator in Indonesia is undertaking a business transformation. Developing solutions Machine to Machine (M2M) is one of the masterpiece programs. Telkomsel M2M business is designed to trigger the growth of the digital ecosystem in Indonesia which further strengthen the foundation of digital service Telkomsel. By using the framework of research in the form of external environment analysis (PEST, Porter’s five forces), internal environment analysis (Value Chain and VRIO), then continued in the form of business strategy. Further, create Cross-industry innovation to create business models. Telkomsel M2M Business model will be developed based on business models canvas. Development of the business model is also expected to boost the company's earnings significantly, especially as a new generator in digital business.                                                Keywords: Business Model, Telecommunication, M2M
Proposed Operation Strategy For A Better Service Capacity and Quality at Urban Laundry and Dry Cleaning, Bandung Gandwinatan, Jefry; Larso, Dwi
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Urban Laundry & Dry Cleaning is a company engaged in the field of kilos and item laundry services in Bandung that has two major problems in its operation system, it is the target of completion of orders that are often not achieved and the swapped case between customer's clothes. Based on the analysis of the effective capacity and actual demand that occurred during May 2015 until September 2015, it is found two important points to be the root of existing problems. The first is the company's dependency on interpretation on two important processes in production systems/services, namely the recording process and Checking. Interpretation on Characteristic Writing Method caused interruptions and misunderstanding during the process. The second is the high impact of daily demand fluctuations during the month. Interpretation itself can be eliminated by using Write & Tag Method instead of the old method. Urban L&DC can improve the service capacity of up to 21.0% in Kilos laundry service. To mitigate the effects of fluctuations in demand, companies are encouraged to add new workers by adopt the system of part-time labor. The application of these two steps simultaneously increase the target completion of the order of 28.6% to 94.3% and the rate of service quality of critical condition (94.7%) to the optimum conditions (72.9%). In order to Write & Tag Method be able to run consistently, the company is obliged to make a Standard Operating Procedure (SOP) that is easily understood by the entire workforce. To recruit a part-time labor, Urban L&DC can publish the information through online media, newspaper, or through the recommendation of fellow workers. Keywords : operation strategy, service quality, capacity, laundry, Write & Tag Method
How to remain competitive in the trucking business: case of pt lookman bersaudara sukses Widyatmaja Lookman, Sandra; Dung Do, Anh
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract—PT Lookman Bersaudara Sukses (LBS) is an Indonesian trucking company. In the trucking business, LBS serves full container load and less-than-container load services. LBS was established in Jakarta in 1978 and started its business as a trader of imported fruit. In 1988, a decade after its establishment, the company decided to shift its focus to be a trucking company, after the two Lookman brothers concluded that fruit business in Indonesia was not as promising as before. In 2014, the company changed its name from Lookman Brothers to PT Lookman Bersaudara Sukses. The service coverage of LBS is focused in Java, transporting customers’ products from Greater Jakarta area to East Java area, vice versa, and some areas of West and Central Java. In the recent years, the road transportation service companies, especially trucking companies, have grown significantly. Moreover, these trucking companies serve quite similar services from one to another, which are full container load and less-than-container load services. Unfortunately, customers of the trucking companies only pay attention on the on time and safe delivery, the customers don’t really care about any service differentiation that was given by the trucking companies, like tracking system and GPS implementation that is applied by LBS. Furthermore, the growing number of trucking companies, range from big to small companies, eventually lead to the price war since the companies make efforts to maintain their current customers and acquire new customers. In order to remain competitive in Indonesian trucking business and to bring LBS to be sustained in the future, LBS needs to develop and implement appropriate generic strategy and competitive advantages as well as improve the existing business model canvas. This final project began with external and internal analysis of the company. The external analysis is conducted using PESTEL Framework, Porter’s Five-Forces Model, and Competitor Analysis. PESTEL Framework analysis shows that trucking business still has business opportunities in Indonesia. Porter’s Five-Forces Model explains the competition within the industry and shows how intense the rivalry among competitors in the business. Competitor Analysis describes the comparison between LBS and its competitors. Furthermore, the internal analysis consists of Resource-Based View and Business Model Canvas. Resource-Based View shows the competitive advantages of LBS and Business Model Canvas illustrate the comprehensive nine business building blocks of LBS. Customer-based research, using questionnaires and interviews, was conducted to know further customers’ opinion and assumption on LBS current business strategy and model, the competitive advantages LBS customers need to be provided, the appropriate generic strategy to be implemented in the trucking business, and the improvement on LBS existing business model. After analyzing the result of the research and knowing that LBS needs to improve its existing business strategy, the final project is continued to formulate a set of solutions to find ways for LBS to remain competitive in the trucking business. The business solutions are composed of the appropriate generic strategy, appropriate competitive advantages, proposed business model canvas improvement, and related diversification to be applied by LBS. Moreover, the implementation plan is also prepared in order to achieve LBS above-average performance. By achieving above-average performance, LBS will remain competitive in the trucking business in Indonesia. Keywords: trucking business, generic strategy, competitive advantage, business model canvas
Business Strategy Formulation and Implementation Plan Of Choco'te Cafe Fitrafsya, Rhamon; Inggriantara, Alibasjah
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract - Culinary business are now growing rapidly especially in Bandung. This caused the rise of many resto and cafe in Bandung. One of them is Choco’te Cafe which presents chocolate beverages & cakes as a main products. The issue of Choco’te Cafe is they don’t have long-term planning. Beside that, their actual sales still below the target. Low barrier to entry industry makes the competition become thight, because many start-up company also involved in the competition. They have the problem in lack of marketing ability to promote their products. Particular problem also occur at internal operation and human resource. PEST(Political Economic Social Technological), Porter’s Five Forces Analysis and Competitor Analysis are used to analyze the external business environment. While Internal business environment is analyzed using VRINE Analysis and existing business model canvas. The output from external and intenal analysis will be used in SWOT Analyzer Framework to find the Company Positioning and Strategy. By this analyzer, Growth Strategy with Horizontal Growth concentration is the best alternative for Choco’te Cafe. Functional Strategy of Choco’te Cafe will be developed by TOWS Matrix, which is addressed into several functional areas. All of them will help the owner to visualize the strategies. This paper also propose new business model canvas to improve their business strategy more details. Strategy Formulation is developed for 5 years long range plan. Then the implementation plan are described in the detail, which is include program, budget and timeline. Keyword : Culinary Business, Cafe Concept, Start-up Company, Strategy Formulation
Proposed Marketing Strategy For Mokkara Indonesia Purwita Sundari, Ita; Ashari Nasution, Reza
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Fashion is one of important industry in developing of Indonesia Creative Industry. According to Creative Economy Corporation (BEKraf) reports that the development of Indonesia fashion in 2015 is the second biggest among creative businesses in Indonesia and also obtained   from   BPS   Creative   Industry   Development around 16 creative economies reaching 63%. One of efforts from Creative Economy and Tourism Ministry is making go local programs bringing local wisdom in brand of Indonesia, prompting raw materials which is environmentally friendly and making cultural fashion such as Batik and Kebaya Mokkara  Indonesia  is   a   small  industry.   Mokkara. Indonesia   produces   traditional   Indonesian   clothing namely   kebaya   kutu   baru   as   a   newly   established company, Mokkara facing business issues that the purchase amount is only 13% . This research attempts to formulate appropriate strategies for Mokkara to  increase the  number  of  purchases  and  the  number  of  repeatpurchases Keywords : Marketing Strategy, Batik, Creative Industry

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