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The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
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Search results for , issue "Vol 5, No 2 (2016)" : 60 Documents clear
Business strategy for market development of photography and videography business in pt. Delapan pilar karya Nugraha, Rendika; Fachira, Ira
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract - PT. Delapan Pilar Karya is a company that established in August 2014 and focusing the business in photography and videography with brand name Eight Motion. Current situation of Eight Motion is the revenue rely from business market segment, which has long payment term and occasional project that impact to instability of sales performance. Author conducts external analysis with some tools such as PEST and Porter five forces to examine what kind of external opportunities for market development that can be captured to earn stable revenue. Internal analysis with some tools such as STP, Marketing Mix 7P, Resource based view, VRIO, and business model canvas also conducted to examine current internal situation of Eight Motion.  SWOT analysis utilized to summarize external and internal analysis. In strategy formulation, author utilized EFAS and IFAS table in order to examine and quantify the strategic factors from SWOT analysis. TOWS matrix developed in order to create alternative strategies. Porter generic strategies utilized by the author to determine which business direction should be through. Diamond Strategy utilized in order to deliberate how the strategy formulation will works by explaining five elements of strategy from arenas, vehicle, differentiators, staging, and economic logic. Finally, author utilized business model canvas in order to capture business activity overview as the implication of strategy formulation. Activity plan that incorporates marketing, Product and operation strategy created in order to become guideline of strategy execution. Keywords: Photography and Videography Business, Market Development, Diamond Strategy
Proposed Marketing Strategy For Monsterstress Records Darmawan, Gega; Aldianto, Leo
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Music markets are moving at different speeds with diverse trends in different countries. In ASIA the growth reached 3.6%, and the strong growth occurred in Indonesia which is 16.3%. Nowadays, the way people consume music has been switched to digital, music marketing was certainly shifted in the same direction. However, it is not as simple as moving the platforms from selling CD into digital download, the right marketing strategy for Monsterstress Records, an independent record label from Bandung, Indonesia needs to be done to deal with this challenge. The problems being faced by the company is low sales compared to competitors and it poor performance in the internal of the company. To identify the root cause of problems, this research uses quantitative methodology using the concept of STP (segmenting, targeting and positioning) and marketing’s mix dimension to be applied into importance-performance analysis tool, after that researcher also identify the root cause using SWOT analysis. From the result, it can be concluded that the root cause of the problem is poor product quality and variance, lack of distribution channel, poor promotional activities, and poor organizational system. To overcome the root cause, the solutions are changing the target market and proposing new marketing strategy for Monsterstress Records. Changes occur target market in terms of geographic, demographic, psychographic, and behavioristic. Changes in the target market is the basis in proposing new strategy. New strategies for Monsterstress Records are recruiting new artist, release product in new physical format and digital format, new channel of distribution, new promotion arrangements and changing organizational structure and job description for each division to improve team performance. An implementation plan for applying new strategy is made in the form of a table plan. Implementation plan covering human resources and budgeting for the new strategies. This implementation began in January 2016 through June 2016. Keywords: Record Label, Sales, STP, Marketing Mix
Proposed Performance Management System Design For Courier and Logistics Provider Using Balanced Fortranansi Firdaus, Devin; Yudoko, Gatot
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Logistics business in Indonesia has grown rapidly in recent years. Factors causing the growth of the logistics are the business globalization, domestic consumption, economic growth and the increasing of domestic and international commerce (the demand of AEC by the end of 2015). As the biggest courier and logistics services providers in Indonesia, PT.EG Express requires strategy that can help companies to take advantage of opportunity and also maintain customer satisfaction because the competitiveness among similar companies becomes greater as well.  The purpose of this study was to suggest performance management system design based on the Balanced Scorecard as a request of the company and also prepare the company to become an IPO company. Balanced Scorecard method chosen as a performance management system because this method has been known by all employees of the other methods, so that this method will be easier to be implemented. The methodology used to solve problems that occur is by way of interviews and focus groups discussion (FGD) with the parties concerned. Based on the high level of business competition and the company's internal conditions, it is proposed that the right strategy for the company's business is differentiation focus because the strategy focuses on consumers who will be targeted and in it is in accordance with the company's mission. There is a change in the vision of PT.EG Express to "To be the advance ASEAN supply chain company" as well as with the company's mission to become "To provide the best experience to customers consistently by offering excellence quality services". The core value of the company increased to five values: honesty, discipline, responsibility, visionary and cooperation. Company performance indicators designed based on four perspectives the financial, customer, internal processes, learning and growth perspectives. To ensure all the perspectives go as expected, PT.EG Express using the strategy map and initiatives strategy so that the level of achievement in reviewing the company can be repeated. The result of this research is a guide for PT.EG Express to implement the Balanced Scorecard as Performance Management System. This guide consists of a timeline schedule that starts from the beginning of 2016 and will be implemented at the beginning of 2017, the main resources requirement are software BSC and commitment from all employees, and budgeting estimation plan for as much as Rp 2.870.000.000,-. Keywords: Performance Management System, Balanced Scorecard, E-commerce logistic provider services.
Business strategy formulation of eggshell party planner to face competitive environment Mirah Tiara, Sheila; Toha, Mohamad
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Eggshell Party Planner is a company operates in wedding decorations since 2013. The company is still growing however it faces (1) Many competitors are entering the same segment in the décor service industry, however, the market has limitation, Eggshell Party Planner in the near future will find difficulties, (2) Sales of Decoration service is around 95% of total sales. It means that Eggshell Party Planner still very weak in other product, (3) If Eggshell Party Planner just playing for wedding decoration, the increasing number of competitors and their innovation threaten the position of Eggshell Party Planner, (4) Vendors or partners who cooperate with Eggshell Party Planner began to steal the company’s market. They learn how Eggshell Party Planner work then practice using the same practices like Eggshell Party Planner do. They are also trying to imitate Eggshell Party Planner’s product. Steps taken to solves the problem are (1) Internal analysis (business models canvas, VRIO framework, Resource Based View), (2) external analysis (PEST analysis, industry analysis, competitor analysis), (3) SWOT, (4) The Strategy Diamond, (5) strategies to avoid imitation products, (6) strategy to conduct partnership. The method used in this research are quantitative and qualitative research. The Qualitative research were conducted interviews to 10 people who are preparing for the wedding, and the quantitative distributed to 106 respondents by Eggshell Party Planner’s customer in Jakarta and Central Java.The results of this final project are (1) Strategies to win the competition, Eggshell Party Planner using diamond strategy, With the limitations of the market Eggshell Party Planner will focus to customers, concern about the service, Time, creativity, portfolio, price. as the target of their segments, based on the SWOT analysis, (2) There are 5 Variables key success factors, based on the level of performance, (3) There are several steps to perform the activities of the most important. priorities derived from the benefits of the activity and also Eggshell Party Planner capability in terms of resources (4) Eggshell Party Planner estimate their sales in year 2. their sales will increase, from IDR 336.960.000 to IDR 374.400.000. This will increase to 10% and will continue to increase every year, (5) And vehicles that will be used by Eggshell Party Planner is an activity that is done on the staging, (6) The unique concept of graphic design, flexible prices, market niche, Innovation constantly, Strong Brand, service great. With this steps, Eggshell Party Planner will be able to avoid the imitation by partner or competitor, (7) Partnership strategy should be applying for Eggshell Party Planner is a cross-media promotion or strategic alliances for the win from competitors. Based on the result, Eggshell Party Planner is recommended to (1) Eggshell Party Planner should focus in the selecting market segment that concern about service, Time, creativity, portfolio, price. (2) Diamond Strategy is effective strategy to win the competition, (3) Eggshell Party Planner must have The unique concept of graphic design to avoid the imitation, and Eggshell Party Planner must add a graphic designer for continuing the innovation from company. (4) Eggshell Party Planner should be partner with vendors that support the industry of Eggshell Party Planner for the win from competitors. Keywords: Diamond Strategy, Wedding Decoration, Partnership Strategy, Business Model Canvas
Designing Knowledge Based Performance Management System (KBPMS) in Coffindo Bandung Branch Pasaribu, Amanah; Wibisono, Dermawan
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract- Coffindo is known as one of coffee company in Indonesia and has been established since 1999. The company has grown into a national export and trading company and has 9 sales offices in Medan, Jakarta, Surabaya, Pekanbaru, Bali, Bandung, Balikpapan, Singapore and United State of America. On Coffindo Bandung branch, the business sector focused on supply company product to market trade, hotel restaurant cafe (horeca) and coffee shop. The current competitive conditions occur very quickly. The company is expected to improve the performance of external and internal in order to realize the vision. The critical issue is because the company does not have a performance management system. This study was conducted to design performance management system in the Coffindo Bandung branch. Proposed the Knowledge-Based Performance Management System (KBPMS) as the framework considers that KBPMS allows measure performance in integrated ways. The method of collecting data uses interview and distribute questionnaires to the manager and employees of the company. To determine the indicator linkage was used Analytical Hierarchy Process (AHP).  KBPMS has three perspectives include business result, internal process and resource capability perspective. In this study business result perspective includes finance aspect of 3 measurement indicators and financial aspect of 3 measurement indicators. Internal process perspective includes innovation aspect of 2 measurement indicators, operation aspect of 3 measurement indicators and marketing aspect of 3 measurement indicators. Resource capability perspective have 4 measurement indicators include human resource, technology resource and organizational resource. The finding of linkage using AHP shows that finance is more important than non financial and sales growth affected it. For internal process the value of priority vector average for innovation is higher than the operation and marketing, and the product innovation indicators affected it. Human resource is the important indicators for resource capability.  Benchmark describe that Coffindo lag behind in support and market share in the segment of Horeca. Finally, this designing performance management system needs to be implemented and the implementation plan consists of measurement, evaluation, diagnosis and follow up.   Keywords: Coffindo, Knowledge-based performance management system (KBPMS), analytical hierarchy process (AHP), Benchmark
IDENTIFYING THE FUTURE DIRECTION OF BUSINESS UNITS TO SUPPORT EXPANSION PLAN OF PT MATAHARI PUTRA PRIMA, TBK Andre Siswanto, Yudie; Wicaksono, Agung
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract â??  PT Matahari Putra Prima Tbk, or which can be shortened to PT.MPPA has four business units with many formats, consisting of, Hypermart, Foodmart, Boston Health Beauty and the last, the newest is Smart Club. Since formally established in 1986 to date, PT MPPA highly dependent sources of his income from Hypermart, considering that more than 50% of its revenue comes from Hypermart. Given Indonesia is one country with a very large number of people supported by the Indonesian population birth rate of 1.49 percent per year, and with a population that would require a lot of consumption in an effort to survive for life, on the other hand, despite economic slowdown in 2015, 2016 APRINDO optimistic in the retail industry will grow 12%, another survey of customary international survey agency, Kantar World panel Indonesia stated even though the economy is currently slow down, level of consumption or fast moving consumer goods (FMCG) still experienced a growth of 15 percent.Along with the birth rate, the prediction APRINDO, the growth rate of consumption, and investment plans by Lippo Group to expand market share, the PT MPPA should identify which business units are well worth the investment in the future to support the company's plans to become a market leader in the retail sector. The identification is done by using GE matrix - McKinsey consisting of nine areas by grouping each business based on market conditions and the strength of a business units. This tools then also used to analyze the condition of each business unit today and the identification of the future direction of each business unit which exists. From this direction it will be known that the business units which are included into the group grow and feasible for investment Keywords: Birth rate, Consumption rate, Investment, Matrix GE McKinsey
DEVELOPING NEW BUSINESS MODEL FOR BOOK PUBLISHING COMPANY IN THE DIGITAL AGE: A CASE STUDY OF DUTA MEDIA TAMA Sucipta, Dimas; Larso, Dwi
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Creative economy is a growing industry but publishing industry as a part of creative economy faces more problems. Current data based on Indonesia book retailer company shows that total sales growth only 2% per year in 2015, that is lower than several years ago. At this time, company faces new business environment that is a digital era. The issues that company face are how to survive and growth in this digital era.  The purpose of this research is to develop new business model for company which more relevant with digital age. For do that, it is necessary to has deeper understanding about the business situation which company face. The research method and framework is used in this research there are PEST Method, Porterâ??s Five Force, Market Research for customers analysis, internal analysis, and SWOT analysis. The survey method is used in market research with questionnaires to targeted market segment specifically who life in Bandung.  The research result shows that in macro environment factors, the political and economy factor are tend to be positive for company future growth, but several changing external factors have an impact to company that are the growing of digital technology which influence customers behavior and trend of new culture. In microenvironment the force which has an impact to lowering company growth is substitute product that is free information or content in the internet while the digital book does not influence. In customers analysis shows that many customers have high reading interest to physical book, but their purchasing power is low, therefore they tend to choose internet for search free information although internet information still has a lot of weakness such as credibility of information and too much information. From that several analysis, the root cause of company slow growth is because of threat factor from internet free information that cause customers choose internet than physical books. The new business model is developed to face that new business environment, while the method is used business model generation. The result are seven business model ideas for this issue which after evaluating each others, the Digital Novel business model is a best business model solution for company. It is because from the research it is known that many customers like reading a physical book than digital book, fiction/novel book is the best selling and most favorite category, and customers always depend to digital technology as a modern lifestyle. Key words: business model, digital age, book publishing 
Maintaining the company and stakeholders value through restructuring in pt. Nibia Negara Kasih, Satria; Alex Ibarat, Iriawan
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract. PT. NIBIA is a vertically integrated coal mining company. The company was established in 1999 as a logging company before eventually switched their business line to coal in 2005. Since then the company continued to expand and made their mark in both domestic and international coal market. The resume of PT. NIBIA is highlighted with the possession of the stellar long term coal supply contract with PT. PLN. PT. NIBIA secured the long term contract in 2007 and started their supply in 2009. As the coal market secured by the long term contract, PT. Nibia began massive expansion by acquiring 13 mines in Jambi province and logistics transportation to ensure the readiness of both coal reserves and logistics to fulfill their supply obligation to PT. PLN. In 2012, coal industry started to deteriorate and the descend has continued until today. The significant decline in coal price has hit the PT. NIBIA profit margin. The company situation worsen by the operational issues surrounding the coal quality and delivery of the coal to its customer, PT. PLN. PT. NIBIA experience negative cashflow and has drained their working capital. As a result, PT. Nibia has forcefully ceased their operation and unable to service their debts. The purpose of this thesis is to review the business of PT. NIBIA and to provide the alternative solutions to address their business issues. The Porter's 5 Forces and SWOT analysis were utilized to analyze both internal and external factors affecting PT. NIBIA performance. Based on the business analysis, there are alternative solutions to address PT. Nibia issues namely, (i) self-insolvency proceeding (ii) new investor (iii) financial restructuring and operation overhaul. The author believes these solution could address the company issues.In this case, financial restructuring and operation overhaul have been concluded as the best suitable solution to address company issues while also protect the stakeholder's values. Keywords: Financial Restructuring, Operation Overhaul, Stakeholder's Value
New Product Development Strategy of a Risky Early-Researched Product, Case Study : NPD Strategy Decision of Stem Cell-Related Products in BFM Chairindy Pratomo, Luna; S. Hariandja, Evo
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Using the case study of product development of stem cell in Indonesia, This paper will explain how to design New Product Development Strategy Framework to support decision-making activity of a challenging new product development in pharmaceutical business, considering its prospect on the market, market needs, technical requirements, risks, and also build a estimation plan of the project timeline to complete the project, as a project proposal to the management. The research provides new product development attributes measurement tools design which can be applied by pharmaceutical company, which could help the company to decide which product is the best options and fulfill its top management’s expectations. The tools used are corporate strategy alignment scorecard, company’s requirement concept selection and testing, and concept assessment based on company’s technical preferences. Based on the research, the chosen stem-cell related product concept which fulfill requirements and criteria of BFM is Conditioned Medium. Keywords : New Product Development Method, Decision Making, Stem Cell Development 
Proposed Future Business Strategy in Small Medium Enterprise: Case CV Waroenk Asia Solusindo Nurlia Roza, Innayah; Wandebori, Harimukti
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract— Laundry business in Indonesia has been growing so rapid since 2007. Laundry on kilo’s which has become the main business run by CV Waroenk Asia Solusindo has not attractive anymore. Competition, massive new entrants and increasing price of property rent has leave doubts to the company whether they have to stay in laundry on kilo’s or start other laundry segment. With IO model analysis, helped with external analysis through PESTEL and porter five forces, this thesis will help finding attractive segment industry. There are four final solutions suggested as the decision making result from this thesis. First, Waroenk Laundry brand position need brand rejuvenation through marketing strategy and customer relationship management. Dormitory laundry will focus on cooperation with third parties as dormitory management, and works on big quantity laundry project about 100-2000 customers in 1-5 years contract based. Laundry door to door will use sales delivery go around the housing area in specific time for order pickup. Meanwhile laundry exclusive is laundry per pieces services focus on quality, this segment industry is differs with laundry on kilos. Using internal analysis, it will be seen what resources needed by CV Waroenk Asia Solusindo to use the attractive segment industries. SWOT analysis done in this thesis will help to define what strategy needed by CV Waroenk Asia Solusindo in corporate and functional level. Business model canvass will show business process in new industry segment. This strategy is projected with financial projection analysis and economic value added to see strategy plan effectiveness. Keywords: Laundry, business strategy, attractive industry, porter five forces

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