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All Journal The Indonesian Journal of Business Administration Jurnal Manajemen Indonesia JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Jurnal Ilmu Sosial Politik dan Humaniora (Jisora) FIRM: Journal of Management Studies Journal of Industrial Engineering Rudence: Rural Development for Economic Resilience The South East Asian Journal of Management Asia Pacific Journal of Management and Education Seminar Ilmiah Nasional Teknologi, Sains, dan Sosial Humaniora (SINTESA)
Rendika Nugraha
President University
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Business strategy for market development of photography and videography business in pt. Delapan pilar karya Nugraha, Rendika; Fachira, Ira
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract - PT. Delapan Pilar Karya is a company that established in August 2014 and focusing the business in photography and videography with brand name Eight Motion. Current situation of Eight Motion is the revenue rely from business market segment, which has long payment term and occasional project that impact to instability of sales performance. Author conducts external analysis with some tools such as PEST and Porter five forces to examine what kind of external opportunities for market development that can be captured to earn stable revenue. Internal analysis with some tools such as STP, Marketing Mix 7P, Resource based view, VRIO, and business model canvas also conducted to examine current internal situation of Eight Motion.  SWOT analysis utilized to summarize external and internal analysis. In strategy formulation, author utilized EFAS and IFAS table in order to examine and quantify the strategic factors from SWOT analysis. TOWS matrix developed in order to create alternative strategies. Porter generic strategies utilized by the author to determine which business direction should be through. Diamond Strategy utilized in order to deliberate how the strategy formulation will works by explaining five elements of strategy from arenas, vehicle, differentiators, staging, and economic logic. Finally, author utilized business model canvas in order to capture business activity overview as the implication of strategy formulation. Activity plan that incorporates marketing, Product and operation strategy created in order to become guideline of strategy execution. Keywords: Photography and Videography Business, Market Development, Diamond Strategy
CUSTOMER PERCEPTION ON PRUlink PRODUCT PURCHASE DECISION: A CASE OF GREATER JAKARTA AREA Rendika Nugraha; Farida Komalasari; Sandra Dethionia
Jurnal Manajemen Indonesia Vol 18 No 2 (2018): Jurnal manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (761.887 KB) | DOI: 10.25124/jmi.v18i2.1392

Abstract

Purpose of this research is to find out the influence of customer perception of unit link insurance product (Prulink) purchase decision through four aspects which are; information, premium, investment and risk. This research used quantitative analysis approach utilizing questionnaire, which consist of 20 items of questions as the instrument. Questionnaires were spread to customer of PT. Prudential Life Assurance Jakarta that located in Jakarta greater area. Pre-test has been conducted to 30 people with results that questionnaire reliable to be distributed after obtain .974 on Cronbach’s Alpha, validity in range f .751 to .933 and reliability in range of .858 to .936 of 200 samples data that shows that each dependent and independent variables passed to hypothesis testing with multiple regression analysis. Towards this research, it is found that three aspects of customer perception, which are information, premium, and investment, have significant influence on purchase decision. On the other hand, there is no significant partial influence from risk aspect. Combining the common variable (Information, premium, and risk) with specific variable (investment) believed to become uniqueness of this research considering there might be other studies which have similar variable but without combining common variable with specific variable. Keywords—Customer Perception; Information; Premium; Investment; Purchase decision; Insurance. Abstrak Tujuan dari penelitian ini untuk mengetahui pengaruh dari persepsi pelanggan dari produk asuransi unit link (Prulink) melalui empat aspek keputusan pembelian yaitu informasi, premi, investasi dan resiko. Penelitian ini menggunakan metode kuantitatif dengan kuosioner yang terdiri dari dua puluh pertanyaan sebagai instrument. Kuosioner disebarkan kepada pelangan dari PT. Priudential life Assurance Jakarta yang terletak di area Jakarta sebagai sample populasi dari penelitian ini. Analisa data dilakukan dengan menggunakan tes validitas (KMO and Bartlett’t Test) dan reliabilitas (Cronbach Alpha). Analisa inferensial dilakukan dengan analisis regresi berganda untuk mengetahui hubungan antara variabel tak bebas dan variabel bebas. Ujicoba telah dilakukan kepada tiga puluh orang dengan hasil bahwa kuosioner layak untuk disebarkan setelah mendapatkan nilai .974 pada Cronbach’s alpha, validitas dalam cakupan .751 sampai .933 dan reliabilitas dalam cakupan .858 sampai .936 sampai dari 200 data sampel yang menunjukkan bahwa variabel tak bebas dan variabel bebas telah lulu uji hipotesis dengan analisis regresi berganda. Melalui penelitian ini, ditemukan tiga aspek dari persepsi pelanggan yaitu informasi, premi dan investasi yang mempunyai pengaruh yang signifikan terhadap keputusan pembelian. Di sisi lain, tidak ada pengaruh parsial yang signifikan dari aspek resiko. Mengombinasikan variabel umum (informasi, premi, dan resiko dengan variabel khusus (investasi) dipercaya menjadi keunikan dari riset ini mengingat ada kemungkinan dari penelitian/studi lain yang mempunyai variabel yang sama tetapi tanpa mengombinasikan variabel umum dengan variabel khusus. Kata kunci—Persepsi Pelanggan; Informasi; Premi; Investasi; Keputusan Pembelian; Asuransi.
Analisis Relevansi Pendidikan Kewirausahaan dan Lingkungan Kampus Terhadap Minat Berwirausaha Mahasiswa Perguruan Tinggi di Jawa Barat, Indonesia Anggaraeni Permatasari; Rendika Nugraha; Ihsan Hadiansah
Jurnal Ilmu Sosial Politik dan Humaniora (Jisora) Vol 1 No 2 (2018): Jurnal Ilmu Sosial Politik dan Humaniora
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (433.973 KB) | DOI: 10.36624/jisora.v1i2.12

Abstract

Entrepreneurship ecosystem development is new concept to support entrepreneurship education in higher education institution. The objective of this research is to analyze the relevance between entrepreneurship education and university environment to encoura ge student entrepreneurial intention in higher education institution. Higher education institution is university or higher institution in West Java, Indonesia, that have business faculty or entrepreneurship subject in their study of program, also supportin g by conducive environment that liven up entrepreneurial activity. The population of the research are students in University/Institution in surrounding West Java Area that already learned entrepreneurship subject and operated business simulation in real wo rld. Quantitative method by survey is used for this research. Data collection is using questionnaire with likert scale 1 - 7. Structural Equation Modelling (SEM) is use to analyze data to justify the significancy of the model. The novelty of this research is to see the relationship between entrepreneurial education and campus environment toward student entrepreneurial motivation and intention as one holistic system that influence each other. Also, the results of this research can be used to development repreneurial higher education institution ecosystem model in Indonesia
The Influence of Celebrity Endorsement in Instagram towards Customer Behavior and Purchase Intention in Healthy Food Diet Business Rendika Nugraha; Kunthi A. Kusumawardani; Vinda Octavianie
FIRM Journal of Management Studies Vol 3, No 2 (2018): FIRM Journal of Management Studies
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (785.565 KB) | DOI: 10.33021/firm.v3i2.476

Abstract

Healthy life style has become a choice in the society especially in the big city where people tend to aware about the importance of consuming healthy food and implement healthy life style. This condition has a positive impact for those who run the business in food and beverage business especially with healthy food approach. Nowadays, smartphone or tablet already becomes part of people life that cannot be separated in daily activity. Driven by healthy life style and technological life style, 3 Skinny Minnies appears to be one of the player in providing healthy food to its customer and utilizing social media as distribution channel such as Instagram to promote their product. In promoting healthy life style by providing healthy food, 3 Skinny Minnies consistently utilize celebrity endorsement to become content of Instagram feeds. This research analyzes the effectiveness of celebrity as endorser in influencing purchase intention by attitude toward the brand using quantitative approach which, the primary data were collected from the respondents through online questionnaire. There were 274 respondents as a sample size of the research and through validity and reliability analysis that processed by statistical software using factor analysis and structural equation modeling. Based on the data analysis, it is found that celebrity endorsement has low influence on purchase intention even though the attitude toward the brand has significantly influence the customer. Hence, attitude toward the brand in this case has a direct influence on purchase intention. Thus, in order to win the competition, it is important to improve the way 3 Skinny Movies in promoting the products, so that the activities will be more effective in generating revenue.
DEVELOPING STUDENTS’ STARTUP BUSINESS THROUGH IMPLEMENTATION OF ENTREPRENEURIAL LEARNING MODEL Jony Oktavian Haryanto; Donald Samuel Slamet Santosa; Andi Ina Yustina; Rendika Nugraha
FIRM Journal of Management Studies Vol 6, No 1 (2021): FIRM JOURNAL of MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/firm.v6i1.1288

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This community service starts from difficulties of university students in Indonesia to develop start up business. Most of the students make business in food and beverages, although they are not majoring in culinary art, food technology, or other food based major. The problem indicate that students have no good entrepreneurial spirit. To solve the problem, this program will use other method in developing students’ startup business, namely Entrepreneurial Learning Model (ELM). The steps of ELM are: training, education, experience, and mentoring. This model has already run for 6 months (May to October 2019) to 10 groups of students (who make 10 startup business). The results of this program are: (1) students able to develop their startup business; (2) the startup business come from their innovative idea; and (3) students able to maintain their business. Based on the results, it is recommended to use the model on developing students’ startup business.
EXAMINING THE FACTORS INFLUENCING REPURCHASE INTENTION IN USING LION AIR Rendika Nugraha; Annisa Ramadhanti
FIRM Journal of Management Studies Vol 6, No 2 (2021): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/firm.v6i2.1380

Abstract

The purpose of this study is to determine whether service quality, brand image, brand trust, and flight experience have influence towards repurchase intention in using Lion Air. This study is using quantitative method with 7 Likert-scale, from strongly disagree to strongly agree. The statements are adopted from various prior research. The data was distributed by online and directly to the person. The total sample used in this study is 347 respondents who ever flied with Lion Air at least twice from January 2019 to October 2019. The data was tested by using statistical software for validity and reliability and using Structural Equation Model for model fit and hypothesis testing. The findings indicate the factors that influencing customers repurchase intention in using Lion Air. Out of 6 hypotheses there are 4 hypotheses that are has a significant relationship which are service quality towards brand image, service quality towards brand trust, brand image towards brand trust, and brand trust towards repurchase intention. Meanwhile, the rest 2 hypotheses are found to be not significant, which are flight experience towards brand trust and brand image towards repurchase intention. There are many factors why it is rejected, such as price, needs, influence from others, the choice of routes, and frequent flight frequencies. This study is the first study that combine flight experience factor in determining customer repurchase intention in using Lion Air.
MENGENAL CABIN FEVER DAN CARA MENGATASINYA Grace Amin; Rendika Nugraha
Rural Development For Economic Resilience (RUDENCE) Vol. 1 No. 2 (2022): Vol. 1 No. 2 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53698/rudence.v1i2.19

Abstract

ABSTRAK Tujuan pelaksanaan kegiatan pengabdian masyarakat ini adalah untuk memberikan pemahaman kepada masyarakat mengenai cabin fever serta cara penanganannya agar kesehatan fisik dan mental tetap terjaga. Kegiatan ini diselenggarakan dalam bentuk webinar yang diikuti oleh lebih dari 100 peserta terdiri dari mahasiswa serta masyarakat. Paparan mengenai pengertian, penyebab, dampak serta cara mengatasi cabin fever disampaikan dalam webinar ini oleh para praktisi yang kompeten. Para peserta terlibat aktif dan memberikan respon positif terhadap kegiatan ini sebab mereka mendapatkan pengetahuan tambahan yang dibutuhkan dan dapat diterapkan dalam kehidupan. Merujuk pada hasil umpan balik yang diberikan peserta, dapat disimpulkan bahwa kegiatan pengabdian kepada masyarakat ini tergolong tepat sasaran. Pemaparan materi tentang definisi, faktor yang berpengaruh, dampak serta cara mengatasi cabin fever dirasa sangat berguna bagi para peserta khususnya dalam masa pandemi covid 19 ini.   ABSTRAK Tujuan pelaksanaan kegiatan pengabdian masyarakat ini adalah untuk memberikan pemahaman kepada masyarakat mengenai cabin fever serta cara penanganannya agar kesehatan fisik dan mental tetap terjaga. Kegiatan ini diselenggarakan dalam bentuk webinar yang diikuti oleh lebih dari 100 peserta terdiri dari mahasiswa serta masyarakat. Paparan mengenai pengertian, penyebab, dampak serta cara mengatasi cabin fever disampaikan dalam webinar ini oleh para praktisi yang kompeten. Para peserta terlibat aktif dan memberikan respon positif terhadap kegiatan ini sebab mereka mendapatkan pengetahuan tambahan yang dibutuhkan dan dapat diterapkan dalam kehidupan. Merujuk pada hasil umpan balik yang diberikan peserta, dapat disimpulkan bahwa kegiatan pengabdian kepada masyarakat ini tergolong tepat sasaran. Pemaparan materi tentang definisi, faktor yang berpengaruh, dampak serta cara mengatasi cabin fever dirasa sangat berguna bagi para peserta khususnya dalam masa pandemi covid 19 ini.
THE INFLUENCE OF PRODUCT QUALITY, PERCEIVED VALUE, PRICE FAIRNESS, EWOM, AND SATISFACTION TOWARDS REPURCHASE INTENTION AT XING FU TANG Rendika Nugraha; Lhoekspardi Dharmawan Wiguna
JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Vol 7, No 1 (2021): Vol 7, No. 1 (2021)
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (372.883 KB) | DOI: 10.34203/jimfe.v7i1.3156

Abstract

Abstract: The purpose of this study is to find out the influence of product quality, perceived value, price fairness, Electronic Word of Mouth (EWOM) and satisfaction towards repurchase intention at Xing Fu Tang. This study uses quantitative method with 7-point Likert-scale with 1 represent strongly disagree and 7 represent strongly agree. Questionnaires were spread online and collected 303 sample size using purposive sampling method. The respondents are people who had tasted Xing Fu Tang and lived in Greater Jakarta, Indonesia. The findings indicate that product quality, perceived value, price fairness, and EWOM positively influence satisfaction and satisfaction positively influence repurchase intention, while EWOM does not influence repurchase intention. This study’s dimensions are adapted from various previous study and come from various countries and industries to create new finding in food beverage industry mainly bubble drink seller especially Xing Fu Tang. The findings suggest that Xing Fu Tang pay more attention to the product quality.Abstrak: Tujuan dari penelitian ini adalah untuk mengetahui pengaruh kualitas produk, nilai yang dirasakan, kewajaran harga, Electronic Word of Mouth (EWOM) dan kepuasan terhadap niat beli ulang pada Xing Fu Tang. Penelitian ini menggunakan metode kuantitatif dengan skala Likert 7 poin dengan 1 mewakili sangat tidak setuju dan 7 mewakili sangat setuju. Kuesioner disebarkan secara online dan dikumpulkan sebanyak 303 sampel dengan metode purposive sampling. Respondennya adalah orang-orang yang pernah mencicipi Xing Fu Tang dan tinggal di Jabodetabek, Indonesia. Hasil penelitian menunjukkan bahwa kualitas produk, nilai yang dirasakan, kewajaran harga, dan EWOM berpengaruh positif terhadap kepuasan dan kepuasan secara positif mempengaruhi niat pembelian ulang, sedangkan EWOM tidak mempengaruhi niat pembelian ulang. Dimensi penelitian ini diadaptasi dari berbagai penelitian sebelumnya dan berasal dari berbagai negara dan industri untuk menciptakan temuan baru dalam industri makanan minuman terutama penjual bubble drink khususnya Xing Fu Tang. Temuan menunjukkan bahwa Xing Fu Tang lebih memperhatikan kualitas produk.
Entrepreneurial Intelligence based on business motivation and developed using the Entrepreneurial Learning Model Filda Rahmiati; Rendika Nugraha; Chong Mi An
JIE Scientific Journal on Research and Application of Industrial System Vol 7, No 1 (2022)
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/jie.v7i1.3485

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The purpose of this study is to compare students' entrepreneurial intelligence between those who intend to be entrepreneurs and those who do not. This study employs a quantitative approach with a comparative technique. Through a google form, data were collected from 186 students as samples. The questionnaire is made up of questions pertaining to business motivation and business intelligence. The data were analyzed using the t-test to determine the difference between two groups. The findings of this study indicate that students who intend to become entrepreneurs have a greater level of entrepreneurial intelligence than those who do not.
Bridging Perspectives of Customer Value Proposition and Customer Perceived Value of Intercity Non-Bus Transportation Service in Indonesia Hadiansah, Ihsan; Nugraha, Rendika; Santoso, Adhi Setyo; Purwanegara, Mustika Sufiati
The South East Asian Journal of Management Vol. 12, No. 2
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Research Aims - The study aim is to explore value proposition creation from the perspectives of non-bus transportation services and to investigate the factors in customer perceived value, especially functional value (operations, facilities, professionalism, and price), that influence purchase intention from customers’ perspectives. Design/methodology/approach - This mixed methods study used personal interviews, participant observation, and a survey to collect the data. Then, we conducted exploratory case study by using organisational level logic model as a qualitative analysis technique. Finally, we used regression for hypothesis testing of the quantitative section. Research Findings - The results indicated that non-bus transportation services should give extra efforts to build great value propositions to meet customer needs. The interview and participant observation results on non-bus transportation service providers’ perspectives showed that that two providers studied have different strategies to create strong value propositions. The survey results on customers’ perspectives showed that all aspects of functional value (operations, facilities, professionalism, and price) significantly influence purchase intention. Thus, those two perspectives do not completely align. Theoretical Contribution/Originality - The integrated framework of customer value proposition created by firms and customer perceived value, which was empirically tested in this study, showed that superior value proposition can be achieved where there is a feedback loop between these two perspectives. Managerial Implications in the Southeast Asian context - Managers have to consider not only the individual aspects of price competitiveness and comfort of services as value propositions but also the integration of facilities and professionalism to build perceived value through value propositions in intercity non-bus transportation services in Southeast Asian contexts. Research limitations and implications - This study had only two variables (functional value and purchase intentions). Functional value had four sub-variables (operations, facilities, professionalism, and price) as independent variables. Other variables could influence purchase intention for non-bus transportation service providers.
Co-Authors Adhi Setyo Santoso Amin, Grace Andi Ina Yustina Anggaraeni Permatasari Annisa Ramadhanti Chong Mi An Donald Samuel Slamet Santosa, Donald Samuel Slamet Farida Komalasari Filda Rahmiati Ihsan Hadiansah Ira Fachira Jony Oktavian Haryanto Kunthi A. Kusumawardani Lhoekspardi Dharmawan Wiguna Mustika Sufiati Purwanegara Mustika Sufiati Purwanegara Nofifa Anggraeni Prayoga, Tasya Zahwa Sandra Dethionia Vinda Octavianie Yustina, Andi Ina