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INDONESIA
The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
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Articles 44 Documents
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Search results for , issue "Vol 5, No 3 (2016)" : 44 Documents clear
Strategy formulation and implementation for PT Bina Lestari Nusantara Indahdewi, Lauditta
The Indonesian Journal of Business Administration Vol 5, No 3 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Abstract - PT Bina Lestari Nusantara is a construction company that focused on telecommunication tower infrastructure established in 2008. PT BLN provide service for its client by provide coverage solutions and expand network capacity through build-to-suit developments. The company faced several obstacles such as inconsistent of revenue and experience slow growth. The company also have difficulties in terms of efficiency which resulted in low profitability. This condition shows that the existing company strategy is no longer to be able to overcome the company’s obstacle. PT BLN need a new proper strategy for solving their problems to give a positive effect in their financial performance. Formulating strategies start by analysing internal and external environments using PEST analysis, Porter’s five forces analysis, business model canvas, and financial analysis. This analysis will be summarized as SWOT analysis which continued to be interpreted on SWOT diagram for positioned the appropriate strategy. The result shows that company is in weak internal position. The company is suggested to applied defensive strategy. Defensive strategy will be solving the company’s problem who experience weak internal position. Defensive strategy continues to be interpreted in action plan and financial projection for the next three year. Three years is appropriate time of defensive strategy for taking off and going into the next strategy which is supporting aggressive. The company also need to applied focused differentiation, where company should seeks differentiation in a targeted market segment. The company need to revise all building blocks elements of business model canvas. Strategy formulation will help company to applied efficient work. Keywords: BTS tower company, financial analysis, SWOT Diagram, Generic Business Strategy
Strategy formulation and implementation for PT Bina Lestari Nusantara Indahdewi, Lauditta; Inggriantara, Alibasjah
The Indonesian Journal of Business Administration Vol 5, No 3 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract - PT Bina Lestari Nusantara is a construction company that focused on telecommunication tower infrastructure established in 2008. PT BLN provide service for its client by provide coverage solutions and expand network capacity through build-to-suit developments. The company faced several obstacles such as inconsistent of revenue and experience slow growth. The company also have difficulties in terms of efficiency which resulted in low profitability. This condition shows that the existing company strategy is no longer to be able to overcome the company’s obstacle. PT BLN need a new proper strategy for solving their problems to give a positive effect in their financial performance. Formulating strategies start by analysing internal and external environments using PEST analysis, Porter’s five forces analysis, business model canvas, and financial analysis. This analysis will be summarized as SWOT analysis which continued to be interpreted on SWOT diagram for positioned the appropriate strategy. The result shows that company is in weak internal position. The company is suggested to applied defensive strategy. Defensive strategy will be solving the company’s problem who experience weak internal position. Defensive strategy continues to be interpreted in action plan and financial projection for the next three year. Three years is appropriate time of defensive strategy for taking off and going into the next strategy which is supporting aggressive. The company also need to applied focused differentiation, where company should seeks differentiation in a targeted market segment. The company need to revise all building blocks elements of business model canvas. Strategy formulation will help company to applied efficient work.Keywords: BTS tower company, financial analysis, SWOT Diagram, Generic Business Strategy
Partnership strategy and guidelines for pt. Pjb in 35.000 mw market Firmansyah, Roby; Inggriantara, Alibasjah
The Indonesian Journal of Business Administration Vol 5, No 3 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract - PT Pembangkitan Jawa Bali (PT PJB) is a subsidiary company of PT PLN engaged in power generation business. From 2005-2020, energy market of Java Bali System trend and projection shows a promising growth. The demand of electricity is increasing but PJB’s market share is going down from year to year until year 2020 (7.2%). The decreasing market share was contributed by the growth of the energy market and the stagnancy of PJB existing power plant capacity and sales. Government of Indonesia gives big portion to IPP (25.000 MW) rather than PLN (10.000 MW) in the 35.000 MW project. In order to increase the PJB market share, it is required internal and external analysis to formulate their business strategies. The strategy formulation begins from analysing the external and internal environment using several methods such as PEST analysis, Porter’s Five Forces Analysis and Resource Based View analysis to generate the SWOT analysis. The EFAS and IFAS result then used to determine the current position of PT PJB in the SWOT Matrix Diagram. The result indicates that PT PJB is in the cell I that interpreted as supports an aggressive strategy to grow. The Ansoff matrix and QSPM are used to analyse the most appropriate strategy in entering new market (35.000 MW) and the result is partnership strategy. As the selected strategy, it may need proper guidelines in project and partner selection. The good implementation and dissemination plan will result of the success of partnership strategy. Keywords: Business Strategy, Independent Power Producers, Partnership Strategy, Partner selection
Marketing Strategy to Increase Sales of Custom Built Furniture Nugroho, Ardianto; Aldianto, Leo
The Indonesian Journal of Business Administration Vol 5, No 3 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract - On the 2015 Asia Construction Outlook, 37 percent of the construction spending in Asia accomplished on infrastructure, 34 percent was spending on residential projects, and the rest is on non-residential projects. In 2013 Indonesia spending 27 billion dollars and became the fourth country with the largest spending on construction, below India, Japan and China. To accommodate the needs that are related to the construction sector, PAZEUL was established in 2013 with specialty on interior design and architecture. During the beginning the company faced issues such as a different level of quality amongst products, high production costs, no growth for a period of time and a delayed process of manufacturing furniture. On the external analysis, the consumer has a power of bargaining especially in price negotiation, mainly because of no appreciation from the public about the role of designer and architect, our problem as a design consultant where there are no standard in determining the appropriate design fee, and various substitute furniture products appear in the market. Based on the 7P marketing mix, PAZEUL is facing several issues that are related on the consumer trust on the final build quality of furniture products. Based on the business issue analysis, the solution will focus mainly on improving the performance of internal management and how PAZEUL products gain more credence from the new consumer. A new value proposition, appropriate role in the design, production and marketing division; an appropriate facilities in the wood workshop are the strategy proposed to be the objective of PAZEUL design consultant.An implementation plan on how the strategies will be implemented is shown in the action plan table consist of a 12 months period of time. Some of strategies is implemented immediately and some of the strategies are implemented in a certain period depend on the urgency of the activity. Keyword: Architecture, Interior Design, Custom Built Furniture, Consumer Trust.
Propose Development of the Features and Benefits of BTN Prima iB Savings. Case Study : PT.Bank Tabungan Negara Sharia Business Unit Tri Endharto, Nadia; B.Saksono, Prasetyo
The Indonesian Journal of Business Administration Vol 5, No 3 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract. This final project aims to determine what is the causes of lower achievement of BTN Prima iB savings target on BTN Syariah and also seek for customer needs of the product offered related features and benefits. This research deploys 215 questionnaires to existing customer in BTN Syariah. Then, by using SPSS, calculation data result provide correlation analysis to see the relationship between features and benefits of BTN Prima iB savings to increase achievement of sales target. Based on the analysis, it was found that existing features and benefits of BTN Prima iB savings are less interested by customer. These mainly related with three aspects; technology, regulation, and customers’ privilege. So, this study will provide proposal to develop new features and benefits of savings BTN Prima iB in order to increase the target achievement of BTN Prima iB savings. Key words: BTN Prima iB savings, Islamic Banking, Development Features and Benefit, Correlation Analysis
Public perception of e-money in the perspective of marketing communication strategy (Bandung) Raharta, Rayasari; Hudrasyah, Herry
The Indonesian Journal of Business Administration Vol 5, No 3 (2016)
Publisher : The Indonesian Journal of Business Administration

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In 2014 Bank Indonesia issued National Movement of Non-Cash Payment, which aims to raise public awareness about the use of non-cash payment system. The purpose of this study was to determine the public perception of the level of trust, comfort and safety of electronic money as well as the readiness of the people of Bandung to accept electronic money as a daily payment instrument. The method used in this research is qualitative as well as quantitative. From the analysis of consumers researcher found that the need to improve public perception of the level of trust, comfort and safety in using electronic money. The proposed solution to improve consumer perceptions about the level of trust is using marketing communication mix, to increase comfort researcher proposed product innovations, and to improve safety researcher proposed to improve security system of e-money and to implement new regulation. This approach is expected to improve consumers' perceptions of electronic money and also improve people's decision in the reception electronic money as daily payment instrument.
Business Process Improvement at PT. PLN (Persero) Certification Center Qoriyana, Farieza; Adhi Utama, Akbar
The Indonesian Journal of Business Administration Vol 5, No 3 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract. At this time the request for Sertifikat Laik Operasi (SLO) at PT PLN (Persero) Certification Center continues to increase, but the SLO published not optimal. There is occurs because the certification process take a long times for finished the job like looping process still found in the certification process.  The longer of certification process will be impact to publishing SLO that will be longer too and its causes pending item each year. To know the causes of certification process takes a long time the first phase is mapping the business process of this company. After mapping the business process then search the root cause using current reality tree diagram. The next phase is solve the problem using Business Process Modeling Notation (BPMN) so the each task will more clearly. The result of this study is to improve the business process in this company more efficient. It can be seen from the lead time that faster than before which is from more than 125 days to 123 days so that the pending item can be finished. In other hand, online system improvement and also coordination between department needed due to this workflow from business process running well.  Keyword: Business Process, Business Process Improvement, Business Process Modeling Notation (BPMN), Sertifikasi Laik Instalasi/SLO
Production process optimization by six sigma dmaic method at black belt cold brew coffee Nandiwardhana Pradipta, Wanda; Nizar, Adirizal
The Indonesian Journal of Business Administration Vol 5, No 3 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract – Black Belt Cold Brew Coffee is a start – up business that is working on the field of beverage industry and producing the Cold Brewed coffee in a bottle. It was started on 2015 and focusing its market on Jakarta Area, and targeting the market on the Pre – work out people at the gyms or any occasions that needs a drink that has a caffeine contained served in fresh and attractive appearance. Although it is entering a considerably positive trend on the market based on its production and selling, the organization noted some threats that affecting maximization from total 4 months of selling, from 100% of production in 4 months of production there is 17% of the bottle that could not be sold. It is discovered that there is occurrence from the defects in production, such as: unmatched bottle cap (22% of whole defects), misplaced stickers (16% of whole defects), cracked bottle (19% of whole defects), broken bottle (19% of whole defects), coffee waste grounded (16% of whole defects), spoiling in pouring (8% of whole defects). To resolve the problem, it is conducted Six Sigma DMAIC Methodology and resulting the sigma level of Black Belt Cold Brew Coffee is on 2.6 – sigma or 144,791.6 defections in a million opportunity which means there is needed an improvement to reach the 6 – sigma level or 3.4 defect per million opportunity. In this process, the formulated improvement plan is to developing SOP, KPI, Product Checklist, and also implementation plan including the process timeline of control is established for any review and improvement needed along with recommendations that has been concluded. Keywords: Production Defect, DMAIC, Sigma Calculation. 
Proposed Marketing Communication Strategy for Fashion Start Up Company (Case Study: LEAMA) Rifan Maulana, Zulfikar; Rustiadi, Sonny
The Indonesian Journal of Business Administration Vol 5, No 3 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract . Leama (stylized as LÉAMA) is a start-up fashion company based in Bandung. As a new company, Leama still face several problems in all divisions of the company. In marketing area, brand awareness of Leama is still considered low. This research is aiming to propose marketing communication strategy for Leama in order to increase their brand awareness. First thing to do to address the problem is doing an internal analysis. Research use STP (segmenting, targeting, positioning) and marketing mix (product, price, promotion, place) as tools in internal analysis. In general, Leama segmenting and targeting their market as people who lives in big cities and love to spend leisure time outside their house with positioning statement “Leisure Companion”. Leama sells leather slippers as their first article, the prices are from IDR 462.000 – 470.000, spreading press release to two online magazine as promotion activities, and only use Instagram as social media and distribution channel. After doing the internal analysis, Leama need to do an external analysis, which consist of Porter 5 Forces analysis, competitor analysis, and benchmark analysis. Porter 5 Forces found that Leama are in high competitiveness level. Competitor and benchmark analysis found that Leama compete with three local competitor who sells product with same theme with Leama. The last is that Leama need to know root cause of the problem using ishikawa/fishbone diagram, with these tools Leama found that never doing sales promotion program and limited ads activities are two main problems.  To fix these problems, Leama use marketing communication (MC) tools with IMC (Integrated Marketing Communication) approach. Marketing communication tools proposed to Leama are advertising, personal selling, public relation, sales promotion, sponsorship, and trade show.  Each of these MC tools cannot be stand alone, they are need to integrate with each other in order to gain maximum impact with minimum cost and to make the messages easier to reach the target. The integration between each of MC tools generates several action program that will be held in 2017 which are new year promo, valentine promo, Leama X Fashion Influencer, Trademark Market Event, new article released, Ramadhan promo, independence day promo, Brightspot Market Event, and Leisure Trip Sponsor. Leama future research should be about vendor selection and distribution channel selection.  Keywords: Marketing Communication Strategy, Fashion, Brand
Proposed Marketing Strategy for Sharks Junior Martin, Evan; Desiana, Krisnati
The Indonesian Journal of Business Administration Vol 5, No 3 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Fashion is one of the basic important necessities in our daily life. Nowadays children fashion form an important segment in the fashion retail industry and keep growing over the years. Sharks Junior was established in the middle of 2014 to answer the demand in the market for quality, affordable, street wear for kids, especially boys, aged 6-15 years old. Parents plays an important role in making decision for kids fashion because kids do not  have the information and the purchasing power to purchase their own clothes. To attract these parents and boost sales, companies incorporate attractive promotions into their marketing strategies by using "High-Low" strategy. They will in the beginning, raise the original price of the products and offer high promotions in the same time, such as 50% discounts, discount up to 70% and Buy One Get One. Based on the condition above, author try to formulate the most suitable and effective marketing tools to build customer loyalty to Sharks Junior and increase sales without using "High-Low" strategy. Author conducted some surveys to collect objective data from consumers. The questionnaires were spread to parents in the department store and via online in attempt to get consumers perspectives about the brand, market, and products. Keywords: Sharks Junior, fashion, kids, sales, strategy, marketing

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