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INDONESIA
The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
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Articles 44 Documents
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Search results for , issue "Vol 7, No 3 (2018)" : 44 Documents clear
Proposed marketing initiatives with new wave marketing approch for elevenia Aditama Setiawan, Dani; Aditya Wibowo, Satya
The Indonesian Journal of Business Administration Vol 7, No 3 (2018)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Competition in e-commerce industry, especially in Indonesia, is getting tighter. Every e-commerce players are competing to attract the customers with various attractive campaign promotions. Today, Elevenia is in a very challenging position where the company must survive the competition among other e-commerce players who dare to "burn money" in order to offer lower to grab more customers. Since Salim Group took over Elevenia in 2017, Elevenia’s goal is more focus on long-term business growth & sustainability. In order to achieve its goals, Elevenia needs to minimize a high-cost marketing campaigns in order to generate positive net profits to build a strong business foundation in the long haul. Elevenia needs to find an effective way to develop a cost-efficient with high- impact marketing initiatives that can attract not only its website traffic, but also improving its purchase transaction number through its platform. Both internal and external factors that affect the business are analyzed to identify current business condition. The New Wave Marketing approach combines online and offline interaction between company and customer. This approach is used to generate an effective marketing initiatives which expected to help Elevenia to improve its business performance by increase its brand awareness and winning customer’s advocacy to grab more market share and accomplish its business goal. Keywords: Customer Advocacy, E-Commerce, Elevenia, Marketing Initiatives, New Wave Marketing
Proposed business strategy of pt. Pancar garis cahaya in housing market for urban middle-class millennials Bintang Arigia, Muhammad; Sunitiyoso, Yos
The Indonesian Journal of Business Administration Vol 7, No 3 (2018)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Residential property in Indonesia is set to be overwhelmed with demands as urban middle-class millennials has been just entering the productive age and become a strong prospective market with its massive number and delightful characteristics for the industry. The opportunity becomes even better as currently, Indonesia has 11.4 million house shortage and is increasing for about 800.000 units every year. The biggest ratio of Indonesian backlog in 2016 happen in Jakarta, the number is almost half of the total Indonesian backlog, which is 49.84%. However, latest trends show that the urban middle-class millennials are facing difficulty regarding their buying power to buy their own house. The problem caused by the average increase of people’s earnings is far below the rise of property price. PT. Pancar Garis Cahaya, a general contractor that specializes in civil engineering related products/services tries to aim and capture the prospective market as the company plans to offer a house that will fit with urban middle-class millennials style, preferences, and budget. The research discusses the business strategy of PT. Pancar Garis Cahaya in its plan to capture the market. External and internal analysis is done to discover the whole situation regarding the business issue and formulate the business strategy by using Porter’s generic business strategy, tows matrix, diamond strategy, and business model canvas. The results of this research are that the opportunity is real, there are a big undeserve market. The company also has the significant power to help them produce decent house for the urban middle-class millennials housing market, which are deep knowledges in house making, experienced workers, good partnership with suppliers and banks, effective work ethics, etc. However, the company need a big improvement on marketing efforts to increase its brand awareness and sales through marketing public relations. Furthermore, cost leadership strategy is the most suitable strategy to this price sensitive industry.Keywords:  housing, Indonesia, millennials, property, residential.
Achieving inorganic growth through fintech investment (study case: pt. Bank tabungan negara (persero) tbk) David Hutajulu, Hatorangan; Azhari Nasuation, Reza
The Indonesian Journal of Business Administration Vol 7, No 3 (2018)
Publisher : The Indonesian Journal of Business Administration

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Abstract-In this thesis, the authors propose Bank ABC to build a partnership with Fintech through an investment scheme so that in the financial aspect, the bank can get more capital and in the business aspect, has the ability to integrate innovative solutions with the Fintech with the aim of seizing new markets, differentiating themselves in the future and ensure long-term sustainability. Chapter 1 describes the thesis framework that explains the background, the bank overview, the outline of the business issue, the objectives, scope and limitations of the study. Next in Chapter 2, the method will be used in this study is quantitative analysis. The technique used to collect data is by literature review and questionnaire. The authors developed several questionnaire items to capture Banks perceptions about the investment partnership with Fintech and several different questions about Fintech's self-assessment based on partner criteria that have been designed by authors. Chapter 3 will propose solutions for the investment model and how to get selected Fintech partners based on Fintech’s self-assessment result from previous questionnaire. After analyzing the data, the authors calculate the weighted score by using Kepner Tregoe method to get the best Fintech candidate as a partner. Finally in Chapter 4, this paper concludes by suggesting a specific CVC (Corporate Venture Capital) as a suitable model of investment unit for ABC in collaboration with Fintech startup and what criteria can be used to select Fintech candidates Keyword: collaboration, Fintech, partnership, investment
Proposed marketing startegy for pt. Dewa beton using testimonial video based content marketing Redzky Al-Farisi, Syaefic; Furinto, Asnan
The Indonesian Journal of Business Administration Vol 7, No 3 (2018)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Currently, our government are very concern on the infrastructure developments across Indonesia. There are various projections that has been worked starts from the development of LRT until building housing in several region, which all do to improve the nation’s economy. The impact is the construction sector become growing and the demand on building materials are increasing. However, the growth does not happen in PT Dewa Beton. The company has facing decreases sales in the past few years because of the competition become tighter. PT. Dewa Beton is a concrete supplier company that provides building material, particularly in producing and supplying ready-mix concrete. The company and its batching plan is located at Tangerang, Banten.The initial idea of the establishment company is to fulfil the need of concreate againts the number of construction projects in Indonesia, especially in Banten province. Dealing with problems faced by PT Dewa Beton, the research perform in-depth analysis using Porter 5 Forces Pestel Analysis; Service Marketing and SWOT as a form of external analysis and internal analysis. Based on the results of the analysis, the industry is still attractive.In conclusion, the researcher then create a new marketing strategy proposal that involves analysis of Step-by-step Content Marketing andtestimonial story-based promotion video in order to increasing brand awareness of PT Dewa Beton.Keywords: construction indsutry; marketing strategy; content marketing; social media; video marketing
The impact of transformational leadership towards organization citizenship behavior: case study human resource development center of ministry of energy and mineral resources Prasetya Gusman, Dimas; Hamid Batubara, Abdul
The Indonesian Journal of Business Administration Vol 7, No 3 (2018)
Publisher : The Indonesian Journal of Business Administration

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Abstract. With the fast progressing demand of high competence human resources in the sector energy mineral resource, Human Resources Development Center- Ministry of (HRDC-EMR) must increase its organization performance to achieve competitive advantages.  The  variables to increase the organization performance are including the leader behavior (leader’s technique and style) and organization citizenship behavior. The aim of the study is to find the fundamental relationship of transformational leadership and organizational citizenship behavior in HRDC-EMR, how it impacted each other, and proposes business solution to increase the quality of transformational leadership and organizational citizenship behavior. The quantitative methods were used to gather and evaluate the data using an investigation survey with the distribution of questionnaires. Multiple regressions were used to evaluate the relationship between transformational leadership and organizational citizenship behavior.  The  results  of  this  study show that there  is  a  positive  and  significant  relationship  between transformational leadership and organizational citizenship behavior.  Along with the finding, this study provides a recommendation as a business solution to improve the transformational leadership and organizational citizenship behavior for the betterment of the HRDC-EMR in the future.Keywords: Human Resources, Organization Performance, Transformational Leadership, Organizational Citizenship Behavior
Developing indonesia’s natural gas transportation business regulation Lede Mude Ragawino, Ocktavianus; Anggoro, Yudo
The Indonesian Journal of Business Administration Vol 7, No 3 (2018)
Publisher : The Indonesian Journal of Business Administration

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Abstract - After decades natural gas been country revenue, Indonesia had changed the mindset that natural gas should be the motor for economic development. Regards to the natural gas transportation regulation, the government is planned to revise the regulation of Ministry Energy and Mineral Resources No 19/2009 to increase the natural gas transportation infrastructures. The natural gas industry is a network industry. Theoretically, a single company will be more economically efficient than two or more companies. Based on the experiences, the natural gas systems were initially developed by vertically integrated model while the competition was introduced when the market has enlarged since competition will attract new capital and enable new business opportunities. Potential evolutions of the current regulatory framework are bundled centralized- vertically integrated, unbundled centralized – centralized entity responsible for whole operation, and unbundled decentralized – private initiative. The distribution infrastructure development could rely in franchise auctions to offer concessions to distribution utilities. Considering the natural gas system Indonesia is still in young age and it has not mature yet, the regulation should be firstly in bundled centralized system which has advantageous in early stages by establishing Master Plan with franchise method for attracting company.Keywords: bundled centralized, franchise, integrated, Master Plan, mature  
The future of cellular industry in indonesia – ascenario planning approach Balqis Fajarwanto, Adi; Sunitiyoso, Yos
The Indonesian Journal of Business Administration Vol 7, No 3 (2018)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Purpose : The purpose of this research is to develop possible scenarios for cellular industry in Indonesia for the next 5 years by identifying its key drivers and its key uncertainties. The possible scenarios will then used as groundwork to develop future strategy of cellular providers in Indonesia. Introduction: The telecommunications industry in Indonesia continued to experience dynamic change with intensified competitive landscape with consumer demand for data traffic grew significantly while demand for traditional legacy products –voice and SMS- declined. At the same time, cellular providers continued to experience considerable uncertainty and risk from a regulatory perspective which cellular industry hopes that the regulatory environment will continue to evolve in a direction that is supportive of future growth. Methods: This research use adaptive scenario planning with main data input are collected through interviewing expert and cellular stakeholders in Indonesia, and literature review.  Results: Four different scenarios are developed with demand and regulation become the two critical uncertainties. Narrow road, the new emerging, the declining, and the dry season are scenarios developed by combination of different situation of demand and regulation in Indonesia. For each scenario cellular providers have option and different strategy recommendation. The scenario planning approach does not aim to predict the most likely future, but to describe what could possibly and plausibly happen in the cellular industry in Indonesia, and how cellular providers might deal with the situation.  Keywords:  cellular, scenario planning, strategy, telecommunication.
Nari's strategic alignment in entering indonesia power development project Dong, Lili; Tjendrasa, Kin
The Indonesian Journal of Business Administration Vol 7, No 3 (2018)
Publisher : The Indonesian Journal of Business Administration

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Abstract. This paper explores the marketing issues in order to propose a feasible marketing strategy in promoting NARI’s sustainable market development in Indonesia.  In the analyses, SWOT and PESTL are used to identify and analyze the macro and micro environment of NARI’s market opportunity and conducted a comprehensive review on the market environment that may affect NARI’s core business, such that the issues can be clearly identified and recommended solution to resolve the issues can be formulated. The analysis based on the marketing condition of NARI, the marketing model is developed with a systematic mapping tailored to NARI’s brand strategy, product strategy, project strategy, management strategy and development strategy.  The strategy analysis and evaluation suggested NARI to conduct a in depth and comprehensive analysis of Indonesia's electricity power market and grab the business opportunities. In current fierce and quick changing market environment, NARI needs to increase its market share by applying the innovative marketing strategy and build strong brand to meet customer expectation.Key word: Marketing, NARI, PESTL, Strategy, SWOT
Economic Analysis of The Underground Coal Gasification (UCG) in Indonesia Kurnia Hudaya, Gandhi; Tjendrasa, Kin
The Indonesian Journal of Business Administration Vol 7, No 3 (2018)
Publisher : The Indonesian Journal of Business Administration

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Abstract. The demand for primary energy, especially electricity in Indonesia is increasing. Indonesia’s economy has been depended on natural resources as the second main contributor of country’s income. Indonesia is still depended on fossil fuels, especially on oil and gas. Indonesia’s consumption of oil have been exceeded its production since year 2004. There is big possibility that Indonesia need to import gas in 2021 due to the supply is not sufficient. It means that Indonesia new reserves is very important to be found either from conventional gas or unconventional gas.  Indonesia not only has oil and gas but also coal which its resources is quite abundant. There is deep seated coal potency with depth >100 meter below surface in Indonesia that has not been exploited yet. Underground Coal Gasification (UCG) is an unconventional technology that can become the solution to exploit the deep seated coal potential. UCG can be applied  for extracting coal into in-situ gas directly in the underground layers without excavation of rock cover and coal seam first. The objective of this paper is to make economic analysis regarding the implementation of underground coal gasification (UCG) technology in Indonesia. Data are collected from literature, expert and pilot plant in South Sumatra.  From the result of the economic analysis, it can be concluded that UCG project is very potential to be developed in Indonesia. The result of economic indicators are that NPV is $27,069,000,-, IRR is 14% and the payback period is 7 years. Sensitivity analysis on UCG project shows that the project is more sensitive to capital expenditure and electricity selling price and less sensitive to drilling cost, corporate tax rate and coal royalty.Keywords : UCG, economic analysis, deep seated coal 
Operational staretgy to manage mature oil and gas fields in maninjau production sharing contract with new fiscal regime Kartadinata, Rian; Nizar, Adirizal
The Indonesian Journal of Business Administration Vol 7, No 3 (2018)
Publisher : The Indonesian Journal of Business Administration

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Abstract: Indonesian manufacturing industry has developing significantly. The increase in consumption is one of the factors that contribute to this phenomenon. This condition directly impact to the packaging industry that supports them. The packaging industry are expected to grow from 101,232 million units in 2016 to 130,325 million units in 2021, registering a CAGR of 5.2%.  PT. Mutiara Jaya Prahasta is one of the players in the packaging industry that offered b2b products across Indonesia. Currently, there is an indication that the production process is inefficient. Furthermore, the company is in transition phase. The site are moving from old building to a new one. Because of this condition, implementing some analysis of the production process is necessary in order to know which alternative for the company to make the production process more efficient especially after moving to a new site.  Then the research is conducted through qualitative research by using interview to collect data and information needed. Furthermore, an analysis is implemented by doing in depth observation to the current production layout. Fishbone Diagram will support to seek root causes in the production process. Which comes from people, equipment, and layout. Simulation by Tecnomatix Software is conducted to see the current layout performance, and the result shows that the current layout performance is not efficient. In order to combat the issue, another simulation need to be done to give alternate options for production layout to increase its efficiency. Another solution to combat the problem that comes from people and equipment is by implementation of Total Productive Maintenance (TPM) Approach. Keywords: Operation Management, Fishbone Diagram, Efficiency, TPM, Tecnomatix Software.

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