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The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
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Articles 41 Documents
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Search results for , issue "Vol 8, No 1 (2019)" : 41 Documents clear
Proposed business strategy for pt pertamina retail in motorcycle fuel market in jabodetabek area Nur Hafiz, Dimas; P.K. Bintoro, Bambang
The Indonesian Journal of Business Administration Vol 8, No 1 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract - The high number of vehicles and daily fuel consumption make a high competition in Indonesian fuel retail industry, this is because there are several companies that sell fuel products in Indonesia, and among them is Pertamina Retail. All companies try to dominate the market share with their own strategies and products. Affordable product prices and a strong brand make Pertamina Retail sales quite high compared to competing companies. However, a high level of sales and a strong brand image is not enough to make Pertamina Retail the first choice of customers. There are several other aspects that become a viewpoint for customers to buy fuel. Therefore, the purpose of this final project is to analyze and create a new competitive strategy so that Pertamina Retail can have a sustainable competitive advantage. The analysis in this final project uses mixed methods, qualitative and quantitative. The quantitative method is conducted by using questionnaires for fuel consumers to obtain the information about the current view of Indonesian fuel customers. Qualitative methods are used to obtain the information by interviewing the company management. Then, there are several analytical tools that will be used to understand the internal and external conditions of Pertamina Retail. PESTEL and Porter’s Five Forces are used to understand external conditions, while the CSF (Critical Success Factors) is used to understand internal conditions. Furthermore, the SWOT analysis tool is used as a summary of the internal and external analysis.The author uses TOWS matrix and Diamond Strategy Model to create a new business strategy that will be recommended to Pertamina Retail. The new business strategy will focus on developing service offerings, after-sales service systems, and improve gas station’s quality to increase customer satisfaction.
Proposed marketing strategy to strengthen adelaide’s brand Rahmad, Revina; Inggriantara, Alibasjah
The Indonesian Journal of Business Administration Vol 8, No 1 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract- The competitive in fashion industry is evolving and become more tight. The large number of players in the industry resulting players offer similar value and products. It would be difficult for the players if they do not have amenity that differentiate it with competitors. Adelaide is a form of creativity in fashion industry that offers semi-formal apparel for women. Along with the growth of fashion wear and technology, Adelaide has plan expanding their business activities to gain more market and boost sales. To achieve the goal, Adelaide needs strategy that helps Adelaide strengthening on Marketing and differentiate Adelaide with competitors. The purpose of this research is to find solutions and develop the best marketing strategy that can be implemented to Adelaide.  The strategy formulation process is done by analyzing the external and internal factors that affects Adelaide’s business activity. The results are analyzed and porter’s generic strategy is used as a framework to define strategies. The result of the analysis shows that Adelaide must perform differentiation strategy to achieve competitive advantage. For strengthening Adelaide’s brand, online surveys were given to customers and the results were being analyzed to find the best strategy that can help Adelaide to strengthening its brand. In conclusion, Adelaide has to create uniqueness through differentiation strategy based on product, price, place and promotion. Additionally, strengthening Adelaide’s brand must done by product development and revitalization brand in order to survive in fashion industry and boost its sales. Keywords: Marketing Strategy, Fashion, Brand, Strategic Differentiation, Business Model Canvas
Integrated marketing communication strategy towards brand awareness of product telkomsel digital lifestyle; case study of platform streaming langit musik Afifah Handoyo, Nadya; Furinto, Asnan
The Indonesian Journal of Business Administration Vol 8, No 1 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract – Telkomsel has established itself as the leading cellular operator in Indonesia, with more than 196 million customers, and more than 160,000 BTS operating in 11 regions across Indonesia, with more than 5,400 employees registered. This study examines how well-known their brand awareness is based on surveys conducted by the authors. This topic was chosen because of the company's business problems, where companies want to know how well their brand awareness is. In the end, this research is expected to be able to provide a recommended strategy based on the conditions and results of the surveys that have been conducted to conduct research. In addition, there are several problems faced by companies, namely they want to know what their customers feel when they know the products offered. Then in the paper study, the authors also examine what should be the recommended strategy for their long term goals, but this will not be the point of emphasis of the paper and still need further surveys to carry out the strategies that will be recommended to the company. Keywords: marketing communication, brand awarness
Knowledge managament strategy for application team in PT. CSP Widanta Kristyo Adhy, Ignatius; Hidajat Tjakraatmadja, Jann
The Indonesian Journal of Business Administration Vol 8, No 1 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract - PT. CSP is a local business partner of PT. ERS in Indonesia, which engaged in the field of advanced and smart industrial technology in sensors, field instrumentation, and integrated process and safety automation control system. The automation product that become focus in this research is in DeV product which sold to its client under Solution and Control Division as sales division that faces a business challenge to increase the working efficiency in coordination and communication for submitting project proposal to meet customer expectation and increase the opportunity to win the project. The problem is low efficiency project proposals submission that can have an impact on reducing opportunities for selling and decreasing company profits, this is not good because it has an impact on the performance of the sales force and can result in layoffs. The research is using qualitative methods to identify the problems and adopts the Nonaka’s SECI model in knowledge transformation cycle and the Jann model knowledge management framework as the underlying theory and conceptual framework. The outcome of this research is to get knowledge and initiatives needed to close the gap with knowledge management implementation plan to solve the problem also to increase the efficiency to improve project submission proposal from 14 to 10 working days. Implementation plan cover the 3 enablers of knowledge management of people, process, and technology which every member shall adopt and continuously doing it in order to strengthen application engineer team.  Keywords: Knowledge Management, Jann Model, SECI Model, Sales Division, Application Engineer
Evaluation of financial performance of three coal companies in indonesia (case study of adaro, bayan, and indo tambangraya megah) Sukma Putra, Anugrah; M. Daryanto, Wiwiek
The Indonesian Journal of Business Administration Vol 8, No 1 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Based on BP Statistical World Energy data in 2017, Indonesia is the country with the fifth largest coal production in the world with a total production is 271.6 million of ton of oil equivalent. In the last 8 years since 2009 China is the country with the largest production and consumption of coal in the world, but China's coal production cannot meet domestic consumption. Based on data in 2017 coal production in Indonesia is greater than its consumption, so that Indonesia becomes a coal exporting country. One of the destination countries for coal exports from Indonesia is China, but since 2013 coal consumption in China has continued to decrease. The impact of the reduction in coal consumption in China is the abundance of coal stock throughout the world, which causes coal prices to decline starting from 2013. In 2012 the price of coal was in the range of US $ 117 per metric ton, but in 2013 coal prices declined to be in the price range of US $ 85 per metric ton. In this study the author would like to know the impact of the decline in coal prices on financial performance and the effect of Fixed Asset Turnover and Return on Asset on the share prices of coal mining companies in Indonesia. The companies studied in this study were three coal mining companies that had the largest market capitalization in Indonesia, including: Adaro Energy (ADRO), Bayan Resources (BYAN), and Indo Tambangraya Megah (ITMG). The method used in this study is to analyze financial ratios such as liquidity, solvability, activity and profitability. Quarterly financial report data is taken from 2011 to 2017. After financial ratio analysis is carried out, validation with benchmark industries is carried out in the categories of Gross Profit Margin, Total Asset Turnover, Account Receivable Turnover, and Inventory Turnover. Data taken for the benchmark industry was taken from csimarket.com. To determine the effect of Fixed Asset Turnover and Return on Asset on stock prices, panel data regression analysis was conducted. To help processing panel data regression analysis the author uses Eviews software. The findings of this study show that ITMG is the best financial performance company during the period of 2011 to 2017 indicated by excellence in the three categories of financial ratios, namely solvability, activity, and profitability. Adaro is the second best financial company to excel in the liquidity category and the last is BYAN. The results of the standard industry benchmark validation for four financial ratios show that during the period 2011 to 2017 all categories are still below the industry standard. Fixed Asset Turnover and Return on Asset panel data regression on share prices show these two independent variables have a positive influence on share prices.Keywords: Coal Mining Companies, Financial Ratio, Panel Data Regression
Maturity assessment of knowledge management at noc departement of pt. Huwaei services Adi Nuryono, Wahyu; J. Susilo, Leo
The Indonesian Journal of Business Administration Vol 8, No 1 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Indonesia is the largest archipelagic country with a total population of 259 million. The growth of telecommunication and technology users is increase every year. At the same time, telecommunications companies in Indonesia are trying to be the best in providing services to their users. The operators are always innovating in providing services, and to achieve this, telecommunication operators are very selective in cooperating with second parties, in this case telecommunications vendors. PT Huawei Services is one of the largest telecommunication service providers in Indonesia. PT Huawei services is a transformation of PT XL Axiata's service management. This transformation from operators to telecommunications vendors is making changes in work culture and work environment. In this transformation process, some employees choose to quit the company and result in a reduction in employees who have high work experience. This has an effect on knowledge management at PT Huawei services. The volume of sharing sessions every week starts to decrease and almost nothing. In this study, researchers tried to measure the level of maturity of knowledge management in PT Huawei services, especially at the NOC department. The method used in this research is qualitative and quantitative methods. Qualitative methods are conducted by interviewing the management of PT Huawei Services. And the quantitative method is by conducting a survey of company employees. From the qualitative and quantitative method, researcher can conclude that the company at Defined level, it is mean knowledge management is already implemented and deployed in the company but there are still need an improvement in several aspects. The company are focusing on how to make standard in KM initiative.Keywords:  knowledge, Knowledge Management, Telecommunication, Manage service, KM maturity
Realigning pt krakatau argo logistics business strategy to improve business bottom line Putra Dwi Kurniawan, Raditya; Anggoro, Yudo
The Indonesian Journal of Business Administration Vol 8, No 1 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract - PT Krakatau Argo Logistics (PT KAL) is a joint venture multimodal transport service company, affiliated to  PT Krakatau Bandar Samudera and PT Krakatau Steel. Established in 2013, PT KAL is primarily intended to support the supply chain of PT Krakatau Posco through long-term contracts. The year 2015 is a challenging period for PT KAL where world steel price condition decreased causing the evaluation and adjustment of tariff of service significantly reduced from PT Krakatau Posco to PT KAL and  impact to declining in revenue and profit of PT KAL in 2015 to 2017. It is important to obtain strategic business in order to ensure business sustainability. The company must consider external and internal factors that influence future business growth through a series of strategic analysis. A series of strategic analysis such as PESTEL analysis, Porter’s five forces analysis, and competitior analysis are conducted to enable the company to take advantage of external opportunities and minimize the impact of potential threats. The internal analysis using Resource Based View, VRIO, and market industry in logistic busniess. Strategic formulation is conducted refer to the external and internal analysis to propose future appropriate strategy of the company.The implementation of such strategies is done in the short and long term by continuously evaluating to pursue its future 5 years objective of increasing revenue and profitability.Keywords : Logistic Business, Business Strategy, PESTEL analysis, TOWS matrix, Business Model Canvas 
Analysis of online buying behaviour for women face cleanser product: a study for hada nature brand of pt. Salica beauty indonesia. Situmeang, Marhara; Titus, Amol
The Indonesian Journal of Business Administration Vol 8, No 1 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract: The final thesis proposes to analyze the Indonesian beauty care sector specifically face cleanser product for women. This is one of the fastest growing sectors in Indonesia recording 2012-2017 Compound Annual Growth Rate of 13.3% in retail market. The objective is also to understand the success factors in this sector with specific reference to consumer behavior and the growing popularity of online channel. This thesis applies conceptual learning on Consumer Decision Making Process, Marketing Strategy, and Market Research. After undertaking comprehensive analysis of the industry, players, and trends in Indonesia this thesis also proposes to test the application of findings with specific live example. This relates to Salica Beauty Indonesia which is Japanese company that is trying to gain market share in the high-end face cleanser category through its Hada Nature product. The thesis has provided an opportunity to conduct various types of analysis and research which includes industry, competition, survey, interviews, academic literature review, and application of research findings to generate practical solution. The result from this thesis has shown that face cleanser high-end consumers utilize mixed of digital channels as source of awareness, evaluating brand choice, and channel to purchase. They also specifically refer to several names of social media figure which are perceived having expertise in advising brands of skin care product. Aside of digital channel, the existence offline store is still important for high-end consumers as this channel offers more complete shopping experience. Key words: beauty industry, face cleanser, high-end consumer, marketing strategy, digital channel, offline store
Business model development for orphan drug business in indonesia (case study: idiopathic pulmonary fibrosis drug) Veronica Hutagalung, Donda Ria; Hamsal, Mohammad
The Indonesian Journal of Business Administration Vol 8, No 1 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract. The growth of pharmaceutical business has slowed due to some reasons, such as patent expiration, generic, drying pipelines, and stricter regulation of drug approval. Many market leaders will lose their patent in next 5 years. Considering those situations, pharmaceutical companies have shifted their focus from developing and selling essential medicines to new business model of orphan drugs, which is niche but expected to help company reducing the revenue loss. This new segment could offer an integrated healthcare solution through development of new area of therapeutics, diagnosis, treatment, monitoring, and patient support. Orphan drug is a product which is indicated for a rare disease. Definition of rare disease in Indonesia is a disease with case number less than 200,000 total populations. Lack of physicians’ awareness and high drug cost are the main challenges in developing orphan drug business. Implementation of Jaminan Kesehatan Nasional (JKN) program has changed Indonesian healthcare landscape drastically. The objective of this study is to propose a new business model canvas for an orphan drug business in Indonesia, by using Idiopathic Pulmonary Fibrosis drug as case study. The analysis of external factors will be done through PEST (Political, Economic, Social, Technological), Porter's 5 Forces and competitive analysis. The internal analysis will use VRIO and value chain analysis. The results of those internal and external analysis will be used to identify SWOT, develop TOWS matrix. Porter Generic Strategy and Diamond Strategy model to identify new ideas and strategies for the company. After identifying some options of business strategy, author will create and propose a new business model canvas for the company. Author will use qualitative research method by collecting data through interview and observation. The author has identified and assessed that the firm has not optimally used their internal resources and capabilities to create innovative strategies and to achieve sustainable competitive advantages. Author recommends management of the firm to reorganize their team, then to equip the new team with updated knowledge on orphan drug business. The firm should also optimally use global resources and capabilities to build orphan drug business and to develop effective digital platform. They should initiate unique partnership with multi stakeholders, especially with government and patient organization to shape public policy for orphan drug. Keywords: business strategy, business model, multinational pharmaceutical company, orphan drug, rare disease
Development strategy to optimize the economic return of a marginal oil field: a case study of pt. Drilling sentosa Andria Putra, Aditia; Tjendrasa, Kin
The Indonesian Journal of Business Administration Vol 8, No 1 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract – PT. Drilling Sentosa, an independent upstream oil and gas company, currently faces a challenge whether the development of X Field will increase the company values and survive under low oil price environment. The objective of this paper is to evaluate risk and economic value of the field and propose development strategy to optimize the economic return of the project. Business issues are analyzed using PESTEL analysis, Porter’s 5 Forces and SWOT analysis. Economic and risk evaluation are performed using deterministic discounted cash flow analysis, sensitivity analysis and monte carlo simulation. Monte carlo simulation is conducted using four uncertain input variables: oil price, production forecast, CAPEX and OPEX. Oil price and production is modeled using stochastic process of mean-reversion model and log normal distribution, respectively. While beta distribution is selected to represent the uncertainty of CAPEX and OPEX. The development strategy is proposed based on the optimum project timing that yields higher economic return. Based on DCF, the field should be abandoned at the economic limit in the eighth year. Based on the development scenario, the project is recommended to be accepted with the Net Present Value of MMUSD 4.39, Internal Rate of Return of 30% and Pay Out Time 36 months. And the maximum loss over a project life at confidence level 95% is MMUSD 7.74.Keywords: discounted cash flow analysis, marginal oil field, monte carlo simulation, sensitivity analysis

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