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The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
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Articles 18 Documents
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Search results for , issue "Vol 8, No 2 (2019)" : 18 Documents clear
Strategy of Platform Music Streaming Langit Musik Application to Improve Monthly Active Users Through Customer Acqusition and Customer Retention Sarah Permana, Nabila; Furinto, Asnan
The Indonesian Journal of Business Administration Vol 8, No 2 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Digital technology is cannot be separated from human life. Nowadays most of the human activities are using a smartphone. Related to hobbies or commonly called digital lifestyles, such as playing games, watching videos, and listening to music can easily be accessed using a smartphone. Based on Annie's app in 2018, Indonesia ranks first as the country that uses the smartphone for the longest time. using a smartphone with an average of 4 hours of smartphone use a day for playing games, watching videos, and listening to music can easily be accessed using a smartphone. This circumstance becomes an opportunity for telecommunication companies to support Indonesia's digital lifestyle improvement by providing services and product related. Listening songs with music streaming on smartphones are the largest mobile activity in Indonesia. However Telkomsel have music streaming product, Langit Musik as a Indonesia music streaming application, is still facing a difficulty on acquiring and maintain their users where monthly active user for Langit Musik from App Annie in 2018 shows that the monthly number of active users of Langit Musik for 6 months dropped from 400,000 users to 155,000 users and the position of Langit Musik application among the competitors is the lowest. To analyze this problem, there are several analysis that has been done to analyze the current condition of Langit Musik. The first step is to analyze the internal condition of Langit Musik, second is to analyze the external force of the company. Next, is to analyze the Langit Musik problem using thematic frames work; Customer Journey to analyze for the Customer of Langit Musik and The Five's Analysis for those who have not used the Langit Musik Application. This analyze is done by conducting a questionnaire and observation during the internship period and discuss with the product development manager.KEYWORDS: Langit Musik, Customer Acquisition, Customer Retention, Customer Journey, Marketing Strategy, Music Streaming, Telkomsel,
Sustainable and Competitive Tourism Concept and Policy Recomendation for Purworejo Torism and Culture Department Case Study (Giyombong-Cepedak-Gunung Condong) as Integrated Tourism Village) Fauzi, Arief; Anggoro, Yudo
The Indonesian Journal of Business Administration Vol 8, No 2 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Giyombong, Cepedak, and Gunung condong is three tourism destination in Purworejo. Purworejo tourism and culture department has a plan to integrate these three destinations to make it more sustainable. Before preparing large investment, the right and valid integration concept is needed to make the investment right on target. Tourism business is a very volatile, uncertain and influenced by many factors outside of its business context. Investments in that kind of tourism business, especially those are still small and do not have a large marketshare implicate a very high risk. With high risk investors will not be interested participating in the business. The output from this research are guidelines of business integration concept of Giyombong, Cepedak, and Gunung Condong and government policy.Keywords: Integration, Policy, Sustainable, Lean business process..
Rethinking the Arts Business (Museum, Gallery, Theater) Strategy: Study Case Ciputra Artpreneur Hilary, Andri; Anggoro, Yudo
The Indonesian Journal of Business Administration Vol 8, No 2 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract - Ciputra Artpreneur is one of the subsidiaries owned by Ciputra Group, that serves as the CSR (Corporate Social Responsibility) of the company to concentrate in the arts business. It was built as a dedicated arts center that consists of the museum, the gallery and the theater. As the first of its kind, Ciputra Artpreneur’s challenge is to build the sustainability of itself in the disruptive era. Ciputra Artpreneur are in the state where it relies on the arts appreciation levels of Indonesian public, and in the era of competition where competitors can be considered unknown, thus making Ciputra Artpreneur’s challenge is to implement efficient and sustainable business strategy. This research will be conducted using mixed method, where the objective of this research is to identify the best business strategy and improvement needed by Ciputra Artpreneur to achieve sustainability, as well as to manage the expectations of the public. Research results show that Ciputra Artpreneur need to improve and enrich the capabilities and growth of employees as the core in handling the business units, and externally to do the integration between the three business units, and producing or bringing constant events that can strengthen Ciputra Artpreneur as a brand and as a dedicated arts center in Jakarta, Indonesia. Ciputra Artpreneur also has to have a two to five-year plan, as a guidance in establishing the goals of each year to reach sustainability in the future. The competition is getting fiercer, as many competitors are starting to see the arts business as a new potential line of business. Now is the right time for Ciputra Artpreneur to improve its strategy and implement new ideas and ways to achieve sustainability in the future.Keywords: Arts business, business strategy, sustainability, content management, improvement    
Proposed Marketing Strategy for Inspirator Freak Christian Susanto, Jonathan; Kartajaya, Hermawan
The Indonesian Journal of Business Administration Vol 8, No 2 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract – PT. Berkat Inspirasi Indonesia, also known as InspiratorFreak.com is a digital media company for millennials in Indonesia. However the problem arise when their traffic is not increase significantly or stagnan. This caused low of positioning and value proposition of their product, so the content is not related with their target audience. Morover InspiratorFreak get support from voluntary team, which is not a full time employee and they don’t have digital marketing staff to increase their productivity and their traffic in website and social media. The approach of this resarch is to analyze secondary data which is the internal and external factor which set by the company for the marketing division, and to compare with the web traffic of InspiratorFreak in 2018. External factor analysis was conducted using PESTEL Analysis, Porter’s Five Forces, and Competitor Analysis with 4Ps. Internal factor analysis conducted using Business Model Analysis, Value Proposition Analysis, STP Analysis and Marketing Mix Analysis. From that analysis, it has been founded that InspiratorFreak  has strength in reputation and networking but weakness in positioning and value proposition. InspiratorFreak still has a big opportunity to improve their business due to increase of internet users in Indonesia. However, threats from external factor still need to be aware. Research result show that InspiratorFreak need to improve their segmentation, targeting and especially their positioning and value proposition. The recommended strategic plan for InspiratorFreak in digital marketing strategy with E-Integrated Marketing Communication (E-IMC) approach and also Content Marketing Strategy to increase their quality of their content. Keywords: Marketing, Digital Marketing, Digital Media, Millennials, StartupABSTRAK
Strategy Development Towards Disruptive Technology Phenomenon: PT. Tirta Indra Kencana, Company Case Agoes, Ravelino; Inggriantara, Alibasjah
The Indonesian Journal of Business Administration Vol 8, No 2 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Digital technology is cannot be separated from human life. Nowadays most of the human activities are using a smartphone. Related to hobbies or commonly called digital lifestyles, such as playing games, watching videos, and listening to music can easily be accessed using a smartphone. Based on Annie's app in 2018, Indonesia ranks first as the country that uses the smartphone for the longest time. using a smartphone with an average of 4 hours of smartphone use a day for playing games, watching videos, and listening to music can easily be accessed using a smartphone. This circumstance becomes an opportunity for telecommunication companies to support Indonesia's digital lifestyle improvement by providing services and product related. Listening songs with music streaming on smartphones are the largest mobile activity in Indonesia. However Telkomsel have music streaming product, Langit Musik as a Indonesia music streaming application, is still facing a difficulty on acquiring and maintain their users where monthly active user for Langit Musik from App Annie in 2018 shows that the monthly number of active users of Langit Musik for 6 months dropped from 400,000 users to 155,000 users and the position of Langit Musik application among the competitors is the lowest. To analyze this problem, there are several analysis that has been done to analyze the current condition of Langit Musik. The first step is to analyze the internal condition of Langit Musik, second is to analyze the external force of the company. Next, is to analyze the Langit Musik problem using thematic frames work; Customer Journey to analyze for the Customer of Langit Musik and The Five's Analysis for those who have not used the Langit Musik Application. This analyze is done by conducting a questionnaire and observation during the internship period and discuss with the product development manager.KEYWORDS: Langit Musik, Customer Acquisition, Customer Retention, Customer Journey, Marketing Strategy, Music Streaming, Telkomsel, 
"Analysis of the Effect of Gross Split Policies, Quality, and Price of Decisions on the Purchase of Domestic Operating Goods at PT. PHE ONWJ" Dian Kumalasari, Elisabeth; Anggoro, Yudo
The Indonesian Journal of Business Administration Vol 8, No 2 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract -  The Indonesian government has committed to creating a conducive investment climate in the oil and gas sub-sector to maintain domestic energy supply. However, the global challenge of reducing world oil prices has a direct impact on the decline in investment flows in the oil and gas sub-sector. In the past three years, upstream investment in the oil and gas sector has always been below the target. Beginning in 2017, Production Sharing Contracts between the Government and the Cooperation Contract Contractors (KKKS) that initially used the Cost Revovery scheme switched to the Gross Split scheme. The Gross Split scheme is expected to be able to make cashflow and contractor economics more attractive, so that it will encourage investment in the oil and gas sub-sector. In managing operating costs, KKKS with the Gross Split scheme will tend to be more careful and efficient in making decisions on purchasing operational goods because all operating costs incurred will be borne by the KKKS. The existence of information related to the quality and price of domestic operating goods that are less competitive is thought to be one of the factors that influence purchasing decisions, especially for KKKS with the Gross Split scheme.Keywords : investment, gross split, quality, price, decision.
Strategy Analysis for Coworking Space Operator to Sustain in Indonesia Market Rengganis, Kharisma; Titus, Amol
The Indonesian Journal of Business Administration Vol 8, No 2 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract - Coworking considered as a disruption in the way people work. People who work in a coworking space have the opportunity to work side by side with people from different companies and profession, thus enabling them to collaborate and learn from like-minded people. The community is what makes a coworking space different from another place to work. Coworking space operator would lease a large size of office space from the building owner and then sublease the space in small sizes to other company. Other than workspace, they also provide all the necessary facilities to support member’s daily activities, such as working chair and desk, photocopy machine and printers, meeting room, and pantry. The main customer of a coworking space which are startups and freelancer, is getting the benefit of a fully equipped low cost office space that can be rented in short period, on monthly basis or daily basis. The coworking space movement was started in 2005 in the US, by a software engineer that wanted to combine the freedom and independence in working as a self-employed worker, along with the good working structure and community of working with others by being an employee. Globally, the number of coworking space is projected to grow from 14,411 in 2017 to just over 30,000 in 2022. In Indonesia, coworking space industry was started in 2010 in Bandung. Today, there are more than 200 coworking space in Indonesia, that spread across major city such as Jakarta, Bali, Surabaya, and Bandung.  Keywords:  business strategy, coworking space in Indonesia, disruption, flexible office space, startup company.
The Analysis of Financial Service Authority in Regulating Peer-to-Peer Lending Industry Aldipta, Ryandana; Anggoro, Yudo
The Indonesian Journal of Business Administration Vol 8, No 2 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Peer-to-peer (P2P) lending is an innovation in the financial technology industry (fintech). Recently this industry is booming in Indonesia. A lot of P2P lending companies was emerged. This Industry is regulated by the Financial Service Authority. Specifically, DRLSF directorate. DRLSF already covers most aspect of the P2P lending regulation. But there is one area that needs to be regulated or guided. It is the technological aspects. With the booming condition, the number of P2P lending companies is growing at a rapid pace. In order to keep this industry safe and also strive. A standard on the feature of P2P lending platform is needed. The standard on the P2P lending platform working mechanism should include three phases. The screening phase which covers the phase before the loan is posted. The Funding phase which covers the phase after the loan has been posted until fully funded or reached time limit. Risk management phase covers the phase after the loan has been fully disbursed.Keywords: FSA, DRLSF, fintech, peer to peer lending, p2p lending.
Analyzing Employee Engagement Survey to Identify the Engagement Drivers of Talent Employee at PT Bank BNI Syariah Putri Imuri, Evinka; Ros Bangun, Yuni
The Indonesian Journal of Business Administration Vol 8, No 2 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract. In most industries, retaining high performance employee is challenging issue faced by all companies, included in banking industry, which not only in conventional banking but also in sharia banking including PT Bank BNI Syariah as the third largest asset in sharia banking industry.  From the total turnover and total talent employee resigned compared to other competitor BNI Syariah should identify the suitable strategy to retain those employee. By designing and conducting the employee engagement survey, author try to identify which driver of employee engagement drivers that is most significant influence to say, stay and strive behavior towards company. 69% of talent employee participated in this research and give The study confirms that The Basic driver become the most influential engagement driver for say, stay and strive engagement outcomes and leadership become the least influencing among others. From the matrix influencing and variable score the basic also become the most critical drivers that must be improved because the result which reflect the current condition was not really satisfied moreover the basic itself was the most significant factor to the employee engagement of talent employee BNI Syariah  From the result, therefore, the proposed program as a retain strategy are related with the remuneration, culture, and performance management system strategy.Keywords: Bank, Employee Engagement, Human Resource, Talent Employee, Talent Management, Sharia Bank.
Scenarion Planning Development of PT. Krakatau Posco Siregar, Lukman; Sunitiyoso, Yos
The Indonesian Journal of Business Administration Vol 8, No 2 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract - Steel industry is an industry that has lots of uncertain factors. Some of uncertain factors that give impact to the steel industry are demand volatility, continuous overcapacity, and increased volatility in raw material prices. Rising trade tension and volatile currency movement are further increasing the uncertainty. Krakatau Posco, as one of the major steel producers in Indonesia is playing an important role in the success of the country’s national plan to reduce dependency on the steel imports in the future. Therefore, Krakatau Posco needs a comprehensive strategy formulation process based on the long-run understanding of the future. This final assignment is focused on the developing of a scenario planning as a vision and insight for Krakatau Posco’s decision maker to challenge the current thinking about the long-term strategy agenda of the company. As the result finding, raw material prices and government support become the most two critical and uncertain factors for Krakatau Posco to consider in the long run. These two factors create scenario matrix and form four plausible scenarios, they are Raw Material Chaotic, Steel Survival, The Lobbying, and Steel is King. Implication and options from each scenario are explored to identify alternative strategies. Furthermore, early warning signals are identified to address the movement of current condition toward one scenario or another. As the conclusion of this research, three strategic imperatives are defined as. They are long-term contract of raw material supply, creation of government relationship task force, and expansion of raw material storage capacity. Keywords : Steel Industry, Scenario Planning, Strategic Decision Making, Krakatau Posco

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