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The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
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Articles 1,144 Documents
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Promotional Strategy Planning for DOCI RAMEN
The Indonesian Journal of Business Administration Vol 2, No 18 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The culinary world today is growing rapidly along with the progress of time. Doci Ramen is one of the businesses that operate in middle 2012. On the other hand, the promising oppurtunity creates a whole different level of competition in this market. With so many competitors offering similar products, Doci Ramen has to come up with an execellent business plan to survive the harsh rivalry. So far, doci rame has not reached its target and still pretty unheard of the study was conducted on Doci Ramen by analysing external an internal factors in order to get the root cause of failure to achieve the revenue target. This research was look up the potential customers’ dwelling around Jl. Dipatiukur throught focus group discussion, questionnaires and interviews. The research then produced an analysis of potential customers and their consumption patterns,the result of this research are how lack of advertisement and promotions for new comers influenced the fact that not many people will know of the newly established place. Doci Ramen was also focused on the promotional activity that conducted inside the Doci Ramen and intended for consumers who ready know and have visited the Doci Ramen, while the external promotion activites that sould research to reach the potential costumers that has never visited. The result of this research will become the foundation of new business strategy solution on how to create a better brand awareness both in its business to customer by reaching the target market with intergrated marketing commnuncation as weel as in its business to business by building up a good partnership between its business partner. The key objective in this new scheme is to raise public awareness which result better revenue for Doci Ramen in the future. The new promotional strategic implementation will involve the restaurants’ management with help of teh necessary agents from external resources for duration of one year focusing in B2B and B2C plans. This short term period promotion marketing startegy wiil help Doci Ramen to get its short term goals and aids the Doci Ramen to achieve the intended investment plang in long termKey words: promotion strategy, brand awareness, culinary industry
Proposed Marketing Strategy For Dapur Iga Resto and Cafe In Burangrang At PT. Dapur Iga Nusantara
The Indonesian Journal of Business Administration Vol 3, No 3 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Abstract. Culinary business is a very promising business in Bandung city. This is due to the growth of the Indonesian population is increasing every year and is also accompanied by good economic growth in Bandung. Dapur Iga is one of the restaurants engaged in the industry. In the midst of the culinary industry competition is very tight, Dapur Iga already has a good sales performance, but still has not been able to reach their targets. Dapur Iga is under the trademark name of PT. Dapur Iga Nusantara which offers food products such as beef ribs as a main product that target young adults who have the economic status of B+. To be able to help and resolve the business issues, the formulation of such a strategy is needed to analyze the internal environment of Dapur Iga and external environment such as a competitor, the culinary industry analysis, etc. The data collected comes from primary and secondary data. The results of the environmental analysis are the strengths, weaknesses, opportunities and threats (SWOT) of Dapur Iga. SWOT analysis is the basis for making business or marketing strategy and to identify the root cause problem. After getting the SWOT analysis and the root cause, next is to make a solution of the weaknesses and threats by empowering the strength and opportunities of Dapur Iga. The solution is created based on the root cause analysis using fishbone diagram and categorized by the 7P’s of marketing mix as the solution.The last thing to be done is the implementation or carrying out the activities of the business solution by calculating budget and scheduling activities with timeline. By performing the solution that already formulated, expected Dapur Iga will solve their business issue. Therefore Dapur Iga has a good potential to grow and compete in the culinary industry in Indonesia, especially in Bandung. Keyword: Dapur iga, Marketing Strategy, Culinary Industry, Creative Economic, Business Strategy.
Proposed Development Strategy for Nasi Ayam Jagoan
The Indonesian Journal of Business Administration Vol 4, No 8 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Abstract- Nowadays, the phase and lifestyle changes rapidly especially in Jakarta. This is affecting the food and beverage industry. Particularly with the fast growth of internet technology and awareness of healthy lifestyle trends made food provider competing in this emerging industry. NasiAyamJagoan is a small home-based industry with Hainan Chicken Rice as their specialties. The business issue faced by NasiAyamJagoan is lack of market penetration and stagnant sales for the past three years. Beside, Lack of clear strategic planning and business development made NasiAyamJagoan business not less growth. Analyzed both external and internal using PEST analysis, Porter’s Five Forces, Canvas Business Model analysis and Resource-based View. External and internal analysis will generate SWOT items which used for business strategy. SWOT items used for EFAS and IFAS calculation which presented in IE matrix. The results of IE matrix shows that NasiAyamJagoan in fourth cell categorized as grow and build. For those reason, QSPM calculation needed and generates an intensive strategy (market penetration, market development, product development). TOWS matrix conduct to apply as proposed new business model canvas. Therefore, NasiAyamJagoan must increase market penetration, expand market share, develop new product, improve marketing and promotion, increase sales and profit, and also to remain competitive. Keywords: BusinessStrategy, MarketPenetration, IntensiveStrategy, BusinessModel Canvas
Formulating Business Strategy in O'Corner
The Indonesian Journal of Business Administration Vol 4, No 4 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract

O’Corner is a small-medium enterprise based in Indonesia that has a core business in serving healthy snack and dessert with unique packaging to its customer. This business was established since 2013. The development in food and beverage industry in Indonesia is growing rapidly and it affect O’Corner in sales. The stagnant sales and lacked of spaces to stores the stock in O’Corner made the owner have to think a suitable strategy to apply. Strategic formulation process done through the three stages of analysis, the input phase, analysis, and decision stages. The final stage is a case analysis to formulate a decision to be taken. The decision was based on justification pedestal made qualitatively and quantitatively, structured or unstructured, so that a decision can be taken significantly with existing conditions. The results of this research are recommending the business strategy with market penetration, the author give an action plan for the next 5 years in order to make O’Corner more grow up and better than the other competitor. Keywords: business strategy, snack business, business model canvas
Social Media Marketing Strategy for Padma Resort Bali at Legian
The Indonesian Journal of Business Administration Vol 1, No 4 (2012)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Nowadays, social media is grabbing more and more prominence as one of marketing tools for marketers around the world. Unfortunately, social media marketing initiative at Padma Resort Bali is still at early phase and that Padma’s management still has no idea what social media marketing strategy will be appropriate for them to improve their business further.To analyze Padma’s social media marketing initiative, internal and external analysis are conducted. The internal analysis is conducted through the means of literature review. Whereas, the external analysis is conducted through the means of market research. After doing the internal and external analysis, it can be ascertained that in the planning phase, Padma Resort Bali at Legian has integrated its social media marketing initiatives with its business goals. Padma also has adequate manpower to implement its social media marketing initiatives, unfortunately, Job Description has not been drawn up for its social media marketer. On the implementation phase, it can be ascertained that Padma’s social media marketing initiatives has low awareness. The low awareness means that only a few percentage of guests are aware of Padma’ Facebook, Twitter, Blog, Flickr, and Foursquare’ existence. After the hypotesis tests are conducted, it can be determined that the low social media awareness is attributable to lack of interesting content posted on the social media, inadequate promotion of social media account, weak visual identity, weak urgency to make virtual check-in using social media, and lack of unique offering provided by Padma on its social media marketing initiatives. Moreover, it can also be known that Padma’s social media marketing initiatives has low engagement. After the hypotesis tests are conducted, it can be determined that the low engagement is because Padma is not responding quickly on its social media and Padma does not regularly connect with its customers in engaging dialogue on the social media. But, Padma has done good job in its engagement on social media in terms of doing two directional vertical engagement and lateral engagement. Whereas, on the evaluation phase, Padma has not set any KPI and has not utilized any software to help Padma simplify their measurement endeavor.Therefore improvement should be made to improve Padma Resort Bali at Legian’s s social media marketing strategy to help them achieve their business objective. Keywords: Strategy, marketing, social media.
Risk Mapping and Mitigation at CV Duta Globalindo Utama
The Indonesian Journal of Business Administration Vol 3, No 8 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Global population and urbanization growths increase the overall demand for lighting products. At the same time, resource scarcity and climate change become an increasing concern. CV. Duta Globalindo Utama is a company engaged in the field of products and services that offer the use of LEDs for the needs of the market share in Indonesia generally and in West Java especially, of which products and services include the use of LED lights and solar power applications for street lighting. The company wants to change its strategy and become a leasing company that targets buildings like apartment, office tower, shopping mall, and any other big places for their electricity needs. This strategy could bring big revenue for CV. Duta Globalindo Utama but also give a new risk on the leasing strategy. This study uses AUS / NZS framework, since the company is a trading company which has different clients that can continue throughout the year and occasionally needs adjustments in operational activities. There 21 risks in CV. Duta Globalindo Utama where 2 of them categorized as catastrophic risks and there are total 5 risks that must be handled because of its linkage with other risks. There are factors that considered important for CV. Duta Globalindo Utama to choose strategies to mitigate risk in CV. Duta Globalindo Utama which are cost, time, and conveniency. The criteria from those factors are divided to cost 20%, time 20%, and conveniency 60%. The alternatives that taken to mitigate the risks are stocking goods in the warehouse, providing samples of goods to the customers to eliminate the product specification error, creating website or online marketing, conduct training for employees, and making purchase in units of Rupiah to suppliers and receiving income in units of Dollar from customers. The alternatives are obtained to mitigate the five types of risks analyzed and finally also help mitigate other risks inherent to CV. Duta Globalindo Utama. These chosen alternatives should be done by CV. Duta Globalindo Utama in order to manage these risks and improve the company's performance. Keywords: CV. Duta Globalindo Utama, Leasing Strategy, Risk Management, Analytical Hierarchy Process, LED
Development Strategy for G-Land Beach as A Potential Premier Surfing Beach in Indonesia
The Indonesian Journal of Business Administration Vol 2, No 5 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Tourism in Indonesia is an important component of the Indonesian economy as well as a significant source of its foreign exchange revenues and job creation. For Indonesia economy, In 2011 tourism contributed of Rp. 437.25 trillion to the Gross Domestic Product (GDP) or 13.8% of the total GDP of Indonesia (Source: BPS, 2012). GDP growth of tourism since 2001 had always showed a higher growth rate than the national GDP, which in 2011 tourism GDP growth reached 9.18%, while only 6.5% of national GDP (Source: BPS, 2012) . In terms of foreign exchange, foreign exchange earnings from tourism were the fourth largest contributor, after oil and gas, palm oil and processed rubber(Ministry of Tourism and Creative Economy, 2012)Plekung beach or known as the G-Land is one of the best surfing beaches in Indonesia. G-Land is known not only as a surfing beach because of the big wave, but also an exotic tourism area. The beach is located at Alas Purwo National Park that has beautiful panorama and rich of biodiversity. Even so, the name G-Land in the eyes of the tourists is still low, only known by professional surfers. Several issues for G-Land are lack of promotion and tourism products. Besides that, infrastructure problems such as inadequate accommodation facilities and difficult access to G-Land make this a problem more complicated. These research objectives are for planning the development concept of G-Land beach and formulating the policies and strategies to unleash their potential into the market to one of exciting tourism destination. It is related to increase G-Land’s brand awareness as a prime surfing spot in Indonesia and to encourage expansion of investment by private sectors with increased foreign direct investment (FDI) to G-Land Tourism Area, and to give favorable impact on the economy and the industry. This journal gave some recommendation for G-Land stakeholder in term of promotion strategy for short to medium term and Tourism Area Development Master Plan strategy for long term. To achieve these goals, four key strategies have been identified such as International level Surfing Event, Promotion Programs and Business Cooperation Programs and infrastructure and tourism area development.
Business Strategy To Win The Competition Among Property Industry
The Indonesian Journal of Business Administration Vol 3, No 5 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract –  PT Gagas Gemilang has issued a new cluster-type housing with the name "Panam View Residence". Concept promoted by the type of housing that is modern-ethnic, where elements of a modern minimalist concept combined with a little ethnic touch to the building that is offered is not monoton. Research was carried out on a property company who have difficulty in marketing their products. As for in terms of location, the location of housing included in the development of the city. The technique used in this method is to collect data and information to be analyzed in order to generate predictions as a preparation for decision making process. This method give an overview of early warning, implications and options in each scenario drawn from the analysis of external and internal as recommendation for the company which could be used as a reference in determining and developing company’s business strategy.  Keywords: Panam View Residence, PT Gagas  Gemilang, Marketing Strategic, Property sector, Housing Development.
Strategy for Maintenance Cost Effectiveness of Fixed Plant Assets by using Life Cycle Cost Analysis and Monte Carlo Simulation to Achieve Production Targets of 2015 – 2021 at The Coal Processing and Handling Division
The Indonesian Journal of Business Administration Vol 4, No 10 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract.The objective of this research is removing under performances in coal flow process at CPHD division KPC to achieve production target by using cost effective maintenance strategy. Performance gap analysis for existing eight assets during first quarter 2015 reveals that three assets running in below performance against the target. Therefore, the research focuses on the three failure assets. There are two alternative strategies, do nothing or upgrade.For both strategies are developed by using Monte Carlo Simulation to estimate reliability of the assets and Life Cycle Cost (LCC) model to find out annual cash outflow respectively during the life time of the assets, 2015 until 2021, the end of Coal Contract of Work (CCOW). Finally, Net Present Cost (NPC) analysis is developed to find out the lowest long term cost of ownership for both strategies. KPC produce three types of coal quality; 1) Prima, 2) Pinang and 3) Melawan since the beginning of production in 1991. Since 2013, KPC had been producing only the last two coals, because Prima coal reserve naturally diminished.The failure assets will cause the KPC unable to achieve the production target at the end of 2015 which amounted to 2,149,002 tons. The failure of asset is primarily because the existing assets were not designed for pinang and melawan quality, this leads to higher breakdown maintenance which will decrease capability of assets to perform its function.The result of the research recommends that CPHD should upgrade the failure assets to accommodate pinang and melawan coals. Therefore, KPC is able to achieve the production target of 2015 until 2021.Keywords: Cost effective maintenance, LCC, Monte Carlo simulation
Capital Budgeting Analysis to Enhance Bank Performance and Stock Price (Case Study of Bank Tabungan Negara Period 2010-2014)
The Indonesian Journal of Business Administration Vol 4, No 6 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Bank Tabungan Negara (BTN) is a state-owned bank focusing its business on housing finance. In the last five years, the BTN stock has been experiencing a decline in its price. The decline of the BTN stock price is in accordance with the poor performance of the bank in comparison with that of other banks having core capitals in the same category (the BUKU 3). To increase BTN’s financial performance as well as its stock price, it argued in this final project that BTN needs additional funds to expand its business.  The objective of this final project is to propose a financial planning that can be used by BTN to gain the additional funds for improving its financial performance as well as to achieve its targeted stock price. External and Internal analyses are conducted to uncover business problems faced by BTN. The external analysis was done using the PESTEL analysis, and the internal analysis was performed using the Ratio analysis and Economic Value Added (EVA) analysis. The Discounted Method of Economic Value Added is used to attain the projection of the BTN’s stock price for the next three years. The Price Earning Ratio (PER) methodis used to obtain the BTN’s targeted stock price. From the analyses, it is found that BTN needs to gain five trillions Indonesia Rupiah as the additional fund to improve its financial performance as well as its stock price. There are three ways that are recommended in this final project for BTN to get the additional fund, which are by issuing right issue, issuing bond, and gaining loan from its stockholders. The amount of the additional fund that can be obtained from each way is determined by considering the BTN historical right issue and bond issue, as well as BTN’s plan in 2015. In a case BTN conducts the right issue, it is recommended for (1) the BTN current stockholders to exercise their rights and (2) potential investors to buy the BTN rights that are traded in the market to get a high capital gain.Key word: capital budgeting, PESTEL analysis, ratio analysis, economic value added, financial performance, stock price

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