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INDONESIA
The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
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Articles 1,144 Documents
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Analysis on The Effectiveness of AXIS Mobile Internet Strategy and Identification of Areas for Future Improvements
The Indonesian Journal of Business Administration Vol 1, No 2 (2012)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The market penetration for voice and SMS hasreached 100% and style of communication has change using data(mobile internet). Mobile internet has be new source that isexpected to increase operator revenues. The development ofmobile internet technology from 2G (EDGE) to 3G (HSDPA) andsmart phone supports the development of mobile internet usersin Indonesia. For three years Axis quite successfully apply CostLeadership strategy to compete with the other operators,especially with medium-class operator. In 2011, Axis revenuegrowth target didn’t fit with target which grew only 90% of thetarget of 100%. Axis has a target to 3 major operators inIndonesia within the next two years to reach this target, the Axishave to compete with the current three major operators. Basedon existing problems, AXIS should immediately makeimprovements in all business lines including mobile internet. Thisthesis has focused on analyzing the right strategy for mobileinternet using qualitative data and using Axis Five ForcesFramework and SWOT analysis. The result from Five ForcesFramework is industry of mobile internet have good prospectand using SWOT analysis to find the strength and weakness ofAXIS. From 5 Business level strategies, find the best strategy isdifferentiation strategy. Differentiation strategy start fromdevelop customer loyalty program, maintain quality coveragearea of mobile internet, aiming for premium users and bundlingprograms on high-end gadgets are feature or system need toapply in Axis for this strategy.Keywords: mobile internet,Five Forces Framework, SWOT, 5business level strategies
Business Strategy Development for Salse Living
The Indonesian Journal of Business Administration Vol 4, No 12 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Abstract. Every human being have to think creatively and able to innovate in his life in order not to fall behind by others. Creativity greatly affects someone's level of life, both socially and economically. Creativity can be implemented in every aspect of human life, including in economy aspects. Creative economy is one of the sectors that support the economy and the level of development of a country. Indonesian creative productivity index is Ranked 12th in Asia by Asian Development Bank in August 2014. Salse Living is a local start-up brand of home decoration product established on August 2014. Salse Living applied the original illustration in the form of medium that can have economic value. In the beginning, Salse Living only made illustrated cushion only, but in the process, the products are evolving into wider range of home decoration products. Unique illustration has become the character and identity in each of the products to become a product differentiator from another competitor with similar service. The purpose of this study is to find the best business strategy to be implemented in following days. While finding the strategy, Salse Living is facing various issues that detain the business growth. Salse Living's problem is coming from the slow number of sales faced by the company that cause stagnant and unstable income during the start up period. This issue will affect the decision will be made latter. The author studies the literature review related to Salse Living product and business development, and observes another company trough benchmark analysis. Also the author studies the external and internal business environment to formulate appropriate business solution for Salse Living.To face the current business issues, Salse Living has several business solutions to be implemented. By using benchmark analysis on big companies such as IKEA for its business development and Donna Wilson for its product innovation and design. By benchmarking IKEA, the author can learn about how IKEA could sell the product with reasonable price. In the other hand, the author learned about the design from Donna Wilson product. Then, the author analyzes the external and internal factors that affects Salse Living's business situation to study the strengths, weaknesses, opportunities and threats through the SWOT analysis. Salse Living Strengths are illustration point, high quality product, hand made, custom design service, and customer relationship can be implemented to develop the company. While, Salse Living weakness such as limited human resource, limited budget, poor distribution and promotion have to be faced as Salse Living advanced strategies.Salse Living business strategies to increase selling and company publication are through online and offline marketing. For online market, the action can be implemented through Salse Living's partner e-commerce store, Instagram, and building company`s website. For offline market, the action can be implemented through attending more pop-up markets and cooperate with more partner stores.Keywords: Creative Economy, Home Decoration Product, and Selling
Market Expansion to Myanmar: Entry Strategy Formulation for PT Telekomunikasi Indonesia
The Indonesian Journal of Business Administration Vol 2, No 7 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Globalization in the telecommunications industry has been growing rapidly and drastically overcome geographical barriers between the domestic and international markets. Telecommunications company needs to survive and achieve growth encourages them to compete not only in the domestic market but also in overseas markets. To enter foreign markets, companies must choose the most suitable strategy which influenced by the condition of the company, the company's home country conditions, the following conditions of the destination country industry. PT.Telkom Indonesia itself has begun to enter foreign markets since 2006. In recent years, along with the shift towards openness in Myanmar in the political and economic systems, PT.Telkom Indonesia is planning to expand the market to Myanmar. This final project will focus on assessing Myanmar country and telecommunication industry attractiveness, suitability of Myanmar to the  objective of  PT.Telkom and formulate appropriate entry mode to enter Myanmar for PT.Telkom  target market expansion. The assessment process will use several theoretical framework, Porter Diamond framework to analyze advantage of doing business in Myanmar, Porter's Five Forces framework to analyze the competitiveness of the telecommunications industry and Franklin.R.Root models to formulate an appropriate entry mode. This theoretical framework will guide the collection and analysis of empirical data. The method of research using qualitative methods. Primary data collect using the instrument via an email interview with management of PT. Telkom. Secondary data using material from  group discussion forum with Indonesian Ambassador to Myanmar, published articles in the internet, company annual reports, government report, books, and other related research. Based on the results of the qualitative analysis, authors concluded that Myanmar as a country and the telecommunications industry is favourable and attractive market. Appropriate mode to entering the market for PT. Telkom Indonesia is a sequential approach the first step is to open a branch office as “listening port” and then move towards capital investments either on its own or jointly with local companies (regulation consideration). To penetrate Myanmar market, author recommends PT.Telkom to offer cellular product with broadband capability in a selected area. As a controlling mechanism, PT.Telkom shall combine parenting system as a combination of planning control and financial control Keywords: International Business, Target Country Attractiveness, Telecommunication Industry Attractiveness, Objective of PT.Telkom, Preferable Entry Strategy
Implementation of Customer Relationship Management for Quality Improvement Management at "Bima Workshop"
The Indonesian Journal of Business Administration Vol 3, No 4 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Abstract. “Bima Workshop” which concern in reparation of engine, certainly the customer service satisfaction must be given main focus by the company. This company has always want to provide the best quality of service but it all can not be separated terms of performance are often unefficiency and uneffectiveness of the process and this can lead to high cost. Based from the  interview by top management of “Bima Workshop” obtained  is often gets complains from customer about the duration of process and the high price of the unit, so it will be do performed analyzes and implementation to improve of the service quality in terms of process and human resources. Analysis is generally done by analysis the benefits of a product (service) and then performed mapping to the customer window who have 4 quadrants (attention, bravo, cut, don’t worry be happy).To find out the root cause of the problem , then analyzed the causal diagram identifying factors that can cause problems with using criteria 7M factors ( manpower , methods , materials , machinery , media and work environment, motivation and money ). To evaluate the performance of the productive commitment to the company, the CRM analysis is divided into 7 categories with the percentage 66.53 % for category 1 ( good ) , category 2 75.43 % ( good ) , category 3 67.86 % ( good ) , category 4 68.98 ( good ) , category 5 61.43 % ( good ) , category 6 48.98 ( mid ) , category 7 53.81 % ( mid ) . Then to evaluate the company's service excellence to the consumer , then the scoring for customer service evaluation and outcome scores obtained value was 41.43 ( mid ). Further analysis of the approach is the reduction of waste which has 8 kinds of criteria (defect, overproduction, waiting, not utilizing, transportation, inventories, motion and excess processing)  that is It will be used as a basis for planning the waste identification form in order to identifying and eliminate waste. Implementation plan of the recommended action is to do a campaign or briefing about the vision, mission and company goals, market research, documenting the fatal event to the quality improvement worksheet and waste identification form also monitoring performance of the employees in performing in order to work correctly and appropriately, this is all based from evaluating and analyzing that has been done. Key Word: Bima Workshop, quality improvement, quality improvements worksheets and waste identification form
Financial Analysis for Five Drilling Rigs Investment to Serve Pertamina Market Through Joint Operation PTDU and PDSI
The Indonesian Journal of Business Administration Vol 1, No 10 (2012)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Indonesia in one of the largest oil producers in the world, its potential oil resources is stored beneath the belly of the earth of Indonesia; some are proven oil reserves but some still potential oil reserves. PERTAMINA as a state owned company have responsibilities to manage oil business industry in Indonesia, their country’s potential oil resources need to be managed including oil exploration, oil drilling, oil refinery and any other process until the natural resources is ready to supply oil demand in all over the world. Scope of discussion of this research is limited into a narrower scope of oil drilling. PDSI (PT PERTAMINA Drilling Services Indonesia) is one of PERTAMINA’s subsidiaries that operate in drilling rig business; PDSI also carrying same responsibilities like its parent company. PTDU (PT Dimas Utama) saw an opportunity to do joint operation with PDSI, because PTDU have resources of drilling rigs from Chinese investor. PTDU become like a bridge between Chinese Investor and PDSI, but the business scheme needs a financial engineering because Chinese investor wants a 200% return in year five which is normally made for more than five years. Therefore feasibility study is needed for this business scheme, decision tree analysis also used because there are possibilities and decisions on the business scheme. The results of the feasibility study are feasible IRR (Internal Rate of Return), ROI (Return on Investment), ROE (Return on Equity), PP (Payback Period), and NPV (Net Present Value), so PTDU should take this investment project. Keywords: drilling rig, financial analysis, PERTAMINA, PDSI, drilling services
Strategy Development of PT XYZ A Startup Technology Company
The Indonesian Journal of Business Administration Vol 1, No 1 (2012)
Publisher : The Indonesian Journal of Business Administration

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Abstract

PT. XYZ (XYZ) is an Indonesian startup technology company which provides IT Consulting and System Integration services. In this research, XYZ’s strategy for the next three years (until 2015) will be crafted by going through the strategic management process which consists of the following stages: (1) environment analysis of XYZ, (2) setting strategic vision, (3) setting objective, (4) crafting strategy and (5) executing the strategy. Based on the result of the environment analysis, XYZ’s vision, its objective and its strategy are determined and discussed. In a nut shell, XYZ’s strategy is to “reach IDR 50 Billion revenues in 2015 with 15-20% net margin by offering innovative technology solutions to support customer’s operations and supply management through prestigious projects which deliver superior requirement analysis, high value and reliable support.” This strategy is supported by a well thought diamond model strategy elaboration and its corresponding activity system map, value chain and business model. This research also provides implementation plan for XYZ as the basis for executing the strategy.   Keywords: company strategy, strategic management, startup technology company
Stategic Service Analysis to Enhance Occupancy Rate of Ganesha Public Speaking School by Increasing Awareness to The Targeted Segment
The Indonesian Journal of Business Administration Vol 2, No 6 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

GPSS suffered from its low occupancy rate, which is equal to 12%. This figure is still far from the company’s target which is 70%. Using Company, Industry and Targeted Customer Analysis, the business solutions will be proposed by considering the lowest possible cost, yet provides the bigest possible results. The data used are primary data which consist of company’s internal data and questionnaires. Based on those analyses, there are three issues that need consideration the most are: the marketing issue, office issue and trainer issue. The proposed business solution will require Rp 19 million for year 2013.  Keywords: Service, Occupancy rate, Public Speaking Training, Segmenting,  Clustering, Awareness.
Defining Strategic Position and Busines Model of CV Energi Selaras Alam
The Indonesian Journal of Business Administration Vol 2, No 3 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Fuel –addictive industry is a growing industry in Indonesia. With potential market of 80 million vehicles in Indonesia where most modern car use a subsidized –low quality fuel, market opportunity of this industry is very big. Although this industry is very influenced by world oil price and government regulation about subsidized fuel. CV.Energy Selaras Alam is the new comer in this industry. Founded in 2011, this firm provides a low price and highly efficient octane booster product to the society. Along the decreased issue of subsidized fuel price, this firm difficult to maintain their sales growth and expand to broader market that leads to significant decrease on its profit. If this condition allowed for the next couple month, this will lead company to bankruptcy.To understanding company’s condition better, this research use methods of observation, literature survey and interview. Resource analysis and value chain analysis are used for internal analysis. PESTEL, Porter’s 5 forces, and strategic group are used for external analysis. By using interrelationship diagram, it known that the root cause of this company’s issue is the un-clarity of its strategic positioning.To formulate the solution, SWOT, IFAS, EFAS and SFAS matrix used to find CV.ESA new strategic position. Alternative strategy is generated from TOWS Matrix, result 13 strategies. Every strategy is integrated and mapped back into a new business model to create more integrated result for this company. The conclusion from this proposed strategy is the new strategy of CV ESA will be based on cost focus strategic position. This new strategy proposed to diversify product and marketing channel that focus on car and motorcycle user and also local industry that located only in West Java. Action Plan is derived from business model formulation, and prepared for 3 year implementation Plan. The implementation plan of those strategies is suggested to adjust the number of marketing and sales armada. This armada will be focused on creating new alliances and partnership that will be a success foundation of strategy proposed. Strategic Implementation will be implemented in the next 3 years and will start in 2013. Hopefully, this Research result would contribute a better understanding related with the importance of Strategic position and business Model in Startup Company Key Words: Startup Company, strategic positioning, business model, Fuel addictive, Octane Booster.
The Influence of Organizational Culture To Organizational Performance Effectiveness In Politeknik Telkom
The Indonesian Journal of Business Administration Vol 1, No 6 (2012)
Publisher : The Indonesian Journal of Business Administration

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Considering the importance of organizational culture towards organizational performance, there should be an evaluation and analysis of the indicators or factors affecting Telkom Polytechnic organizational culture in order to improve the performances of the organization in achieving its goals and objectives that have been set. The indicator which is used to measure cultural organization on this research is the organizational culture according to Ellen Martin. It consists of nine dimensions. The indicators used to measure the effectiveness of organizational performance uses a model developed by Kim Cameron. The data processing uses Structure Equation Model (SEM) and a descriptive analysis of the respondents' answers. Hypothesis test showed a significant relationship occurred between organizational culture towards organizational effectiveness in Telkom Polytechnic. Measurement model test states that the external environment indicators, means to Achieve objectives, process management, employee need and objectives, interpersonal relationships, and leadership affects the organizational culture in Telkom Polytechnic significantly. External environment indicator means to achieve objectives, management process and leadership which have a negative perception from the respondents to be fixed instantly towards continuous improvement. Keywords: Organizational Culture, Organizational Performance Effectiveness, Structure Equation Model (SEM)
Service Quality Improvement at CV. Citra Tiara (Citi Trans) Bandung
The Indonesian Journal of Business Administration Vol 1, No 3 (2012)
Publisher : The Indonesian Journal of Business Administration

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CV. Citra Tiara was established in 2005, as a shuttle service provider. Through “Citi Trans” brand, this company is a pioneer of executive shuttle service that introduces personal seat system. Within last two years, Citi Trans has never achieved occupancy target that defined by the management. That was an impact of the intense competition in shuttle service industry. It also because Citi Trans was unable to achieved customer expectation through its services.Root cause need to be determined to know why Citi Trans unable to achieve the occupancy target. Internal analysis, business situation analysis, and service quality analysis need to be conducted. Internal analyses were conducted by analyze the corporate strategy, business strategy, Segmenting Targeting and Positioning (STP), and marketing mix (7P) of Citi Trans. Business situation analyses were conducted by analyze Porter’s Six Forces and 5C of Citi Trans business environment. Service quality analysis was conducted by Importance-Performance Analysis (IPA) method by measuring five dimensions of service quality (SERVQUAL). Based on above analyses, the root causes are lack number of Citi Trans pool, that cause lack of variation of route/destination that offered by Citi Trans and also customers’ expectation on Citi Trans service quality were not fulfilled.Objective of this research is to give service quality improvement recommendation to Citi Trans with program and implementation plan to increase customer satisfaction. These recommendations are expected to help Citi Trans to achieve the occupancy target.   Keywords: Citi Trans Bandung Shuttle Service, Service Quality (SERVQUAL), Importance-Performance Analysis (IPA)

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