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The Indonesian Journal of Business Administration
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The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
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Articles 1,144 Documents
Service Improvement Program for P O HARUM BSI
The Indonesian Journal of Business Administration Vol 4, No 3 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract.PO Harum BSI is an autobus company that serves Indonesian inter-city and inter-province transportation. Currently, PO Harum BSI has an obstacle to run transportation services with Bandung-Palembang travel route, which is low perceived quality of bus transportation service. Target of service quality set by PO Harum BSI, which is bus transportation services that are above the service quality of the competitor.To achieve the company’s service quality target, PO Harum BSI should make strategy alternatives in order to increase its quality of service delivery and also leverage customers loyalty. The preparation of the strategy requires several approaches, include the external environment and internal environment scanning. After scanning the external and internal environment, SWOT Analysis can be generated as the summary of external and internal environment analysis.TOWS matrix provides strategy alternatives for PO Harum BSI. Based on the analysis, the proposed strategies are WO (Weaknesses-Opportunities) and WT (Weaknesses-Threats) strategies. The WO and WT Strategies will be conduct based on product, physical evidence, process, people, and place. The implementation plan of WO and WT Strategies will be made based on period and budget of each strategy. This implementation plan is expected can leverage the company's competitive advantages in bus transportation industry. Hence, PO Harum BSI can expand its business in order to maintain its existence.Keywords : Autobus company, Service quality, GAP analysis, TOWS matrix
Business Valuation: A Start-Up Online Company
The Indonesian Journal of Business Administration Vol 1, No 3 (2012)
Publisher : The Indonesian Journal of Business Administration

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The positive trend of Internet or online industry in Indonesia has continued steadily. The prove is that the big companies, such as Telkom through Plasa.com and Djarum Group through Blibli.com, have begun to enter this promising industry. In addition, more and more new online start-up companies were established and also the number of members in start-up communities shows a significant growth. Furthermore, believing in the promising future of this business, more private investors and venture capitals, such as InvestIdea, Batavia Incubator, Merah Putih, Project Eden, etc, are interested in investing in high potential new start-up online companies. Every investor needs to know how to value the company. This problem is faced not only by the investors, but also the owners of the start-up company. Despite the potential growth of the business, in most of the cases, a start-up company has no financial history, negative earning, and sometimes no industry comparison. And it is even more complicated in Indonesia since the industry is relatively new. Therefore, it is difficult to find the related data and information to be analyzed. Some alternative methods available to do valuations are using the Discounted Cash Flow to determine the intrinsic value of a company, the relative valuation method (using P/E Ratio or other ratios), and net asset value. However, this paper will focus on the Discounted Cash Flow method because it shows the projection of the generated cash flow objectively and calculate the fair or intrinsic value of the company, and this method still can be used in situations where the company has negative earnings and equity. Bistip.com is taken as the case study in this paper. Keywords: business valuation, start-up online company, discounted cash flow
MBA ITB Competitive Advantages Enhancement Proposal to Face Global Business School Competition ( Benchmarking Study of South East Asia Business School)
The Indonesian Journal of Business Administration Vol 1, No 2 (2012)
Publisher : The Indonesian Journal of Business Administration

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The competition in the higher education industry continues to grow, both from the scope of science, universities, and programs are offered. Higher education inbusiness and management field in Indonesia from year to year is growing in demand.External factors such as the condition of the business world that change dynamically should become special interest to business school, MBA ITB in this case because it will greatly affect the supply of programs and courses offerings to the students. Internal factors such as improving the quality of the various supporting elements of the course, ranging from facilities, curriculum, quality of lecturer, and administrative staff should be a serious attention from MBA ITB.To increase competitive advantages of MBA ITB to be able to compete with their competitors, the researcher does benchmarking in programs and lecturing methods from abroad university and from ASEAN country specifically. The solution from this research is recommendation for MBA ITB in regular programs, such as Soft Skill, Management, and Strategy, Economy, and Information Technology. Besides that, there is also recommendation of elective program. In lecturing methods, the researcher recommends to use On Job Training and Virtual Project more actively, as addition for Case Study methods. To reach world class business school MBA ITB needs to encourage their student to write international publication based on their final project as pre-requisites for final defence. Keywords: Sustainability, Curriculum, Graduate Program, Benchmarking, Business School
Proposed Business Strategy For PT. Mec To Develop Market Share In Southern Jakarta
The Indonesian Journal of Business Administration Vol 3, No 7 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract— Mayestik eye clinic (PT. MEC) is a clinic located in Mayestik, southern Jakarta. Build in 1992 the clinic was meant to channel the desire of some ophthalmologist that wants to practice at a clinic that they can call their own. This clinic was also based on the idea that middle to low income people need a cheaper option for their eye care services. One of the most obvious differences to the stronger player in eye care service is how unknown PT. MEC to the public. From the growth of eye care hospital in Indonesia from 2009 to 2013 we can see that PT. MEC needs to stay relevant to the competitive. The purpose of this research is to identify the strength and weakness of PT. MEC, and to know opportunities and threats in an eye care industry, and finally formulate effective business strategies recommendation. To evaluate the internal condition of PT. MEC, business model canvas and corporate resource analysis are put to use. While on evaluating the threats and opportunities lies in eye care industry, 5C and competitor analysis are put to use. According to the cell position at IE matrix we can then conclude that the more appropriate strategy for PT. MEC are market penetration and product development. From the QSPM calculation we can conclude that market penetration is the more important one. In the end, this research recommends action plan to implement market penetration strategy. Those action plan are: implementing information system, marketing activation, and work culture assimilation. Keywords: business strategy, eye clinic, business model canvas
Argo Parahyangan Train Service Quality Improvement
The Indonesian Journal of Business Administration Vol 1, No 10 (2012)
Publisher : The Indonesian Journal of Business Administration

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Argo Parahyangan train passenger volume declined since the opening of Highway Cipularang. This is due to the emergence of competing business that is passenger transport transportation travel point to point as well as inter-city buses. Due to continued losses, PT Kereta Api Indonesia combines two previously with Bandung-Jakarta route the Argo Gede and Parahyangan. It is intended to further save on maintenance costs and increases revenue. However, passenger trains continued to decrease in volume as the growth of business travel point to point.To find out what the cause of the increase in passenger volume reduction, is necessary to find the root cause of the problem first. Needs to be analyzed from all sides as the analysis of the company's external and internal analysis of the company. External analysis conducted by analyzing Framework PESTEL and Porter's Five Forces. Internal analysis conducted by analyzing corporate strategy, business strategy, Segmenting Targeting Positioning (STP), and the marketing mix (7P) PT Kereta Api Indonesia. Then do the retrieval questionnaires to passengers for the analysis of the quality of products, tariffs, and services using the Importance-Performance Analysis (IPA). Finding from this research in PT KAI is not the focus in the development of management because too many train set, education officials are still low, investments in railway development is still lacking, the promotion of a less. Objective of this research is to provide the proposed service quality implementation PT Kereta Api Indonesia and implementation of plans and programs to enhance customer satisfaction. With the suggestions given Argo Parahyangan passenger volume expected to be up front and get a high profit Keywords: PT Indonesian Railways, passenger volume, Importance-Performance Analysis (IPA)
Business Model Development For Fashion Batik Accessories of Nyai
The Indonesian Journal of Business Administration Vol 4, No 8 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract. The purpose of this research is to propose a new business strategy and business model canvas model for Nyai business. Nyai is a fashion batik accessories company which focuses on offering unique products to win in the competitive fashion industry. In order to achieve that goal, Nyai should create a distinctive uniqueness, find channels to deliver the uniqueness, and formulate strategies to organize itself into intense competition in the industry. The result of this research shows that Nyai should improve its performance on quality, model, price, and brand. These variables are considered the most important for customers in purchasing fashion accessories. The diamond strategy wills facilitate a complete checklist for Nyai to conduct the improvement process.Keywords: Business Strategy, Analytical Hierarchy Process (AHP), Diamond Strategy, Fashion, Business Model Canvas
Strategy Formulation for KJPP Irfan dan Rekan
The Indonesian Journal of Business Administration Vol 4, No 5 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract.KJPP Irfan dan Rekan is a appraisal firm that provide appraisal service based on current code of conduct and regulation/policy, already has a certificate issued and endorsed by Appraisal Association (MAPPI) and registered by Finance Ministry. established on October 30, 2013. Previously this company named KJPP Irfan established in 2009. Problem Question in this Final Project is How KJPP Irfan and rekan keep competitive and sustain in this industry and to optimize profit from existing customer and get a new customer. This final project will identify External Analysis and Internal Analysis. External analysis will elaborate in PEST analysis and Porter’s Five Forces. Internal Analysis will elaborate in Value Chain Analysis and existing Business Model Canvas. Then, summarizing SWOT. strategic formulation tools are using directional strategy using IE Matrix dan QSPM, portfolio strategy using GE matrix and new business model canvas. alternatif strategy that company could choose, in term of limited of human resources are horizontal integration, market penetration, and market development. QSPM indicates company should do market development. Portfolio strategy using GE Matrix find that Fixed Asset Valuation into protect position. Feasibility Study and Project Monitoring into selectively/manage for earnings. Parenting strategy that company do is budgetary control. One of important factor of business model canvas is a key resources, company should build trust, because it could support company to get a new customer and retain existing customer. Conclusion of this final project are the critical resource to keep competitive in this business is trust, company should maintain their strengths, keep the consistency, minimize mistake/error, and To control the financial ratio, company should invest their cash to mutual fund, deposito, buy a fixed asset, etc.Keywords : IE matrix, appraisal firm, business model canvas
Reuse Wastewater Effluent of PT Krakatau Steel as Alternative Raw Water Source for Clean Water Production in PT Krakatau Tirta Industri
The Indonesian Journal of Business Administration Vol 2, No 15 (2013)
Publisher : The Indonesian Journal of Business Administration

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PT Krakatau Tirta Industri is a subsidiary company of PT Krakatau Steel, was established on February 28, 1996, which the main business is providing and distributing clean water for domestic and industrial customer in Cilegon City. PT KTI started commercial operations in 1978 as part of Division Water Supply and Distribution PT Krakatau Steel. PT KTI has installed capacity 2.000 liter/second with current utilization reaches 60%. Currently PT Krakatau Tirta Industri faced the strategic problems related water supply services such as (i) the development planning of PT Krakatau Steel as holding company (ii) the potential development in industrial and domestic sector in Cilegon City and surrounding (iii) the limitation of availability raw water sources in Cilegon City and reliability of potential capacity can be taken from existing raw water sources, Cidanau River, (iv) government regulation related to water sources management, (v) potential development in national market for drinking water sector referred to Government for MDGs Program at 2015. All strategic problem impact to the water needs of consumers exceeded the capacity of water production from PT KTI. Therefore, in anticipation of water shortages need to increase the capacity of production process and the availability of sources of raw water. Some potential alternative raw water source as follow (i) Optimization Cidanau River (ii) expansion Krenceng DAM (iii) reuse effluent wastewater PT Krakatau Steel (iv) seawater Desalination Treatment Plant.  From all alternatives used the weighted method then the first program for realization is Reuse Effluent Wastewater Krakatau Steel. The mainstay flow of water source from Krakatau Steel is 280 liter/second. At the first stage the installation will be design with flow 150 liter/second, and expected will produce clean water 100 liter/second, which the product fulfill the standard from Ministry of Health No. 416/1990, suitable with the product from existing production. The treatment process is different from the existing production processes; there will be applied combined technology, conventional and membrane technology. The location of installation will be taken on land owned by PT Krakatau Steel, near from raw water sources and existing distribution pipeline network. Keywords: raw water, effluent wastewater, reuse, water supply. 
Improvement Line Process to Reduce Production Cost Using Lean Six Sigma Approach
The Indonesian Journal of Business Administration Vol 1, No 7 (2012)
Publisher : The Indonesian Journal of Business Administration

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According to the  multidmensional economic crisis  that impact on  increasing  drug  prices,  especially prices of patented drugs /  trademark, these  condition  affect  to  the  failure in fulfill  of public  health  due  to  decreasing  of purchase power. To cope these conditions required participation of the pharmaceutical industry   especially in   the manufacture   to develop   and   socialize affordable drugs by all segments of civil society.This project aims to reduce the unit cost of products and that will directly affect the COGS product. Performed incrementally by selecting  several  products  that provide  the  main  value  of PT. AAA. To analyze the   causes and    solutions    to the    problem, Six Sigma framework (DMAIC)  was used  which combined with the concept   of Lean Manufacturing to eliminate  non-value added processes called ―Lean Six Sigma". Lean Six Sigma is a methodology for improvement which can be used for all processes with the aim to achieve better conditions, faster, cheaper, and safer.Three products selected as pilot project for improvement of products. As-is condition indicates the number of waste were identified that affect the efficiency of the line process. The target of this improvement is to eliminate waste and improve line efficiency. From the results of root caused analysis, can  implemented general and   specific   solutions   for   the   three   products.   In   this   case, implementing 5S, work standardization, escalation system, autonomous maintenance, and vision performance system become the solutions.All solutions are implemented aimed to improve line efficiency and reduce man hours that could affect the cost reduction.Saving from this project in a year is IDR 226 million. Keywords:  Unit Cost, Lean Six Sigma,Six Sigma,Lean Manufacturing, DMAIC
Propose Marketing Strategy PT Mulia Bersinar
The Indonesian Journal of Business Administration Vol 4, No 2 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract.Agribusiness has been already became one of Indonesian economic buffers. It can be seen on the percentage level of agribusiness composition in Indonesia non-oil and gas GDP. The object of agribusiness can be farms or plantations and livestocks. PT Pelita Mulia Bersinar is a company in livestock business that implementing cooperation concept with all chicken farmers in production area and the B2B sales area. But PT Pelita Mulia Bersinar experienced high revenue fluctuation from time to time. This research aim to propose new marketing strategy and also the implementation with budgeting plan of the proposed marketing strategy for PT Pelita Mulia Bersinar.Keywords: Chicken Farms, Marketing Strategy

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