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The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
Arjuna Subject : -
Articles 1,144 Documents
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Risk Management Analysis of Third Construction Stage in Diagnostic and Cardiac Center Building at Dr. Hasan Sadikin General Hospital
The Indonesian Journal of Business Administration Vol 2, No 11 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Dr. Hasan Sadikin General Hospital (HSGH) is a teaching hospital as well as a tertiary referral hospital for West Java province. To support this role, HSGH is required to be capable of providing a high quality health services corresponding to the demands of society. Following this, the development of Diagnostic and Cardiac Center Building are being carried out. However, it should be consider that there are risks that could arise at anytime in the future, along with the development of Diagnostic and Cardiac Center. Risk management analysis of Diagnostic and Cardiac Center Building done firstly through risk identification. Secondly is risk measurement. Lastly, the recommendation of risk response planning for HSGH. The identitified risks in third construction stage is 36 risks with the majority classified in moderate and high risk. Furthermore, for risk response planning there are four strategy namely acceptance, mitigation, risk transfer, and avoidance. The proposed risk response planning for risk associated with third construction stage mainly using risk transfer strategy. Keywords: Risk Management, Risk Identification, Risk Response Planning
Proposed Improvements in The Management of Organizational Culture Change (A Case Study at Yayasan XYZ Bandung)
The Indonesian Journal of Business Administration Vol 4, No 11 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Abstract. Yayasan XYZ is an International Non-Profit Organization that specializes in children development through sponsorship, dedicated to releasing children from poverty. The culture and value system play a major role in how an organization reacts to change and organization members are more inclined to embrace change when the organization’s culture is aligned with the mission and goals of the organization.  One of the approaches in managing organizational change is using Kotter’s 8-Step Change Model. By following the 8 Step Process outlined by Professor Kotter, organizations can avoid failure and become adept at change. Organizations can increase their chances of success, both today and in the future by improving their ability to change. The author analyze how to implement the desired culture relate to values in the organization. All analyses and solutions use Organizational Change method and 7-S McKinsey. Based on the analysis and recommendation of solutions, Yayasan XYZ must prioritize the development to the style, staff, skills, system and work strategy in accordance with the organization’s existing values. Another recommendation on the approaches to managing organizational change, especially in Yayasan XYZ should be using both Kotter’s 8-Step Model and Organizational Development (OD). Keywords: change management, organizational culture, 7-S, Kotter’s 8-Step change model
Development Strategy for Rumah Kayu Futsal Court
The Indonesian Journal of Business Administration Vol 4, No 8 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Abstract - Futsal court business has developed quickly in the early 2000s in Indonesia. The booming of futsal court business is also happening in Sukabumi, creating a fierce competition among futsal court arenas. As one of the futsal court arenas in Sukabumi, RKFC has faced decreasing revenue due to the many emerging competitors. In order to get feasible solutions, conceptual framework has been conducted to comprehend the business environments by having both qualitative and quantitative methods. To analyze its external environment, Porter’s five forces analysis has been conducted. Current marketing mix and company performance of RKFC have been analyzed to understand its internal environment. Both environmental analyses are written into SWOT analysis, which later turn into strategies by implementing TOWS matrix. The strategies in TOWS matrix are then selected by conducting achievability-effectiveness analysis. Based on this analysis, it is recommended that RKFC implements five chosen strategies focusing on engaging to futsal community in Sukabumi. Keywords: competition, TOWS matrix, achievability-effectiveness analysis, futsal community
Inpit Crushing Convey (IPCC) for Overburden as Option for Optimizing Mine Operational in PT. Kaltim Prima Coal
The Indonesian Journal of Business Administration Vol 4, No 10 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Abstract. Since 2012, coal price was decreased dramatically and it has impacted globally. The derivation of coal price also has multiplier effect to internal business process KPC. KPC must have strategies to survive and sustain. According to those challenges, KPC must find a way to reduce cost and optimize profit margin start from mine operation activity until shipping activity. One of the ways is to reduce operational cost such as using fuel efficiency for overburden truck. The challenge facing are KPC trucks are old and dump location of overburden is too far from mining area. So as to meet the production targets required a considerable amount of trucks and need a lot of fuel.One way to save on production costs is by using the IPCC system (Inpit Crushing Convey). This system has a low production costs partly because of the use of fuel that is not as wasteful as OB truck. But on the other hand, these systems require huge capital for the purchase of this new semi-fixed equipment, while the extension of coal contract of work of KPC beyond the year 2021 there is no certainty. If KPC was not extended beyond 2021, this equipment only less than 7 years old and after the year 2021 that equipment will be owned by the state.In this research, there are 3 projects are compared to find the most inexpensive production costs. Three projects are re-built the truck, using the IPCC system, and using existing truck. The analysis has used the NPV analysis and theory of probability. In analysis using theory of probability, the conditions of project are presented on 2 conditions related to the extension of the mining permit on beyond year of 2021 is unclear. The first condition, the Coal Contract of Work (CCoW) of KPC is extended and second condition, CCoW of KPC is not extended. Because there is an uncertainty for extension of CCoW of KPC, then the value of the probability for the extended conditions (continued) was 0.67 and the conditions CCoW of KPC not extended (stop) is 0.33. For selection of the placement location IPCC system is using the method of Simple Multi-Attribute Rating Technique or in abbreviation SMART Analysis. With consider various factors, the ideal location is in pit Bendili with dumping area is AB void. That location has the highest aggregate value from the 5 other locations. From the results obtained, although the actual calculation for the use of the IPCC system had expected the greatest value among the two other project, for the condition of the existing truck, has the lowest risk if KPC is not extended, because it has not expended a capital investment.Keywords: SMART Analysis, Theory of Probability, Uncertainty Condition of Permit Extend, Capital and Production Cost, Equipment Selection.
Business Strategy Analyis And Recomendation For Popkeys
The Indonesian Journal of Business Administration Vol 4, No 6 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Abstract - Popkeys as one of the SMEs that aware of the opportunity that has given by internet, emerge among the Indonesian society to introduce a brand new product for the society which is a keycaps or key cover. Popkeys facing several issues for their business and one of their main issues is the sales that keep declining after the first month of sales. External analysis such as Porter’s Five Forces and Macro-environment analysis also internal analysis such as Value Chain analysis, SWOT analysis, EFAS and IFAS, Marketing mix, and any other tools are conducted. Survey for the awareness of the keycaps product and Popkeys brand are also conducted in this final project. The result of the analysis is that there are three main root causes that will be the main focus on this research: lack of brand and product awareness, not effective marketing strategy, and operational/production process that Popkeys has a very high dependency on China vendor that will affect the sales of their product. To increase the awareness of their keycaps product and their Popkeys brand, Popkeys needs to do the Integrated Marketing Communication program (advertising, endorsement, joining events and bazaars, and any other IMC tools) and also determine a more clearly STP. As for the production/operational side, Popkeys need to loosen or even better release their dependency on China vendor by looking a new local vendor in Indonesia. Action plan and implementation plan are also conducted for Popkeys from November 2014 until November 2015. In the action plan and implementation plan will be discussed a more specific time for each Popkeys action plan.Keywords: keycaps, internet, business strategy, brand awareness, SME, social media 
Proposed Assessment for PT KAI Station Hotel
The Indonesian Journal of Business Administration Vol 3, No 10 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Abstract- PT. KAI has many premium assets such as land that is used by Perum Damri as pool bus at Jl. Kebun Kawung. PT. KAI plans to build a hotel in this unproductive land since hospitality industry has become an opportunity for the company to gain profit by adding this industry to its business portfolio. Macro economic and hospitality industry conditions are still very promising. Their growths give the possibility to make a good profit. Hotel to be built is a budget business hotel. In addition, the possible risks of this project are also identified and mapped. The risk management helps determine factors that affect the IRR of the hotel to be built.There are several factors to be used to maximize the company’s return. Such factors, affecting the IRR, are Room Rate Inflation; Capital Structure; Occupancy Rate; Construction Costs; Land Compensation; Room Rate; Interest Rate; and Pre-ConstructionKeyword: Risk Management, Hotel Planning, Sensitivity Analysis, Monte Carlo Analysis 
Proposed Business Strategy For Technical Service Department (Tsd) Pt Traktor
The Indonesian Journal of Business Administration Vol 3, No 7 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Abstract - Technical Service Department (TSD Dept.) is one department under the auspices of the Product Support Division PT TRAKTOR that established in 1970 and become authorized dealer for “TANGGUH” product in Indonesia in 1971. Main task of TSD is performing service and maintenance for “TANGGUH” product, to support After Sales Service “TANGGUH” product in Indonesia. Following the growth of heavy equipment maintenance business, TSD’s revenue during the last few years also increased. However, when looking at the financial statements for two consecutive years (2011 & 2012) TSD still had operating losses while in that period the business in good condition and very conducive for TSD to make a profit. In order to improve TSD’s productivity, efficiency, and implement new business model, new strategy is required by determining Directional Strategy, Business Strategy, and Functional Strategy. The strategy is formulated then followed up with its implementation plan through the work program for each function in the company within next 5 years. The successful of these strategies is depends on people, organization, and support system readiness. Keywords: Industrial Equipment Maintenance, Business Strategy, TOWS Matrix, Canvas Business Model.
Proposed Marketing Strategy to Reach 1 Million Members Value for A New Venture in Travel Industry (Case Study: Jar Travels, The Travel Community)
The Indonesian Journal of Business Administration Vol 3, No 9 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Abstract. In 2013, WTCC (2014) stated that total travel and tourism provided a massive input to the global economy, The numbers not only has displayed a massive contribution of global tourism and travel to the world economy, but it also shown a great potential of this business in the future globally.Indonesia is the country that has strong performance in the region. Stated as one the biggest contributor demand for business travel in the next 10 years. Indonesian travel market growth estimate in 2012 until 2020 about 5.9 % per year. JAR Travels is a start up company, in traveling industry. It positioned the company as travel community, aimed to grab members to join the company in order to utilize the community further. JAR Travels targeted to grab 1 million members in the following four years, but in the first year they only achieved 0.04% from the target. Gap between target and reality becoming issue of this research, and the objective of this research is to propose the solutions to reach the target. In order to formulate the solutions, the situational analyses were conducted to find the root caused. S.T.P and Marketing Mix analysis were done by collecting data of existing condition from the company, completed with 5C analysis to scan the external situation and internal company environments. The result of the analysis were found that the root caused of the problems was un-effective current marketing strategy due to un-clear STP, marketing mix and the marketing communication.From the analysis, JAR Travels is proposed to implement new marketing strategy to achieve membership target. The proposed strategy is using market penetration and proposed the new segmenting and targeting as the new marketing strategy, free membership as the product modification, the system or media to generate and maintain member, and also the replacement of MLM to Internet Referral Marketing.Keyword: strategic marketing, online travel community, referral marketing, word of mouth 
Diagnosing Organizational Effectiveness in PT MIT Using 7S MCKINSEY and CUSTOMER PERSPECTIVE
The Indonesian Journal of Business Administration Vol 3, No 6 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Abstract - For 20 years of its existence, PT MIT’s growth rate is slow. From the past five periods, the company’s net income in 2012 have the biggest decline which about 79% from the previous year. There are some issues that makes the company facing a slow growth rate. Two main aspects are financial area and managerial area. The main problem faced by PT MIT is the target of the company during the previous years until 2012 is not achieved, not only the punctuality of the project’s completion but also the revenue, this lead to financial crisis and poor customer satisfaction. These can be a threat to the achievement of organization performance. Based on analyzing internal condition conducted using 7S McKinsey framework, this analyzing revealed from 7 elements of organization which are Strategy, Structure, Systems, Staff, Skill, and Shared Values, there are shortcomings in Structure, System, Shared Values, and Style. This research obtain primary data through survey method by using questionnaire and secondary data by taking interview and literature documents. This study analyzed the outcome of the organizational element using customer satisfaction survey, from nine factors measurement which are Service, Accuracy, Inspectors’ Skills, Hospitality, Ease of Communication, Quality of Reports, Inspectors’ Cooperation, Adequate Equipment, and Price, there is Accuracy factor regarding the timeliness completion of projects that got less satisfaction and being a concern for the company to develop. This research provides strategy for PT MIT in order to improve corporate performance by implementing the recommendation that supported by ADKAR change management. Keywords: organization effectiveness, organizational performance, 7S McKinsey framework, ADKAR change management
Strategy Development of CV. GAMMA CiTRA MANDIRI (KAOSPOLOS) in Order to Increase Customer and Profit
The Indonesian Journal of Business Administration Vol 2, No 2 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The study aims to develop business strategy that can support KaosPolos in getting the customer and growing a business is run, so that the profit earned can also be increased, Study conducted in 2013 at KaosPolos that located in South Tangerang city. The authors propose the business strategy using tools as Generic Competitive Strategy, Business Model Canvas, and Business Diamond Strategy. the implementation of business solutions is divided into two programs, which is short-term and long-term program program. so as to implement a given strategy will improve customer and profit. Keywords: Clothing, Business Model Development, Diamond Strategy, increase performance

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