cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
-
Contact Email
-
Phone
-
Journal Mail Official
-
Editorial Address
-
Location
Kota bandung,
Jawa barat
INDONESIA
The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
Arjuna Subject : -
Articles 1,144 Documents
 95   96   97   98   99 
PROPOSED MARKETING STRATEGY FOR KAI ACCESS APPLICATION (CASE STUDY IN BANDUNG)
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

PT. KAI released an official application called KAI Access, where there are several products and features that are only available in the application. However, the sale of train tickets in the KAI Access application is under other online travel agent applications. The researcher conducts internal analysis that consists of segmenting, targeting and positioning analysis, and marketing mix analysis. On external analysis consists of porter’s five forces analysis, competitor analysis, and customer analysis. The primary data of this research is customer analysis through questionnaire. The result is each variable of marketing mix has a significant influence on customer satisfaction except place and people. Each variable of marketing mix except price does not have a significant direct effect on customer loyalty, and customer satisfaction can significantly affect customer loyalty. Then SWOT (strength, weakness, opportunity and threats) analysis is carried out based on internal and external analysis, after doing SWOT analysis is continued by doing root cause analysis. The result of root cause analysis is There are three main factors which cause lack of selling, which is external, internal and promotion.  And the last, the researcher make marketing strategy recommendation by using TOWS analysis based on SWOT analysis. Keywords:Application, Customer Loyalty, Customer Satisfaction, KAI Access, Marketing Mix, Price Promotion
Measuring Sociolla Services Quality Influence To Customer Satisfaction and Behavioral Intention
The Indonesian Journal of Business Administration Vol 10, No 2 (2021)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In the midst of many online shopping transactions through e-commerce in Indonesia, Sociolla offers an e-commerce that specifically sells beauty products such as make-up, skincare, and beauty tools. Along with this phenomenon, problems about quality of services on e-commerce have started to raised. This study will analyze the effect of e-service quality and perceived product quality on customer satisfaction and behavioral intention in the case of e-commerce. The method used is a quantitative method by distributing questionnaires to 302 consumers who experienced in buying toner products from Sociolla. The data were analyzed by doing factor analysis and path analysis using SPSS and SmartPLS. The results show that the each perceived product quality and e-service quality have a positive and significant influence on customer satisfaction. In addition, the customer satisfaction resulting from the quality provided by e-commerce has a positive and significant influence on behavioral intention. Last, e-service quality provided by e-commerce also has a positive and significant influence on behavioral intention. Keywords: e-service quality, perceived product quality, customer satisfaction, behavioral intention, e-commerce.
The Impact of Person-Organization Fit Dimensions on Work Performance Case Study: PT. Biofarma (Persero) Indonesia
The Indonesian Journal of Business Administration Vol 9, No 3 (2020)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Over time the pattern of human lifestyle raises the risk of increasing new diseases that are endemic in society. As a preventive way, vaccines are needs to protect human from the disease. One of the companies in Indonesia that produce vaccines and antisera is PT. Biofarma (Persero). The increasing competition in the pharmaceutical industry, especially vaccines, and the decline in revenue has made Biofarma change its corporate culture and corporate value. These cultural and values changes have an impact on the performance decrease of employees and the increasing amount of employees counselling. The impact felt by the employees show that managing human resources is essential to the company to achieve the company’s vision and mission.This study aims to determine whether there is an influence of person-organization fit dimensions on employee performance. The person-organization fit variable refers to the theory of Kristof Brown (1996), which suggests that measurement of person-organization fit can be using two dimensions, namely supplementary fit and complementary fit. The supplementary fit dimension measures the suitability of individual values with company values through the five values applied by Biofarma. The complementary fit dimension measures the fulfilment of employee needs as measured through the hierarchy theory of employee needs from Stum (2001). This study uses a quantitative approach by giving questionnaires to respondents and obtained 460 respondents from various positions and directorates. Data from the questionnaire were processed statistically using SPSS 20. This study uses multiple linear tests and correlations to get the effect between variables. Besides, sub-variables of each variable test using a simple linear test. Based on the results of statistical analysis, found that the two dimensions of person-organization fit influence the performance of employees at PT. Biofarma (Persero). Based on these results, this study provides several recommendations that aim to improve employee performance and will also have an impact on the development and sustainability of the company. Recommendations from this research can be taken into consideration by companies in managing human resources and improving company performance to be able to compete in intense competition in the vaccine industry. Keywords: Person Organization Fit, Work Performance, Company Value, Personal Value, Employee Needs Hierarchy
BUSINESS STRATEGY FORMULATING FOR SMALL MEDIUM ENTERPRISE GROWTH (CASE STUDY IN HELLIKOPI)
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Hellikopi is a micro scale business located in Bandung, Gegerkalong Hilir area. Hellikopi is a small coffee shop that sells drinks such as coffee and other soft drinks. The challenges faced by Hellikopi was to achieve its growing goals in the coffee business often hampered due to the decline in the center of competitiveness caused by the market share of saturated premium coffee and the rapid growth of the premium coffee business, which has the potential to decrease the hellikopi market share. This research was conducted to create a business strategy for Hellikopi in order to increase its competitiveness with both old and new competitors.The current issue faced by the hellikopi is that there is no strategy or plan to be able to compete or develop in an industry that is very competitive, especially the internal problems of the Hellikopi organization which often lead to management errors, especially in terms of financial records which result in a significant imbalance of net income with net income by recording financial assets. This could threaten the operation of the hellikopi so that over time the hellikopi will bankrupt and close if the business issue not immediately resolved.The purpose of this research is to be able to formulate a strategy to the solution of the problems faced by the hellikopi. By using internal analysis and external analysis using interview data, survey data, sources from the internet researchers can formulate SWOT analysis so that researcher can find each SWOT element in the hellikopi so that researchers can find the root of the problem faced by the hellikopi. After finding the root of the problem faced by hellikopi, the researcher continuing the SWOT analysis to the next stage that was TOWS analysis so that researchers can formulate the right strategy for hellikopi use based on the SWOT component owned by the hellikopi so the output strategy formulated by this study is product and service quality control (ST2 ), new collaborative products or services (ST1), utilization of digital platforms (WO1 & SO1), utilization of online motorcycle taxi platforms (WO2), creating a collaborative push culture (SO2), creating effective organizations (WO3) Keywords: Small Medium Enterprises, Five Stage of Small Business Growth, Restructuring Organization, Coffeeshop, Creative Economy
Selecting Proper Sand Control Method to Achieve Production Target Through Decision Making Approach
The Indonesian Journal of Business Administration Vol 9, No 3 (2020)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

PT.LKOC is one of the largest companies in Indonesia which is engaged in oil and gas. Considering the production sharing contract that will expire in August 2021, PT.LKOC chose the path for optimization in servicing of wells through workover and well service to maintain the level of oil production. In addition, PT.LKOC has another effort to maintain production by reducing the amount of lost production oil (LPO) which has a very high number. Writer use the why tree and Focus Group Discussion (FGD) to find the root cause of not achieving the production target. The less effective sand control method is a potential cause of this problem. Then after conducting focus group discussion, team have 3 alternatives and 4 criteria. In making alternative choices, the teams use the Analytic Hierarchy Process (AHP) as a structured method for analyzing alternatives. The sand control pump screen method is rated as the most effective method of suppressing very high LPO in Ridu field. In addition, the result of implementation the pump screen can reduce the LPO number from average 2,098 BOPD to 1,747 BOPD and improve the oil production 1,000 BOPD above from the estimation.Keywords: Sand control, LPO, decision making, AHP
Data Quality Assurance Improvement for Commercial Segment at PT Bank XYZ
The Indonesian Journal of Business Administration Vol 10, No 1 (2021)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Bank XYZ Wholesale Credit Operations Bandung (WCOB) are faced with the challenge of dealing with ever-increasing amounts of data. Provision of quality data is essential to support business decisions and reports to SLIK (Sistem Layanan Informasi Keuangan) by OJK as regulators. This research will focus on Commercial segment which is 65% of the total bank wide portfolio. With such a large portfolio, of course accompanied by a very large risk of errors in data. Error data can cause various types of loss for Bank XYZ both in Operational risk, legal risk, reputation risk, and financial risk (fines sanction by OJK). Currently, there are still a lot of Debtor data errors that arise at Bank XYZ, this has the potential to result in substantial fines from the OJK, which will harm Bank XYZ. The root cause of the problem is identified by using CRT. The Data Quality Assurance (DQA) error rate is caused by the internal system which not yet qualified and the Employee lack of knowledge. The important part which affects the appearance of data errors is the first input of data in the system. If the PIC did not input data accurately, and complete, or even did not filled in the system, then it will cause an error data. This problem caused by the PIC who still doesn’t have a risk awareness, and that is because they still lack of knowledge. Thus, if the system not yet qualified; no validation system, which can detect blank data, and ‘anomaly’ data, it will also cause a potential error data. With the ‘Done Right at the First Time’ approach, the author proposed several solutions; for the system is upgrade internal system (IPS) by implement Poka Yoke method, and for the employee is through employee training and development, and implement reward and punishment system. By implement these solutions, using pessimistic scenario it is estimated that the error data will decrease by 27% and also estimated to decrease in potential fine sanction as much as IDR 112 million, and by optimistic scenario it is expected to decrease error data by 78% in the future and it is estimated to decrease fine sanction as much as IDR 226 million.Keywords: Data Quality Assurance, Banking Data Reporting, Current Reality Tree, Poka Yoke.
PROPOSED BRAND ACTIVATION STRATEGY FOR A NEW WOMEN’S FASHION BUSINESS CASE STUDY: AUBRE AND LIESSE
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Since 2010 many local fashion brands have been established in Indonesia. The great demand and opportunity of fashion products and businesses create a high-level competition. In 2016 there were 1,230,988 fashion companies (BEKRAF, 2017) and the main competition is not with the foreign brands but with fellow local brands. As a new fashion brand, Aubre and Liesse has to formulate a brand activation strategy to enter the market, make the potential target market become aware with the brand and interested with the product and gain a market share. To formulate the brand activation strategy, Aubre and Liesse has to conduct an internal and external analysis. The internal analysis consists of analysis of segmentation, targeting and positioning (STP) and business model canvas. The external analysis consists of consumer behavior, porter's five forces model and competitor analysis. Based on the result analysis, the steps of a brand activation strategy are researching about the need, desire, value and behavior of the target market; determine the core message; determine the communication voice; determine the distribution channel; decide social media advertising; retargeting; and make a cooperation with the key opinion leader. The brand activation process will need to be carried out for 3 months.Keywords: Branding,Brand Activation Strategy, FashionBrand, Fashion Industry, Women’s Fashion.
The Influence Of Capital Structure And Macroeconomic Factors On The Profitability Of The Manufacturing Industry In The Consumer Goods
The Indonesian Journal of Business Administration Vol 10, No 3 (2021)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The goal of this research is to look into and analyze the impact of capital structure and macroeconomic factors on profitability in the consumer goods manufacturing industry, which was listed on the Indonesia Stock Exchange (IDX) from 2015 to 2019. Return on Equity (ROE), Debt to Equity Ratio (DER), inflation, interest rate, and exchange rate are the research variables. Purposive sampling was used in this study, and a total of 33 companies were sampled. Panel data regression analysis was used as the research method, and EViews 9 was used to process the data. The overall variable has a 6,36 percent effect, according to the findings of this study. Depreciation and amortization (DER), inflation, interest rate, and exchange rates are all variables that have an impact on Return on Equity (ROE).Keywords: Capital Structure, Profitability, Debt to Equity Ratio, Macroeconomic Factor
Propose Digital Marketing Strategy to Increase Brand Awareness for Fashion Brand Establishment (Case Study in Lune Exterieur)
The Indonesian Journal of Business Administration Vol 10, No 1 (2021)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The creative industry in Indonesia continues to develop over time, especially in the fashion industry, which continues to grow massively. Seeing these developments, the fashion industry and the apparel industry certainly have considerable potential because fashion has become part of the urban lifestyle trend. Many creative industry businessmen nowadays carry out their business activities by utilizing social media and other online platforms to examine the prospect of the target market's behavior that is more dominant by using online consumption activities. Therefore, they must build an excellent strategic process to survive in the competitive fashion market in Indonesia. Lune Exterieur, founded in April 2019, is one of the creative industries in fashion whose business idea is to offer fashion at the best prices in a sustainable manner. In creating a strong brand, Lune Exterieur has to create and build positive activities related to its brand concept to reach the target market created. This study used qualitative research methods by conducting in-depth interviews with customers, business people, and professions related to digital marketing. It then used a SWOT analysis and determined the root causes of the problem by applying cause-diagram-effect (CED) followed by creating strategy development and making strategy implementation plans. The results of this study used content marketing matrix, social media optimization, AIDA models, and tipping points. The overall results were then distributed digitally through all Lune Exterieur social media by using paid advertising services and placing some of the righthuman resources in maximizing the marketing process. The implementation plan contains the time frame for business implementation and provides solutions to digital marketing budgets in the future.Keywords: Digital marketing strategy, content marketing matrix, AIDA model, tipping points.
THE READINESS OF IMPLEMENTING THE HR DIGITALIZATION SYSTEM USING HUMAN CAPITAL MANAGEMENT MATURITY AND ORGANIZATIONAL AGILITY METHOD (CASE STUDY AT PT. PIN)
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In response to fluctuate in net income in the post and courier business growth projections - which supports over 55% of PT. PIN's revenue, and the positive high growth projection of e-commerce businesses by ten times and package business revenues and PT. PIN couriers decided to divert business to digital. To become a successful postal and courier company, PT. PIN created a strategic initiative with HR transformation that adopted the concept of digitalization system by considering the success factors of implementing the HR digitization system for that success. This paper aims to evaluate the implementation of strategic human resource management initiatives based on digitalization systems - the successful implementation of HR digitalization transformation, through HR Maturity and the Organizational Agility Maturity model and formulate recommendations for PT. PIN to make organizations more mature and agile. This study uses 11 dimensions of the HR Maturity Model Method and Organizational Agility as a tool. The questionnaire consisted of 2 methods, 8 dimensions, 29 indicators and 42 questions asking about the extent to which respondents agreed with the practice of the current conditions in accordance with the questions asked. The survey results indicate that PT. PIN is currently in a state of underdeveloped HR organization or at level three where the company still performs basic HR and agile functions as an organization. These results conclude that with the method used in this study, transformation can be declared less successful. This is because according to the results there are gaps in the capabilities that the organization has now with the capabilities needed in the future, such as maintaining and improving workforce optimization still need improvement and dexterity is currently still needed, especially the increase related to flexible structure.Keywords:Human Resource Management, Organizational Agility, HCM Maturity, Transformation

Page 97 of 115 | Total Record : 1144

 95   96   97   98   99 

Filter by Year

2012 2022


Reset
Filter By Issues
All Issue Vol 11, No 1 (2022) Vol 10, No 3 (2021) Vol 10, No 2 (2021) Vol 10, No 1 (2021) Vol 9, No 3 (2020) Vol 9, No 2 (2020) Vol 9, No 1 (2020) Vol 8, No 3 (2019) Vol 8, No 2 (2019) Vol 8, No 1 (2019) Vol 6, No 3 (2017) Vol 7, No 3 (2018) Vol 7, No 2 (2018) Vol 7, No 1 (2018) Vol 6, No 2 (2017) Vol 6, No 1 (2017) Vol 5, No 3 (2016) Vol 5, No 2 (2016) Vol 5, No 1 (2016) Vol 4, No 12 (2015) Vol 4, No 11 (2015) Vol 4, No 10 (2015) Vol 4, No 9 (2015) Vol 4, No 8 (2015) Vol 4, No 7 (2015) Vol 4, No 6 (2015) Vol 4, No 5 (2015) Vol 4, No 4 (2015) Vol 4, No 3 (2015) Vol 4, No 2 (2015) Vol 4, No 1 (2015) Vol 3, No 11 (2014) Vol 3, No 10 (2014) Vol 3, No 9 (2014) Vol 3, No 8 (2014) Vol 3, No 7 (2014) Vol 3, No 6 (2014) Vol 3, No 5 (2014) Vol 3, No 4 (2014) Vol 3, No 3 (2014) Vol 3, No 2 (2014) Vol 3, No 1 (2014) Vol 2, No 19 (2013) Vol 2, No 18 (2013) Vol 2, No 17 (2013) Vol 2, No 16 (2013) Vol 2, No 15 (2013) Vol 2, No 14 (2013) Vol 2, No 13 (2013) Vol 2, No 12 (2013) Vol 2, No 11 (2013) Vol 2, No 10 (2013) Vol 2, No 9 (2013) Vol 2, No 8 (2013) Vol 2, No 7 (2013) Vol 2, No 6 (2013) Vol 2, No 5 (2013) Vol 2, No 4 (2013) Vol 2, No 3 (2013) Vol 2, No 2 (2013) Vol 2, No 1 (2013) Vol 1, No 10 (2012) Vol 1, No 9 (2012) Vol 1, No 8 (2012) Vol 1, No 7 (2012) Vol 1, No 6 (2012) Vol 1, No 5 (2012) Vol 1, No 4 (2012) Vol 1, No 3 (2012) Vol 1, No 2 (2012) Vol 1, No 1 (2012) More Issue