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INDONESIA
The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
Arjuna Subject : -
Articles 1,144 Documents
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DIGITAL MARKETING STRATEGI OF WATCH BRAND CASE MYLUXGOODS.ID
The Indonesian Journal of Business Administration Vol 10, No 2 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The shopping behavior from offline to online which has become a phenomenon in Indonesia is an opportunity for online businesses. Myluxgoods.id is an online store that was formed in September 2019 that sells watch products that focus on selling online because the system used is dropship. At this stage, myluxgoods.id focuses on increasing sales and branding so that myluxgoods.id products can be recognized by the target market segments. Therefore, by selling online myluxgoods.id requires the right digital marketing strategy so that the business plan can be realized. Quantitative methods are used to obtain and collect information needed to achieve the targets of the plans that have been made, SWOT analysis, IPA analysis is used to see the performance of myluxgoods.id, to identify business situations used internal analysis and external analysis, internal analysis used. power and value chain analysis, as well as external analysis used, namely strength analysis and analysis of competitors. Based on the results of the analysis, myluxgoods.id has to do several digital marketing points, including improving in terms of content, trying SEO (Search Engine Optimization) methods, influencer endorsements, and scale up promotions.Key words: Market wants and needs, company performance, digital marketing.
Proposed Marketing Strategy for Carwash Business (Case Study: C’Monk Carwash)
The Indonesian Journal of Business Administration Vol 9, No 3 (2020)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Bandung is the fourth most populous city in Indonesia, and is the most populous city in Indonesia. The reason is because the Bandung city is an attractive tourist destination and has various types of tourist destinations. This was accompanied by an increase in the number of vehicles in Indonesia, especially in the city of Bandung and its surroundings, which further strengthened the survey that the Bandung city was the most populous city in Indonesia. This fact provides an opportunity to do car wash service businessOne of the companies engaged in this vehicle washing service is C’Monk, which was established in 2017 and is located on Jl. Sadakeling No. 18 A Bandung. Right now, the problem faced by C'Monk is that there is no marketing strategy to increase sales. To solve this problem, it is necessary to create a new marketing strategy based on consumer opinion to further improve the services provided by C’MonkThe results show that the most ideal marketing strategy for C’Monk is to increase the awareness of potential customers through social media, build collaboration with other businesses in the automotive field, and at the same time improve the quality of services provided by C’Monk Keywords: Service Marketing Mix, SWOT Analysis, TOWS Matrix Analysis, Business Model Canvas, Carwash Business
PROPOSED DIGITAL MARKETING STRATEGY FOR BYKOSHKOSH WEBSITE
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Bykoshkosh is an online shop focusing on fashion industry that offers several clothing products for daily basis. In the current development of technology especially the uses of internet, people's demand and interest for online shopping are high. Not merely online platforms, but social media platform such as Instagram is also getting popular among Indonesian as a shopping online platform.At this stage, Bykoshkosh wants to increase sales by utilizing Bykoshkosh website (www.Bykoshkosh.com). Bykoshkosh wants to increase demand to increase customer traffic for Bykoshkosh website. In this research, Bykoshkosh seeks the way to improve sales and marketing through Bykoshkosh official website by using quantitative descriptive method, interviews, questionnaire, several theories and benchmarking to Bykoshkosh competitors. The author uses AIDAS theory, Marketing Mix 7P, and Digital Marketing.However, the data from questionnaire showed there are still many customers who do not now the existence of Bykoshkosh official website caused by the lack of promotion through social media, payment method choices, and information. Furthermore, this research will explain more about the digital marketing which was used as a media promotion for Bykoshkosh to improve sales. There are several result that can be implemented in Bykoshkosh company. One of which is develop the digital marketing strategy especially in social media needs to promote Bykoshkosh website. Optimization Bykoshkosh website to increase sales and visitor through Bykoshkosh website. Bykoshkosh also create activity plan each month to develop the service and quality regarding to our product. Keywords: Digital Marketing, Online Shopping, Bykoshkosh, Website.
Strategic Decision Analysis to Accelerate Plug and Abandonment Project at Sumatra Block - Case of Pacific Oil Company
The Indonesian Journal of Business Administration Vol 9, No 1 (2020)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Asset and site restoration become a critical process for any oil and gas exploration and exploitation operation. It is a mandatory for any production operator to ensure the ex-location of an oil or gas well are fully recovered as environmental-friendly habitat. One of the initial process of the asset and site restoration is well’s subsurface plug and abandonment operation. The main objective of subsurface plug and abandonment operation is to set a mechanical barrier (cement plugs) inside and outside wellbore to ensure sealing between each hydrocarbon zones and between hydrocarbon zones to surface. The project team conduct a brainstorm session to gather any ideas how to achieve the management direction. The project team used conceptual framework of why tree analysis and conducted a thorough review to generates the possible alternatives. By conducting a brainstorm session in the team meeting and discussion, there are 5 major elements that may have impact to the project schedule: work program/procedures, organization capability, tools and services, well’s equipment and materials, and environmental. Based on several focus group discussions, it is concluded that the most significant and direct impact on accelerating the plug and abandonment project is by adding new unit to execute the project. To add a new unit, the project team select 3 (three) possible alternatives: Add new rig, Re-allocate workover/well service rig, combine rig and coil tubing unit. There were 3 (three) decision criteria for this process: Project schedule uncertainty, Impact to production, Total cost of action. Then the project team used analytic hierarchy process to compare each alternative and calculate the best alternative for the project execution. The final calculated scores are Add new rig (0.339), Re-allocate workover/well service rig (0.292), combine rig and coil tubing unit (0.369). Keywords: Oil and Gas, Drilling and Completion, Plug and Abandon, Decommissioning, Barrier, Subsurface Integrity, Brainstorming, Why Tree Analysis, Analytic Hierarchy Process, Rig, Coil Tubing Unit, Cycle Time.
Proposed Digital Marketing Strategy with Product and Customer Service Improvement to Increase Consumers’ Intention to Use PosGiro Mobile
The Indonesian Journal of Business Administration Vol 10, No 1 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

PT Pos Indonesia is the state-owned company which is responsible to provide postal and financial service in Indonesia. Recently PT Pos developed product service called PosGiro Mobile (PGM). However, PT Pos has difficulties to catch up with the rapidly changing business environment particularly in providing user friendly financial service to its consumer, as such they hardly adopt the product and have confusion on the usage of PGM apps. Accordingly, the purpose of this study is: (1) to identify factors that significantly influence consumer intention to use digital financial service. (2) to determine the role of the significant factors in increasing consumer intention to use digital financial service. (3) to propose the right strategy to increase the intention to use PosGiro Mobile financial service.This study used mix method of qualitative and quantitative research to asses external and internal environments of PGM. First, general environment analysis, industry analysis, and competitor analysis were conducted to assess external environment of PT Pos. Second, it is analyzed the internal company situation using marketing mix, STP, and VRIO analysis approaches. And third, it is conducted a quantitative survey to gain consumer insights on factors that may increase the intention to adopt digital financial services using Technology Acceptance Model approach. The overall result of analysis then summarized in SWOT Analysis; and also becomes the input to identify the root causes problem of the business issue. As the result, it found eight root causes of PosGiro Mobile low adoption, Then, it is formulated 12 alternative solutions based on TOWS matrix approach and the relevant alternatives are connected with the root causes of problem are used to develop digital marketing strategies, which consists of online content marketing, online display advertising, PGM apps features improvement, and social media marketing strategies. Keywords: Digital Marketing, Technology Acceptance Model, Fintech
Proposed Business Strategy for Online Travel Reservation “TRAVY” PT. ANGKASA PURA II (Persero)
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

PT Angkasa Pura II (Persero) is a State-Owned Enterpises which is given the authority to manage 16 airports in Indonesia. PT Angkasa Pura II through the Project Business Airport Digital Business has developed  e-commerce portfolio by creating an Online Travel Reservation or Online Travel Agent (OTR/OTA) product with the brand name "Travy".  In the process of planning, Travy is expected to become the new revenue stream. After undergoing 7 months implementation in the internal and external of PT Angkasa Pura II (Persero), Travy has not reach the target. The achievement of revenue target from Travy approximately 0.02 % of the target. This is a challenge for Project Business Airport Digital Business Unit that need to overcome and find ways to reach the target of revenue. The strategy is optimizing the corporate cooperation with PT Angkasa Pura II (Persero) group and other State owned- Enterprises and optimizing last minute ticket sales to accommodate the needs of passengers at airports. All of these process are carried out online by utilizing the Travy web application.In the process of implementation, Travy is expected to reach maximum revenue and were implemented at all subsidiaries of PT Angkasa Pura II (Persero) and other State- Owned Enterprise. The sales of Last-Minute Ticket will be installed as the default page on free internet service computer and Pop-Up Ads on Wi-Fi at all airports. Digital Lounge and Information Center at each airport will be used as a physical promotion asset for Travy, assisted by Customer service officer of PT Angkasa Pura II (Persero).Keywords:  New Revenue Stream, Online Travel Reservation/Online Travel Agent  (OTR/OTA), Marketing Strategy
Intention to visit Malaysian Youth Traveler (Case Study: Ciletuh Palabuhanratu UNESCO Global Geopark)
The Indonesian Journal of Business Administration Vol 10, No 3 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

UNESCO Palabuhanratu global geopark or it can be abbreviated as CPUGG. It is aninternational standard geological, biological, and cultural tourist location located in the Sukabumi areaof West Java. With the name UNESCO as the name of the organization that oversees the existence ofCiletuh Palabuhanratu, it is hoped that this can attract International Travelers to come to CPUGGwhich will have an economic impact on the surrounding area. CPUGG has a problem with the verysmall portion of foreign tourists. So there is a need for research on their intentions to visit touristattractions. In this study, quantitative research was used to determine the regression relationshipbetween motivation and intention to visit tourist attractions.Keywords: Intention to visit, Malaysian Youth traveler motivation, CPUGG
Improvement of Managing Collateral Documents for Micro Segment at PT Bank XYZ
The Indonesian Journal of Business Administration Vol 10, No 1 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Bank XYZ currently has 109 strongrooms spread throughout Indonesia, and strongroom management managed by Retail Credit Operations Group (RCO) and this research will focus on micro segment at RCO Bandung. The factors that influence the strongroom capacity are collateral document storage procedures, systems and human resources. Improper management of collateral documents will have an impact on potential of collateral loss and also cost expansion in the revitalization or opening of a new strongroom. The root cause of lack of strongroom capacity was identified by using CRT. The lack of strongroom capacity is caused by an ineffective document storage model, the systems that have not been integrated and the behavior of employees who disorderly administration in monitoring paid-off debtors. By using the credit file folder, it is estimated that in 2023 strongroom's capacity will be overloaded by 1,241 documents of micro debtors. This is because the systems have not been integrated, so that neither RCO Bandung nor the Micro Unit has been able to monitor which debtors are active and debtors paid-off through the system and also the Micro Unit does not monitor paid-off debtors. By using BCOR, the author can find out the Benefit, Cost, Opportunity and Risk of the solution to be applied. By changing the storage model into a stacking method, it is estimated that the strongroom capacity of RCO Bandung can accommodate documents up to more than 2026 with the remaining strongroom capacity of 17,572 documents of debtors. It is estimated that the systems development will be completed in early 2022, so that both RCO and MBG can monitor the status of debtors and the achievement of the migration of legal documents credit and collateral of micro debtor. Keywords: Strongroom Capacity, CRT, stacking method, systems integration, BCOR.
EARNED VALUE ANALYSIS FOR AIRCRAFT MANUFACTURING PROJECTS
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Indonesian Aerospace is engaged in the manufacture and sale of Aircraft and Helicopters and Services. Timely, precise costing and project accuracy are the key success factors to be considered in aircraft manufacturing project to measure both efficiency and effectiveness in the use of resources in the aircraft manufacturing project.At this time, the problem of on-time delivery has been the main issue in the aircraft delivery at IAe, so it needs a more precise method and accurate which can measure the performance status to predict more accurate result of project in future. In variance method the project cost monitoring and control, display comparisons between planned cost and actual and each other is controlled separately (cost, schedule, and performance). The variance method potentially creates burdens in evaluating project’s progression and forecasting of both schedule and cost performance at completion. This research focuses on eliminating those issues through implementation of Earned Value Management (EVM) method as part of Project Management Body of Knowledge (PMBOK).In EVM method can combine three dimensions, which are scheduled, cost and work performance so that it can be estimated the cost and time to complete the project. The ultimate benefits will be improvement on cost efficiency and on-time delivery of the aircraft manufacturing. Keywords: Variance Method, EVM, Aircraft manufacturing projects, PMBOK, delayed on delivery
Human Resources (HR) Productivity in Access Infrastructure (Sub-Division) to Succeed Digital Era (Case Study PT. Telekomunikasi Division of Telekomunikasi Regional III West Java)
The Indonesian Journal of Business Administration Vol 10, No 2 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

PT. Telekomunikasi Indonesia prepares Human Resources who have broad insight (global mindset) as well as those who have special criteria including being able to interact with business partners, humble and able to adapt to the business environment. The problem in this research is the limited number of employees in the Infra Access section of the Regional III West Java. There is also an imbalance between the number of recruits for fresh graduates and the number of employees who leave (retired). With this case there will be a negative impact on the achievement of business/production targets at the company. With these problems, the researcher explores matters relating to employees as the most important organizational asset owned by the company. This study analyzes the things that affect employee productivity, employee innovation and how the network management function in the company reaches the customer properly and smoothly. This research method uses a SWOT analysis method that produces a TOWS matrix, namely SO, WO, ST and WT. This study also uses a qualitative descriptive method by collecting interview and observation data. Interviews were conducted with internal stakeholders of PT. Telecommunications Division Telkom Regional III West Java, which includes elements of Human Capital, Finance, Infra Access Network and personnel who are directly involved with employees who create innovations. The results of the study show that the company's targets can be achieved and increase every year. This is analyzed from financial data for three consecutive years from 2018 to 2020. The results of work productivity and employee creativity & innovation are also able to make breakthroughs and applications that simplify customer service on the internet, IndiHome, IPTV etc. Keywords: Access Infrastructure, Work Productivity, Innovation, Telecommunication

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