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INDONESIA
The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
Arjuna Subject : -
Articles 1,144 Documents
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Economic Analysis Of Flare Gas Utilization For Electric Power Generation In PT. CPI
The Indonesian Journal of Business Administration Vol 10, No 1 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

For generating electric power, PT CPI purchases gas from the third party for fuel in large portion beside utilize own gas from several gas production facilities. There is opportunity to reduce operating expenditure for gas purchasing by utilization of Alfa & Beta flare gas. For the years, associated gas production in Alfa and Beta stations were flared and have not been utilized for any economic purpose. Total cost to produce electric power by executing new proposal will be compared with existing condition. This research used a quantitative approach (capital budgeting) with data sources include associated gas production forecasts from the subsurface team, gas composition analysis from lab team, cost estimation by using the unit price of the current contract, and lessons learned from previous similar projects. As example, lesson learned about how many required manpower for engineering design, construction management or project management cost in previous similar projects. Alfa and Beta Flare Gas Recovery facilities will be built to process and deliver flare gas from these 2 stations to Pager Gas Plant (GP). In Pager GP, existing gas compressors deliver gas to Duri Power Plant, to be used further as fuel of power generators. On the other hand, capital investment and additional operational costs are needed for routine operation & maintenance activities, compressor overhaul, electric power, pipeline maintenance, chemical injection, and others. In terms of project feasibility analysis, cost-saving PV is $916,386, with IRR = 23%, and the payback period of investment is 1,8 years. By considering the analysis above, it’s concluded that Alfa and Beta Flare Gas Utilization is economically feasible and it’s recommended to execute soon when the Riau block is already handed over from PT CPI to PT PTM in 2021. By conducting sensitivity analysis, it’s concluded that the parameters that have the most impact on the variance of project economic result are gas production forecast (% decline rate), continued by gas price forecast ($/MMBTU), and continued by capital expenditure ($). By knowing this result, project team can pay attention more on validity of gas production forecast as the most influencing factor to project economic.Keywords: Flare Gas, Power Generator Fuel, Project Feasibility, Cost Saving
PROPOSED KEY PERFORMANCE INDICATOR DEVELOPMENT FOR ENGLISH PRESTASI LEARNING CENTER USING A HYBRID APPROACH
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Measuring performance has become obligatory for every company in order to improve their current performance. Doing some tasks without knowing the current performance will result in less effective outcome that is probably not close to what company desired. Therefore, the development of Key Performance Indicators (KPI) will be needed as the performance standard to assess whether the jobs are performed well or not. English Prestasi Learning Center (EPLC), one of developing English courses in Bandung, is  highly aware of that and has also initiated to move towards KPI development to improve its performance and even to outperform its competitors. That EPLC has not incorporated KPI in its performance management is an issue to be addressed for an immediate solution. Hence, this paper is intended to help solve the issue currently faced by the company by proposing a set of Key Performance Indicators that is developed through a comprehensive method and analysis.In order to make sure that the proposed KPIs are relevant enough to indicate the company’s success, they are set out from the vision and mission of the company’s that have been translated into a strategy portrayed in a strategy map using the perspective of Balanced Scorecard. The Balanced Scorecard will help the determination of KPI to comprise all substantial perspectives for company’s success such as financial, customer, internal business process, and learning and growth perspective. Most of the data required to develop the KPI is obtained through a qualitative method by conducting some interviews and observation. As for the finalized KPI, a quantitative method is utilized to determine the priority of each indicators by calculating the weight with Analytical Hierarchy Process. The result of this research show that EPLC, an organization which runs in an education sector, specifies its priority around learning and growth perspective (36.8%) in order to generate an excellent human capital, and so an ethical point of view is also utilized as a supporting indicator which forms a hybrid approach-a combination of balanced scorecard perspective and ethical climate. The finalized design of the KPI results in 21 indicators from 4 perspectives and will be included into the performance appraisal system. To be more practical, those KPIs are cascaded to divisional level so that each division can focus on improving the indicators with which they are assigned.Keywords: Key Performance Indicator, Balanced Scorecard, Strategy Map, Performance Management System, Ethical Climate
IMPROVEMENT OF DRILLING AND COMPLETION MATERIAL WITHDRAWAL SYSTEM AT PT. CHEPACINDO THROUGH JUST IN TIME APPROVAL PROCESS
The Indonesian Journal of Business Administration Vol 10, No 2 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Rig operation is critical activity in upstream oil production. To support 24/7 operation the company operates 24-hour material Go Down and Warehouse. There is redundancy in operation of these two facilities. The cost of this redundancy is contributed from manpower, transportation, heavy equipment, and utility cost with total per year around 3.4 billion rupiah.To identify the existing process and connection between the factors, swim lane diagram was used, and then the root cause was investigated using current reality tree. It was found that the operation of D&C Go Down during office hours and the delay purchase approval have caused this redundancy.By evaluating the existing process the redundancy process can be eliminated by using just in time approval process. The combinations of alternatives were assessed and selected using the Kepner – Tregoe method. In the new procedure, D&C Go Down can be closed during office hour.Implementation of this new procedure will require new IT tools, delegation of Authority of purchase approver and socialization of new procedure to all stakeholders. With the implementation of selected solution, redundancy of D&C Go Down and Warehouse can be eliminated.Keywords: Rig operation, Rig material distribution, Material buffer storage, Just in Time Approval
PROPOSED MARKETING COMMUNICATION STRATEGY TO INCREASE PURCHASE INTENTION OF MANDALIKA TOUR DESTINATION IN ONLINE TRAVEL MARKETPLACE
The Indonesian Journal of Business Administration Vol 10, No 1 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The growth of tourism industry has been rapidly increased proven by the increased amount of foreign tourist visit to Indonesia. Indonesian government recently prepares ten new tourist destination area called “10 Bali Baru”, including Mandalika as one of the priority tourist destination. PT HolaHalo is a new start up in online travel marketplace allowing travel agents and potential customers to meet and have transaction on tour destination packages. PT HolaHalo actively communicates Mandalika promotional video in its digital platform. However, the purchase of Mandalika tour package is still very low; and consumers and travel agents still do not trust to online travel market platform of PT HolaHalo. Hence, the objective of this research, to investigate the extent to which promotional video of PT HolaHalo could influence consumer positive response toward Mandalika tour package; to investigate significant factors that influence consumer intention to purchase Mandalika tour package; to develop marketing communication strategy to increase purchase intention. The researcher uses mix method of quantitative survey and qualitative interview in collecting internal and external data of PT HolaHalo. The external analysis of PESTEL, Five Porter Forces, and competitor analysis generates findings of opportunities and threats from external environment. Consumer analysis generates findings of significant factors that influence purchase intention, i.e. promotional video, trust toward PT HolaHalo, attractiveness of Mandalika, and consumer emotions. The internal analysis of STP, RBV, VRIO, Marketing mix generates findings of strengths and weaknesses of PT HolaHalo. Then the root causes of low purchase intention are identified, i.e. online travel marketplace business model of PT HolaHalo is easy to imitate; travel agents’ distrust to PT HolaHalo, video promotion do not arouse consumer positive emotions; consumer do not aware of PT HolaHalo; consumer distrust to PT HolaHalo, and HolaHalo do not utilize the attractiveness of Mandalika. This study generates alternative business solutions by conduction TOWS Matrix and Porter Business Strategic analysis. Then, five business solution is chosen by considering root cause of problem. Specifically, this study creates marketing communication strategy that is able to increase the purchase intention of Mandalika tour destination.Keywords: Tourism, Mandalika, online travel marketplace, marketing communication strategy
Green Purchase Intention During Covid-19 Pandemic Toward Natural Skincare Product
The Indonesian Journal of Business Administration Vol 10, No 1 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Indonesia also named as the Asia's quickest-growing beauty market for beauty in terms of compound annual growth rate with woman population 135 million. Skin care products had the largest value share of 31.1% in 2018 and forecast to record the fastest growth and maximum share with a value CAGR of 9.6% over 2018-2023. Starting to embrace the natural beauty care products regarding their wellness and health. Natural ingredients in skin care products work efficiently with the body system, repair, rejuvenate and enhance it. In the early of 2020, The World Health Organization (WHO) declared the outbreak of infectious disease COVID-19 (Corona Virus Disease-2019) as a pandemic on 11 March 2020. COVID-19 caused by SARS-CoV-2 (severe acute respiratory syndrome coronavirus 2). This COVID-19 pandemic changes the way consumers purchase and consume product, including the beauty and skincare industry. This study uses a deductive research approach, and quantitative research method by distributing questionnaire to gain the data from skincare female users who domicile in Jakarta and Bandung, with 186 respondents. The result show that in the situation of COVID-19, the respondent attitude is influenced by health and environment consciousness. Furthermore, appearance consciousness has a weak influence and not significantly influenced their attitude. Aside from that, social influence doesn't influence their attitude at all regarding buying the natural skincare. As a final result the attitude has strong positive and significant influence toward green purchase intention regarding buying natural skincare. The final result of this study is a marketing strategy that uses the 4P's marketing mix. The product based on the potential beauty trend in 2021 and diversification assisted by collaborations with beauty influencers. The price should be affordable and colored with seasonal discounts, promos, and free delivery. The best options place to sell the product is to utilize the e-commerce, wholesaler, and social media to gain the mass. Furthermore, the promotion, it is better maximized at social media, collaborate with beauty influencers, endorsement, sponsorship for beauty events, and assign beauty ambassadors. Keywords: Attitude, Beauty Trend, COVID-19, Green Purchase Intention, Natural, Skincare
URBAN CONSUMER ATTITUDE AND BEHAVIOR TOWARD TRADITIONAL HERBAL DRINKS (JAMU) CASE STUDY: MARKET PENETRATION STRATEGY FOR “RAMONA” PRODUCT
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

There are so many companies unable to compete with other beverage products in our society today, especially in urban society. In the other hand, awareness of the dangerous impacts of chemicals in food is growing between people. The trend against purchasing organic food and drinks is increasing between people. As a basis for determining marketing strategies to increase sales it can be identified what encourages consumers to buy herbal drinks. Based on the planned behavior theory there are 3 main factors that affect behavioral intention: attitude towards behavior, subjective norms and perceived behavioral control. Attitude towards behavior includes health problems, environmental problems, product quality and marital status. This research have purpose to identify consumers' behavioral intention towards herbal drinks (jamu). This research showed that perceived behavioral control was the most influencing factor in behavioral intention, after that attitude and the last is subjective norms. These results are used as a reference for making a marketing mix strategy for PT Rahsa Nusantara for its new product, Ramona.Keywords:  urban consumer attitude and behavior, herbal drinks, marketing mix, market penetration strategy, planned behavior theory
PROPOSED CORPORATE STRATEGY TO DRIVE SUSTAINABLE IN FUTURE BY USING HEXAGONAL RESTRUCTURING (CASE STUDY IN PT PERKEBUNAN NUSANTARA VIII)
The Indonesian Journal of Business Administration Vol 9, No 3 (2020)
Publisher : The Indonesian Journal of Business Administration

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Abstract

PT Perkebunan Nusantara (PTPN) VIII is a state-owned enterprise (BUMN) that has been established since March 11, 1996, PTPN VIII is a state-owned company engaged in agribusiness and agroindustry with business activities including cultivation, land preparation, nursery, planting, maintenance, management and sales of plantation commodities and optimizing the utilization of company resources amounting to 113,958 ha, which consists of two provinces (West Java and Banten). The agricultural sector itself is included in the 4 biggest industries in Indonesia, this is because Indonesia itself gets bonus topography, soil structure, and weather that strongly supports the agricultural business. At present PTPN VIII out of 113,958 ha of land that has been given by the government, there is still 47,145.11 ha that has not been productive in producing agricultural products, and it is alleged that PTPN VIII made efforts to utilize land resources by developing business towards the property business (hotels, apartments, houses) with the goal is that the land owned has added value and continues to provide benefits. Based on external analysis and internal analysis as well as SWOT analysis for PTPN VIII, that the strength of PTPN VIII is the condition of Indonesia that supports plantation business activities, but still has shortcomings in the application of technology and business processes in plantation business operations and doing business outside the plantation business in collaboration with parties three, and faced with the challenges of changing natural conditions. This research shows that PTPN VIII is in the position of a company that needs restructuring, based on the TOWS Matrix, produces several strategies which include improving corporate governance that is more focused on the plantation business, making improvements in the field of operations so that it can produce better commodities, make innovations in technology and products produced by PTPN VIII. Based on Hexagonal Restructuring there are still significant differences between PTPN VIII and competing companies, and PTPN VIII needs to sell assets owned but not related to agricultural businesses such as hospital businesses and property businesses and unproductive assets so that the cash owned can be used for the development and innovation of PTPN VIII in the plantation sector. Keywords: Corporate Strategy, SWOT Analysis, TOWS Matrix, Hexagonal Restructuring
PROPOSED OF MARKETING STRATEGY FOR OUTSOURCING BUSINESS AT PT. PELINDO DAYA SEJAHTERA
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Most of the companies over the past decade has sent some of their job function usually a non-core job, to other parties with the intention of focusing the company’s growth and win the business competition. These activities called an outsourcing activity and its already become a global trend recently since it creates a new specific market demands and business opportunities. The outsourcing company still interesting the Domestic market to be developed and marketed, likewise PT Pelindo Daya Sejahtera (PT PDS), as a PT Pelindo III’s subsidiaries company, PT PDS was established to manage contract workers in PT Pelindo III who already have work competencies in port industries. PT PDS’s Market Size still dominate with PT Pelindo III Group (Captive Market) as much as > 99% while the external market only < 1%.Whereas, the external outsourcing market for a non-core job activity, both in Port Industries nor general industries outside Pelindo III Group are still potentially captured by PT PDS, but it still can not be captured by PT PDS.The thesis is organized to analyze the Marketing Strategy that will be implemented and run by PT PDS in order to expand the market size especially the External Market. In formulating a possible strategy in PT PDS, are using the analysis tools namely PESTEL, Porter's Five Forces, Competitor Analysis and Market Analysis for company's external factors and as a company's internal factors analysis will be using a value of chains analysis and resources analysis. The proposed of product strategy in expanding PT PDS external market is the recommendations as results of the analysis that has been done and will set into an action plan that will be executed by PT PDS. Based on this action plan, then the timetable and planning resources are arranged.Keywords: an outsourcing business, internal market, the external market, market size, marketing strategy
DIGITAL CULTURE MATURITY ASSESSMENT CASE STUDY AT DANONE AQUA
The Indonesian Journal of Business Administration Vol 10, No 3 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Founded in 1973, AQUA Group is the pioneer of Bottled Drinking Water (AMDK) in Indonesia, which then established a strategic partnership with Danone in 1998. Danone Aqua has been implementing the digital transformation about 8 years. Initially the priorities were to improve the efficiency of many internal processes and ways of working, and the motivations behind this initial transformation were principally for the benefit of its business operation, rather than the customers’ experience (although benefits can be mutual). Currently their digital transformation already covered in many aspects of business.In this study, the author tried to assess the digital culture maturity of Danone Aqua as initial picture of their digital transformation that have been implemented since 8 years ago, to identify the strengths as well as weaknesses of digital transformation elements, to identify the gaps and key areas focus improvement. The study using digital culture model from Daniel Rowles. Quantitative survey conducted to determine the digital culture maturity, it involved 107 managerial level staff. Qualitative survey conducted to confirm the quantitative result, it involved key stakeholder of digital transformation.Base on quantitative and qualitative study, the author able to conclude that the digital transformation at Danone Aqua particularly Operation division has been implemented in proper level. It shown by good level of digital culture maturity at 79% and it has level four – process measured and controlled.Keywords: Digital transformation, Digital culture model, Digital skill, System - Technology.
PROPOSED DIGITAL MARKETING STRATEGY TO CREATING BRAND AWARENESS FOR NEW BRAND ESTABLISHMENT (CASE STUDY : YUGEN)
The Indonesian Journal of Business Administration Vol 10, No 1 (2021)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The Indonesian Creative Economy has good potential with extraordinary economic value, this economic growth is supported by the increasing number of companies from various industrial sectors. This can be seen from the data from the Indonesian Creative Agency (BEKRAF), it is noted that the fashion industry is in the second largest rank of 18.15% after Culinary 41.69% in Indonesia on 2018. Over time, the necessity of fashion is influenced by the large human population in Indonesia. Judging from the high demand for fashion every year in Indonesia, it opens up great opportunities for YUGEN to try to take advantage of opportunities to enter the world of the fashion industry. However, with so many competitors making YUGEN have to find the best strategy to develop in the fashion industry, this study aims to find the right marketing strategy to be implemented in the company to create brand awareness that will increase future sales. By analyzing internal and external factors as the first step in this research, using several methods to analyze internal factors, namely Segmenting, Targeting, Positioning(STP), and Marketing Mix (4P). Meanwhile, the external analysis uses three methods of Consumer analysis, Customer analysis, and Proter's Five Forces. For data collection, YUGEN uses quantitative and qualitative methods by distributing questionnaires which are represented in numerical form (Qualitative), which will then be described using detailed ideas and insights (Qualitative) so that readers can see the meaning of these numbers.Keyword: Fashion Industry, Marketing Content, Digital Marketing, Create BrandAwareness

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