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Britain International of Humanities and Social Sciences (BIoHS) Journal
Published by BIAR Publisher
ISSN : 26851989     EISSN : 26853868     DOI : https://doi.org/10.33258/biohs
Core Subject : Religion, Economy, Humanities, Social,
Religion Humanities Economics, Econometrics & Finance Environmental Science Social Sciences
BIoHS-Journal is a peer-reviewed journal published in February, June and October by BIAR Publisher. BIoHS Journal welcomes research paper in humanities: language and linguistics, history, literature, performing art, philosophy, religion, visual arts. Social sciences: economic, anthropology, sociology, psychology, geography, culture and ethics studies, gender and sexuality studies, archaeology and other related fields which is published in both online and printed versions.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 311 Documents
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Digital Crisis Communication and Organisational Resilience in Nigeria: Analysis of Stakeholder Engagement and Reputation Recovery Abdullahi Aliyu Maiwada; Okuchemiya Success; Kayode Oluwafemi Ishola
Britain International of Humanities and Social Sciences (BIoHS) Journal Vol 8 No 3 (2026): Britain International of Humanities and Social Sciences, October
Publisher : Britain International for Academic Research (BIAR) Publisher

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This paper examines digital crisis communication and organisational resilience in Nigeria, with particular attention to stakeholder engagement and reputation recovery. The rapid expansion of social media and digital communication platforms has transformed crisis management by increasing the speed, visibility, and interactivity of organisational crises. Using secondary data obtained from existing scholarly literature, published research, books, institutional reports, and documented cases of organisational crisis communication, the study critically analyses how Nigerian organisations respond to crises in digitally mediated environments. Guided by Situational Crisis Communication Theory (SCCT), the study explores the relationship between crisis response strategies, stakeholder engagement, organisational reputation, and resilience. The analysis indicates that effective digital crisis communication is characterised by timeliness, transparency, accountability, empathy, consistency, and continuous stakeholder engagement. It further demonstrates that organisations that actively monitor digital conversations, provide accurate and timely information, acknowledge stakeholder concerns, and adopt response strategies that correspond with perceived crisis responsibility are better positioned to minimise reputational damage and recover stakeholder trust. Conversely, delayed responses, defensive communication, inconsistent messaging, and inadequate engagement may intensify misinformation, public backlash, and reputational decline. The study concludes that digital crisis communication should be integrated into organisational resilience frameworks and strategic public relations planning in Nigeria. It recommends the development of proactive digital crisis protocols, investment in digital listening and analytics capabilities, continuous stakeholder engagement, ethical and transparent communication, and post-crisis learning mechanisms to strengthen organisational resilience and support sustainable reputation recovery.
Digital Journalism and Revenue Sustainability of Print Media Organisations in Nigeria Okuchemiya Success; Abdullahi Aliyu Maiwada
Britain International of Humanities and Social Sciences (BIoHS) Journal Vol 8 No 3 (2026): Britain International of Humanities and Social Sciences, October
Publisher : Britain International for Academic Research (BIAR) Publisher

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The expansion of digital technologies, internet connectivity, and smartphone usage has significantly transformed the Nigerian newspaper industry, altering traditional patterns of news production, distribution, consumption, and audience engagement. The emergence of digital newspapers has created new opportunities for media organisations to reach wider audiences and deliver timely, interactive, and multimedia content, while simultaneously posing significant economic and operational challenges to conventional print media outfits. This study examines the impact of digital newspapers on print media organisations in Nigeria, with particular attention to changes in readership patterns, revenue generation, newsroom operations, production and distribution practices, and organisational sustainability. The study adopts a qualitative research approach and relies on secondary data obtained from relevant scholarly journal articles, books, published studies, industry reports, and other documentary sources relating to digital journalism and the Nigerian newspaper industry. The data were reviewed and thematically analysed to identify major trends and patterns associated with the digital transformation of print media. Anchored on the Diffusion of Innovations Theory, the study demonstrates that digital migration has encouraged Nigerian print media organisations to adopt online platforms, multimedia production, social media engagement, audience analytics, and alternative revenue models. However, the transition has also contributed to declining print readership, reduced advertising income, rising competitive pressures, and concerns about the long-term sustainability of traditional print operations. The study concludes that the survival and relevance of print media organisations in Nigeria increasingly depend on strategic digital transformation, innovative revenue diversification, technological adaptation, and the ability to maintain journalistic credibility while responding to changing audience expectations.
The Effect of Workforce Agility and Employee Creativity on Freelance Crew Performance Mediated By Job Satisfaction at Cv. Menata Wedding Ghifari Reyhan Raffasyah; Asep Gunawan; Dadang Priyono
Britain International of Humanities and Social Sciences (BIoHS) Journal Vol 8 No 3 (2026): Britain International of Humanities and Social Sciences, October
Publisher : Britain International for Academic Research (BIAR) Publisher

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This study examines the effects of workforce agility and employee creativity on freelance crew performance, with job satisfaction serving as a mediating variable at CV. Menata Wedding, Cirebon. The study employed a quantitative explanatory research design. The population and sample consisted of 107 freelance crew members with experience in wedding events, and data were collected using a five-point Likert questionnaire. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS, including measurement-model evaluation, structural-model evaluation, bootstrapping, and indirect-effect testing. The results show that workforce agility has a positive and significant effect on freelance crew performance (β = 0.577; t = 7.682; p < 0.001), while employee creativity also has a positive and significant effect (β = 0.239; t = 3.177; p = 0.002). Workforce agility does not significantly affect job satisfaction (β = 0.179; t = 1.778; p = 0.0783), whereas employee creativity significantly affects job satisfaction (β = 0.297; t = 3.532; p = 0.0006). Job satisfaction positively and significantly affects performance (β = 0.319; t = 3.042; p = 0.003). Job satisfaction also significantly mediates the effects of workforce agility (indirect effect = 0.182; t = 2.625; p = 0.0087) and employee creativity (indirect effect = 0.077; t = 1.988; p = 0.0468) on performance. The findings indicate that workforce agility is particularly important for direct performance, while employee creativity contributes to both performance and job satisfaction.
Artificial Intelligence-Based Digital Transformation for MSMEs in Bandung City: An Informatics Framework for Business Intelligence and Sustainable Competitiveness Rini Risanti; Hasanah Tisna Amijaya; Oktavia; Ganjar Nurul Fajar; Nono Sudarsono
Britain International of Humanities and Social Sciences (BIoHS) Journal Vol 8 No 3 (2026): Britain International of Humanities and Social Sciences, October
Publisher : Britain International for Academic Research (BIAR) Publisher

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Micro, Small, and Medium Enterprises (MSMEs) play an important role in supporting local economic development, employment, entrepreneurship, and community welfare. However, the rapid development of digital technology has created new challenges for MSMEs, particularly in terms of digital capability, data management, artificial intelligence adoption, cybersecurity, and the integration of digital platforms into business processes. This study aims to develop an informatics-based framework for implementing contemporary digital technologies among MSMEs in Bandung City. The study employs a qualitative conceptual approach through a literature review and contextual analysis of digital transformation in MSMEs. The analysis integrates artificial intelligence, machine learning, big data analytics, cloud computing, digital payment, e-commerce, business intelligence, and cybersecurity into an integrated digital transformation framework. The findings indicate that MSME digital transformation should develop progressively from basic digital infrastructure and digital transactions toward data integration, intelligent analytics, and strategic decision support. Bandung City provides an important context for this transformation because of its dynamic economic structure and strong development of trade, manufacturing, creative industries, and information and communication activities. The study argues that artificial intelligence should not be adopted independently from organizational capabilities. Effective implementation requires adequate digital literacy, data quality, technological infrastructure, managerial readiness, and cybersecurity. The proposed framework contributes to the information technology literature by connecting contemporary informatics technologies with practical MSME transformation in an urban Indonesian context. The framework also provides a conceptual foundation for future empirical research examining the relationship between digital capability, artificial intelligence adoption, business intelligence, and MSME performance.
Media Campaigns and Behaviour Change in Breast Cancer Prevention among Women in Epe Local Government Area, Lagos State Chinelo Ebele Uchendu; Lois Otse Adams-Osigbemhe; Atinuke Olubukade Akintayo; Mobolaji Grace Akintaro
Britain International of Humanities and Social Sciences (BIoHS) Journal Vol 9 No 1 (2027): Britain International of Humanities and Social Sciences, February
Publisher : Britain International for Academic Research (BIAR) Publisher

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This paper investigated the influence of media campaigns on behaviour change in breast cancer prevention among women in Epe Local Government Area of Lagos State. The paper also examined the level of awareness and knowledge of breast cancer prevention and identified factors limiting the effectiveness of the campaigns. A mixed-methods research design was adopted, involving a survey research method and Focus Group Discussion with 27 participants. A sample sizes of 391 respondents was purposively selected using multi-stage sampling technique. The first stage involved purposive selection of three wards in Epe Local Government Area based on their different levels of access to radio broadcast signals and population density to assure representation of both urban and semi-rural areas of the Local Government Area. In the second stage, streets and clusters of households in the selected wards were sampled systematically. Every third household was selected as a sampling point. In the third stage, a simple random sampling technique was adopted and one adult woman per selected households, aged 18 years and above and who are residents in the area and who fulfill the inclusion criteria, was selected through balloting technique, for the period of six months (February-July 2026).
Social Media Advocacy on Anti-Bullying Campaign: A Study of the Students of Caleb University, Imota, Lagos State Atinuke Olubukade Akintayo; Okuchemiya Success; Mobolaji Grace Akintaro; Sunday Ogbonna
Britain International of Humanities and Social Sciences (BIoHS) Journal Vol 9 No 1 (2027): Britain International of Humanities and Social Sciences, February
Publisher : Britain International for Academic Research (BIAR) Publisher

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This study examined the influence of social media advocacy on anti-bullying campaigns among undergraduate students in the College of Computing and Information Sciences (COCIS), Caleb University. The study was motivated by the increasing prevalence of bullying and cyberbullying among students and the growing use of social media as a platform for creating awareness, encouraging positive behavioural change, and promoting anti-bullying initiatives. A descriptive survey research design was adopted for the study. The target population comprised 2,300 undergraduate students in the College of Computing and Information Sciences, Caleb University. Using the Taro Yamane sample size determination formula at a 95% confidence level and a 5% margin of error, a sample size of 340 respondents was obtained. A simple random sampling technique was employed to ensure that every student had an equal opportunity of participating in the study. Data were collected using structured questionnaires administered electronically through Google Forms and supported with in-depth telephone interviews to obtain qualitative insights. The validity of the research instrument was established through expert review, while data were analysed using the Statistical Package for the Social Sciences (SPSS) version 20. Descriptive statistics and appropriate inferential statistical techniques were used to analyse the quantitative data, while thematic analysis was employed for the interview responses. The study reveal that social media advocacy plays a significant role in increasing awareness of bullying issues, promoting positive attitudes towards anti-bullying initiatives, encouraging students to report bullying incidents, and supporting behavioural change among students. The study concludes that effective and well-coordinated social media advocacy has the potential to complement conventional anti-bullying interventions and recommends greater collaboration among schools, government agencies, social media organisations, and other stakeholders to maximise the effectiveness of anti-bullying campaigns.
The Absolutization of the Proximate: Religious Institutions, Functional Idols, and the Structural Roots of Global Crisis Syarifuddin; Nurhamzah; Belay Sitotaw Goshu; Muhammad Ridwan
Britain International of Humanities and Social Sciences (BIoHS) Journal Vol 9 No 1 (2027): Britain International of Humanities and Social Sciences, February
Publisher : Britain International for Academic Research (BIAR) Publisher

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This review article develops a critical framework for understanding the structural role of religious, secular, and technological institutions in contemporary global crises. It argues that the fundamental issue is not belief in God, but the absolutization of the proximate: the structural tendency within human institutions to grant ultimate status to finite entities such as institutional authority, doctrinal boundaries, leaders, nations, and algorithmic systems. Synthesizing theological and sociological insights, the article demonstrates how these "functional idols" displace the transcendent center, generating systemic division, performative compliance, and control. Drawing on a comparative analysis of Christian and Islamic traditions, the review applies a three-part diagnostic test evaluating the nature of institutional conditions (ethical-transformative versus performative-loyalty), the underlying interests served (mission versus institutional self-preservation), and the empirical fruits of human flourishing versus fear. The analysis further examines how this structural displacement intensifies political, economic, ecological, and psychological crises. Extending the framework to the digital age, the article demonstrates that artificial intelligence and algorithmic curation replicate these dynamics. AI systems perform god-like attributes, omniscience through data collection, judgment through curation, and loyalty through engagement metrics; thereby becoming functional idols. This algorithmic absolutization reduces the human person to "optimized data," fosters echo chambers, and encourages panoptic surveillance and digital tribalism. The review reveals that while institutions are uniquely vulnerable to this idolatry, they also contain internal scriptural and prophetic resources to resist it. To interrupt the cycle of self-absolutization across all domains, religious, political, economic, and digital; the article proposes four structural remedies: institutional accountability, the rigorous protection of freedom of conscience, structural room for prophetic critique, and the recognition of the human being as an end rather than an institutional instrument. Ultimately, resolving these interconnected global crises requires an architectural reorientation. The article concludes that institutional structures must remain servants of the transcendent, ensuring that human spiritual, moral, and intellectual development becomes the fundamental metric of institutional success. The world does not need a new religion; it needs the continuous courage to ask, within every institution and technological system, whether its operative center is the ultimate or merely the proximate.
The Effect of Service Quality and Café Atmosphere on Purchasing Decisions: Evidence from Teras Bumi Coffee, Cirebon City Clara Novitri; Surnita Sandi Wiranata; Tedi Kustandi
Britain International of Humanities and Social Sciences (BIoHS) Journal Vol 8 No 3 (2026): Britain International of Humanities and Social Sciences, October
Publisher : Britain International for Academic Research (BIAR) Publisher

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The growth of the coffee shop industry in Indonesia has intensified business competition, requiring business operators to create consumption experiences that encourage customers' purchasing decisions. This study aims to analyze the effects of service quality and café atmosphere on consumers' purchasing decisions at Teras Bumi Coffee, Kesambi, Cirebon City. The study employed a quantitative approach and a survey of 100 respondents selected using purposive sampling. The data were analyzed using multiple linear regression with IBM SPSS Statistics 27. The results show that service quality has a positive and significant effect on purchasing decisions. Café atmosphere also has a positive and significant effect on purchasing decisions. Jointly, the two independent variables significantly affect purchasing decisions and explain more than half of the variation in consumers' purchasing decisions. These findings indicate that consistently improving service quality and creating a comfortable, attractive café atmosphere aligned with consumer preferences can increase customers' propensity to purchase. The study provides practical implications for coffee shop managers in developing customer experience-based marketing strategies by improving service interactions and managing the physical business environment.
The Role of Electronic Word of Mouth in Mediating the Effects of Digital Touchpoints and E-Service Quality on Consumer Purchase Intention in the Alfagift Application Dwi Anggraeni; Sahara; Sylvani
Britain International of Humanities and Social Sciences (BIoHS) Journal Vol 8 No 3 (2026): Britain International of Humanities and Social Sciences, October
Publisher : Britain International for Academic Research (BIAR) Publisher

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Digital transformation has changed consumer purchasing behavior on e-grocery platforms. The success of digital retailers depends not only on the availability of applications but also on their ability to deliver optimal digital experiences through digital touchpoints, electronic service quality, and online consumer communication. This study aims to analyze the effects of digital touchpoints and e-service quality on consumer purchase intention, with electronic word of mouth (E-WOM) as a mediating variable, among Alfagift users. A quantitative approach was employed using a survey of students at the Faculty of Economics and Business, Universitas Muhammadiyah Cirebon, who actively use Alfagift. Respondents were selected through purposive sampling, and data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The findings indicate that digital touchpoints and e-service quality have positive and significant effects on purchase intention. Electronic word of mouth also positively affects purchase intention and mediates the relationships of digital touchpoints and e-service quality with purchase intention. These findings suggest that positive digital experiences and high electronic service quality encourage positive consumer communication, thereby increasing consumers’ propensity to purchase through Alfagift. The study provides implications for digital retail managers seeking to improve digital interaction quality, system reliability, and customer review management as part of their digital marketing strategies.
The Effects of Financial Literacy, Pocket Money, and Lifestyle on Saving Behavior among Students of the Faculty of Economics and Business at Universitas Muhammadiyah Cirebon Enggun Sugiana; Puspa Dewi Yulianty; Wahyudayanto Utama
Britain International of Humanities and Social Sciences (BIoHS) Journal Vol 8 No 3 (2026): Britain International of Humanities and Social Sciences, October
Publisher : Britain International for Academic Research (BIAR) Publisher

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Saving behavior is an important indicator of personal financial management, particularly among university students who are beginning to become financially independent. However, students' limited saving habits indicate that their financial management skills remain underdeveloped. This study aims to analyze the effects of financial literacy, pocket money, and lifestyle on saving behavior among students of the Faculty of Economics and Business at Universitas Muhammadiyah Cirebon. The study employed a quantitative approach with an explanatory research design. Data were collected through questionnaires administered to 230 respondents selected using purposive sampling. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The findings show that financial literacy and pocket money have positive and significant effects on saving behavior. In contrast, lifestyle has no significant effect on students' saving behavior. These findings indicate that improving financial knowledge and the ability to manage pocket money are key factors in shaping students' saving behavior, whereas lifestyle is not a determining factor. The study contributes to the literature on students' financial behavior and provides practical implications for higher education institutions in improving financial literacy education and personal financial management.

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