cover
Contact Name
Rachmat Hidayat
Contact Email
hanifmedisiana@gmail.com
Phone
+6281949581088
Journal Mail Official
editor.arkus@gmail.com
Editorial Address
Jl Sirna Raga no 99, 8 Ilir, Ilir Timur 3, Palembang, Indonesia
Location
Kota palembang,
Sumatera selatan
INDONESIA
Arkus
Published by HM Publisher
ISSN : 20891393     EISSN : 28085035     DOI : https://doi.org/10.37275/arkus
Arkus publishes original articles, article reviews, and case reports and is designed as a place of dissemination of information and scientific knowledge to develop human wealth. Arkus publishes all manuscripts in multidisciplinary fields (social sciences, sciences, technology, engineering, health, education, religion, law, economics and environmental).
Arjuna Subject : Umum - Umum
Articles 6 Documents
Search results for , issue "Vol. 9 No. 1 (2023): Arkus" : 6 Documents clear
Competitive Advantage of SMEs Through Innovation to Reach International Markets Ivan Armawan; Imam Mukhlis; Danardana Murwani
Arkus Vol. 9 No. 1 (2023): Arkus
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37275/arkus.v9i1.199

Abstract

This study aims to identify various characteristics related to competitive advantage in SMEs through innovation. This research is a scoping review using PRISMA. The stages in conducting a scoping review that must be carried out are the focus of the review, using the PEO framework (problem, exposure, and outcome), identification of relevant studies, process descriptions, and identification of literature with PRISMA flowcharts, data extraction, and mapping or scoping. The inclusion criteria used in selecting the scoping review study were publication of manuscripts in the last five years (2018-2022), nationally accredited and internationally indexed journals, original articles, and articles in Indonesian or English. The keywords used in the article search were "SME" OR "competitive advantage" OR "innovation" OR "culinary" AND "international market." SME product innovation must continue to be carried out in the face of current market competition to reach the international market, especially MSMEs engaged in traditional food or culinary. SMEs must innovate in products, namely innovation in shape, taste, color, and innovation in packaging. The role of using social media to introduce culinary products in the international market is an effective way to expand the market share of culinary SMEs in the international market.
The Role of Emotional Intelligence on the Development of Critical Thinking: A Study of Department of Accounting Students, Universitas Negeri Malang, Indonesia Sulastri; Miranti Puspaningtyas; Iva Khoiril Mala
Arkus Vol. 9 No. 1 (2023): Arkus
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37275/arkus.v9i1.281

Abstract

The accounting learning process requires students to have critical thinking skills. Critical thinking is called the process of making judgments based on analysis, interpretation, evaluation, inference, explanation, and reflection. Many factors influence critical thinking, one of which is emotional intelligence. Another factor that can influence critical thinking is conflict management. This study aimed to determine the role of emotional intelligence and the ability to manage conflict from students that affect critical thinking skills in learning activities. This study was an analytic observational study and used primary data obtained from interviews with respondents. A total of 75 respondents were included in this study. Data analysis was performed with the help of SPSS using multiple linear regression. Emotional intelligence has a positive and significant effect on critical thinking. This means that the higher the emotional intelligence of students, the higher their ability to think critically. Conflict management has no effect on critical thinking. This shows that even though students have good conflict management skills, this cannot affect students' critical thinking.
The COVID-19 Conundrum and the Lived Experiences of Indonesian Final Year University Students Aulia Rahmawati
Arkus Vol. 9 No. 1 (2023): Arkus
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37275/arkus.v9i1.292

Abstract

The overarching research on the COVID-19 pandemic is dominated by the science-medical research area. There is a lacuna of research addressing the social dimension of the pandemic in relation to everyday lives. This research has utilized Heideggerian hermeneutic phenomenology to address the question of “How do Indonesian final-year students deal with the pandemic, and how do they make sense of it through their lived experiences?”. Focus group discussions and in-depth interviews were generated in order to interview 24 final-year university students. The findings and discussion revealed that two major themes emerged: challenges and disappointments. The participants cited supervision problems along with unsupportive home situations and loneliness/isolation as the challenges during this pandemic. This research also explored the way in which a sense of disappointment lies within the displacement of their living events, such as the loss of a spatial identity which is represented by the university spaces, through to the missed chance of having a graduation ceremony. The COVID-19 pandemic is a spiraling conundrum wherein the physical dimension of health often eclipses the mental-psychological dimension. This research demonstrates that the lasting effect of the pandemic stretches beyond the materiality discourses of public health. The social dimensions of everyday living experiences should be taken into consideration by policymakers, including university boards, when formulating higher education policies during the pandemic.
Semiotic Analysis of KORPRI Batik Design “Bhumi, Nusa, Sagara” Latif Ahmad Fauzan
Arkus Vol. 9 No. 1 (2023): Arkus
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37275/arkus.v9i1.293

Abstract

As a cultural heritage, batik has become a symbol of Indonesia's wealth that is recognized internationally. Batik symbolizes local wisdom and contains many philosophical and social values in Indonesian culture. Batik has a long history and is often used for ceremonial and ritual purposes. However, along with its development, Batik is also used as the official uniform of organizations, including the Indonesian Civil Service Corps (KORPRI). The latest KORPRI batik design is called bhumi, nusa, sagara, with unique characteristics, such as colors and patterns inspired by national values. The symbols and meanings in batik designs are closely related to the study of Communication Studies, especially Semiotics which discusses signs and meanings in a message. This study aimed to describe the visual symbols and the meaning of the message in KORPRI batik bhumi, nusa, sagara. This research is qualitative research using semiotic analysis from Charles Sanders Pierce. The triangle semiotic model is used to analyze the visual elements in the KORPRI batik designs. The results of this study indicate that the KORPRI bhumi, nusa, and sagara Batik designs blend patterns from various regions in Indonesia, which have philosophical meanings from their respective cultures. In conclusion, the designs on KORPRI bhumi, nusa, sagara batik contain very strong local wisdom values and can become the identity of the Indonesian nation.
How to Improve the Propensity to Indebtedness of Shopee Paylater Gen Z Users? Arief Iswariyadi; Florentina Kurniasari; Hendy Tannady; Muhamad Aslan Kazhim
Arkus Vol. 9 No. 1 (2023): Arkus
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37275/arkus.v9i1.295

Abstract

Paylater payment methods in Indonesia can be financially harmful to society, especially the many cases of users, especially young people, who fail to pay their paylater. This research aimed to find the relationship between financial literacy, materialism, and compulsive buying to a propensity to indebtedness in Shopee gen-Z users. This study is casual research using a quantitative approach and is described descriptively. This study uses the population of generation Z Shopee Paylater users in Jabodetabek. The sample used was 170 generation Z Shopee Paylater users in Jabodetabek. Data was collected through a questionnaire. The analysis model used in this research is structural equation modeling (SEM). The results of the research that has been done state that there is an insignificant influence between financial literacy and propensity to indebtedness. Other results show a positive impact between materialism on the propensity to indebtedness, compulsive buying on propensity to indebtedness, and materialism on compulsive buying. In conclusion, financial literacy has a negative impact on materialism and compulsive buying.
The Effect of E-WOM on Green Purchase Behavior Ratih Pandu Mustikasari
Arkus Vol. 9 No. 1 (2023): Arkus
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37275/arkus.v9i1.296

Abstract

E-Wom, as a form of marketing communication, makes many contributions to marketing activities. E-Wom, in several previous studies, showed a contribution to consumer behavior. This study links the concept of E-Wom with green products and looks at its effect on Green Purchase Behavior. Green product is currently a much-discussed issue, given the increasingly felt impact of global warming. Global warming has finally forced corporates and consumers to be wise in choosing products. The method used in this research is an explanatory quantitative method, with a data collection tool in the form of a questionnaire. Respondents in this study were late adolescents and early adults in Surabaya and its surroundings. The results of this study indicate that E-Wom about green products has a significant influence on green purchase behavior. The influence of E-Wom as a single factor is not that strong. Another finding recorded in this study is the high value of the share information product that occurs. Most of the respondents were reluctant to start a chat about product reviews, they would provide arguments if they had started, and the E-Wom in this study was more on a personal level.

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