Interdisciplinary Social Studies
nterdisciplinary Social Studies (ISS) is an interdisciplinary publication of social studies and writing which publishes papers to international audiences of social researchers. ISS aims to provide a forum for scholarly understanding of social studies and plays an important role in promoting the process that accumulated knowledge, values, and skills are transmitted from one generation to another; and making methods and contents of evaluation and research in social, available to socialist and research workers. The journal encompasses a variety of topics, including education, management, cultural studies, law, social health, psychology, and geography, to economics belonging to the social context. Papers accepted: 1) Report evaluation and original research; 2) Literature review; and 3) An extensive book reviews section on social materials and equipment.
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<![CDATA[The Influence of Service Quality and Brand Image on Customer Loyalty at the Post Office in Batam City ]]>
<![CDATA[Bahri, Syahrul]]>
<![CDATA[ Interdisciplinary Social Studies Vol. 4 No. 4 (2025): Regular Issue: July-September 2025 ]]>
Publisher : <![CDATA[International Journal Labs ]]>
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DOI: 10.55324/iss.v4i4.882
<![CDATA[This study aims to investigate and examine the influence of Service Quality and Brand Image on Customer Loyalty at the post office in Batam City, specifically regarding the use of parcel delivery services. This research uses primary data, with a sample of 100 respondents who are customers at post offices in Batam City (2025). A questionnaire was used to collect the data, and SPSS version 25 was employed as the analytical tool. Based on the research findings, the decision to use the post office’s delivery services in Batam City is primarily influenced by Customer Loyalty. Meanwhile, Service Quality and Brand Image have a positive but not significant impact. However, Customer Loyalty in using the post office’s parcel delivery services in Batam City is significantly influenced by the cumulative effect of Service Quality, Brand Image, and Customer Loyalty. The novelty of this study lies in its context, as previous research on Customer Loyalty in the logistics and delivery service sector in Indonesia has primarily focused on private courier companies, while studies on state-owned enterprises such as post offices remain limited. By analyzing the interplay of Service Quality, Brand Image, and loyalty in the public postal sector, this research provides a new perspective on how traditional service providers can remain competitive in the digital era, where private couriers and e-commerce platforms dominate.]]>
<![CDATA[Leadership's Persuasive Communication Strategy in Reducing the Rate of Severe Discipline Violations of Soldiers (Multi-Site Study on the Pushubad Transportation Battalion and the 21st Battalion Group 2 of Kopassus) ]]>
<![CDATA[Widarti, Eka Indri]]>;
<![CDATA[Sinaga, Astriana Baiti]]>
<![CDATA[ Interdisciplinary Social Studies Vol. 4 No. 4 (2025): Regular Issue: July-September 2025 ]]>
Publisher : <![CDATA[International Journal Labs ]]>
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DOI: 10.55324/iss.v4i4.886
<![CDATA[In military organizations, leadership culture is typically instructive and authoritarian, with a single command center. However, leaders of Yonhub Pushubad and Yon 21 Group 2 of Kopassus may use persuasive communication strategies to reduce soldier offenses. This study aims to identify, compare, and synthesize these strategies in suppressing discipline violations at Yonhub Pushubad and Yon 21 Group 2 Kopassus. Employing a qualitative, descriptive method with a multi-site study, data were collected through in-depth interviews, participant observation, and documentation. Analysis revealed that leaders of Yonhub Pushubad applied psychodynamic, psychocultural, and meaning construction persuasive communication strategies to reduce soldier infringements. Similarly, Yon 21 Group 2 Kopassus leaders used the same three strategies to minimize transgressions. Although both units used identical strategy types, their implementation methods differed. The study concludes that leaders of Yon 21 Group 2 Kopassus are more persuasive than those of Yonhub Pushubad, as demonstrated by the greater variety and efficacy of communication strategies employed to maintain discipline. This conclusion is further supported by the lower percentage of soldier offenses in Yon 21 Group 2 Kopassus compared to Yonhub Pushubad between 2018 and 2021.]]>
<![CDATA[Meningkatkan Costumer Engagement Dengan Brand Experience Berdasarkan Visual Brand Communication Dan Electronic Word Of Mout (Survei Pada Pengguna Scarlett Whitening di Kota Bandung Jawa Barat) ]]>
<![CDATA[Maulana, Reyhan]]>;
<![CDATA[Pratminingsih, Sri Astuti]]>
<![CDATA[ Interdisciplinary Social Studies Vol. 4 No. 4 (2025): Regular Issue: July-September 2025 ]]>
Publisher : <![CDATA[International Journal Labs ]]>
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DOI: 10.55324/iss.v4i4.890
<![CDATA[Masalah yang muncul dari keterlibatan pelanggan adalah bahwa masih banyak pesaing lain yang bersaing dengan Scarlett, misalnya mereka yang saat ini mempengaruhi daya tarik konsumen. Studi ini mengamati dan menganalisis menggunakan pendekatan kuantitatif deskriptif. Studi ini memiliki sifat “ex-post de facto”, studi variabel eksogen atau variabel yang mengurangi peristiwa dan fenomena yang telah terjadi di masa lalu. Berdasarkan hasil dan pembahasan dapat disimpulkan bahwa Visual Brand Communication, Electronic Word of Mouth (E-WOM), Brand Experience dan Customer Engagement menunjukan tanggapan yang baik dari responden. Visual brand communication memilki pengaruh positif dan signifikan secara langsung terhadap brand experience. Electronic Word of Mouth memilki pengaruh positif dan signifikan secara langsung terhadap brand experience. Visual brand communication memilki pengaruh positif dan signifikan terhadap customer engagement. Electronic Word of Mouth memilki pengaruh positif dan signifikan terhadap customer engagement. Brand Experience berpengaruh negatif dan tidak signifikan terhadap customer engagement.]]>
<![CDATA[The Influence of Digital Content Marketing Fit on Customer Engagement Through Content Engagement in B2B Services ]]>
<![CDATA[Wicaksono, Priambodo Adi]]>;
<![CDATA[Sugiat, Maria Apsari]]>
<![CDATA[ Interdisciplinary Social Studies Vol. 4 No. 4 (2025): Regular Issue: July-September 2025 ]]>
Publisher : <![CDATA[International Journal Labs ]]>
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DOI: 10.55324/iss.v4i4.896
<![CDATA[In the era of digital transformation, Digital Content Marketing (DCM) has become a key strategy for increasing B2B customer engagement. Telkomsel Enterprise uses various digital platforms to distribute educational content, product promotions, and case studies supporting the customer journey. However, challenges remain in ensuring that content effectively aligns with customer journey stages to maximize engagement and business outcomes. This research aims to analyze the effect of content–customer journey stage fit on content engagement and firm engagement, while testing the mediating role of content engagement and the moderating effects of social media usage frequency and organizational position. This research employed a quantitative approach using scenario-based online experiments. Data were collected from 420 B2B customers of Telkomsel Enterprise who had been exposed to the company's digital marketing content. Analysis was performed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to examine direct, mediating, and moderating relationships. Results show that perceived content–journey fit significantly increases content engagement, which fully mediates its effect on firm engagement. Social media usage frequency strengthens the impact of content–journey fit on content engagement, while higher organizational position weakens the effect of content engagement on firm engagement.]]>
<![CDATA[The Role of Entrepreneurship Education in Enhancing Students' Innovation Capability and Competitiveness in Facing the 4.0 Era ]]>
<![CDATA[Wahyuningsih, Nining]]>;
<![CDATA[Salam, Rudi]]>;
<![CDATA[Pinandita, Mila Kurnia]]>;
<![CDATA[Setyaningsih, Rina]]>
<![CDATA[ Interdisciplinary Social Studies Vol. 4 No. 4 (2025): Regular Issue: July-September 2025 ]]>
Publisher : <![CDATA[International Journal Labs ]]>
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DOI: 10.55324/iss.v4i4.898
<![CDATA[Economic globalization has brought significant changes to the labor market structure, where competition is no longer limited to the local or national level but extends across international borders. In this context, university graduates are required not only to possess academic knowledge but also innovative capabilities and entrepreneurial skills to compete globally. Data from the Central Statistics Agency (BPS) in 2024 shows that 11.28% of bachelor’s, master’s, and doctoral graduates between August 2022 and August 2024 were unemployed, highlighting the urgency of strengthening entrepreneurship education. This research aims to analyze The Role of Entrepreneurship Education in Enhancing Students' Innovation Capability and Competitiveness in Facing the 4.0 Era. A qualitative method, through a literature review, was employed, analyzing various relevant sources such as journals, books, and articles published in the last five years. The results indicate that entrepreneurship education plays a crucial role in shaping an innovative mindset, building self-confidence, and preparing students to create their own job opportunities. Effective implementation requires competent lecturers, adequate infrastructure, and sustainable programs integrated with technological developments. Thus, entrepreneurship education not only enhances individual competencies but also contributes to reducing unemployment rates and supporting national economic growth.]]>
<![CDATA[Efforts to Increase Efficiency at the Rspad Gatot Soebroto Nuclear Medicine Installation Using the Icor Method ]]>
<![CDATA[Patra, Oviyan]]>;
<![CDATA[Lambang, Aris]]>;
<![CDATA[Suryana, Hendy]]>
<![CDATA[ Interdisciplinary Social Studies Vol. 4 No. 4 (2025): Regular Issue: July-September 2025 ]]>
Publisher : <![CDATA[International Journal Labs ]]>
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DOI: 10.55324/iss.v4i4.900
<![CDATA[Gatot Soebroto Hospital, as a leading hospital in Indonesia, faces challenges in optimizing the use of resources, particularly in the Nuclear Medicine Installation, where the increase in the number of patients is not matched by proportionate revenue growth. This research aims to enhance operational efficiency at the RSPAD Gatot Soebroto Nuclear Medicine Installation by utilizing the Incremental Capital Output Ratio (ICOR) method. The research method employs a quantitative approach with time series data analysis of financial statements from 2020 to 2024, complemented by semi-structured interviews. Despite advancements in medical technology, the hospital struggles with resource optimization, particularly the mismatch between patient volume growth and income generation. Through a comprehensive analysis, the study identifies inefficiencies in capital utilization and proposes lean management principles to minimize waste in hospital processes. The findings reveal fluctuations in investment efficiency, with recommendations for prioritizing impactful investments, optimizing digital systems, and improving collaboration with third parties. This research contributes to both theoretical understanding and practical applications for enhancing hospital performance.]]>
<![CDATA[The Application of Justice Principles in Sentencing Criminal Sanctions for Defamation Convicts Through Electronic Media ]]>
<![CDATA[Djoen, The Mei]]>;
<![CDATA[Tanudjaja, Tanudjaja]]>
<![CDATA[ Interdisciplinary Social Studies Vol. 4 No. 4 (2025): Regular Issue: July-September 2025 ]]>
Publisher : <![CDATA[International Journal Labs ]]>
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DOI: 10.55324/iss.v4i4.902
<![CDATA[The rapid development of digital technology and social media in Indonesia has transformed the landscape of public interaction and expression. However, this progress is accompanied by a significant increase in defamation cases through electronic media, creating complex challenges for law enforcement and the application of the principle of justice. This research aims to analyze the application of justice principles and the effectiveness of legal remedies in imposing criminal sanctions against convicted individuals for defamation through electronic media, based on five court decisions in Indonesia. The issues examined include: (1) how justice principles are applied in criminal verdicts for defamation cases through electronic media; and (2) to what extent legal remedies are effective in addressing sentencing disparities in cases with similar legal elements. The research method used is normative juridical, with a case and statutory approach. The findings reveal significant variation in the application of justice by judges, ranging from imprisonment to suspended sentences, depending on judicial sensitivity to social context and understanding of freedom of expression. On the other hand, the effectiveness of legal remedies is generally weak, especially in cases brought to the Supreme Court, where substantive legal arguments are not accommodated. The study recommends reform in cybercriminal law and the development of sentencing guidelines specifically for Electronic Information and Transaction Law-related offenses. The research analyzed five court decisions showing disparities in criminal sanctions despite similar legal elements, indicating inconsistent application of legal certainty and justice principles that should serve as the foundation of criminal law.]]>
<![CDATA[Innovation Capability and Knowledge Sharing: A Driving Model of Innovation Strategy ]]>
<![CDATA[Wibowo, Mufti Agung]]>;
<![CDATA[Siswati, Ari]]>;
<![CDATA[Indah, Setya]]>;
<![CDATA[Widodo, Widodo]]>;
<![CDATA[Cahyono, Budhi]]>
<![CDATA[ Interdisciplinary Social Studies Vol. 4 No. 4 (2025): Regular Issue: July-September 2025 ]]>
Publisher : <![CDATA[International Journal Labs ]]>
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DOI: 10.55324/iss.v4i4.905
<![CDATA[In today's dynamic and competitive business environment, organizations are constantly striving to enhance their innovation capabilities to maintain competitiveness. While innovation capability and knowledge sharing have been recognized as key factors, the role of innovation strategy as a moderating variable in the relationship between these two factors remains underexplored. This research aims to develop a model of the connection between innovation capability (IC), knowledge sharing (KS), and innovation strategy (IS), through a systematic literature review. This research employs a systematic literature review method, analyzing articles from Scopus and Web of Science databases published between 2003 and 2020. Content analysis was conducted on selected articles that met the inclusion criteria. The findings indicate that innovation strategy plays a moderating role in the relationship between innovation capability and knowledge sharing. The integration process between innovation variables and knowledge sharing has the potential to leverage enhancing innovation capability, which ultimately can improve organizational performance. The model developed in this study provides a theoretical contribution to understanding the mechanism of strengthening innovation capability through knowledge sharing practices moderated by innovation strategy. These findings also have practical implications for management in developing effective strategies to enhance organizational innovation capability.]]>
<![CDATA[The Mediating Role of Sustainability Reports on the Influence of Good Corporate Governance (GCG) and Profitability in Improving Company Sustainability Performance ]]>
<![CDATA[amalia, decelina firdha]]>;
<![CDATA[Kartika, Indri]]>
<![CDATA[ Interdisciplinary Social Studies Vol. 4 No. 4 (2025): Regular Issue: July-September 2025 ]]>
Publisher : <![CDATA[International Journal Labs ]]>
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DOI: 10.55324/iss.v4i4.906
<![CDATA[This study examines the role of sustainability reports in mediating the relationship between good corporate governance (GCG) and profitability on corporate sustainability performance. The independent variables in this study are GCG and profitability, with sustainability reports as the mediating variable, and sustainability performance as the dependent variable. The study population was companies included in the IDX30 index for the 2021–2024 period. The sample selection used a purposive sampling method with certain criteria, resulting in 115 observations. Data analysis was conducted using panel regression and the Sobel mediation test with the help of Stata software version 17. The results show that GCG has a significant positive effect on sustainability reports. Meanwhile, profitability has a significant negative effect on sustainability reports. Conversely, GCG has a significant negative effect on sustainability performance. Meanwhile, profitability has a significant positive effect on sustainability performance. Sustainability reports are proven to have no significant effect on sustainability performance. Sustainability reports also do not act as a mediator in the relationship between GCG and profitability on sustainability performance. For academics, the results of this study can serve as a reference in developing studies related to sustainability performance by adding variables and a wider sample coverage. For companies, these findings emphasize the importance of improving the quality and relevance of sustainability reports. The government can use these results to strengthen regulations related to sustainability reporting, while investors can consider GCG implementation and sustainability reporting in investment decisions.]]>
<![CDATA[The Role of the Job Demands & Job Resources Model (JD-R Model) on Turnover Intention with Employee Engagement and Job Satisfaction as Mediating Variables ]]>
<![CDATA[Rehabeam, Rehabeam]]>;
<![CDATA[Kustiawan, Unggul]]>
<![CDATA[ Interdisciplinary Social Studies Vol. 4 No. 4 (2025): Regular Issue: July-September 2025 ]]>
Publisher : <![CDATA[International Journal Labs ]]>
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DOI: 10.55324/iss.v4i4.907
<![CDATA[The purpose of this study is to further investigated the role of job demand & job resources model (JD-R Model) on employee turnover intention with employee engagement and job satisfaction as mediating variables. This quantitative study using the Structural Equation Model (SEM) method began in early 2024. The population of this study is focusing on nurses who work in type B private hospitals in Tangerang area. Research data was collected by distributing questionnaires online using google form which resulted in a total of 153 respondents. The findings of this research show that there is an indirect influence between the JD-R Model on turnover intention through the mediating role of job satisfaction and employee engagement. The influence of job satisfaction and employee engagement is an important factor in reducing the low turnover intention rate of nurses in hospitals. This study provides managerial implications for organizations operating in the healthcare industry such as hospitals, hospital management to empower nurses properly, because nurses have a very vital role in the running of services in hospitals. Nurses who have high engagement with the hospital will provide maximum contributions in improving the hospital's performance]]>
