cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Keumala Hayati
Contact Email
keumala.hayati@feb.unila.ac.id
Phone
+6281279728778
Journal Mail Official
editor.jbm@feb.unila.ac.id
Editorial Address
Jl. Prof. Dr. Ir. Sumantri Brojonegoro, Gedong Meneng, Kec. Rajabasa, Kota Bandar Lampung, Lampung 35141
Location
Kota bandar lampung,
Lampung
INDONESIA
Jurnal Bisnis dan Manajemen (JBM)
Published by Universitas Lampung
ISSN : 14119366     EISSN : 27470032     DOI : 10.23960
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Education Social Sciences
The aims of JBM is to spread widely both empiric studies and conceptual discourses in the field of Management and Business. Researches in management and business study are welcome including: Organization Strategic Management Human Resource Management Marketing Finance Entrepreneurship
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 4 Documents
 1 
Search results for , issue "JBM Vol 19 (2023): Issue 1" : 4 Documents clear
Minat Penggunaan E-Money di Masa Pandemi: Studi Kasus Mahasiswa Universitas Lampung Erlina Rufaidah; Amar Ma'ruf; Pujiati Pujiati; Aryan Danil Mirza. BR
Jurnal Bisnis dan Manajemen (JBM) JBM Vol 19 (2023): Issue 1
Publisher : Faculty of Economics and Business University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jbm.v19i1.834

Abstract

The Covid-19 pandemic has encouraged massive use of e-money among the public. The lack of interaction between individuals during the pandemic has made e-money an increasingly necessary payment alternative. This research tries to analyze the driving factors behind the interest in using e-money during a pandemic. This study used a survey method on 97 respondents. The research results show evidence that interest in using e-money among students is influenced by perceptions regarding benefits, safety, and convenience. The government and related stakeholders need to increase the value of benefits, security and convenience to encourage the use of e-money among the wider community in the future
Peran Brand Love dalam Memoderasi Pengaruh Brand Satisfaction dan Brand Trust pada WOM Putri Tanti Ayuningsih; Rini Kuswati
Jurnal Bisnis dan Manajemen (JBM) JBM Vol 19 (2023): Issue 1
Publisher : Faculty of Economics and Business University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jbm.v19i1.849

Abstract

This study aims to analyze the role of brand love in moderatingeffect of brand satisfaction and brand trust on word of mouth (WOM). This study uses a sample size of 200 respondents who know or have purchased Make Over products. Sampling technique using non-probability sampling by method purposive sampling. Data analysis using SMARTPLS by using the outer model and inner model. The research findings show that brand satisfaction has a significant positive effect on WOM, brand trust has a significant positive effect on WOM. Meanwhile brand love significant positive effect on WOM. The moderation effect test shows that brand love is shown to moderate influence brand satisfaction on WOM. Temporary brand love not shown to moderate influence brand trust on WOM. This finding explains that the higher the love for a brand, the stronger the influence of brand satisfaction on WOM in Indonesian millennial youth.
Pengaruh Word of Mouth dan Social Media Activities Terhadap Minat Beli Konsumen Menantea Jawa Barat Annisa Aulia; Felicia Abednego
Jurnal Bisnis dan Manajemen (JBM) JBM Vol 19 (2023): Issue 1
Publisher : Faculty of Economics and Business University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jbm.v19i1.856

Abstract

Abstract Modernization era has changed many aspects including business aspect, especially in food and beverages industry. Competition is also increasing along with the emergence of brands or food and beverage products in Indonesia. So it takes the ability to survive and compete in the market, one of which is by maintaining buying interest from consumers. This research was conducted with the aim of examining the influence of Word of Mouth and Social Media Activities on the Buying Interests of Menantea Consumers in West Java. This research is a quantitative research with data collection techniques through questionnaires. The specified population is all people in the area of West Java. By using a sampling technique, namely purposive sampling, the sample in the study was 180 people with various different backgrounds. In the research process, the analysis was carried out using the Multiple Linear Regression Analysis technique with the help of SPSS software. Based on the analysis that has been done, the results show that Word of Mouth and Social Media Activities individually or partially affect consumer buying interest. Key words: Word of Mouth, Social Media Activities, Purchase Intention.
Komitmen Organisasional Karyawan Indomaret Di Bojonegoro ditinjau dari Keadilan Organisasional, Kepuasan Kerja dan Trust Sri Umayatin; Tri Siwi Agustina
Jurnal Bisnis dan Manajemen (JBM) JBM Vol 19 (2023): Issue 1
Publisher : Faculty of Economics and Business University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jbm.v19i1.1103

Abstract

Organizational Commitment is an important issue for a company to improve. The level of Organizational Commitment can affect how much employees intend to stay in the organization. This study aims to examine the effect of justice felt by employees (organizational justice) and job satisfaction in the organization which will have an impact on the desire to survive in the organization (Organizational Commitment). This study also analyzes Trust as a moderating variable. This study uses a quantitative approach with a survey method, using primary data from 79 employees where data is obtained using a questionnaire distributed to employees of PT. Indomarco Prismatama (Indomaret) in Bojonegoro. The sampling procedure was carried out by purposive sampling method, on employees of Indomaret in Bojonegoro area and positions not as store heads. The research uses Smart PLS 3.0 software to facilitate data analysis techniques. The results of this study show that organizational justice has a positive and significant effect on Organizational Commitment, job satisfaction has a significant positive effect on Organizational Commitment. Trust as moderation does not moderate the effect of organizational fairness on organizational commitment, nor does trust moderate the effect of job satisfaction on organizational commitment

Page 1 of 1 | Total Record : 4

 1 

Filter by Year

2023 2023


Reset
Filter By Issues
All Issue JBM Vol 21 (2025): Issue 3 JBM Vol 21 (2025): Issue 2 JBM Vol 21 (2025): Issue 1 JBM Vol 20 (2024): Issue 3 JBM Vol 20 (2024): Issue 2 JBM Vol 20 (2024): Issue 1 Vol 19 No 2 (2023): JBM Vol 19 (2023): Issue 2 JBM Vol 19 (2023): Issue 3 JBM Vol 19 (2023): Issue 1 JBM Vol 18 (2022): Issue 2 JBM Vol 18 (2022): Issue 1 JBM Vol 17 (2021): Issue 3 JBM Vol 17 (2021): Issue 2 JBM Vol 17 (2021): Issue 1 JBM Vol 16 (2020): Issue 3 JBM Vol 16 (2020): Issue 2 JBM Vol 16 (2020): Issue 1 Printed Edition JBM Vol 15 (2019): Issue 3 Printed Edition JBM Vol 15 (2019): Issue 2 Printed Edition JBM Vol 15 (2019): Issue 1 Printed Edition More Issue