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Milestone: Journal of Strategic Management
Published by Universitas Pelita Harapan
ISSN : -     EISSN : 27753565     DOI : -
Core Subject : Social,
Social Sciences
Milestone: Journal of Strategic Management aims to foster leading scientific research on international strategic business management. It provides a central and independent forum for the critical evaluation and dissemination of research and to publish the highest quality research with evaluation, evidence and conclusions that are relevant to strategic management while engaging strategic management scholars and practitioners. Milestone: Journal of Strategic Management places a strong emphasis on both knowledge and practice, facilitating the exchange of ideas and discoveries on research issues. The journal is intended to give both an academic and practical focus, reflecting the trends, interests in on going strategic initiatives, phenomenon related to business strategic management. This journal topic covers scientific publications related to business, strategic management, organizational behaviour, and international management.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 8 Documents
 1 
Search results for , issue "Vol. 2 No. 2 September 2022" : 8 Documents clear
Examining the Intention to Use Mobile Health Applications Amongst Indonesians Gabriela Amanda; Chrisanty V. Layman
Milestone: Journal of Strategic Management Vol. 2 No. 2 September 2022
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ms.v2i2.5924

Abstract

The use of m-health applications in Indonesia is currently increasing drastically during the COVID-19 pandemic. This has led to intense competition between companies providing health application services to continue to retain users, one of which is by understanding the important factors that influence the intention to use applications either directly or indirectly, apart from the COVID-19 pandemic. This study aims to examine the effect of quality application, perceived information quality, trust, perceived usefulness and intention to use. The data employed for this study were collected from 150 users of mobile health applications in Indonesia. Hypothesis testing in this study used the Structural Equation Modelling (SEM) for the statistical analysis method. The results of this study indicate that application quality has a positive effect on perceived information quality, perceived information quality has a positive effect on trust, trust has a positive effect on perceived usefulness, and perceived usefulness has a positive effect on intention to use. Finally, the managerial implications in this study are expected to be a source of thought, especially for companies in the health technology industry to continue to improve and evaluate the quality of application that indirectly affect intention to use.
Challenges in Business Analytics Implementation: A Comprehensive Review Using TOE Framework Daniel Peterson Silaban
Milestone: Journal of Strategic Management Vol. 2 No. 2 September 2022
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ms.v2i2.5953

Abstract

Business analytics are changing how firms treat data. Using analytics, firms possess the capability to capture greater insights and predict the future, hence better decision-making process. However, the implementation of analytics in business has to be carried within the complexity of organization, technology, and environment. Given the complexity, this study aims to identify the challenge faced by firms across industries. The TOE framework is utilized to construct a more comprehensive framework of the challenges. Past studies related to implementation of business analytics are gathered and processed using literature review method. This study helps Asian firms to be more anticipative by providing a holistic and clearer view of challenges in adopting business analytics.
Hubungan Xenosentrisme Konsumen, Pengaruh Sosial, dan Usia Terhadap Niat Membeli Sepeda Luar Negeri [The Relationships Between Consumer Xenocentrism, Social Influence, and Age Towards the Intention to Buy Foreign Bicycle] Pradipta, Henricus Ivan; Edwin, Joseph; Nugroho, Agung
Milestone: Journal of Strategic Management Vol. 2 No. 2 September 2022
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ms.v2i2.5980

Abstract

Covid-19 has caused cycling trend becoming widespread globally and nationally. This phenomenon occurs simultaneously with the increasing demand for bicycles, especially foreign bicycles in Jakarta. The preference for foreign bicycle brands may indicate the existence of consumer xenocentrism in Jakarta. The increase of cycling communities   creates a social environment that encourages foreign bicycle brand consumptions. Previous research suggests that younger consumer has greater knowledge of foreign brands rather than local brands. This study aims to determine the relationship between consumer xenocentrism, social influence (Ganbold and Gantulga, 2020), and age (Pratono and Arli, 2020) on the intention to buy foreign bicycle brands. This research implements quantitative explanatory methods and SmartPLS for hypothesis testing. Data were taken from 103 respondents who are active bicycle owners and are adults (17-63 years old) in Jakarta. Analysis shows that social influence and age do not have a significant effect on intention to buy foreign bicycle brands. Consumer xenocentrism of foreign admiration has a moderate relationship to the intention to buy foreign bicycle brands, while consumer xenocentrism of domestic rejection has no significant effect. Local bicycle manufacturers are advised to design products imitating their foreign counterparts, considering that consumers have a positive evaluation of them.Bahasa Indonesia Abstract: Covid-19 telah menyebabkan tren bersepeda meluas secara global dan nasional. Fenomena ini terjadi bersamaan dengan meningkatnya permintaan sepeda khususnya sepeda luar negeri di Jakarta. Preferensi merek sepeda asing dapat mengindikasikan adanya xenosentrisme konsumen di Jakarta. Meningkatnya komunitas bersepeda menciptakan lingkungan sosial yang mendorong konsumsi merek sepeda asing. Penelitian sebelumnya menunjukkan bahwa konsumen yang lebih muda memiliki pengetahuan yang lebih besar tentang merek asing daripada merek lokal. Penelitian ini bertujuan untuk mengetahui hubungan antara xenosentrisme konsumen, pengaruh sosial (Ganbold & Gantulga, 2020), dan usia (Pratono & Arli, 2020) terhadap niat membeli sepeda merk luar negeri. Penelitian ini mengimplementasikan metode kuantitatif explanatory dan SmartPLS untuk pengujian hipotesis. Data diambil dari 103 responden pemilik sepeda aktif dan dewasa (17–63 tahun) di Jakarta. Hasil analisis menunjukkan bahwa pengaruh sosial dan usia tidak berpengaruh signifikan terhadap niat beli sepeda merek luar negeri. Xenosentrisme konsumen terkait kekaguman asing memiliki hubungan sedang dengan niat membeli merek sepeda asing, sedangkan xenosentrisme konsumen terkait penolakan domestik tidak berpengaruh signifikan. Produsen sepeda lokal disarankan untuk merancang produk meniru produk luar negeri, mengingat penilaian positif konsumen terhadap mereka.
Pengaruh Electronic Word of Mouth (E-WOM) di Instagram Terhadap Minat Pembelian pada Merek Kosmetik Lokal yang Dimediasi oleh Citra Merek dan Sikap Merek [The Effect of Electronic Word of Mouth (E-WOM) in Instagram on Local Cosmetic Brand Mediated by Brand Image and Brand Attitude] Manuella, Windy; Sander, Ongky Alex
Milestone: Journal of Strategic Management Vol. 2 No. 2 September 2022
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ms.v2i2.5981

Abstract

Digitalization facilitates people in terms of accessible and distributable of information and knowledge not only domestically but also globally.  Supported by the invention of internet communication media such as social media, nowadays customers can interact among others and share information easily on their social media such as Instagram in terms of product usage experiences and review. Instagram is one of the social media that may affect customers purchase interest and purchase decision. The study will discuss several variables that affect consumers interest in buying. The variables in this research are electronic word of mouth (E-WOM), brand image, brand attitudes and purchase intention.  From these variables, researchers develop seven hypotheses that were tested on statistical analysis.  The research on consumers purchase interest in local cosmetic brands is a causal study with quantitative research methods.  The total sample of this research is 165 respondents and the research data were analysed by using SMART PLS 3.2.9. The results of this study indicates that E-WOM has a significant effect on brand image, E-WOM has a significant effect on brand attitudes, E-WOM has a significant effect on purchase intention, brand attitude has a significant effect on purchase intention, brand image mediates E-WOM on purchase intention and brand attitude mediates E-WOM on purchase intention.   Bahasa Indonesia Abstract: Digitalisasi memudahkan masyarakat dalam mengakses informasi dan pengetahuan yang dapat tersebar baik di dalam negeri maupun secara global. Didukung dengan penemuan media komunikasi internet seperti media sosial saat ini, pelanggan dapat saling berinteraksi dan berbagi informasi dengan mudah di media sosial mereka seperti Instagram mengenai pengalaman penggunaan dan review produk. Instagram merupakan salah satu media sosial yang dapat memengaruhi minat dan keputusan pembelian konsumen. Penelitian ini akan membahas beberapa variabel yang memengaruhi minat pembelian konsumen. Variabel dalam penelitian ini adalah electronic word of mouth (E-WOM), citra merek, sikap merek, dan niat beli. Dari variabel-variabel tersebut, Peneliti mengembangkan tujuh hipotesis yang diuji pada analisis statistik. Penelitian minat beli konsumen terhadap merek kosmetik lokal merupakan penelitian kausal dengan metode penelitian kuantitatif. Jumlah sampel penelitian ini adalah 165 responden dan data penelitian dianalisis dengan menggunakan SMART PLS 3.2.9. Hasil penelitian ini menunjukkan bahwa E-WOM berpengaruh signifikan terhadap citra merek, E-WOM berpengaruh signifikan terhadap sikap merek, E-WOM berpengaruh signifikan terhadap niat beli, sikap merek berpengaruh signifikan terhadap niat beli, citra merek memediasi E-WOM pada niat beli dan sikap merek memediasi E-WOM pada niat beli.
Pengaruh Market Orientation, Technology Orientation, dan Entrepreneurial Orientation Terhadap Business Performance Pada Usaha Coffee Shop [The Effect of Market Orientation, Technology Orientation, and Entrepreneurial Orientation Towards Business Performance of Coffee Shop Businesses] Thioanda, Nataya Niken; Wardhana, Ali
Milestone: Journal of Strategic Management Vol. 2 No. 2 September 2022
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ms.v2i2.5922

Abstract

The purpose of this study is to determine the effect of market orientation, technology orientation, and entrepreneurial orientation on business performance in the business of coffee shop. This study uses a quantitative approach where 40 coffee shops were used as sample from the results of the survey conducted. The sampling method used is non probability sampling with purposive sampling technique. Data were analyzed using multiple regression analysis method. The results of hypothesis testing with t-test explain that partially market orientation and entrepreneurial orientation have a positive and significant effect on business performance. Meanwhile, technology orientation has no significant effect on business performance. In the results of the F test, it is known that there is an effect of market orientation, technology orientation, and entrepreneurial orientation simultaneously on business performance in the business of coffee shop. Suggestions that can be conveyed in this study are coffee shop needs to implement strategies, especially market orientation and entrepreneurial orientation to understand consumer insight and take advantage of these opportunities in order to improve their business performance.Bahasa Indonesia Abstract: Tujuan dari penelitian ini adalah untuk mengetahui pengaruh orientasi pasar, orientasi teknologi, dan orientasi kewirausahaan terhadap kinerja usaha pada usaha kedai kopi. Penelitian ini menggunakan pendekatan kuantitatif yang melibatkan 40 kedai kopi yang digunakan sebagai sampel dari hasil survei yang dilakukan. Metode pengambilan sampel yang digunakan adalah non probability sampling dengan teknik purposive sampling. Analisis data menggunakan metode analisis regresi berganda. Hasil pengujian hipotesis dengan uji-t menjelaskan bahwa secara parsial orientasi pasar dan orientasi kewirausahaan berpengaruh positif dan signifikan terhadap kinerja usaha. Sedangkan orientasi teknologi tidak berpengaruh signifikan terhadap kinerja bisnis. Pada hasil uji F diketahui bahwa ada pengaruh orientasi pasar, orientasi teknologi, dan orientasi kewirausahaan secara simultan terhadap kinerja usaha pada usaha warung kopi. Saran yang dapat disampaikan dalam penelitian ini adalah coffee shop perlu menerapkan strategi khususnya orientasi pasar dan orientasi kewirausahaan untuk memahami wawasan konsumen dan memanfaatkan peluang tersebut untuk meningkatkan kinerja usahanya.
Pengaruh Market Orientation, Technology Orientation, dan Entrepreneurial Orientation Terhadap Business Performance Pada Usaha Coffee Shop [The Effect of Market Orientation, Technology Orientation, and Entrepreneurial Orientation Towards Business Performance of Coffee Shop Businesses] Thioanda, Nataya Niken; Wardhana, Ali
Milestone: Journal of Strategic Management Vol. 2 No. 2 September 2022
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ms.v2i2.5922

Abstract

The purpose of this study is to determine the effect of market orientation, technology orientation, and entrepreneurial orientation on business performance in the business of coffee shop. This study uses a quantitative approach where 40 coffee shops were used as sample from the results of the survey conducted. The sampling method used is non probability sampling with purposive sampling technique. Data were analyzed using multiple regression analysis method. The results of hypothesis testing with t-test explain that partially market orientation and entrepreneurial orientation have a positive and significant effect on business performance. Meanwhile, technology orientation has no significant effect on business performance. In the results of the F test, it is known that there is an effect of market orientation, technology orientation, and entrepreneurial orientation simultaneously on business performance in the business of coffee shop. Suggestions that can be conveyed in this study are coffee shop needs to implement strategies, especially market orientation and entrepreneurial orientation to understand consumer insight and take advantage of these opportunities in order to improve their business performance.Bahasa Indonesia Abstract: Tujuan dari penelitian ini adalah untuk mengetahui pengaruh orientasi pasar, orientasi teknologi, dan orientasi kewirausahaan terhadap kinerja usaha pada usaha kedai kopi. Penelitian ini menggunakan pendekatan kuantitatif yang melibatkan 40 kedai kopi yang digunakan sebagai sampel dari hasil survei yang dilakukan. Metode pengambilan sampel yang digunakan adalah non probability sampling dengan teknik purposive sampling. Analisis data menggunakan metode analisis regresi berganda. Hasil pengujian hipotesis dengan uji-t menjelaskan bahwa secara parsial orientasi pasar dan orientasi kewirausahaan berpengaruh positif dan signifikan terhadap kinerja usaha. Sedangkan orientasi teknologi tidak berpengaruh signifikan terhadap kinerja bisnis. Pada hasil uji F diketahui bahwa ada pengaruh orientasi pasar, orientasi teknologi, dan orientasi kewirausahaan secara simultan terhadap kinerja usaha pada usaha warung kopi. Saran yang dapat disampaikan dalam penelitian ini adalah coffee shop perlu menerapkan strategi khususnya orientasi pasar dan orientasi kewirausahaan untuk memahami wawasan konsumen dan memanfaatkan peluang tersebut untuk meningkatkan kinerja usahanya.
Hubungan Xenosentrisme Konsumen, Pengaruh Sosial, dan Usia Terhadap Niat Membeli Sepeda Luar Negeri [The Relationships Between Consumer Xenocentrism, Social Influence, and Age Towards the Intention to Buy Foreign Bicycle] Pradipta, Henricus Ivan; Edwin, Joseph; Nugroho, Agung
Milestone: Journal of Strategic Management Vol. 2 No. 2 September 2022
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ms.v2i2.5980

Abstract

Covid-19 has caused cycling trend becoming widespread globally and nationally. This phenomenon occurs simultaneously with the increasing demand for bicycles, especially foreign bicycles in Jakarta. The preference for foreign bicycle brands may indicate the existence of consumer xenocentrism in Jakarta. The increase of cycling communities   creates a social environment that encourages foreign bicycle brand consumptions. Previous research suggests that younger consumer has greater knowledge of foreign brands rather than local brands. This study aims to determine the relationship between consumer xenocentrism, social influence (Ganbold and Gantulga, 2020), and age (Pratono and Arli, 2020) on the intention to buy foreign bicycle brands. This research implements quantitative explanatory methods and SmartPLS for hypothesis testing. Data were taken from 103 respondents who are active bicycle owners and are adults (17-63 years old) in Jakarta. Analysis shows that social influence and age do not have a significant effect on intention to buy foreign bicycle brands. Consumer xenocentrism of foreign admiration has a moderate relationship to the intention to buy foreign bicycle brands, while consumer xenocentrism of domestic rejection has no significant effect. Local bicycle manufacturers are advised to design products imitating their foreign counterparts, considering that consumers have a positive evaluation of them.Bahasa Indonesia Abstract: Covid-19 telah menyebabkan tren bersepeda meluas secara global dan nasional. Fenomena ini terjadi bersamaan dengan meningkatnya permintaan sepeda khususnya sepeda luar negeri di Jakarta. Preferensi merek sepeda asing dapat mengindikasikan adanya xenosentrisme konsumen di Jakarta. Meningkatnya komunitas bersepeda menciptakan lingkungan sosial yang mendorong konsumsi merek sepeda asing. Penelitian sebelumnya menunjukkan bahwa konsumen yang lebih muda memiliki pengetahuan yang lebih besar tentang merek asing daripada merek lokal. Penelitian ini bertujuan untuk mengetahui hubungan antara xenosentrisme konsumen, pengaruh sosial (Ganbold & Gantulga, 2020), dan usia (Pratono & Arli, 2020) terhadap niat membeli sepeda merk luar negeri. Penelitian ini mengimplementasikan metode kuantitatif explanatory dan SmartPLS untuk pengujian hipotesis. Data diambil dari 103 responden pemilik sepeda aktif dan dewasa (17-63 tahun) di Jakarta. Hasil analisis menunjukkan bahwa pengaruh sosial dan usia tidak berpengaruh signifikan terhadap niat beli sepeda merek luar negeri. Xenosentrisme konsumen terkait kekaguman asing memiliki hubungan sedang dengan niat membeli merek sepeda asing, sedangkan xenosentrisme konsumen terkait penolakan domestik tidak berpengaruh signifikan. Produsen sepeda lokal disarankan untuk merancang produk meniru produk luar negeri, mengingat penilaian positif konsumen terhadap mereka.
Pengaruh Electronic Word of Mouth (E-WOM) di Instagram Terhadap Minat Pembelian pada Merek Kosmetik Lokal yang Dimediasi oleh Citra Merek dan Sikap Merek [The Effect of Electronic Word of Mouth (E-WOM) in Instagram on Local Cosmetic Brand Mediated by Brand Image and Brand Attitude] Manuella, Windy; Sander, Ongky Alex
Milestone: Journal of Strategic Management Vol. 2 No. 2 September 2022
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ms.v2i2.5981

Abstract

Digitalization facilitates people in terms of accessible and distributable of information and knowledge not only domestically but also globally.  Supported by the invention of internet communication media such as social media, nowadays customers can interact among others and share information easily on their social media such as Instagram in terms of product usage experiences and review. Instagram is one of the social media that may affect customers purchase interest and purchase decision. The study will discuss several variables that affect consumers interest in buying. The variables in this research are electronic word of mouth (E-WOM), brand image, brand attitudes and purchase intention.  From these variables, researchers develop seven hypotheses that were tested on statistical analysis.  The research on consumers purchase interest in local cosmetic brands is a causal study with quantitative research methods.  The total sample of this research is 165 respondents and the research data were analysed by using SMART PLS 3.2.9. The results of this study indicates that E-WOM has a significant effect on brand image, E-WOM has a significant effect on brand attitudes, E-WOM has a significant effect on purchase intention, brand attitude has a significant effect on purchase intention, brand image mediates E-WOM on purchase intention and brand attitude mediates E-WOM on purchase intention.   Bahasa Indonesia Abstract: Digitalisasi memudahkan masyarakat dalam mengakses informasi dan pengetahuan yang dapat tersebar baik di dalam negeri maupun secara global. Didukung dengan penemuan media komunikasi internet seperti media sosial saat ini, pelanggan dapat saling berinteraksi dan berbagi informasi dengan mudah di media sosial mereka seperti Instagram mengenai pengalaman penggunaan dan review produk. Instagram merupakan salah satu media sosial yang dapat memengaruhi minat dan keputusan pembelian konsumen. Penelitian ini akan membahas beberapa variabel yang memengaruhi minat pembelian konsumen. Variabel dalam penelitian ini adalah electronic word of mouth (E-WOM), citra merek, sikap merek, dan niat beli. Dari variabel-variabel tersebut, Peneliti mengembangkan tujuh hipotesis yang diuji pada analisis statistik. Penelitian minat beli konsumen terhadap merek kosmetik lokal merupakan penelitian kausal dengan metode penelitian kuantitatif. Jumlah sampel penelitian ini adalah 165 responden dan data penelitian dianalisis dengan menggunakan SMART PLS 3.2.9. Hasil penelitian ini menunjukkan bahwa E-WOM berpengaruh signifikan terhadap citra merek, E-WOM berpengaruh signifikan terhadap sikap merek, E-WOM berpengaruh signifikan terhadap niat beli, sikap merek berpengaruh signifikan terhadap niat beli, citra merek memediasi E-WOM pada niat beli dan sikap merek memediasi E-WOM pada niat beli.

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