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INDONESIA
Journal of Economics and Business Letters
Published by PRIVIETLAB
ISSN : 27988651     EISSN : 27984885     DOI : -
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
JEBL: Journal of Economics and Business Letters is an open access, six-annually peer-reviewed international journal published by PRIVIETLAB. It provides an avenue to academicians, researchers, managers and others to publish their research work that contributes to the knowledge and theory of Economics and Business related disciplines. JBEL is published six a year. Publisher of Open Access Journals & Books designed to make it easy for worldwide researchers to discover leading-edge scientific research. Working closely with the global scientific community has been at the heart of our book and journal publishing activity. With a portfolio including journals, books, conference proceedings, we focus on Economics, Business, Finance, Management, Accounting, E-Business, and many more. PRIVIETLAB also publishes on behalf of other scientific organizations and represents their needs and those of their members. With worldwide impact, we support researchers, librarians and societies in their endeavours. PRIVIETLAB is an international center for supporting distinguished researchers, teachers, scholars and students who are researching various areas of Business, Science, and Technology. PRIVIETLAB wishes to provide good chances for academic and industry professionals to discuss recent progress in various areas of Business, Science, and Technology. PRIVIETLAB organizes many international conferences, symposia and workshops every year, and provides sponsor or technical support to researchers who wish to organize their own conferences and workshops.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol. 2 No. 4 (2022): October 2022" : 5 Documents clear
The impact of price on Potato consumption in the USA Salma Akter; Mohammad Raijul Islam; Fakhrul Hasan
Journal of Economics and Business Letters Vol. 2 No. 4 (2022): October 2022
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/jebl.v2i4.154

Abstract

In this research paper we conduct our research using an econometrical analysis. In this research paper we mainly use previous economic theory, where we can find that if price increase then the demand of the good will declined automatically. This theory is more or less true for all kind of price and demand equation, it’s not different in this paper as well, but in this paper using USA potato consumption data we show that when price increase consumers always tend to reduce their potato consumptions as well, even though potato is one of the main stable sources of carbohydrate for US population. To conduct this research paper, we use data starting from 1970 till 2019.
Investigating online purchase intention in the perspective of technology acceptance model: Empirical finding based on evidence in South Tangerang Refina Sari Wiratami; Yohanes Totok Suyoto; Endang Pitaloka; Dede Suleman; Teguh Prasetio
Journal of Economics and Business Letters Vol. 2 No. 4 (2022): October 2022
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/jebl.v2i4.170

Abstract

Advances in information and communication technology enable consumers to increasingly conduct online purchase transactions. From the perspective of the Technology Acceptance Model (TAM), this study aims to examine the effect of perceived ease to use and perceived usefulness on consumers' intention to buy online in South Tangerang. The study used 130 data obtained through questionnaires distributed online to users of multiple consumer-to-consumer (C2C) e-commerce platforms. Determination of the sample is done by applying a non-probability sampling technique. Using multiple linear regression analysis techniques with SPSS software, the study found that perceived ease to use and perceived usefulness had a positive effect on the intention to buy online. Regression analysis shows that both perceived ease of use and perceived usefulness have significant effects on online purchase intention. However, the effect of perceived usefulness on intention to buy online is greater (β =.199, ρ-value <.000) than that of perceived ease to use (β =.277, ρ-value <.00). The findings of the study help to understand everything about online buying behavior and make strategic implications for digital-based companies to increase consumers' willingness to buy online.
How brand ambassador and trust on consumer purchase decisions of fashion products in the digital era Dede Suleman; Yohanes Totok Suyoto; Teguh Prasetio
Journal of Economics and Business Letters Vol. 2 No. 4 (2022): October 2022
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/jebl.v2i4.171

Abstract

One of the changes happening in the current new world era is the phenomenon of brand ambassadors, which are one of the determinants of what consumers want to buy. With today's advancements in digital technology, do consumers care more about who the model is for a product, and if they increase their trust in that model, will a purchase necessarily happen? The purpose of this research is to examine the effect of brand ambassador and trust variables on consumer shopping decisions. In this study, the researcher used three variables, ten dimensions where each dimension was represented by two indicators so that in this study there were twenty indicators, which would later be changed in the form of questions to respondents. The population used is consumers who have shopped for fashion products using brand ambassadors. Given that the population is very large, the researchers used quota sampling to determine the number of samples. The study used 5 times the number of indicators, so a sample of 100 respondents was processed through the Structural Equation Modeling analysis technique of AMOS software. The results of data processing show that brand ambassadors and trust significantly influence consumers' purchasing decisions.
The influence of product, price, promotion, and place on the purchase decision of Xiaomi smartphones in STIE Muhammadiyah Jakarta students Viniyati Maftuchach; Abdurrahman Rachman; Andri Gunawan; Sutar Sutar
Journal of Economics and Business Letters Vol. 2 No. 4 (2022): October 2022
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/jebl.v2i4.172

Abstract

Along with the development of hardware technology such as mobile phones. The most consumptive market for mobile phone marketing is the Asian market, especially in Indonesia. More and more mobile phone manufacturers are popping up, this provides many choices for consumers. This research was conducted on campus 2 (Minangkabau) STIE Muhammadiyah Jakarta Jl. Minangkabau Raya No. 60 - South Jakarta. The time of this research was carried out in July 2020. The research design used in this study is causality research involve 100 respondents. the results of the T Test (Partial) it is known that the independent variable price (X2), Promotion (X3) partially has a significant influence on purchasing decisions, while the product variable (X1), place (X4) partially has no significant effect on purchase decision. From the results of the Partial Test (T test) it is known that from the four marketing mix the most dominant on purchasing decisions is the price variable (X2). Understanding marketing for companies is very important to realize the needs and desires of customers, determine the target market offered. Thus, marketing insights are also very beneficial for companies to provide the right products, services, and programs to serve the market to optimize sales.
Indonesian economic recession phenomenon post Covid-19 pandemic Lativa Lativa
Journal of Economics and Business Letters Vol. 2 No. 4 (2022): October 2022
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/jebl.v2i4.175

Abstract

The covid-19 pandemic caused the emergence of the economic recession phenomenon in Indonesia. This literature review article is used to find out various kinds of phenomena that appear marked by indicators of economic recession and the role of the government in issuing regulations or policies that have been in force in Indonesia in dealing with cases of COVID-19 and to see the impact of the economic recession phenomenon that occurred in Indonesia. Furthermore, prevent economic depression. The economic recession was marked by the weakening of the global economy, the decline in the marginal efficiency of capital, the high unemployment rate, the decline in exports and investment, as well as the decline in state revenues from taxes, and the lowering of the government's economic growth target. The government can prevent a recession from turning into a depression by issuing various policies to provide administrative convenience (permits) and taxes for capital owners (investors) to invest and build various projects by issuing massive budgets

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