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All Journal Journal of Research in Business, Economics, and Education Community Engagement and Emergence Journal (CEEJ) Studi Kasus Inovasi Ekonomi Literatus Community Development Journal: Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Akrab Juara : Jurnal Ilmu-ilmu Sosial International Journal of Social and Management Studies (IJOSMAS) Journal of Community Service and Engagement Journal of Economics and Business Letters Jurnal Ekonomi Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal Management and Economic (IJME) Jurnal Abdi Masyarakat Multidisiplin Jurnal Multidisiplin Sahombu Journal of Economics and Business (JECOMBI) Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia International Journal Multidisciplinary Science Jurnal Portofolio: Jurnal Manajemen dan Bisnis Jurnal Ekonomi, Manajemen, Akuntansi
Maftuchach, Viniyati
Universitas Teknologi Muhammadiyah Jakarta
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The Effect of Entrepreneurship Orientation and Marketing Innovations on Competitive Advantage and Their Impact on Business Performance of Small and Medium Culinary Business in DKI Jakarta during the Covid 19 Pandemic Viniyati Maftuchach; Abdul Rohman; Ahmad Darda
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.4065

Abstract

The development of the Indonesian economy, especially the micro, small and medium-sized businesses, especially the culinary industry is facing serious challenges due to the COVID-19 outbreak, this is due to the government's imposition of restrictions. DKI Jakarta as an economic center is still imposing strict restrictions on human movement. The impact is that most of the culinary MSME customers have disappeared, which in the end made most of the culinary MSME business actors out of business. However, in the midst of this crisis, there are still culinary MSME business actors who still survive, of course this needs to be disclosed so that it can be a lesson and input for policy makers and culinary MSME business actors themselves. The approach so that SMEs are able to turn challenges into opportunities that help them to survive is important. This study aims to analyze the effect of Entrepreneurship Orientation and Marketing Innovation on the Competitive Advantage of Culinary MSMEs in DKI Jakarta during the Covid 19 Pandemic and their impact on Business Performance. This study uses 100 selected respondents and the analysis method uses the Structural Equation Model (SEM) with the SmartPLS 3.0 analysis tool. The results of the study show that Entrepreneurship Orientation and Marketing Innovation have a significant effect on the Competitive Advantage of Culinary MSMEs in Jakarta. Entrepreneurship Orientation and Marketing Innovation have no effect on the Competitive Advantage of Culinary MSMEs in Jakarta. Competitive Advantage has a significant effect on the Business Performance of Culinary MSMEs in Jakarta, Competitive Advantage is not a good mediating variable, the Entrepreneurial Orientation and Marketing Innovation of Culinary MSME Business Performance variables in Jakarta.
ANALISIS PENGARUH HARGA DAN PROMOSI TERHADAP MINAT BELI LPG BRIGHT GAS PADA PT JAYA GAS INDONESIA Viniyati Maftuchah
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol 5 No 1 (2020): Februari
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

Minat beli terhadap LPG Merek Bright Gas yang rendah dibandingkan produk LPG yang lain. Dalam penelitian kali ini bertujuan untuk mendapatkan bukti empiris pengaruh harga dan promosi terhadap minat beli LPG Merek Bright Gas. Dalam penelitian kali ini sampel yang digunakan sebanyak 100 responden yang mana responden diambil dari Warga Kelurahan Kebon Melati. Untuk analisis data penelitian ini menggunakan software SmartPLS 3.2 karena software ini dapat mengolah data secara akurat walaupun sampel yang digunakan relatif kecil. Hasil penelitian menunjukkan bahwa semua hipotesis dapat diterima, dimana harga berpengaruh positif dan signifikan terhadap minat beli, dan yang paling besar pengaruhnya adalah promosi terhadap minat beli.
Sosialisasi Membangun Kesadaran Literasi Keuangan Pada Pemuda Karang Taruna RW 07 Kelurahan Rempoa Kecamatan Ciputat Timur Viniyati Maftuchach; Abdul Rahman; Supriatiningsih; Hidayat Darwis; Ilza Febrina
Journal of Community Service and Engagement Vol. 1 No. 03 (2021): December 2021
Publisher : CV. AGUSPATI RESEARCH INSTITUTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9999/jocosae.v1i03.26

Abstract

Pengabdian Masyarakat ini bertujuan meningkatkan kesadaran literasi keuangan pada generasi milenial, khususnya pada remaja karang taruna RW 07, Kelurahan Rempoa, Kecamatan Ciputat Timur, Tangerang Selatan, dan memberikan pengetahuan tentang mengelola keuangan sejak dini pada generasi millennial, sehingga diharapkan saat usia dewasa kelak, para remaja karang taruna RW 07, Kelurahan Rempoa, Kecamatan Ciputat memiliki strategi keuangan yang baik dan memiliki kemampuan untuk meraih kesuksesan. Fenomena saat ini perilaku generasi millennial yang mengedepankan pola hidup konsumtif (lifestyle) yang tidak sesuai dengan pendapatan yang diperoleh, yang pada akhirnya akan menyebabkan mengalami latte factor (kebiasan receh), selain itu, kehidupan remaja saat ini, sangat dimanja oleh fasilitas teknologi yang berkembang pesat, sehingga mengurangi ruang sosialisasi dan komunikasi di masyarakat. Pelaksanaan pengabdian masyarakat ini dilakukan dengan pemberian materi secara tatap muka, peserta dapat bertanya secara langsung dengan tetap menjaga prosedur kesehatan yang ketat di masa pandemi ini. Pada akhir kegiatan dilakukan dengan sesi tanya jawab sebagai bentuk evaluasi atas pemahaman materi yang telah disampaikan. Hasil kegiatan pengabdian masyarakat ini, para peserta merasa mampu mengelola keuangannya menjadi lebih baik.
Pengaruh Brand Image dan Kualitas Produk terhadap Keputusan Pembelian Produk Bedak Tabur Pixy Viniyati Maftuchach; Nur Anisa Putri
LITERATUS Vol 4 No 1 (2022): Jurnal Ilmiah Internasional Sosial dan Budaya
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/lit.v4i1.783

Abstract

Pemasaran merupakan faktor penting dalam siklus yang di mulai dan di akhiri dengan keputusan konsumen. Citra merek, kualitas produk dan keputusan pembelian sangat penting dalam ruang lingkup pemasaran. Khusus untuk produk Pixy yang membutuhkan daya saing yang baik bagi pelanggannya dengan tujuan untuk meningkatkan feedback yang positif dari pelanggan mengenai produk Pixy khususnya pada produk bedak tabur dan menciptakan kepuasan pelanggan terhadap kualitas produk bedak tabur Pixy. Penelitian ini merupakan penelitian asosiatif kausal dengan pendekatan kuantitatif. Subjek penelitian ini adalah 100 pengguna bubuk Pixy di Manggarai Jakarta Selatan. Pengumpulan data dilakukan dengan menggunakan kuesioner, sedangkan analisis data dilakukan dengan menggunakan analisis regresi linier berganda. Teknik pengumpulan data dalam penelitian ini adalah kuesioner, metode yang digunakan adalah regresi linier berganda dengan bantuan Smart PLS. Hasil penelitian menunjukkan bahwa citra merek berpengaruh positif terhadap keputusan pembelian, kualitas produk berpengaruh positif terhadap keputusan pembelian.
Effect of Job Competency, Job Experience and Work Environment on Job Achievement at PT. XYZ, Juanda Branch, Central Jakarta Viniyati Maftuchach; Fiona Sukma Salfadilla
Journal of Research in Business, Economics, and Education Vol. 2 No. 5 (2020): October
Publisher : Kusuma Negara Business School

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Abstract

The research aims to obtain empirical evidence regarding job competence, job experience, work environment and job achievement on PT. XYZ, Tbk. Juanda Branch Central Jakarta. Independent variables in this study are job competence, job experience and work environment. Whereas the dependent variables are job achievements. The population in this study was the entire employee of PT. XYZ, Tbk. Central Juanda-Jakarta Branch. Samples obtained by as many as 42 respondents, sampling techniques using nonprobability sampling that is saturated sampling. The analysis technique used in the study was Multiple Linear Regression analysis in data processing using Smart PLS 3.2.7. The results of the analysis in this study suggest that all hypotheses are acceptable. Job competence has a positive effect on job achievement, job experience has a positive effect on job achievement and work environment has a positive effect on job achievement. It means employee job achievement on PT. XYZ, Tbk. The Central Juanda-Jakarta branch is heavily influenced directly by job competence, job experience, and work environment.
Sosialisasi Dan Pelatihan Penjualan Dengan E-Commerce Pada Santri Pondok Pesantren Quro Bilal Bin Robah Viniyati Maftuchach; Abdul Rohman; Andri Gunawan
Community Engagement and Emergence Journal (CEEJ) Vol. 2 No. 2 (2021): Community Engagement and Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v2i2.199

Abstract

Pondok Pesantren Quro Bilal Bin Robah merupakan pondok pesantren Tahfidz yang berada di Depok, Jawa Barat. Pondok pesantren saat ini hanya terfokus pada pelajaran agama dan bimbingan kewirausahaan kepada santri dengan mengajarkan kewirausahaan secara konvensional, dimana produk yang dihasilkan masih dipasarkan secara offline. Padahal pemasaran pada zaman sekarang ini, seharusnya sudah memanfaatkan kemajuan teknologi. Peranan teknologi dalam pemasaran berkaitan dengan cara promosi dan mendistribusikan barang dan jasa kepada kelompok pembeli, sehingga pemasaran barang dan jasa dapat menjangkau pasar yang lebih luas. Metode pelaksanaan pengabdian yakni dengan memberikan sosialisasi dan pelatihan e-commerce sehingga diharapkan ada pengembangan akses pasar atas produk-produk yang dihasilkan oleh para santri. Berdasarkan hasil pelaksanaan kegiatan pengabdian pada santri Pondok Pesantren Quro Bilal Bin Robah, maka dapat disimpulkan, pertama, pengembangan keterampilan para santri tentang kewirausahaan harus ditanamkan sejak dini, dengan memberikan motivasi dan pengetahuan kewirausahaan terhadap para santri. kedua, pengetahuan kewirausahaan menjadi sangat penting untuk kemandirian nanti jika sudah keluar dari pondok, sehingga diperlukan pembekalan kepada para santri saat masih di pondok, guna menghadapi kehidupan dimasa depan. ketiga, seiring perkembangan zaman, pengetahuan dan kemampuan berjualan online dengan menggunakan e-commerce menjadi sangat penting sebab dengan menggunakan aplikasi e-commerce yang mudah menjangkau konsumen dari seluruh Indonesia, sehingga pemasaran hasil-hasil produksi santri dapat lebih luas. Kata Kunci : Sosialisasi, Pelatihan, E-commerce, Santri
BIMBINGAN TEKNIS PEMBUATAN PROPOSAL DONASI UNTUK YAYASAN YATIM PIATU RASULULLAH SAW KELURAHAN PETOJO UTARA Rita Yuni Mulyanti; Peggy Ratna Marlianingrum; Viniyati Maftuchach; Budiman Abdullah; Ramayuli
 Jurnal Abdi Masyarakat Multidisiplin Vol. 1 No. 2 (2022): : Agustus: Jurnal Abdi Masyarakat Multidisiplin
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (231.119 KB) | DOI: 10.56127/jammu.v1i2.246

Abstract

Tujuan dari kegiatan ini adalah meningkatkan kualitas SDM pengelola panti asuhan anak. Metode pelaksanaan pengabdian masyarakat ini dilakukan melalui penyelenggaraan Bimbingan Teknis bagi Pengurus Yayasan Panti Asuhan Rasulullah tentang penyusunan proposal permohonan donasi, komunikasi yang efektif dengan donator, pengelolaan Yayasan serta peningkatan kualitas asuhan anak melalui pendidikan. Target luaran yang dihasilkan dari kegiatan pengabdian masyarakat ini adalah tersusunnya proposal permohonan donasi, terjadinya komunikasi yang baik antara donator, Penerapan manajemen sederhana dalam pengelolaan Yayasan serta Anak-anak yatim piatu yang diasuh oleh Yayasan Yatim Piatu Rasulullah SAW mendapatkan pelayanan yang lebih berkualitas. Output dari pelaksanaan pengabdian masyarakat ini adalah berita kegiatan di website www.stiemj.ac.id, laporan kegiatan pengabdian kepada masyarakat serta publikasi jurnal pengabdian kepada masyarakat. Dari kegiatan BIMTEK yang telah dilaksanakan diperoleh hasil bahwa para pengurus merasa mendapatkan banyak informasi terkait bagaimana menyusun proposal permohonan dana sampai dengan strategi agar proposal tersebut diterima dan disetujui oleh donator. Para pengurus Yayasan merasa beruntung mendapatkan tambahan skill dalam berkomunikasi dengan donator, sehingga ke depan hubungan dengan donator akan semakin baik. Dengan demikian mereka juga berharap komunikasi yang baik akan mendatangkan donator-donatur lainnya dengan senang hati. Para pengurus Yayasan merasa sangat terbantu dengan pengayaan terkait undang-undang Yayasan. Selain itu dengan tambahan materi aspek pengelolaan Yayasan serta macam-macam penyelewengan Yayasan, dapat membantu mereka untuk mengelola yayasan dengan baik sesuai dengan koridor peraturan yang berlaku. Para pengurus Yayasan semakin terpacu untuk meningkatkan Pendidikan anak asuh sebagai bentuk layanan asuhan anak. Sedangkan rekomendasi yang dihasilkan adalah diperlukan tindaklanjut pendampingan penyusunan proposal donasi sehingga dihasilkan narasi dan tampilan yang baik dari dokumen proposal yang baik serta pendampingan langsung lanjutan kepada pengurus Yayasan Yatim Piatu Rasulullah SAW dalam pengusulan proposal donasi kepada pihak terkait, seperti Dinas Sosial Kota Jakarta Pusat dan pihak lain yang tidak mengikat.
The influence of product, price, promotion, and place on the purchase decision of Xiaomi smartphones in STIE Muhammadiyah Jakarta students Viniyati Maftuchach; Abdurrahman Rachman; Andri Gunawan; Sutar Sutar
Journal of Economics and Business Letters Vol. 2 No. 4 (2022): October 2022
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/jebl.v2i4.172

Abstract

Along with the development of hardware technology such as mobile phones. The most consumptive market for mobile phone marketing is the Asian market, especially in Indonesia. More and more mobile phone manufacturers are popping up, this provides many choices for consumers. This research was conducted on campus 2 (Minangkabau) STIE Muhammadiyah Jakarta Jl. Minangkabau Raya No. 60 - South Jakarta. The time of this research was carried out in July 2020. The research design used in this study is causality research involve 100 respondents. the results of the T Test (Partial) it is known that the independent variable price (X2), Promotion (X3) partially has a significant influence on purchasing decisions, while the product variable (X1), place (X4) partially has no significant effect on purchase decision. From the results of the Partial Test (T test) it is known that from the four marketing mix the most dominant on purchasing decisions is the price variable (X2). Understanding marketing for companies is very important to realize the needs and desires of customers, determine the target market offered. Thus, marketing insights are also very beneficial for companies to provide the right products, services, and programs to serve the market to optimize sales.
THE INFLUENCE OF PRODUCT REVIEWS, PRICES AND PAYMENT METHODS ON PURCHASE DECISIONS FOR SHOPEE APPLICATION USERS Lilis Yuni Santia; Viniyati Maftuchach
Jurnal Ekonomi Vol. 11 No. 03 (2022): Jurnal Ekonomi, 2022 Periode Desember
Publisher : SEAN Institute

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Abstract

This study aims to determine the effect of product reviews, prices and payment methods on purchasing decisions of Shopee application users partially and simultaneously. This study was conducted to find out empirical evidence of the effect of product reviews, prices and payment methods on purchasing decisions for Shopee application users (study at STIE Muhammadiyah Jakarta). This type of research is causal by using primary data obtained from the results of the questionnaire. The population in this study were all shoppe customers in the STIE Muhammadiyah Jakarta, while the sample used was 100 respondents who were taken using probability sampling with the Lemeshow formula. The data analysis technique used in this study used a questionnaire method, for data processing using SPSS version 26 statistical software. The results of the t test show that partially product reviews, prices and payment methods have a significant effect on purchasing decisions. While simultaneously showing that product reviews, prices and payment methods affect purchasing decisions. Therefore, companies must pay attention to product reviews, prices and payment methods to influence purchasing decisions which will ultimately increase the company's revenue.
ANALYSIS OF THE INFLUENCE OF THE FINANCIAL SERVICES AND INSURANCE, REAL ESTATE, MANUFACTURING AND TRADE SECTORS ON ECONOMIC GROWTH IN SOUTH TANGERANG Maisa Reresimi; Viniyati Maftuchach; Jumadi Jumadi; Santi Santi
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

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Abstract

This study aims to analyze the impact of the Financial Services and Insurance, Real Estate, Manufacturing, and Trade sectors on economic growth in South Tangerang. Annual economic data comes from the Central Statistics Agency, which is interpolated into monthly data with Eviews 12. The interpolated data is then processed using the Ordinary Least Square method. The statistical analysis results show that all sectors have a positive and significant impact on the city's economic growth. The Financial Services and Insurance Sectors show that easier access to financing and financial stability contribute to sustainable economic growth. The Real Estate sector has proven to have a positive impact on infrastructure and property developments that encourage new jobs and business growth. The Manufacturing Sector significantly impacts by creating jobs and increasing added value in production. The trade sector plays an important role in linking supply and demand and increasing business activity and consumption. The F statistic test also shows that together, these four sectors have a significant impact on South Tangerang's economic growth. This study concludes that developing and strengthening the Financial Services and Insurance, Real Estate, Manufacturing, and Trade sectors can effectively spur sustainable economic growth in South Tangerang. The trade sector plays an important role in linking supply and demand and increasing business activity and consumption. The F statistic test also shows that together, these four sectors have a significant impact on South Tangerang's economic growth. This study concludes that developing and strengthening the Financial Services and Insurance, Real Estate, Manufacturing, and Trade sectors can effectively spur sustainable economic growth in South Tangerang. The trade sector plays an important role in linking supply and demand and increasing business activity and consumption. The F statistic test also shows that together, these four sectors have a significant impact on South Tangerang's economic growth. This study concludes that developing and strengthening the Financial Services and Insurance, Real Estate, Manufacturing, and Trade sectors can effectively spur sustainable economic growth in South Tangerang.
Co-Authors Abdul Rahman Abdul Rochman Abdul Rohman Abdul Rohman Abdurrahman Rachman Agus Setyo Pranowo Andri Gunawan Andri Gunawan Andrianto, Usman Budiman Abdullah Darda, Ahmad Darwis, Hidayat Didi Gunawan Fiona Sukma Salfadilla Ghofir, Ade Ilham, M Hijri Ilza Febrina Jumadi Jumadi Kusnuranti, Aliefia Liza Lilis Yuni Santia Maharini - Rahsilaputeri Mailani, Indah Maisa Reresimi Maria Suryaningsih Marlianingrum, Peggy Ratna Moch. Rizal Momon Momon, Momon Mulyanti, Rita Yuni Nandan Limakrisna Nur Anisa Putri Rahman, Julia Fatia Ramayuli Ramdany, Ramdany Reresimi, Meissa Ridoan, Ahmad Safitri, Kiki Eka Sahrul Ramadhan Santi Santi Saputra, Aditya Dwi Ramdhani SATRIYAS ILYAS Shaeril Sri Ihwani Siti Zulaeha Supriatiningsih Suryaningsih, Maria Susi Susilawati Sutar Sutar Wati, Lela Nurlaela Yulianti, Citra Alifia