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INDONESIA
Journal of Economics and Business Letters
Published by PRIVIETLAB
ISSN : 27988651     EISSN : 27984885     DOI : -
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
JEBL: Journal of Economics and Business Letters is an open access, six-annually peer-reviewed international journal published by PRIVIETLAB. It provides an avenue to academicians, researchers, managers and others to publish their research work that contributes to the knowledge and theory of Economics and Business related disciplines. JBEL is published six a year. Publisher of Open Access Journals & Books designed to make it easy for worldwide researchers to discover leading-edge scientific research. Working closely with the global scientific community has been at the heart of our book and journal publishing activity. With a portfolio including journals, books, conference proceedings, we focus on Economics, Business, Finance, Management, Accounting, E-Business, and many more. PRIVIETLAB also publishes on behalf of other scientific organizations and represents their needs and those of their members. With worldwide impact, we support researchers, librarians and societies in their endeavours. PRIVIETLAB is an international center for supporting distinguished researchers, teachers, scholars and students who are researching various areas of Business, Science, and Technology. PRIVIETLAB wishes to provide good chances for academic and industry professionals to discuss recent progress in various areas of Business, Science, and Technology. PRIVIETLAB organizes many international conferences, symposia and workshops every year, and provides sponsor or technical support to researchers who wish to organize their own conferences and workshops.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol. 5 No. 3 (2025): June 2025" : 5 Documents clear
Fostering student entrepreneurship through a holistic ecosystem approach in higher education Mahfud, Imam
Journal of Economics and Business Letters Vol. 5 No. 3 (2025): June 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/jebl.v5i3.414

Abstract

Entrepreneurship has emerged as a strategic instrument for economic development and employment generation, particularly among youth in developing countries, such as Indonesia. In the context of higher education, university students represent a promising demographic with digital literacy, academic knowledge, and broad social networks. However, their entrepreneurial potential remains underutilized because of various structural and individual-level challenges, including limited business management skills, inadequate institutional support, and insufficient access to capital. This study explores multidimensional strategies to cultivate entrepreneurship among university students by analyzing the roles of higher education institutions, digital technology adoption, financial support mechanisms, and cross-sector collaboration. Using a qualitative descriptive methodology, this research draws upon secondary data comprising policy documents, academic literature, university program reports, and case studies. Thematic analysis reveals four strategic pillars: the integration of entrepreneurship education into formal curricula; utilization of digital platforms for business growth; enhancement of student access to financial capital; and the formation of collaborative ecosystems involving universities, industry, and government. The study underscores the importance of embedding entrepreneurship as a core academic and institutional priority and proposes a holistic model to transform students into job creators. These findings provide practical insights for policymakers, educators, and private sector actors aiming to accelerate youth-led entrepreneurship in Indonesia’s higher-education landscape.
The influence of discounts, live online shopping on TikTok on purchasing decisions through product quality : (Case study of @camille beauty skincare products in DKI Jakarta Province) Mailani, Indah; Maftuchach, Viniyati; Wati, Lela Nurlaela
Journal of Economics and Business Letters Vol. 5 No. 3 (2025): June 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/jebl.v5i3.481

Abstract

Advancement of digital technologies, internet usage is experiencing substantial growth. Technological advancement has significantly transformed contemporary commercial systems, especially free trade facilitated by electronic platforms (e-commerce). This study seeks to examine the impact of discounts and live shopping on TikTok on the purchasing decisions for Camille Beauty skincare items, with product quality serving as a mediating variable. Data was obtained from 170 respondents residing in Jakarta using a Likert scale-based questionnaire and employing quantitative methodologies with a causality approach. Analysis was conducted employing multiple linear regression approaches with SmartPLS 4.0. The research findings indicate that discounts positively and significantly affect product quality, however negatively and significantly influence purchasing decisions. Conversely, live shopping exerts a considerable adverse effect on product quality and purchasing choices. While product quality exerts a favorable effect, its impact on purchasing decisions is minimal. Mediation research indicated that discounts and live shopping did not significantly affect purchasing decisions when mediated by product quality. This research underscores the need to preserve product quality to cultivate consumer confidence and enhance the efficacy of promotional techniques to stimulate sales.
Consumer loyalty in Indonesia’s Fast-Food Industry a systematic literature review of service quality price fairness satisfaction and word of mouth in the digital era Hadi, Seno Sudarmono; Widyastuti, Sri; Darmansyah, Darmansyah
Journal of Economics and Business Letters Vol. 5 No. 3 (2025): June 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/jebl.v5i3.574

Abstract

This study conducts a systematic literature review to synthesize and critically evaluate empirical evidence on the determinants of consumer loyalty in Indonesia’s fast-food industry. Drawing on 31 peer-reviewed studies published between 2010 and 2025, the review explores the roles of service quality, price fairness, consumer satisfaction, and word-of-mouth (WOM) in shaping loyalty outcomes. Following PRISMA guidelines, relevant literature was systematically identified, screened, and appraised across major academic databases, with inclusion criteria focused on empirical research conducted in the Indonesian fast-food context. The synthesis confirms that service quality and satisfaction are consistently strong predictors of loyalty, while the effects of price fairness are more context-dependent and often mediated through value perceptions and WOM. The review identifies critical research gaps, including the insufficient integration of digital service attributes into service quality frameworks, limited modeling of WOM as a mediator and moderator, and the lack of comparative analyses between local and international brands. Future research directions are proposed, emphasizing the need for omnichannel conceptualizations, longitudinal and experimental designs, and greater attention to e-WOM and platform-mediated pricing dynamics. The findings offer actionable insights for managers and marketers in Indonesia’s fast-food sector to enhance customer engagement strategies in an increasingly competitive and digitalized market.
Customer value as the engine of brand image: Evidence from HR competence, service quality, CRM, and banking technology at BRI Depok Basri, Hasan
Journal of Economics and Business Letters Vol. 5 No. 3 (2025): June 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/jebl.v5i3.859

Abstract

This study examines how internal capabilities and relationship processes—human resource competence, service quality, customer relationship management (CRM), and banking technology—shape customer value and, through it, brand image at PT Bank BRI (Persero) Tbk., Depok Branch. Using a cross-sectional survey of retail customers and Partial Least Squares Structural Equation Modeling (PLS-SEM), we validate reliable reflective measures for all constructs and test a mediation model positioning customer value as the central mechanism linking firm capabilities to brand outcomes. The structural results show that CRM is the strongest predictor of customer value (β ≈ 0.382), followed by human resource competence (β ≈ 0.266) and service quality (β ≈ 0.242); banking technology is positive but not significant once other drivers are controlled (β ≈ 0.095, n.s.). Customer value strongly influences brand image (β ≈ 0.740), explaining a substantial share of its variance (R² ≈ 0.547), while the four antecedents jointly explain most of the variance in customer value (R² ≈ 0.787). These findings indicate that brand building in banking is fundamentally a value-delivery challenge: day-to-day CRM discipline, service execution, and frontline competence translate into reputational gains more than technology per se—unless technology visibly improves the lived experience. Managerially, the priorities are to make CRM “felt,” coach people to remove customer effort, and keep SERVQUAL routines visible; technologically, target experience outcomes (e.g., resolution time, seamless handoffs) rather than features. Limitations and replication paths are discussed.
Job promotion, staffing, and competence as drivers of employee performance: Evidence from Indonesia’s directorate general of national export development Apriyanti, Herna Dwi
Journal of Economics and Business Letters Vol. 5 No. 3 (2025): June 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/jebl.v5i3.861

Abstract

This study examines how three human resource levers—job promotion, staffing/procurement, and employee competence—shape performance among civil servants at the Directorate General of National Export Development (DITJEN PEN), Ministry of Trade. Using an explanatory, cross-sectional survey of 154 employees (simple random sampling), we operationalized constructs on 5-point Likert scales and verified measurement quality via corrected item–total correlations and Cronbach’s alpha (all α ≥ 0.70 after two weak competence items were dropped). Correlational and regression analyses show that competence is the dominant predictor of performance (r = 0.676; β = 0.599, p < 0.001), job promotion has a positive but small effect (r = 0.181; β = 0.093, p = 0.025), and staffing/procurement perceptions are not statistically significant (r = 0.047; β = 0.016, p = 0.724). The full model is strong (F = 45.583, p < 0.001) with R² = 0.477, indicating that the three levers jointly explain nearly half of performance variance. Managerially, returns are highest from targeted competence development aligned to role demands, while promotion processes should be made more timely and transparently merit-based; staffing practices need re-engineering around person–job fit to reveal their contribution to performance. Limitations include cross-sectional design and perceptual measures; future work should integrate administrative data and test mediated pathways (e.g., staffing → competence → performance).

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