cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Adam Rasid
Contact Email
jba@poliupg.ac.id
Phone
-
Journal Mail Official
jba@poliupg.ac.id
Editorial Address
Jl. Perintis Kemerdekaan Km.10 Tamalanrea 90245
Location
Kota makassar,
Sulawesi selatan
INDONESIA
Journal of Business Administration (JBA)
Published by Politeknik Negeri Ujung Pandang
ISSN : 27751279     EISSN : 27752186     DOI : 10.31963
Core Subject : Social,
Social Sciences
Journal of Business Administration (JBA) merupakan jurnal ilmiah yang memuat tulisan dalam bentuk artikel penelitian (research article), literatur review (studi literatur), dan review buku (book review), artikel opini (perspective article) yang diterbitkan oleh Jurusan Administrasi Niaga, Politeknik Negeri Ujung Pandang dengan periode terbitan dua kali setahun pada bulan Juni dan Desember.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 55 Documents
 2   3   4   5   6 
Pengaruh Kompensasi terhadap Kepuasan Kerja Karyawan pada PT Deltra Jaya Karya Makassar Khatimah, Annisa Khusnul; Imasita; Serpian; Ekadina, Dian Nurisa; Rahmatillah
Journal of Business Administration (JBA) Vol. 5 No. 1 (2025): Juni 2025
Publisher : Jurusan Administrasi Niaga, Politeknik Negeri Ujung Pandang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31963/jba.v5i1.5432

Abstract

This research aims to determine 1) the provision of employee compensation at PT Deltra Jaya Karya Makassar; 2) employee job satisfaction at PT Deltra Jaya Karya Makassar; 3) the effect of compensation on employee job satisfaction at PT Deltra Jaya Karya Makassar. This study uses a quantitative approach with data collection methods using questionnaires and interviews. The sample in this study amounted to 35 respondents taken using the saturated sample method. Data analysis was carried out by simple regression analysis using SPSS Version 30 for windows. Testing of the questionnaire used validity and reliability tests. The inferential statistical analysis used in this study was simple linear regression, t-test, determination coefficient analysis (r2), and Spearman test. The results of this study indicate that 1) the provision of employee compensation at PT Deltra Jaya Karya Makassar is very good, 2) employee job satisfaction at PT Deltra Jaya Karya Makassar is very good, 3) compensation has an effect on employee job satisfaction at PT Deltra Jaya Karya Makassar.
Pengaruh Kesadaran dan Implementasi Manajemen Risiko terhadap Kinerja Perusahaan Start-Up Samsinar
Journal of Business Administration (JBA) Vol. 5 No. 1 (2025): Juni 2025
Publisher : Jurusan Administrasi Niaga, Politeknik Negeri Ujung Pandang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31963/jba.v5i1.5444

Abstract

Digital start-ups have grown rapidly in recent years, with Indonesia reaching 1,190 start-ups according to MIKTI’s 2021 mapping. However, despite this growth, 95% of start-ups fail, highlighting the high risks they face. Risk management is crucial in helping companies manage these risks and protect their value. This research aims to examine the influence of risk management awareness and implementation on start-ups performance in Indonesia. The research adopts a quantitative approach, collecting data through non-probability and purposive sampling. A total of 51 CEOs/Founders of Indonesian digital start-ups participated by completing an online questionnaire. The questionnaire included four sections: demographic information, risk management awareness, risk management implementation, and company performance. Data collected were analysed using multiple linear regression, including T and F tests. Findings show that while risk management awareness among start-up leaders is high, its implementation remains incomplete. Both risk management awareness and implementation significantly affect start-up performance, but only implementation shows a partial significant effect. These results highlight the importance of fully applying risk management practices. Start-ups, incubators, and government bodies can use these insights to strengthen start-up performance and reduce failure rates by promoting comprehensive risk management implementation.
Calling Your Name: Sebuah Metode Penggunaan Papan Nama Sebagai Dorongan Motivasi Belajar dan Refleksi Diri: [Penelitian Tindakan Kelas Mata Kuliah Komunikasi Bisnis dan Ilmu Administrasi Bisnis] Nurachmah, Asri Essada; Utami, Dian Gita; Samsinar
Journal of Business Administration (JBA) Vol. 5 No. 1 (2025): Juni 2025
Publisher : Jurusan Administrasi Niaga, Politeknik Negeri Ujung Pandang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31963/jba.v5i1.5461

Abstract

This article describes action research in the form of the use of nametags that trigger students' motivation and their self-awareness in the classroom. The study was conducted by identifying classes through two stages of the PDAC cycle and also by conducting direct observations, interviews and questionnaires with fifty nine students in the communication classes at Business Administration Study Program PNUP. The results showed that by using nametags in the class, students felt more enthusiastic, more valued as individuals, willing to contribute more, figured-out their strength and weakness during class interactive session, and self-reflect on the learning process. The research aims to provide alternative solution regarding class action to be more productive and adaptive to student characters in which coherent with the UN Sustainable Development Goals number 4 quality of education and number 12 collaboration to achieve goals.
Strategi Pemasaran Usaha Mikro Kecil Menengah pada Era Digital di Kota Makassar Ellyana Haris, Andi Tenri; Tahir, Rahmawati; Putri Lanrang Haris, Andi Tenri Lawa; Gunawan, Muhammad Taufan
Journal of Business Administration (JBA) Vol. 5 No. 1 (2025): Juni 2025
Publisher : Jurusan Administrasi Niaga, Politeknik Negeri Ujung Pandang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31963/jba.v5i1.5479

Abstract

This study aims to analyze and enhance digital-based product marketing strategies for MSME actors in Makassar City. This research adopts a case study approach focusing on the Mom To Mom (MTM) Mompreneur Community in Makassar. The study was conducted over a two-month period, from April to May 2024. The sampling technique employed was purposive sampling, involving 37 MSME actors operating in the culinary, fashion, services, and other sectors. Data analysis was carried out using SWOT analysis. The findings indicate that the effective and sustainable utilization of digital technology as a medium for promotion and marketing enables MSME products to gain greater market recognition, thereby increasing sales. Furthermore, the creation of high-quality, creative, and innovative promotional content on a consistent basis also contributes to attracting customer interest, expanding market reach, boosting sales, and ensuring long-term business stability. MSME actors need to remain adaptive to technological advancements as an integral part of their product marketing strategies.
Sampul, Sambutan Editor, Daftar Isi JBA
Journal of Business Administration (JBA) Vol. 5 No. 1 (2025): Juni 2025
Publisher : Jurusan Administrasi Niaga, Politeknik Negeri Ujung Pandang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

-

Page 6 of 6 | Total Record : 55

 2   3   4   5   6 

Filter by Year

2021 2025


Reset
Filter By Issues
All Issue Vol. 5 No. 1 (2025): Juni 2025 Vol. 4 No. 2 (2024): Desember 2024 Vol. 4 No. 1 (2024): Juni 2024 Vol 3, No 2 (2023): Desember 2023 Vol. 3 No. 2 (2023): Desember 2023 Vol 3, No 1 (2023): Juni 2023 Vol 2, No 2 (2022): Desember 2022 Vol 2, No 1 (2022): Juni 2022 Vol 1, No 2 (2021): Desember 2021 Vol 1, No 1 (2021): Juni 2021