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Journal of Business Administration (JBA)
Published by Politeknik Negeri Ujung Pandang
ISSN : 27751279     EISSN : 27752186     DOI : 10.31963
Core Subject : Social,
Social Sciences
Journal of Business Administration (JBA) merupakan jurnal ilmiah yang memuat tulisan dalam bentuk artikel penelitian (research article), literatur review (studi literatur), dan review buku (book review), artikel opini (perspective article) yang diterbitkan oleh Jurusan Administrasi Niaga, Politeknik Negeri Ujung Pandang dengan periode terbitan dua kali setahun pada bulan Juni dan Desember.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 61 Documents
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Pengaruh Kompensasi terhadap Kepuasan Kerja Karyawan pada PT Deltra Jaya Karya Makassar Khatimah, Annisa Khusnul; Imasita; Serpian; Ekadina, Dian Nurisa; Rahmatillah
Journal of Business Administration (JBA) Vol. 5 No. 1 (2025): Juni 2025
Publisher : Jurusan Administrasi Niaga, Politeknik Negeri Ujung Pandang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31963/jba.v5i1.5432

Abstract

This research aims to determine 1) the provision of employee compensation at PT Deltra Jaya Karya Makassar; 2) employee job satisfaction at PT Deltra Jaya Karya Makassar; 3) the effect of compensation on employee job satisfaction at PT Deltra Jaya Karya Makassar. This study uses a quantitative approach with data collection methods using questionnaires and interviews. The sample in this study amounted to 35 respondents taken using the saturated sample method. Data analysis was carried out by simple regression analysis using SPSS Version 30 for windows. Testing of the questionnaire used validity and reliability tests. The inferential statistical analysis used in this study was simple linear regression, t-test, determination coefficient analysis (r2), and Spearman test. The results of this study indicate that 1) the provision of employee compensation at PT Deltra Jaya Karya Makassar is very good, 2) employee job satisfaction at PT Deltra Jaya Karya Makassar is very good, 3) compensation has an effect on employee job satisfaction at PT Deltra Jaya Karya Makassar.
Pengaruh Kesadaran dan Implementasi Manajemen Risiko terhadap Kinerja Perusahaan Start-Up Samsinar
Journal of Business Administration (JBA) Vol. 5 No. 1 (2025): Juni 2025
Publisher : Jurusan Administrasi Niaga, Politeknik Negeri Ujung Pandang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31963/jba.v5i1.5444

Abstract

Digital start-ups have grown rapidly in recent years, with Indonesia reaching 1,190 start-ups according to MIKTI’s 2021 mapping. However, despite this growth, 95% of start-ups fail, highlighting the high risks they face. Risk management is crucial in helping companies manage these risks and protect their value. This research aims to examine the influence of risk management awareness and implementation on start-ups performance in Indonesia. The research adopts a quantitative approach, collecting data through non-probability and purposive sampling. A total of 51 CEOs/Founders of Indonesian digital start-ups participated by completing an online questionnaire. The questionnaire included four sections: demographic information, risk management awareness, risk management implementation, and company performance. Data collected were analysed using multiple linear regression, including T and F tests. Findings show that while risk management awareness among start-up leaders is high, its implementation remains incomplete. Both risk management awareness and implementation significantly affect start-up performance, but only implementation shows a partial significant effect. These results highlight the importance of fully applying risk management practices. Start-ups, incubators, and government bodies can use these insights to strengthen start-up performance and reduce failure rates by promoting comprehensive risk management implementation.
Calling Your Name: Sebuah Metode Penggunaan Papan Nama Sebagai Dorongan Motivasi Belajar dan Refleksi Diri: [Penelitian Tindakan Kelas Mata Kuliah Komunikasi Bisnis dan Ilmu Administrasi Bisnis] Nurachmah, Asri Essada; Utami, Dian Gita; Samsinar
Journal of Business Administration (JBA) Vol. 5 No. 1 (2025): Juni 2025
Publisher : Jurusan Administrasi Niaga, Politeknik Negeri Ujung Pandang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31963/jba.v5i1.5461

Abstract

This article describes action research in the form of the use of nametags that trigger students' motivation and their self-awareness in the classroom. The study was conducted by identifying classes through two stages of the PDAC cycle and also by conducting direct observations, interviews and questionnaires with fifty nine students in the communication classes at Business Administration Study Program PNUP. The results showed that by using nametags in the class, students felt more enthusiastic, more valued as individuals, willing to contribute more, figured-out their strength and weakness during class interactive session, and self-reflect on the learning process. The research aims to provide alternative solution regarding class action to be more productive and adaptive to student characters in which coherent with the UN Sustainable Development Goals number 4 quality of education and number 12 collaboration to achieve goals.
Strategi Pemasaran Usaha Mikro Kecil Menengah pada Era Digital di Kota Makassar Ellyana Haris, Andi Tenri; Tahir, Rahmawati; Putri Lanrang Haris, Andi Tenri Lawa; Gunawan, Muhammad Taufan
Journal of Business Administration (JBA) Vol. 5 No. 1 (2025): Juni 2025
Publisher : Jurusan Administrasi Niaga, Politeknik Negeri Ujung Pandang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31963/jba.v5i1.5479

Abstract

This study aims to analyze and enhance digital-based product marketing strategies for MSME actors in Makassar City. This research adopts a case study approach focusing on the Mom To Mom (MTM) Mompreneur Community in Makassar. The study was conducted over a two-month period, from April to May 2024. The sampling technique employed was purposive sampling, involving 37 MSME actors operating in the culinary, fashion, services, and other sectors. Data analysis was carried out using SWOT analysis. The findings indicate that the effective and sustainable utilization of digital technology as a medium for promotion and marketing enables MSME products to gain greater market recognition, thereby increasing sales. Furthermore, the creation of high-quality, creative, and innovative promotional content on a consistent basis also contributes to attracting customer interest, expanding market reach, boosting sales, and ensuring long-term business stability. MSME actors need to remain adaptive to technological advancements as an integral part of their product marketing strategies.
Sampul, Sambutan Editor, Daftar Isi JBA
Journal of Business Administration (JBA) Vol. 5 No. 1 (2025): Juni 2025
Publisher : Jurusan Administrasi Niaga, Politeknik Negeri Ujung Pandang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

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The Effect of Financial Literacy on Entrepreneurial Intention with Self-Efficacy as a Moderator Khaerunnisah. A; Ahmadi Usman; Syahriah Sari
Journal of Business Administration (JBA) Vol. 5 No. 2 (2025): December 2025
Publisher : Jurusan Administrasi Niaga, Politeknik Negeri Ujung Pandang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31963/jba.v5i2.5556

Abstract

Entrepreneurship is considered a strategic solution to reduce unemployment among graduates, yet many students still lack the confidence and financial knowledge needed to start a business. This research addresses the gap by examining the influence of financial literacy on entrepreneurial interest, moderated by self-efficacy, among students of the Business Administration Department at Politeknik Negeri Ujung Pandang. The study employed a quantitative method with data collected through questionnaires distributed to 168 students. The analysis was conducted using Moderated Regression Analysis (MRA) via IBM SPSS Statistics 25. The findings showed that financial literacy had a positive effect on students’ entrepreneurial interest. Among the financial literacy indicators, financial attitude scored the highest, while financial knowledge was the lowest. Self-efficacy was also found to be high, with generality as the strongest indicator. Additionally, self-efficacy strengthens the relationship between financial literacy and entrepreneurial interest. These results suggest the importance of improving both financial understanding and confidence in one’s entrepreneurial abilities. Institutions are encouraged to integrate more practical and reflective learning strategies in entrepreneurship and finance courses to boost students’ readiness to start their own ventures.
The Influence of E-Service Quality on Customer Satisfaction of PLN Mobile Users at PT PLN (Persero) ULP Mattoanging Isnawati; Mawardi; Paramudia
Journal of Business Administration (JBA) Vol. 5 No. 2 (2025): December 2025
Publisher : Jurusan Administrasi Niaga, Politeknik Negeri Ujung Pandang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31963/jba.v5i2.5623

Abstract

Importance of digital service quality in the era of globalization is evident from intense competition among companies to provide best service to customers. This research was motivated by several customers who complained about slow loading of website pages and frequent errors in the PLN mobile application. This study aims to find out e-service quality, customer satisfaction, and the Influence of e-service quality on customer satisfaction of PLN mobile users at PT PLN (Persero) ULP Mattoanging. It uses a quantitative approach, with a purposive sampling sample collection technique using hair theory as many as 100 samples that fill out a questionnaire. Data analysis was carried out with SPSS version 30 by conducting validity, reliability, descriptive statistical analysis, normality test, simple linear regression, t-test and determination coefficient. The results of the study showed that the e-service quality at PT PLN (Persero) ULP Mattoanging is very good, the customer satisfaction of PLN mobile users at PT PLN (Persero) ULP Mattoanging is very satisfactory, and e-service quality has a positive and significant influence on the satisfaction of PLN mobile users at PT PLN (Persero) ULP Mattoanging.
The Influence of Leadership Style on Employee Performance through Organizational Culture at PT PLN (Persero) ULP Mattoanging Regina Dian Pratiwi; Jayadi
Journal of Business Administration (JBA) Vol. 5 No. 2 (2025): December 2025
Publisher : Jurusan Administrasi Niaga, Politeknik Negeri Ujung Pandang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31963/jba.v5i2.5626

Abstract

The importance of effective human resource management has increased significantly in the face of globalization and growing competition, as employees play a central role in achieving organizational strategic goals. This study aims to find out the leadership style, organizational culture, and employee performance, as well as the influence of leadership style on employee performance, the influence of leadership style on organizational culture, the influence of organizational culture on employee performance, and the indirect influence of leadership style on employee performance through organizational culture. The study population included 97 employees of PT PLN (Persero) ULP Mattoanging, with a sample of 50 permanent and contract employees selected through purposive sampling techniques. This study used a quantitative method with a descriptive and associative approach. Data was collected through questionnaires and analyzed using SmartPLS 3.0 through outer model tests, inner models, and hypothesis tests. The results of the study showed that 1) leadership style has a significant effect on employee performance, 2) leadership style has a significant effect on organizational culture, 3) organizational culture has a significant effect on employee performance, 4) there is an indirect influence of leadership style on employee performance through organizational culture, although the direct influence is greater. Thus, organizational culture plays a role in improving employee performance, but it does not strengthen the relationship between leadership style and employee performance.
The Role of Financial Literacy and Risk Tolerance on Investment Decisions Hidayatullah; Usman, Ahmadi; Utami, Dian Gita; Firmansya, Aedil; Sadiq, Muhammad
Journal of Business Administration (JBA) Vol. 5 No. 2 (2025): December 2025
Publisher : Jurusan Administrasi Niaga, Politeknik Negeri Ujung Pandang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31963/jba.v5i2.5787

Abstract

This study investigates the influence of financial literacy and risk tolerance on investment decisions among students of the Business Administration and Accounting Departments at Politeknik Negeri Ujung Pandang. The importance of this research lies in the increasing awareness among students regarding the value of investing, yet their decisions often rely solely on existing financial knowledge without adequate consideration of risk management, leading to inconsistent results. Addressing this gap, the study aims to determine whether financial literacy and risk tolerance significantly contribute to students’ investment decision-making. The research employs a quantitative approach using a purposive sampling technique to select 86 respondents who have prior investment experience. Data were collected through questionnaires and analyzed using SPSS version 25, incorporating validity tests, reliability tests, normality tests, multicollinearity tests, t-tests, and F-tests. The findings revealed that financial literacy and risk tolerance simultaneously exert a positive and significant effect on investment decisions. Furthermore, both variables individually demonstrate a positive and significant influence. These results highlight that investment decisions are shaped not only by knowledge but also by the ability to manage risks, suggesting that enhancing both aspects is crucial for improving investment outcomes among students.
The Influencee of Human Resource Development on Employee Performance at PT Pelindo Terminal Petikemas New Makassar Jayadi; Widia, Widia; Dian Gita Utami
Journal of Business Administration (JBA) Vol. 5 No. 2 (2025): December 2025
Publisher : Jurusan Administrasi Niaga, Politeknik Negeri Ujung Pandang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31963/jba.v5i2.5843

Abstract

In the era of increasingly dynamic business competition, human resource development has become a crucial factor in improving employee performance and ensuring organizational sustainability. The significance of this study lies in its contribution to providing an overview of the effectiveness of human resource development and identifying its influence on employee performance at PT Pelindo Terminal Petikemas New Makassar. This study aims to determine the effect of human resource development on employee performance at PT Pelindo Terminal Petikemas New Makassar. The research population consisted of 149 employees, with a sample of 60 respondents determined using the Slovin formula and the proportionate stratified random sampling technique. Data were collected through questionnaires and interviews, then analyzed using validity and reliability tests, simple linear regression, the coefficient of determination, and the t-test with the assistance of SPSS version 25. The results of this study indicated that human resource development, measured through education and training indicators, has a positive and significant effect on employee performance, which is measured through job knowledge, teamwork ability, and independent creativity. The coefficient of determination also shows that human resources contribute significantly to the improvement of employee performance.

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