cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Adam Rasid
Contact Email
jba@poliupg.ac.id
Phone
-
Journal Mail Official
jba@poliupg.ac.id
Editorial Address
Jl. Perintis Kemerdekaan Km.10 Tamalanrea 90245
Location
Kota makassar,
Sulawesi selatan
INDONESIA
Journal of Business Administration (JBA)
Published by Politeknik Negeri Ujung Pandang
ISSN : 27751279     EISSN : 27752186     DOI : 10.31963
Core Subject : Social,
Social Sciences
Journal of Business Administration (JBA) merupakan jurnal ilmiah yang memuat tulisan dalam bentuk artikel penelitian (research article), literatur review (studi literatur), dan review buku (book review), artikel opini (perspective article) yang diterbitkan oleh Jurusan Administrasi Niaga, Politeknik Negeri Ujung Pandang dengan periode terbitan dua kali setahun pada bulan Juni dan Desember.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 55 Documents
 2   3   4   5   6 
PENGARUH BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN ROTI CARMEL PADA PT PINRANG PANTAI INDAH KOTA MAKASSAR Maulana Tri Adi; Dian Pane; Ahmadi Usman
Journal of Business Administration (JBA) Vol. 4 No. 1 (2024): Juni 2024
Publisher : Jurusan Administrasi Niaga, Politeknik Negeri Ujung Pandang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31963/jba.v4i1.4748

Abstract

This research is motivated by the development of increasingly competitive businesses, one of the industries that is currently developing is the bread industry. One reason is people's interest in consuming bread as a means of preventing hunger. Carmel bread produced by PT Pinrang Pantai Indah is a company that was only founded in 2020. But, is able to compete with other companies that produce bread. One of the factors to be able to survive in business competition is to create products that consumers can remember and recognize or are known as brand awareness, this will influence purchasing decisions made by consumers.This research aims to determine 1) consumer perceptions of brand awareness Carmel Bread, 2) consumer perceptions of factors influencing purchasing decisions for Carmel Bread, 3) influence brand awareness on the decision to purchase Carmel Bread. This research used a quantitative approach with data collection methods using questionnaires and interviews. The sample in this study consisted of 90 respondents taken by using the method purposive sampling. Data analysis was carried out using simple linear regression analysis using SPSS version 16 for windows.The results of this research indicated that 1) consumer perceptions of brand awareness Carmel Bread are good, 2) consumer perceptions of the factors that influence purchasing decisions for Carmel Bread are good, 3) brand awareness influence the decision to purchase Carmel Bread. The coefficient of determination for this research is 0.601 or 60.1% and the remaining 39.9% comes from other variables outside of this research.
PENGARUH ULASAN PELANGGAN ONLINE DAN IKLAN TERHADAP MINAT BELI PADA PENGGUNA APLIKASI TIKTOK DI DKI JAKARTA Jesslyn Jesslyn; Salam Fadillah Alzah; Serpian Serpian; Ai Heni Novianti
Journal of Business Administration (JBA) Vol 3, No 2 (2023): Desember 2023
Publisher : Jurusan Administrasi Niaga, Politeknik Negeri Ujung Pandang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31963/jba.v3i2.4333

Abstract

Technology is a community need, knowing that the internet can help people in many ways such as connectivity and a very wide range, reducing communication costs, interaction, flexibility, and being able to spread knowledge quickly and easily for online transactions. The theory used in this research is Online Customer Reviews, Advertising and Purchase Intention. The variables in this study are divided into two types, namely the independent variable and the dependent variable. The independent variables in this study are Online Customer Reviews and Advertising, while the dependent variable in this study is Purchase Interest. Data was collected by distributing questionnaires to 112 respondents in the sample of TikTok consumers in DKI Jakarta. Sampling was done by purposive sampling. The analytical methods used include Validity Test, Reliability Test, Normality Test, Multicollinearity Test, Heteroscedasticity Test, Multiple Regression Analysis Test, T Test and F Test. The test was carried out using the help of SPSS 26. The conclusion of this study is that the results of the data show that there is an effect of online customer reviews on Purchase Intention while advertising is not affected by Purchase Intention.
SISTEM INFORMASI PERSEDIAAN BAHAN BAKU PRODUKSI BERBASIS WEBSITE PADA CV DECO ABADI MAKASSAR Amiruddin Amiruddin; Melinda Lady Gabriela Wong; Yuliana Yuliana; Syahriah Sari
Journal of Business Administration (JBA) Vol. 4 No. 2 (2024): Desember 2024
Publisher : Jurusan Administrasi Niaga, Politeknik Negeri Ujung Pandang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31963/jba.v4i2.4835

Abstract

The management of raw materials at CV Deco Abadi Makassar has problems with checking goods, recording production raw materials, and communication between the warehouse and the company. Online information systems allow for systematic data processing that can be used to overcome these problems. This research aims to: 1) produce a website-based production raw material inventory information system at CV Deco Abadi Makassar; 2) obtain user responses regarding the website-based inventory information system at CV Deco Abadi Makassar that has been produced. This research uses data collection methods through observation and interviews with qualitative data analysis. Then, the design was carried out using a waterfall model consisting of requirements analysis, system design, implementation, and testing. The proposed features include item data input, inventory graphs, stock notifications, and user control. The research results show that 1) the design of a website-based production raw material inventory information system was designed through the stages of needs analysis, system design, implementation, and testing. 2) User responses regarding this information system are to the needs of CV Deco Abadi Makassar.
PENGARUH E-COMMERCE SHOPEE DAN KREATIVITAS MAHASISWA TERHADAP MINAT BERWIRAUSAHA ONLINE MAHASISWA JURUSAN ADMINISTRASI NIAGA POLITEKNIK NEGERI UJUNG PANDANG Nurul Athifah Dalif; Ahmadi Usman; Syahriah Sari
Journal of Business Administration (JBA) Vol. 4 No. 2 (2024): Desember 2024
Publisher : Jurusan Administrasi Niaga, Politeknik Negeri Ujung Pandang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31963/jba.v4i2.4851

Abstract

This research is aimed find out students' perceptions of the students' creativity that must be possessed in online entrepreneurship, find out students' perceptions of online entrepreneurial intention, find out the effect of shopee e-commerce toward students' online entrepreneurial intention partially, find out the effect of students’ creativity toward students' online entrepreneurial intention partially, find out the effect of shopee e-commerce and students’ creativity toward students' online entrepreneurial intention simultaneously. The population of this research were students of the Department of Business Administration, the State Polytechnic of Ujung Pandang who had completed entrepreneurship course and used shopee   e-commerce with total of 399 students. In this research, the sampling technique used was purposive sampling and the calculation based of the slovin’s formula, which resulted 200 students as sample. This research data was obtained from distributing online questionnaires. The data gathered obtained is then processed and analyzed by using SPSS Statistics version 25 by conducting validity and reliability tests, descriptive statistical analysis, classical assumption tests, multiple linear regression tests, and hypothesis tests. The results of this research showed that: 1) students' perceptions of shopee e-commerce in online entrepreneurship is in the good category; 2) students' perceptions of the students' creativity that must be possessed in online entrepreneurship is in the high category; 3) students' perceptions of online entrepreneurial intention is in the high category; 4) shopee e-commerce partially had an effect on online entrepreneurial intention; 5) student creativity had no effect on online entrepreneurial intention; 6) shopee e-commerce and student creativity simultaneously had an effect on online entrepreneurial intention.
PENGARUH KEMUDAHAN DAN KEAMANAN TRANSAKSI PENGGUNAAN MOBILE BANKING TERHADAP KEPUTUSAN PEMBELIAN ONLINE Jayadi Jayadi; Risnawati Risnawati; Muslimin Muslimin
Journal of Business Administration (JBA) Vol. 4 No. 2 (2024): Desember 2024
Publisher : Jurusan Administrasi Niaga, Politeknik Negeri Ujung Pandang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31963/jba.v4i2.4857

Abstract

This research is aimed to investigate the influence of transaction ease and security in mobile banking on online purchasing decisions. The population of the research was 6,447 students the state polytecnic of ujung pandang. The Sampling technique used is probability sampling with the Stratified random sampling. The sample of this research was 98 students. The data collection method used interviews and questionnaires. The data analysis used instrument validation, descriptive statistics, and inferential statistics by using statistical package for social sciences (SPSS) software version 25 for windows. The results of this research showed that 1) the perception of customer the ease of used mobile banking was very easy, 2) the perception of customer the security of transactions used mobile banking was very safe, 3) the perceptions of customer online purchasing decisions used mobile banking was very good, 4) ease of use has significant effect on online purchasing decisions used mobile banking, 5) transaction security has significant effect on online purchasing decisions used mobile banking, 6) ease and security of transactions has significant effect on online purchasing decisions used mobile banking.
ANALISIS KINERJA KEUANGAN DENGAN METODE ECONOMIC VALUE ADDED (EVA) DAN FINANCIAL VALUE ADDED (FVA): (STUDI KASUS PADA PT SEMEN TONASA) Gani, Tharisa; Sumatriani, Sumatriani; Iqbal, Muhammad
Journal of Business Administration (JBA) Vol. 4 No. 2 (2024): Desember 2024
Publisher : Jurusan Administrasi Niaga, Politeknik Negeri Ujung Pandang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31963/jba.v4i2.4877

Abstract

The company's performance could be assessed through the profit it earned, but profit did not always reflect positive financial performance. This study was motivated by a decrease in profit experienced by one of the largest cement producers in Eastern Indonesia, which was PT Semen Tonasa. The purpose of this study was to measure the financial performance of PT Semen Tonasa from 2018 to 2022 using the Economic Value Added (EVA) and Financial Value Added (FVA) methods. This study used a descriptive quantitative approach. Data collection techniques involved document studies and interviews. The results showed that in 2018, the company recorded negative EVA and FVA values, indicating poor financial performance. This reflected that operational activities during that period were unable to create value for the company. In contrast, from 2019 to 2022, the company obtained positive EVA and FVA values, indicating good financial performance. This reflected that operational activities during this period were able to create value for the company.Keywords: Financial Performance, EVA, FVA
FOSTERING INTRINSIC MOTIVATION: THE ROLE OF SDT AND TAM THEORY IN SHAPING BEHAVIORAL INTENTIONS FOR SUSTAINABLE RECRUITMENT Ni Putu Maha Lina; Kwanruetai Boonyasana
Journal of Business Administration (JBA) Vol. 4 No. 2 (2024): Desember 2024
Publisher : Jurusan Administrasi Niaga, Politeknik Negeri Ujung Pandang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31963/jba.v4i2.5033

Abstract

The study aims at analyzing the direct and indirect effects of intrinsic motivation, perceived ease of use, and behavioral intention on the 270 employees of eco-oriented startups in Bali. This study was conducted based on research gaps, namely: 1) the limitations of research that emphasizes intrinsic motivation in the behavioral intention of using recruitment games; and 2) the lack of studies that enrich the combination of SDT and TAM theory. The data were collected using a questionnaire, and SmartPLS was used to analyze the results. The results showed that: 1) Intrinsic motivation has a significant positive relationship to perceived ease of use; 2) Perceived ease of use has a significant positive relationship to behavioral intention; 3) Perceived ease of use mediates intrinsic motivation and behavioral intention; and 4) Intrinsic motivation has a significant positive relationship to behavioral intention.
SAMPUL, SAMBUTAN EDITOR, DAFTAR ISI JBA
Journal of Business Administration (JBA) Vol. 4 No. 2 (2024): Desember 2024
Publisher : Jurusan Administrasi Niaga, Politeknik Negeri Ujung Pandang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

-
Pengaruh Pengetahuan Kewirausahaan dan Ekspektasi Pendapatan terhadap Minat Berwirausaha pada Mahasiswa Jurusan Akuntansi dan Administrasi Niaga Politeknik Negeri Ujung Pandang Usman, Ahmadi; Roesly, Lismaya
Journal of Business Administration (JBA) Vol. 5 No. 1 (2025): Juni 2025
Publisher : Jurusan Administrasi Niaga, Politeknik Negeri Ujung Pandang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31963/jba.v5i1.4858

Abstract

This research aimed to examine the influence of entrepreneurial knowledge and income expectations on entrepreneurship intention among students in the Department of Accounting & Business Administration at State Polytechnic of Ujung Pandang. The population of this research consisted of 468 respondents selected. The sample consisted of 267 students from the Department of Accounting and Business Administration who had taken entrepreneurship courses used purposive sampling and stratified random sampling techniques. Data collection was conducted through questionnaires and interviews. Data analysis included instrument validation, descriptive statistics and inferential statistics. The data were analyzed used SPSS version 25 software. The results of this research indicate that 1) the perception of students regarding the entrepreneurial knowledge for entrepreneurship was highly favorable, 2) the perception of students regarding income expectations in entrepreneurship was notably high, 3) the perception of students regarding entrepreneurship intention was highly interested, 4) entrepreneurial knowledge had a positive and significant effect on entrepreneurship intention among students, 5) income expectations had a positive and significant effect on entrepreneurship intention among students, 6) entrepreneurial knowledge and income expectations had a positive and significant effect on entrepreneurship intention among students. Furthermore, the coefficient of determination of this research was 0.581. This means that the variables of entrepreneurial knowledge and income expectations contribute 58.1% to entrepreneurship intention, while the remaining 41.9% was explained by other variables outside of this research.
Pengaruh Pemasaran Digital dan Brand Positioning terhadap Minat Beli Melalui Kualitas Produk Smartphone Iphone pada Mahasiswa Politeknik Negeri Ujung Pandang Sumatriani; Amansyah, Farida; Arif, Milda
Journal of Business Administration (JBA) Vol. 5 No. 1 (2025): Juni 2025
Publisher : Jurusan Administrasi Niaga, Politeknik Negeri Ujung Pandang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31963/jba.v5i1.4972

Abstract

The purpose of this study was to understand perception of digital marketing, to understand perception of Iphone smartphone brand positioning, to understand perception of Iphone smartphone purchase interest, to understand influence of digital marketing on Iphone smartphone product quality, to understand the influence of digital marketing on Iphone smartphone product quality, to understand the influence of brand positioning on Iphone smartphone product quality, to understand the influence of digital marketing on Iphone smartphone purchase interest, to understand the influence of brand positioning on Iphone smartphone purchase interest, to understand the influence of product quality on Iphone smartphone purchase interest, to understand the influence of digital marketing through product quality on Iphone smartphone purchase interest, and to understand the influence of brand positioning through product quality on Iphone smartphone purchase interest. The population of this study was students of the State Polytechnic of Ujung Pandang with a sample of 98 students using validity and reliability tests with quantitative research type. Data analysis uses descriptive and inferential analysis, structural model analysis (Inner model), measurement model analysis (Outer model) and hypothesis testing with the help of SmartPLS 4.0 software. Base on the result  of research conducted that digital marketing has a positive and significant effect on product quality, brand positioning has a positive and significant effect on product quality, digital marketing has a positive and significant effect on buying interest, brand positioning has a positive and significant effect on buying interest, brand positioning has a positive and significant effect on buying interest, digital marketing can affect buying interest through intervening variables, namely product quality and brand positioning can affect buying interest through intervening variable, namely product quality.

Page 5 of 6 | Total Record : 55

 2   3   4   5   6 

Filter by Year

2021 2025


Reset
Filter By Issues
All Issue Vol. 5 No. 1 (2025): Juni 2025 Vol. 4 No. 2 (2024): Desember 2024 Vol. 4 No. 1 (2024): Juni 2024 Vol. 3 No. 2 (2023): Desember 2023 Vol 3, No 2 (2023): Desember 2023 Vol 3, No 1 (2023): Juni 2023 Vol 2, No 2 (2022): Desember 2022 Vol 2, No 1 (2022): Juni 2022 Vol 1, No 2 (2021): Desember 2021 Vol 1, No 1 (2021): Juni 2021