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Journal of Business Administration (JBA)
Published by Politeknik Negeri Ujung Pandang
ISSN : 27751279     EISSN : 27752186     DOI : 10.31963
Core Subject : Social,
Social Sciences
Journal of Business Administration (JBA) merupakan jurnal ilmiah yang memuat tulisan dalam bentuk artikel penelitian (research article), literatur review (studi literatur), dan review buku (book review), artikel opini (perspective article) yang diterbitkan oleh Jurusan Administrasi Niaga, Politeknik Negeri Ujung Pandang dengan periode terbitan dua kali setahun pada bulan Juni dan Desember.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 55 Documents
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PENGARUH PROMOSI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE AZARINE PADA MAHASISWI POLITEKNIK NEGERI UJUNG PANDANG Nurul Khafifah; Mawardi Mawardi; Paramudia Paramaudia
Journal of Business Administration (JBA) Vol. 4 No. 1 (2024): Juni 2024
Publisher : Jurusan Administrasi Niaga, Politeknik Negeri Ujung Pandang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31963/jba.v4i1.4741

Abstract

This study aimed to determine the effect of promotion and price on purchasing decisions for Azarine skincare products among female students at Ujung Pandang State Polytechnic. The sampling technique used purposive sampling with a total of 97 respondents. Data analysis used  descriptive analysis using IBM SPSS 25 where the tests used are validity and reliability tests, classical assumption tests. The hypothesis in this research is an associative hypothesis where the tests used are multiple linear regression analysis, t test, f test and analysis of the coefficient of determination.The results of this study were: (1) promotions had a positive effect on purchasing decisions with a sig 0.00 < 0.05 and t value 7.259 > 1.985. (2) Price had a positive effect on purchasing decisions with a sig 0.02 < 0.05 and t value 3.225 > 1.985. (3) promotion and price simultaneously had a positive effect on purchasing decisions with a significance level of 0.00 < 0.05,  F-value 62.188 > 3.092 and the R-Square  47, 4%.
PERANCANGAN SISTEM INFORMASI PENJUALAN BERBASIS WEBSITE PADA DIVISI PERCETAKAN CV MEDIA ONE MART MAKASSAR Adisha Ramdani Safitri; Andi Nur Inayatul Zahra; Amiruddin Amiruddin; Syahriah Sari
Journal of Business Administration (JBA) Vol 3, No 2 (2023): Desember 2023
Publisher : Jurusan Administrasi Niaga, Politeknik Negeri Ujung Pandang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31963/jba.v3i2.4410

Abstract

This research aimed to determine: 1) the design of a web-based sales information system in the Printing Division of CV Media One Mart Makassar; 2) customer perceptions of the web-based sales information system in the Printing Division of CV Media One Mart Makassar. The issue examined in this study was the digital marketing (Facebook, Instagram, Tokopedia, and Shopee) utilized in the Printing Division of CV Media One Mart Makassar, which was not managed properly. The method used in this study was the waterfall method, consisting of: 1) requirement analysis; 2) design; 3) implementation; 4) verification; 5) maintenance. Data collection techniques employed were questionnaires and interviews. The data analysis technique used was quantitative data analysis. The result of this research indicated that: 1) The design of the web-based sales information system was created using a Content Management System (CMS) through the stages of planning, visualization, designing the interface, and integrating separate elements into a cohesive whole; 2) Customer perceptions of the web-based sales information system were categorized as "strongly agree" for utilization.
PENGARUH PERSEDIAAN BARANG DAGANG DAN KETEPATAN WAKTU PENEGIRIMAN PADA CV. ALLEGRA NUSANTARA Nur Fadilla; Syahriah Sari
Journal of Business Administration (JBA) Vol. 4 No. 1 (2024): Juni 2024
Publisher : Jurusan Administrasi Niaga, Politeknik Negeri Ujung Pandang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31963/jba.v4i1.4738

Abstract

 This Research aims to determine,: 1) customer perceptions of the inventory of goods at CV. Allegra Nusantara 2) Customer perception of the timeliness of delivery at CV. Allegra Nusantara 3) Customer perception of sales volume at CV. Allegra Nusantara. 4) The effect of inventory of goods on sales volume 5) Effect of Timeliness on Sales Volume at CV. Allegra Nusantara 6) Effect of inventory of goods and timeliness of delivery at CV. Allegra Nusantara. This study uses a quantitative approach with questionnaire data collection methods and interviews. The sample in this study amounted to 80 respondents taken from 406 population with the proposive sampling method and the slovin formula. Data analysis was carried out by multiple linear regression analysis using SPSS Version 16.
Pengaruh Pelatihan Terhadap Kinerja Melalui Motivasi Pada Karyawan PT PLN Unit Pelaksana Pengendalian Pembangkitan Tello Fastabiqul Khaira; Syamsuddin Syamsuddin
Journal of Business Administration (JBA) Vol. 3 No. 2 (2023): Desember 2023
Publisher : Jurusan Administrasi Niaga, Politeknik Negeri Ujung Pandang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31963/jba.v3i2.4331

Abstract

This research aimed to determine the effect of training on performance through motivation among employees of PT PLN Unit Pelaksana Pengendalian Pembangkitan Tello. The research used an associative research design. The sampling technique used was proportionate sampling with a total of 70 employees. Data analysis included tests for instrument validity and reliability, classica assumption tests, descriptive data analysis, inferential data analysis using T-test and F-testco efficient of determination analysis, path analysis, and Sobel test. The data was processed using SPSS for Windows version 25.0.Based on the research conducted by the researcher at PT PLN Unit Pelaksana Pengendalian Pembangkitan Tello, it was found that the training, performance, and employee motivation were excellent. The training significantly influenced performance, and it also had a significant effect on employee work motivation. Employee motivation had a significant effect on performance. The indirect effect of training on performance through motivation was smaller than the direct effect of training on employee performance, indicating that motivation mediated the  relationship between training and performance improvement.
Sampul JBA jba jba
Journal of Business Administration (JBA) Vol 3, No 2 (2023): Desember 2023
Publisher : Jurusan Administrasi Niaga, Politeknik Negeri Ujung Pandang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31963/jba.v3i2.4592

Abstract

PENGUKURUAN KINERJA KEUANGAN DENGAN PENDEKATAN ECONOMIC VALUE ADDED (EVA) (STUDI KASUS PT TELEKOMUNIKASI INDONESIA TBK) Sumatriani Sumatriani; Nurdiah Nurdiah
Journal of Business Administration (JBA) Vol. 4 No. 1 (2024): Juni 2024
Publisher : Jurusan Administrasi Niaga, Politeknik Negeri Ujung Pandang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31963/jba.v4i1.4805

Abstract

This research was conducted at PT Telekomunikasi Indonesia Tbk, this research uses a quantitative type to calculate PT Telkom's EVA value.  The data used are PT Telkom's financial reports, share price data, the composite stock price index (IHSG), and SBI interest rate data.  This data is in the form of secondary data obtained from the Indonesian Stock Exchange, PT Telkom's Annual Report, and Bank Indonesia.  These data were obtained using documentation techniques, while data analysis was carried out using quantitative data analysis using the Economic Value Added (EVA) approach. Based on the results of research and discussion, it is known that the EVA produced from 2015 to 2019 always has a positive value, namely EVA>0.  This shows that the company value is in a positive condition, even though the resulting financial performance experiences fluctuating amounts which tend to decrease every year.  This means that the company is able to create added economic value for both the company and investors in the form of additional wealth. 
PERANAN TENAGA ADMINISTRASI DALAM PENGELOLAAN ARSIP DI SMA YPKM MANADO Jufrina Mandulangi; Altje Ellen Tuwaidan; Donny Taju; Jeaneta J Rumerung
Journal of Business Administration (JBA) Vol 3, No 2 (2023): Desember 2023
Publisher : Jurusan Administrasi Niaga, Politeknik Negeri Ujung Pandang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31963/jba.v3i2.4491

Abstract

Archives are one of the important sources of information that can support changes in situations and conditions that develop quickly. In a school organization as an educational institution, information becomes a very important thing to support school activities in facing rapid change. In Law of the Republic of Indonesia Number 43 of 2009 concerning Archives, records management is carried out to ensure the correct availability of archives, fast archive services, proper use designation, presentation of information that can be presented in full, and clear evidence of responsibility.Proper management of school records will create the correct school administration, so as to ensure administrative safety and security to support productivity for the school. Archives have a very important role for schools.Administrative personnel are an element that must be considered by every school organization because it is directly related to the management of school archives. The administrative personnel in the school are very helpful in managing school archives. Lack of records management from administrative personnel can make rediscovery of records very difficult to do quickly and the increase in records along with the activities of an institution that is not followed by systematic storage will result in the accumulation of records. In the initial observations, researchers found problems in structuring school records that were still not organized, how to manage records that were still ineffective, the role of administrative personnel that was not careful. The purpose is to find out the arrangement of archives, records management and the role of administrative personnel in managing archives at SMA YPKM Manado. The type of research used is a qualitative method with data collection through observation, interviews and documentation.
PENGARUH ELECTRONIC WORD OF MOUTH DAN BRAND IMAGE TERHADAP BUYING DECISION PRODUK SOMETHINC DI POLITEKNIK NEGERI UJUNG PANDANG Millenia Viska Tandiallo; Jayadi Jayadi; Dian Gita Utami
Journal of Business Administration (JBA) Vol. 4 No. 1 (2024): Juni 2024
Publisher : Jurusan Administrasi Niaga, Politeknik Negeri Ujung Pandang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31963/jba.v4i1.4680

Abstract

This study aims to determine the influence of e-wom and brand image on buying decisions of Somethinc at Politeknik Negeri Ujung Pandang. The sampling technique used purposive sampling with total of 98 respondents. The data analysis used descriptive statistical analysis using IBM SPSS 25 where the tests used were validity and reliability tests, and classical assumption tests. The hypothesis in this study is associative hypothesis where the tests used are multiple linear regression analysis, t-test, F-test, and coefficient of determination analysis. The results of this study: (1) e-wom has positive and significant effect on buying decisions with a sig. value of e-wom 0,003 < 0.05 and a t-value of 3,106 > greater than the t-table value of 1,985. (2) brand image has positive and significant effect on buying decisions with a sig. value of brand image of 0,000 < 0,05 and a t-value of 3,811 > greater than the t-table value of 1,985. (3) e-wom and brand image simultaneously have positive and significant effect on buying decisions with significance level of 0,000 < 0,05 and an F-value of 48,345 greater than the F-table value of 3,092 and the R2 value of e-wom and brand image on buying decisions is 50.4%.
PENERAPAN GAYA KEPEMIMPINAN TRANSFORMING BRANCH MANAGER KCP BANK SYARIAH Harbani Harbani; Farida Amansyah; Andi Yahya; Mawar Sari
Journal of Business Administration (JBA) Vol. 4 No. 1 (2024): Juni 2024
Publisher : Jurusan Administrasi Niaga, Politeknik Negeri Ujung Pandang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31963/jba.v4i1.4796

Abstract

This research was aimed to determine how the implementation Transforming Leadership Style Impelementation of Branch Manager KCP Indonesian Islamic Bank Tamalanrea 1 Makassar for the period of 2021-2024.The research method used was descriptive research. The sampling technique used was saturated sampling technique where the entire 23 population were taken as samples. Measurement of data was using a likert scale and data collection methods through observation, questionnaires dan interviews. The data analysis used was quantitative analysis supported by qualitative analysis and data processing using frequency distribution table.Based on the research which has been done, the results were the implementation of the Transforming Leadership of Branch Manager Indonesian Islamic Bank Tamalanrea 1 Makassar for the Period 2021-2024 shows a total 120 (34.09%) where this value is in the highest score range with the interpretation of "Not Good". Especially in the indicators of planning, grouping and motivating. So in this case the Transforming Leadership of Branch Manager KCP Indonesian Islamic Bank Tamalanrea 1 Makassar for the Period of 2021-2024 is categorized as not good, which means its implementation has not been good.Based on the conclusions of this research, the author suggests that the Branch Manager in planning an activity should always refer to the vision/goals of the organization so that what is done or planned is more targeted. Branch Manager is expected to be more familiar and know the qualities and capacities of their employees, so that employee work placements can be in accordance with their respective fields. Then the Branch Manager is expected to pay attention to relationships with his employees. For example, communicating with employees about their hopes and desires. That way, employees feel cared for and will build their enthusiasm to work actively.
PENGARUH BRAND IMAGE DAN BRAND AWARENESS TERHADAP PURCHASE DECISION LAZUNA CHICKEN PADA MAHASISWA POLITEKNIK NEGERI UJUNG PANDANG Andi Husnul; Jayadi Jayadi; Ahmadi Usman
Journal of Business Administration (JBA) Vol 3, No 2 (2023): Desember 2023
Publisher : Jurusan Administrasi Niaga, Politeknik Negeri Ujung Pandang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31963/jba.v3i2.4512

Abstract

This study aimed to determine the effect of brand image and brand awareness on purchase decision Lazuna Chicken among students of Politeknik Negeri Ujung Pandang. The samples included 98 respondents selected using purposive sampling technique. Data analysis used descriptive statistical analysis using IBM SPSS 26, with validity and reliability tests, and classic assumption test being employed. The hypothesis in this study is the associative hypothesis where the test used is multiple linear regression analysis, t-test, f-test, and analysis of the coefficient of determination.The results of this study were: (1) brand image had a positive and significant influence on purchase decisions with a sig. 0.040 <0.05 and t-value 11.305 > 1.985. (2) brand awareness had a positive and significant influence on purchase decisions with a sig. 0.000 < 0.05 and t-value of 14.138 > 1.985. (3) brand image and brand awareness simultaneously had a positive and significant influence on purchase decision with a significance level of 0.000 less than 0.05 and F-value 109.452 > 3.092 and R-Square 69.7%.

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