Jurnal Public Relations (J-PR)
Jurnal Public Relations (J-PR) pertama kali publikasi tahun 2020 dengan nomor ISSN (Elektonik): 2774-7670 yang diterbitkan oleh Lembaga Ilmu Pengetahuan Indonesia (LIPI). Jurnal Public Relations (J-PR) adalah jurnal yang diterbitkan oleh Program Studi Hubungan Masyarakat Universitas Bina Sarana Informatika. Jurnal Public Relations (J-PR) : Jurnal Public Relations (J-PR) diterbitkan dua kali setahun pada bulan April dan Oktober dalam bentuk elektronik. Redaksi menerima naskah berupa artikel ilmiah dan penelitian pada bidang: Public Relations, Corporate Communication dan Digital Media.
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<![CDATA[Efektivitas Pembelajaran Daring Menggunakan Media Online Selama Pandemi Covid-19 Pada Mata Kuliah PIK Dalam Pandangan Mahasiswa ]]>
<![CDATA[Roosita Cindrakasih]]>
<![CDATA[ Jurnal Public Relations (J-PR) Vol. 1 No. 1 (2020): April 2020 ]]>
Publisher : <![CDATA[LPPM Universitas Bina Sarana Informatika ]]>
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DOI: 10.31294/jpr.v1i1.165
<![CDATA[Abstrak Perkembangan pendidikan saat ini dipengaruhi oleh pesatnya kemajuan teknologi informasi dan komunikasi. Salah satu teknologi informasi yang ikut berperan dalam dunia pendidikan adalah pembelajaran Daring. Pembelajaran daring berfungsi sebagai penghubung antar pendidik dengan siswanya dengan jaringan internet yang dapat diakses kapan saja dan dimana saja. Media daring yang digunakan subjek penelitian adalah bermacam- macam (WhatsApp, Google Classroom, Zoom, Website). Dampak dari pandemi covid– 19 juga berimbas kepada pola dan cara pembelajaran dan perkuliahan. Penelitian ini bertujuan untuk mengetahui gambaran efektivitas pembelajaran daring menggunakan media online selama pandemi covid-19 pada mata kuliah Dasar- Dasar Publik Relation di Universitas Bina Sarana Informatika. Tujuan dari penelitian ini adalah untuk menganalisis efektifitas komunikasi dalam pembelajaran daring. Metode yang dikumpulkan dalam pengumpulan data adalah tanya jawab kepada narasumber yaitu mahasiswa dan mahasiswi melalui WhatsApp. Hasil dari penelitian dapat disimpulkan bahwa Kemajuan teknologi memberikan dampak besar terhadap perkembangan pendidikan, para pendidik memanfaatkanya untuk mempermudah proses belajar mengajar serta meningkatkan kualitas pendidikan. Akhirnya, untuk meningkatkan kualitas pembelajaran daring selama pandemi covid-19, maka pendidik disarankan bisa memenuhi tujuh saran dari responden, yakni: (1) pembelajaran dilakukan melalui video call; (2) pemberian materi pembelajaran yang ringkas; (3) meminimalisir mengirim materi dalam bentuk video berat untuk menghemat kuota; (4) pemilihan materi dalam video harus berdasarkan kriteria bahasa yang mudah dipahami; (5) tetap memberikan materi sebelum penugasan; (6) memberikan tugas sesuai dengan jadwal pelajaran; dan (7) mengurangi tugas. Kata kunci: Daring, Komunikasi, Efektifitas]]>
<![CDATA[Makna Hijab Bagi Artis Sinetron “ Tukang Bubur Naik Haji “ ]]>
<![CDATA[Susana]]>
<![CDATA[ Jurnal Public Relations (J-PR) Vol. 1 No. 1 (2020): April 2020 ]]>
Publisher : <![CDATA[LPPM Universitas Bina Sarana Informatika ]]>
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DOI: 10.31294/jpr.v1i1.168
<![CDATA[Hijab merupakan pakaian yang ditujukan untuk muslimah yang sudah baligh. Makna hijab pun dimaknai dengan menutup aurat tapi sebenarnya masih ada makna yang lain selain dari menutup aurat yaitu makna hijab secara syar’i. Akan tetapi, banyak yang menggunakan hijab untuk sekedar fashion dan menutup auratnya saja. Penelitian ini untuk mengetahui makna hijab secara syar’i bagi pemain Sinetron Tukang Bubur Naik Haji. Dimana perannya tersebut menggunakan wardrobe hijab untuk seorang muslimah. Dengan meneliti dari Sinetron Tukang Bubur Naik Haji, Penelitian dilakukan dengan studi fenomenologi. Fokus penelitian ini adalah pengalaman individu seorang artis menggunakan hijab dalam lakon yang diperaninya pada sinetron “Tukang Bubur Naik Haji” program stasiun televisi RCTI.]]>
<![CDATA[Research result HUMAS BIRO PEMBERITAAN DPR RI DALAM ANALISIS PEST ]]>
<![CDATA[Veranus Sidharta]]>;
<![CDATA[Irfan Fauzi]]>
<![CDATA[ Jurnal Public Relations (J-PR) Vol. 1 No. 1 (2020): April 2020 ]]>
Publisher : <![CDATA[LPPM Universitas Bina Sarana Informatika ]]>
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DOI: 10.31294/jpr.v1i1.172
<![CDATA[The DPR RI as a legislative body whose members are directly elected by the people and have functions as maker, proposer, legislator, executive supervisor and APBN preparation are required to have a positive image in the eyes of the public. The role of public relations is indispensable in the relationship between institutions and the public, creating a good image for institutions and fostering positive and mutually beneficial relationships with the public. PEST analysis is used as a component to identify external forces on the influence of opportunity and threat factors on current conditions and situations by taking advantage of opportunities and anticipating threats from external institutions. The DPR RI institutionally has two characteristics which include temporary institutions and permanent institutions. Economic and Budget Policy, the DPR RI discusses and decides whether or not to approve a draft law on the State Budget, social factors include aspects related to the use of media in disseminating information while the technology factor covers aspects of information and communication technology in the form of access to availability data and information.]]>
<![CDATA[HEDONISME DALAM PROMO PROGRAM SINETRON JAKARTA LOVE STORY"VERSI ALYSA" ]]>
<![CDATA[Nina Kusumawati]]>
<![CDATA[ Jurnal Public Relations (J-PR) Vol. 1 No. 1 (2020): April 2020 ]]>
Publisher : <![CDATA[LPPM Universitas Bina Sarana Informatika ]]>
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DOI: 10.31294/jpr.v1i1.174
<![CDATA[This research is entitled Hedonism in Promo Program Sinetron "Jakarta Love Story"Alysa's version. The object of research in this study is Promo Program Sinetron "Jakarta Love Story"Alysa's version which tells about the life of a woman named Alysa who is a girl with a hedonistic lifestyle. This research is qualitative research using Charles Sanders Pierce's semiotic analysis with the triangle of a meaning theory which develops a meaning triangle consisting of signs, objects, and interpretants. The results of this study indicate that the promo for Alysa's version of the soap opera Jakarta Love story program. This program promo imagines a woman with a hedonic lifestyle with a barely-fitting brain who can survive by looking for a rich man who relies on beauty. The hedonist lifestyle is depicted by the character Alysa through scenes showing off luxury and branded goods]]>
<![CDATA[Optimalisasi Lensa Fix dan Lensa Wide Dalam Produksi Program TV Magazine Show ]]>
<![CDATA[Haryo Windratno]]>
<![CDATA[ Jurnal Public Relations (J-PR) Vol. 1 No. 1 (2020): April 2020 ]]>
Publisher : <![CDATA[LPPM Universitas Bina Sarana Informatika ]]>
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DOI: 10.31294/jpr.v1i1.175
<![CDATA[Televisi merupakan media massa elektronik yang proses penyampaian informasi atau pesannya tidak dapat didengar dan dilihat kembali karena prosesnya yang begitu cepat. Sehingga audiens harus fokus mendengar dan melihat pesan-pesan yang disampaikan. Magazine show merupakan salah satu tayangan televisi yang membahas berbagai macam pokok bahasan yang dikemas dalam bentuk rubrikasi (kategorisasi) dan bersifat aktual atau timless. Tema yang diangkat pada program magazine show yaitu ringan dan mendalam. Agar informasi yang disampaikan pada program magazine show dapat mudah diterima oleh audiens, maka perlu dilakukan sebuah konsep tayangan visual, salah satu yaitu dengan cara mengoptimalkan penggunaan jenis lensa fix (35mm atau 50mm) dengan bukaan f1/8 atau f1/4 dan lensa wide (16-35mm). Penggunaan lensa fix dalam program televisi magazine show yaitu untuk menghasilkan gambar dengan ukuran close up, perekaman gambar pada sesi wawancara dengan ukuran gambar medium close up dengan angle kamera eye level, menghasilkan efek visual blur atau ‘bokeh’ pada footage tertentu, serta merekam gambar pada kondisi minim cahaya dengan bukaan/diafragma mencapai f1/4. Selain itu, pengoptimalan jenis lensa wide (16-35mm) dalam program magazine show juga dapat menambah aspek estetika visual, seperti merekam gambar landscape dengan sudut pandang yang luas seperti mata manusia, menghasilkan efek visual kemegahan pada posisi low angle, serta merekam gambar dengan tujuan untuk memperjelas detail latar belakang (background). Kata Kunci: Magazine Show, Lensa Fix, Lensa Wide]]>
<![CDATA[Fenomena Cyber-bullying Dalam Teknologi Media Baru (Instagram) Perspektif Ilmu Komunikasi ]]>
<![CDATA[Muhammad Irfan]]>
<![CDATA[ Jurnal Public Relations (J-PR) Vol. 1 No. 1 (2020): April 2020 ]]>
Publisher : <![CDATA[LPPM Universitas Bina Sarana Informatika ]]>
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DOI: 10.31294/jpr.v1i1.176
<![CDATA[The development of communication technology has developed and has various impacts on the technology and morality of mankind. The Bullying survey conducted by Ditch, Label, recorded that out of 10,000 teenagers, 42 percent of victims of cyber-bullying admitted to getting them on Instagram. In the context of cases of cyberbullying in Indonesia, in Early November 2019, the presenter artist Ruben Onsu made a report to the legal realm against individuals using social media Instagram who insulted their son. The use of the definition of cyber-bullying in the Law can be called law enforcement. Law enforcers tend to consider defamation and cyber-bullying the same offense, even though the two crimes are different in nature. Understanding cyber-bullying requires an understanding of how the media work with a comprehensive understanding of communication science. Understand the difference between cyber-bullying and traditional bullying. This research also explains conceptually cyber-ethics / cyber ethics according to Richard A. Spinello giving a comprehensive meaning about the technology itself with the cyber concepts that cover it. The role of the Government through Kominfo in campaigning for INSAN (Healthy and Safe Internet) is expected to be able to counteract the phenomenon of bullying in Indonesia]]>
<![CDATA[Indonesia Dampak Tayangan Talkshow Televisi Indonesia Lawyers Club (ILC) Terhadap Mahasiswa : (Survei Terhadap Mahasiswa Fakultas Ilmu Komunikasi dan Bahasa UBSI Margonda Depok) ]]>
<![CDATA[Fauziah Muslimah]]>;
<![CDATA[Eni Saeni]]>
<![CDATA[ Jurnal Public Relations (J-PR) Vol. 1 No. 1 (2020): April 2020 ]]>
Publisher : <![CDATA[LPPM Universitas Bina Sarana Informatika ]]>
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DOI: 10.31294/jpr.v1i1.186
<![CDATA[The world of television broadcasting is a world of creativity. The tight competition in the television industry requires television station managers to devote brilliant ideas and ideas to maximize their creative and innovative power in producing broadcast programs. Television stations, especially commercial television, will go out of business, go bankrupt, if they fail to produce and choose programs that are attractive to the audience. The main difficulty for television station program managers is determining whether a program will reach a large audience. One of the television programs that the audience is interested in is a talk show. One of the talk show programs that can be said is phenomenal, namely "Indonesia Lawyer Club" (ILC) which aired on TV One. First broadcast in 2008, ILC is different from other talk show programs because of the number of speakers presented. The talk show hosted by a senior journalist, Karni Ilias, deviated from the "standard" talk show, featuring dozens of sources. This research focuses on the impact of the ILC program on students of the Faculty of Communication and Language at UBSI Margonda, Depok. This study uses Gerbner's Cultivation Theory, which highlights the cumulative effect of television and ultimately forms a new reality according to the reality image displayed by television. That is, we perceive the world in which we live according to the image displayed on television. In other words, cultivation theory emphasizes the very strong influence of television on the formation of public perceptions which in turn gives birth to social construction. The approach used in this research is a quantitative approach. This approach aims to explain, predict and control social phenomena through objective measurement and numerical analysis through numbers. This study uses a descriptive type with a quantitative approach in which the researcher provides a description or description of a situation as clearly as possible without any treatment of the object under study. The results of the analysis showed that there were students' affective and cognitive impacts from the ILC broadcast on TV One.]]>
<![CDATA[Optimalisasi Komunikasi Organisasi Pada Perusahaan di Masa Pandemik Covid-19 (Approaches and Processes: Katherine Miller) ]]>
<![CDATA[Devy Putri Kussanti]]>
<![CDATA[ Jurnal Public Relations (J-PR) Vol. 1 No. 1 (2020): April 2020 ]]>
Publisher : <![CDATA[LPPM Universitas Bina Sarana Informatika ]]>
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DOI: 10.31294/jpr.v1i1.203
<![CDATA[If a company or agency is faced with a conflict, the thing that must be done is not to avoid conflict but to manage conflict, conflict can be faced and managed by knowing in advance where the cause is and also understanding how to solve existing problems. A leader must be able to provide a good role model in terms of communication and action. In addition, a leader must also swiftly solve problems by managing conflict. Some communication measures used are to communicate as well as possible both vertically and horizontally to all levels in the company. Based on Katherine Miller's theory, it can be studied more deeply about how a leader should manage conflict properly and correctly. Through optimization in organizational communication, especially during the Covid-19 pandemic, the contribution of a leader in a company will be seen. So the importance of leadership style in a company is a step towards the success of a company. Keyword: Communications and Leadership Style]]>
<![CDATA[Strategi Humas Sudin Kominfomas Kota Administrasi Jakarta Timur Melalui Kegiatan Gelar Budaya Betawi Dan Budaya Nusantara ]]>
<![CDATA[Intan Leliana]]>;
<![CDATA[Sita Muliawati]]>;
<![CDATA[Endah Supriyatna]]>
<![CDATA[ Jurnal Public Relations (J-PR) Vol. 1 No. 1 (2020): April 2020 ]]>
Publisher : <![CDATA[LPPM Universitas Bina Sarana Informatika ]]>
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DOI: 10.31294/jpr.v1i1.485
<![CDATA[The role of public relations is very important in shaping the image of the government, without good public relations its performance will not be seen by the public even though the government apparatus has worked as well as possible. On the other hand, an effective public relations approach can cover the lack of government performance. The purpose of this study is to take a deeper look at how the archipelago culture degree program is carried out by the Public Relations of the East Jakarta Kominfomas Sub-dept. The method used in this research is to use a descriptive qualitative approach by describing the situation as it is based on the activities that take place in the field. The results of this study show that this activity plays an active role in introducing Betawi culture and archipelago culture, so that culture as a national identity can be loved by the younger generation and has a selling value in foreign eyes that is no less cool than foreign culture. Keyword: Public Relations Strategy, Betawi Culture Degree]]>
<![CDATA[ANALISIS RESEPSI PEGAWAI STARBUCKS FILATELI TENTANG VIDIO BLOGGING JOKO WIDODO SEBAGAI GAYA KOMUNIKASI BARU PRESIDEN INDONESIA DI ERA MEDIA BARU ]]>
<![CDATA[Taqwa Sejati]]>
<![CDATA[ Jurnal Public Relations (J-PR) Vol. 1 No. 1 (2020): April 2020 ]]>
Publisher : <![CDATA[LPPM Universitas Bina Sarana Informatika ]]>
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DOI: 10.31294/jpr.v1i1.508
<![CDATA[This research sees the reality of developing media social technology which it's also used by our president Joko Widodo to record all of the activity while the President on the national duty or not. With his smartphone he uploaded his video to his private account. President Jokowi's hobby of vlogging affects so many people from local to international with posting a positive and negative comment on it. People's perception are different and various on President Jokowi's vlog, remembering every receiving message process there will be always a wall of culture, knowledge, and experience of the message receiver]]>
