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Mega Asri Zona
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megaasrizona@fe.unp.ac.id
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+6281374556239
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omiss@fe.unp.ac.id
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Department of Management, Faculty of Economics, Universitas Negeri Padang (UNP) Jl. Prof. Dr. Hamka Air Tawar, Padang Utara, Padang- West Sumatera-Indonesia (25131) Email: omiss@fe.unp.ac.id, cc: omiss.feunp@gmail.com Homepage: http://jkmosi.ppj.unp.ac.id/index.php/omiss
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Operations Management and Information System Studies
Published by Universitas Negeri Padang
ISSN : 27984486     EISSN : 27984478     DOI : https://doi.org/10.24036/omiss
Core Subject : Science,
Decision Sciences, Operations Research & Management
The aim of this journal is to publish articles dedicated to the latest outstanding developments in the fields of operations management and information system studies. This journal encompasses operational management and information systems, business decisions, processes, and activities within the actual business setting.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Sistem Informasi Menejemen
Articles 6 Documents
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Search results for , issue "Vol. 3 No. 1 (2023): Operations Management and Information System Studies" : 6 Documents clear
Work measurement analysis using Time Study Method to increase work productivity Suci Aryani; Muthia Roza Linda
Operations Management and Information System Studies Vol. 3 No. 1 (2023): Operations Management and Information System Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/omiss.v3i1.94

Abstract

This study aims to analyze the work measurement in the process of working on pottery in Galogandang village using the stopwatch time study method. This measurement is carried out to determine the standard time of pottery processing and determine the optimal standard output. In this study, work measurements were carried out on competent 15 craftswomen. The data collection method is by observations and interviews. Based on calculations using a stopwatch time study, the results showed that the standard time for working on pottery was 126027.07 seconds or equal to 35.01 hours. Then the results for planning production targets using standard time are as many as 25 units/day for 8.88 work hours that can be a consideration or reference for pottery craftswomen to increase productivity.
Materialism and compulsive buying of online market user Naurah Nazifah; Gesit Thabrani
Operations Management and Information System Studies Vol. 3 No. 1 (2023): Operations Management and Information System Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/omiss.v3i1.96

Abstract

This study aims to analyze the effect of materialism on compulsive buying with buy now pay later and impulsive buying as a mediation variable in college students in Padang City. The number of samples in this study was 294 respondents. Data was collected by distributing questionnaires online and data processing was carried out using the SmartPLS software. The results of this study indicate that (1) Materialism has a positive and significant effect on the use of paylater. (2) Materialism has a positive and significant effect on impulsive buying. (3) Materialism has a positive and significant effect on compulsive buying. (4) Paylater has a positive and significant effect on impulsive purchases. (5) Paylater has a positive and significant effect on compulsive buying. (6) Impulse buying has a positive and significant effect on compulsive buying. (7) Materialism has a positive and significant effect on compulsive buying with the use of paylater as mediation. (8) Materialism has a positive and significant effect on impulsive buying with the use of paylater as mediation. (9) Materialism has a positive and significant effect on compulsive buying with impulsive buying as mediation. (10) Paylater has a positive and significant effect on compulsive buying with impulsive buying as mediation.
Social media usage, social media browsing, and sustainable purchasing attitude of consumers Wahyu Ilham Pratama; Perengki Susanto
Operations Management and Information System Studies Vol. 3 No. 1 (2023): Operations Management and Information System Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/omiss.v3i1.98

Abstract

This study aims to analyze the effect of social media usage and social media browsing on sustainable purchasing attitudes among L'oreal consumers in Padang City with perceived environmental effectiveness as a moderating variable. This research was conducted using quantitative methods. The population in this study were all L'Oreal consumers in the city of Padang and the research sample was 272 respondents. This study uses a structural equation model (SEM) test with smart PLS 3.0 software. The results of this study include: (1) social media usage has a significant effect on sustainable purchasing attitudes and has a positive impact on sustainable purchasing behavior in the city of Padang. (2) social media browsing has a significant effect on sustainable purchasing attitudes. (3) perceived environmental effectiveness does not strengthen the relationship between social media usage and sustainable purchasing attitude. (4) perceived environmental effectiveness strengthens the relationship between social media browsing and sustainable purchasing attitudes.
The effect of sales promotion, shopping lifestyle, hedonic shopping motivation, and customer engagement on impulse buying on online marketplace consumers Harsilla Tiana Devino; Yunita Engriani
Operations Management and Information System Studies Vol. 3 No. 1 (2023): Operations Management and Information System Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/omiss.v3i1.99

Abstract

The purpose of this study was to determine the effect of Sales Promotion, Shopping Lifestyle, Hedonic Shopping Motivation, and Customer Engagement on Impulse Buying for Shopee consumers. The population in this study is all people who have made purchases at Shopee. The sampling technique used was the purposive sampling technique. The sample in this study amounted to 250 respondents. Data collection was carried out by distributing questionnaires. Research data were analyzed using SEM analysis with SmartPLS version 3.7 software. The results of this study indicate that Sales Promotion and Hedonic Shopping Motivation have a positive and insignificant effect on Impulse Buying, while Shopping Lifestyle and Customer Engagement have a positive and significant effect on Impulse Buying.
The influence of celebrity endorser and product quality on brand image with positive word of mouth as an intervening variable Ivan Afandi; Susi Evanita
Operations Management and Information System Studies Vol. 3 No. 1 (2023): Operations Management and Information System Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/omiss.v3i1.100

Abstract

The purpose of this study was to analyze the influence of celebrity endorsers and product quality on brand image with positive word of mouth as an intervening variable for users of the online shopping application Shopee in Padang City. The population in this study were all users of the online shopping application Shopee in Padang City. The sampling technique used is non-probability sampling with purposive sampling. The number of samples used is 100 samples. This research was analyzed using Structural Equation Modeling (SEM) with the SmartPLS 3.0 application. The findings of this study are; (1) celebrity endorser has a positive and significant direct effect on brand image, (2) product quality does not have a direct effect on brand image, (3) positive word of mouth has a positive and significant direct effect on brand image, (4) celebrity endorser has a positive and significant direct effect on positive word of mouth, (5) product quality has a negative and significant direct effect on positive word of mouth, (6) celebrity endorser has a positive and significant indirect effect on brand image, (7) product quality has a negative and significant indirect effect on brand image.
Consumer brand engagement and the continuance intention of online shopping users Nazif Hardi; Astra Prima Budiarti
Operations Management and Information System Studies Vol. 3 No. 1 (2023): Operations Management and Information System Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/omiss.v3i1.101

Abstract

This study aims to analyze "The Effect of Consumer Brand Engagement on the Continuance Intention of Shopee Application Users". The population for this study only consisted of Shopee Application users, and the sample for this study was Shopee users in West Sumatra who used the Shopee Application at least once for online shopping. In this study, the number of samples is 200 respondents. Data collection was carried out through an online survey (google form) and managed using SmartPLS 4.0 software. The results of this study show that (1) cognitive processing has a positive and significant effect on the continuance intention of Shopee application users in West Sumatra. (2) affection has a positive and significant effect on the continuance intention of Shopee application users in West Sumatra. (3) activation has a positive and significant effect on the continuance intention of Shopee application users in West Sumatra. (4) cognitive processing has a positive and significant effect on the activation of Shopee application users in West Sumatra. (5) affection has a positive and significant effect on the activation of Shopee application users in West Sumatra. (6) cognitive processing has a positive and significant effect on continuance intention through activation as an intervening variable. (7) affection has a positive and significant effect on continuance intention through activation as an intervening variable.

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