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Bina Ekonomi: Majalah Ilmiah Fakultas Ekonomi Universitas Katolik Parahyangan

BinaEkonomi
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Published by Universitas Katolik Parahyangan

ISSN : 08530610 EISSN : 2442675X DOI : https://doi.org/10.26593/be.v25i1

Core Subject : Economy, Science, Social,

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science

Jurnal ini mewadahi karya tulis akademik hasil penelitian literatur maupun lapangan di bidang Ilmu Ekonomi, Manajemen, dan Akuntansi, yang diharapkan dapat memberi sumbangan pemahaman maupun alternatif solusi masalah ekonomi yang ada.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 10 Documents

Search results for , issue "Vol. 13 No. 1 (2009)" : 10 Documents clear

DAMPAK EKSPETASI PELANGGAN, PERSEPSI KUALITAS, DAN PERSEPSI NILAI TERHADAP KEPUASAN PELANGGAN, SERTA IMPLIKASINYA PADA LOYALITAS PELANGGAN A. J. Ibnu Wibowo; Fransisca Mulyono
Bina Ekonomi Vol. 13 No. 1 (2009)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

Service providers must deliver high-quality customer services that generate highly satisfied customers. In this article, we examine how customer expectation, perceived quality, and perceived value may lead to exceptional satisfied customers, and ultimately to customer loyalty. Specifically, we investigate the chain of events through which customer expectation, perceived quality, and perceived value influence customer satisfaction and customer loyalty in a sample of 323 customers. We present a conceptual model for linking customer expectation, perceived quality, and perceived value to customer satisfaction and customer loyalty, and test this model using structural equation modeling. The results suggest that (1) perceived quality and perceived value are linked to customer satisfaction; (2) customer satisfaction is linked with customer loyalty. Theoretical and practical implications of our findings are discussed.

DENGAN PENDEKATAN MATRIKS DALAM REGRESI Chandra Utama
Bina Ekonomi Vol. 13 No. 1 (2009)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

Regression is a model that is usually used in many field of study, include economics and business, in a purpose to find causal relation of independent variable to dependent variable. It is described the relation of one or more independent variables to one dependent variable. In many cases, the regression with more than two independent variables is estimated by wrong formula or equation. The fallacy usually exist because statistical or econometrics tax book, which is used as reference, often show only the regression formula for maximum two independent variables. On the other side, it is not much explanation how the formula can be employed to find the coefficient of regression. There are many cases that researchers used formula to calculate coefficient for two independent variables in calculation of more than two independent variables. This paper uses matrix analysis to find formula of regression as well as calculate it by using matrix approach because the development of formula of coefficient in regression can be explained clearly by matrix approach. The different formula and equation must be used in different number of independent variable is concluded by this paper. All variables that used in the model are always calculated in every formula of coefficient.

KAJIAN ATAS DRAF STANDAR PENDIDIKAN AKUNTANSI (SPAI) 2008: INDIKASI SEMAKIN BERATNYA AKREDITASI PRODI AKUNTANSI DI MASA YANG AKAN DATANG Elizabeth Tiur Manurung
Bina Ekonomi Vol. 13 No. 1 (2009)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

Globalization now have impact on the competition between Indonesian and Foreign Accountants. More foreign accountants now have their jobs in Indonesia which makes the competition even fiercer. With the situation at hand, the Indonesian accountants must up-grade their competencies to the same quality or level with those of foreigners, in order that they be able to win the competition. Certainly, this duty- to standardize the qualification of graduate-is assumed by the Accountant Bodies / Institution, and the university role here is to meet the minimum qualification of graduates. For that reason, the draft of Accounting Education Standard (2008), has been established by The Indonesian Accountant Institution (lAl), Accounting Lecturer Compartment. This draft is also the answer for the globalization competition. The further explanation will contain the elaboration of several key points of the draft, and analysis of the impact on education institution, especially on the quality assessment in the future.

KEWAJIBAN PAJAK SUBJEKTIF DAN OBJEKTIF UNTUK MENENTUKAN KEWAJIBAN MEMILIKI NPWP Lusy Suprajadi
Bina Ekonomi Vol. 13 No. 1 (2009)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

Anyone who has fulfilled conditions both subjective and objective according to income tax law must have tax identification number (NPWP). Tax identification number is a number issued to taxpayers by the tax office to identify taxpayers and to assist them in fulfilling their tax obligations. Conversely, NPWP should withdraw when tax payers do not comply with conditions under income tax law. This paper describes how to determine someone, corporation, or non-profit organization should commence or end in performing tax obligations.

PENENTUAN CIRI-CIRI PLAGIARISME DALAM MAKALAH ILMIAH YANG MEREFERENSI SUMBER DALAM BAHASA ASING YANG DITERJEMAHKAN Michael Iskandar
Bina Ekonomi Vol. 13 No. 1 (2009)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

Whenever lecturers assign their students to write scientific papers they must be alert to the plagiarism problem. While a lot has been written about plagiarism, particularly by university policymakers, none address the problem when a student paraphrases and translates one or more passages from sources written in a foreign language. This paper strives to find an answer whether this form of plagiarism or not. In particular, the research strives to find the answer of the following question: what are the characteristics of plagiarism between languages?. Preliminary and superficial research has shown that there are three main aspects that many sources address; the definition of plagiarism, the types of plagiarism, and the characteristics of plagiarism. This research is then done by studying and compiling from those various sources, and then analyzing each aspect separately. To these was added an analysis on the ethical principles that underlie human behavior, with which the insistence that plagiarism is wrong may be validated. The conclusions of this research are that (a) plagiarism is most strongly described as a kind of fraud, not a kind of theft; (b) none of the ethical principles evaluated separately is strong enough to deter plagiarism; (c) there are types of plagiarism that aren't relevant in a discussion on undergraduate scientific paper writing; and (d) if a translated passage is translated back into its original language, and the result is the same or very similar to the original text, then plagiarism has occurred.

PENGARUH PENINGKATAN JUMLAH PEMBAWA PESAN TERHADAP TINGKAT KOGNITIF RESPONDEN PADA MEDIA AUDIO Setiadi Umar; Agus Hasan Pura P.A
Bina Ekonomi Vol. 13 No. 1 (2009)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

In the advertising, a certain style of executing messages can be encountered based on testimonial evidence. As regards testimonial evidence, the marketing party involved can employ several endorsers or make use of only one in advertisements to deliver the message. The focus of study is on the extent to which people's cognitive response are affected by an increase in the number of endorsers and by the differentiation in the perceived quality of the commercials presented in audio-based commercials, a type of commercial that can only be heard by the respondents who cannot see the actual speaker's face.

PENGEMBANGAN JAWA BARAT SEBAGAI PROVINSI JASA Ria Satyarini
Bina Ekonomi Vol. 13 No. 1 (2009)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

Jawa Barat as the next province after DKI Jakarta has many strategic roles. Jawa Barat has a vision to be the most advance province in 2012, according to the vision Jawa Barat has to achieve that vision and reach the opportunity. There are so much to do and big challenges that Jawa Barat has to deal with. But the important things is how the government recognize classification of services and knows the challenge they face.

PERBANKAN SYARIAH DAN PEMBERDAYAAN UMAT Florentius Nugro Hardianto
Bina Ekonomi Vol. 13 No. 1 (2009)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

Syariah Banking System aimed to support national development in improving justice, togetherness, and spreading of people's welfare. There are three characteristics of Syariah Banking System which are unique and synergize of each other i.e. theologist, locality, and economic democration. Those three characteristics will be the spirit of Syariah Banking System in empowerment of people in particular, moslems. In practice, Syariah Banking System has a number of function either in financial mediation, or in practicing its social function towards society. Even though currently Syariah Banking System experienced significant progress, efforts are still needed in encouraging the government to improve political will in development of Syariah Banking System, increase capital of Syariah Banking System, and to strengthen socialization of Syariah Banking System with broader scopes.

PRODUCT POSITIONING AND BRANDING Agus Hasan Pura A
Bina Ekonomi Vol. 13 No. 1 (2009)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

The goal of a positioning strategy is to create a product-price position attractive to target customers and good source of cash flow for the business. Product Positioning is at the core of every strong brand. A distinct and well - understood association exists between such a brand and its primary customer benefit. How it will create differentiated value for targeted segments and what position it want to occupy in those segments. Product positioning strategies are based on product differentiation, service differentiation and brand differentiation. Total benefits derived from this positioning must be larger than total cost of obtaining these benefits. Customers are influence by the status of a brand name or by the assurance of a well-known company (Lexus & Mercedes have strong brand association with prestige or status). A strong brand enhances positive evaluation; maintain a high of product awareness & provides a consistent image or brand personality;

TEORI KEPEMIMPINAN SIFAT Maria Merry Marianti
Bina Ekonomi Vol. 13 No. 1 (2009)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

Leadership is the ability to influence a group toward the achievement of a vision or a set of goals. There are three groups of Leadership theories: trait theories, behavioral theories, and contingency theories. Trait theories of leadership differentiate leaders from non-leaders by focusing on personal qualities and characteristics. This paper focuses on trait theories of leadership. This theory is based on characteristics of many leaders - both successful and unsuccessful - and is used to predict leadership effectiveness.

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name
Amelia Setiawan

Contact Email
binek.fe@unpar.ac.id

Phone
+628156162858

Journal Mail Official
binek.fe@unpar.ac.id

Editorial Address
Fakultas Ekonomi - Universitas Katolik Parahyangan Gedung 9 Ruang 9407 - Jln. Ciumbuleuit No. 94 Bandung 40141 Telp: 022-2041964, 2042563 VoIP 190407 / Fax. 022-2042571

Location
Kota bandung,

Jawa barat

INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Amelia Setiawan

Contact Email binek.fe@unpar.ac.id

Phone +628156162858

Journal Mail Official binek.fe@unpar.ac.id

Editorial Address Fakultas Ekonomi - Universitas Katolik Parahyangan Gedung 9 Ruang 9407 - Jln. Ciumbuleuit No. 94 Bandung 40141 Telp: 022-2041964, 2042563 VoIP 190407 / Fax. 022-2042571

Location Kota bandung, Jawa barat INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Amelia Setiawan

Contact Email
binek.fe@unpar.ac.id

Phone
+628156162858

Journal Mail Official
binek.fe@unpar.ac.id

Editorial Address
Fakultas Ekonomi - Universitas Katolik Parahyangan Gedung 9 Ruang 9407 - Jln. Ciumbuleuit No. 94 Bandung 40141 Telp: 022-2041964, 2042563 VoIP 190407 / Fax. 022-2042571

Location
Kota bandung,

Jawa barat

INDONESIA