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Majalah Ilmiah Manajemen dan Bisnis
Published by Universitas Wijayakusuma Purwokerto
ISSN : 14111977     EISSN : 28096754     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Majalah Ilmiah Manajemen dan Bisnis (MIMB) (Print ISSN: 1411-1977) published two times (May and November) by Faculty of Economics and Business, Wijayakusuma University, Purwokerto. Majalah Ilmiah Manajemen dan Bisnis original research in the fields of economics, management and accounting, including but not limited to Publication. This journal publishes research articles and articles that come in should not be the result of plagiarism and have not been published elsewhere. The article will be reviewed by reviewers and the results will be communicated to the author. This journal opens as many opportunities as possible for writers who want to contribute to Majalah Ilmiah Manajemen dan Bisnis. These results are published in such an original scientific articel and a review. Submitted manuscript must be original, no plagiat and unpublished. Manuscript is submitted online via Open Journal System (OJS), must follow author guideline and writting template. All submission will be blind reviewed by qualified reviewers in their field.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol 13 No 1 (2016): Majalah Ilmiah Manajemen " : 5 Documents clear
ANALISIS RASIO KEUANGAN DALAM MEMPREDIKSI FINANCIAL DISTRESS PADA NASABAH KREDIT PT. BANK MEGA Tbk. CABANG PURWOKERTO Carolina Ety Widjayanti
Majalah Imiah Manajemen & Bisnis Vol 13 No 1 (2016): Majalah Ilmiah Manajemen & Bisnis
Publisher : FEB UNWIKU PURWOKERTO

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Abstract

Increased competition in the banking world, the soundness of a bank to be a priority for customers in choosing a bank before they put down deposits. Therefore, the bank must increasingly have the creativity of a revolving fund that is managed dihimpunnya to gain advantages, one of them in the form of credit. For that banks are required to maintain public confidence and maintain the liquidity risk, that is not shackled with the issue of problem loans. The quality of the prospective customer a credit note by analyzing the financial condition of prospective customers and prospective customers predicting bankruptcy of credit. The purpose of this research is done because of the growing number of non-performing loans (NPLs) increased net nationally, is expected to use the Altman Z-Score, the banks can detect early clients or potential clients who experienced Financial Disstress¸sehingga credit can be decided in lending as well as policies to monitor customers' business continuity, especially in financial matters. This research uses descriptive analysis and hypothesis testing with a case in PT.Bank Mega Tbk. Branch Purwokerto. The following hypothesis testing first hypothesis is accepted if -rata average Z-Score <1.23 and second hypothesis is accepted if the Z-score> 2.90. Data taken using the method of documentation is to examine and review the records and financial statements of the company. The research result was a conclusion that the conditions of credit customers PT.Bank Mega Tbk Branch Purwokerto whether included in the category Current and Special Mention, the average financial ratios of 2014 and 2015 is quite good; almost all credit customers are included in Special Mention (DPK) experienced Financial Distress, with an average Z-Score is the gray area that is 1.23 <Z <2.90 while credit customers who fall into predictable Fluent quality not experienced Financial distress, with an average value of Z-score> 2.90. Keyword : Financial Ratio, Financial Distress
PENGARUH FAKTOR-FAKTOR ANTECEDENT DAN CONSEQUENCE PERCEIVED VALUE TRUST IN A BRAND DAN CUSTOMER SATISFACTION PADA UNIVERSITAS WIJAYAKUSUMA PURWOKERTO Kabul Budiyono; Suwarno; Hening Riyadiningsih; Heru Cahyo
Majalah Imiah Manajemen & Bisnis Vol 13 No 1 (2016): Majalah Ilmiah Manajemen & Bisnis
Publisher : FEB UNWIKU PURWOKERTO

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Abstract

This research was conducted at the Faculty of Economics UNWIKU Purwokerto titled: "Effect of Experiential Marketing Customer Satisfaction, Confidence, Commitment and Behavior Intention At the Faculty of Economics Unwiku Purwokerto" The purpose of this study was to determine the effect Experiental Marketing, to customer satisfaction, trust, commitment and behavior intention in the Faculty of Economics UNWIKU Purwokerto. The analytical tool used Structural Equation Modeling (SEM). From the research and data analysis we concluded that :Variable marketing Experental positive and significant effect on behavioral intention, the better the marketing experental increasing behavioral intention. Experental marketing positive and significant impact on consumer satisfaction, the better experental marketing increases consumer satisfaction. Consumer satisfaction is positive and significant impact on the trust, the better the customer satisfaction is increasing confidence. Belief positive and significant effect on behavioral intention, the better keprcayaan increasing behavioral intention. Consumer satisfaction is positive and significant effect on behavioral intention, the better the customer satisfaction has increased behavioral intention. Consumer satisfaction is positive and significant effect on commitment, the higher the customer satisfaction has increased as well commitment. Commitment positive and significant effect on behavioral intention, the higher the commitment is increasing as well behavioral intention. Based on the conclusion, where experental marketing has a significant influence on consumer satisfaction and also to behavioral intention, then the Faculty of Economics UNWIKU need to examine more deeply or redesigning policies connection in this case is related to experiential marketing including development of learning processes and administrative processes with the standard of service in the management of the college
PENGARUH BRANDING TERHADAP PERILAKU KONSUMEN Tri Esti Masita
Majalah Imiah Manajemen & Bisnis Vol 13 No 1 (2016): Majalah Ilmiah Manajemen & Bisnis
Publisher : FEB UNWIKU PURWOKERTO

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Abstract

Customer-based brand equity (CBBE) is a differential effect which is owned brand knowledge on consumer response to marketing the brand. The principle of customer-based brand equity model is that the strength of the brand lies in what is seen, read, heard, learned, thinking and feeling about the brand customers all the time. The purposes of branding is giving power of the brand on the product or service as opposed to another. This article is the research developed the conceptual framework of the model Mohammad Reza Jalivand at al (2011) that integrates customer-based brand equity and the theory of planned behavior carried out in Purwokerto’s sociaty` Data were collected and analyzed from 113 respondents. The results using analysis tools Structural Equation Modeling AMOS 16.0 indicates that the variable brand equity consists of brand awareness, brand association, perceived quality and loyalty largely influence the behavior of the premeditated consisting of affective attitude, subjective norm, and control the behavior that ultimately affect consumer intentions to behave choose the brand. There are two variables that are not significant in this research,that are the brand awareness of the subjective norm, and perception of quality to control behavior. To overcome this, required complete information and interesting conducted by the salesperson or personal selling that brand closer and embedded in the minds of consumers are expected to motivate target consumers to prefer the brand delivered
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASAN PELANGGAN SERTA PERANNYA TERHADAP LOYALITAS PELANGGAN PADA CV. REJO MAKMUR Adhi Wibowo
Majalah Imiah Manajemen & Bisnis Vol 13 No 1 (2016): Majalah Ilmiah Manajemen & Bisnis
Publisher : FEB UNWIKU PURWOKERTO

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Abstract

Rejo Makmur is an industrial company that produces rice and also distributing rice for stores in Banyumas. Most customers of CV. Rejo Makmur are retail stores and wholesale rice that are scattered in Banyumas. The purpose of this study was to analyze the factors that affect customer satisfaction and customer loyalty of CV. Rejo Makmur customers in spite of price factors. Factors that analyzed by the researchers is the quality of the product and the assistance provided by the company as information assistance, sales assistance on credit given by the company, and transportation assistance. Primary data obtained from this study using questionnaires. The analysis used for this study were multiple linear regression and simple linear regression. From the analysis it can be concluded that the independent variable is Quality Products, Information Assistance, Credit Sales given by CV. Rejo Makmur, and Transportation Assistance which have positive impact, significant to customer satisfaction and customer satisfaction positive and significant impact on customer loyalty. From the results of multiple linear regression calculations known to the coefficient of determination (R2) of 0.7017 and this shows that the variation of the variable changes of customer satisfaction can be explained by the variable quality of the products, support information, credit sales given by the company, and transportation assistance by 70,17 percent and the remaining 29.83 percent is influenced by other variables not examined. Based on the calculation simple linear regression in mind also the coefficient of determination (R2) of 0.4516 and this means variations in customer loyalty variable change can be explained by the variable customer satisfaction by 45.16 percent and the remaining 54.84 percent is influenced by other variables that are not researched
ANALISIS PENGARUH PROFESIONALISM, JOB EXPERIENCE, DAN JOB AUTONOMY TERHADAP JOB PERFORMANCE (Studi pada Advokat di Purwokerto) Herwiek Diyah Lestari; Ady Achadi; Nirmala; Mayla Survey Andini
Majalah Imiah Manajemen & Bisnis Vol 13 No 1 (2016): Majalah Ilmiah Manajemen & Bisnis
Publisher : FEB UNWIKU PURWOKERTO

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Abstract

The purpose this study is to analyze Effect of Professionalism, Job experience, and Job Autonomy on Job Performance Advocate in Purwokerto.This research was conducted at Advocate in Purwokerto. The number of samples used by 52 respondents, and the sample collection technique using a purposive sampling method. To determine the sample size using methods developed by Isaac and Michael, as well as Krejcie and Morgan.The independent variables in this study Profesionalism, Job Experience and Job Autonomy with the dependent variable is Job Performance. The analytical tool used path analysis. The results of the analysis using path analysis, found that the variable Profesionalism, and Job Experience positive effect on Job Performance. As for the variables Job Autonomy negatively affect job performance. Results of analysis using t-test can be known Profesionalism, and Job Experience significant effect on Job Performance. As for Job Autonomy no significant effect on job performance. Professionalism has the most impact on Job Performance. To improve Profesionalism an Advocate can be reached by building awareness of the profession through devotion to the profession (dedication), social obligations (social obligation) have good relations with other professions and communities, Independence (autonomy demands) are able to make decisions without pressure from others, and confidence in the rule itself / profession (belief in self-regulation)

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