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INDONESIA
Journal of Research on Business and Tourism
Published by London School of Public Relations
ISSN : 27973263     EISSN : 27979938     DOI : -
Core Subject : Social,
Social Sciences
Journal of Research on Business and Tourism (JRBT) publishes papers of an empirical or conceptual and literature reviews of a cross disciplinary. JRBT provides a platform for academics, business professionals, researchers, and professional concerns on both theoretical and practical issues. Focus and Scope Business & Public Administration Business & Management Human Resources Management Finance Marketing Hospitality & Tourism Management Event Management Service Management Published every June and December.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 78 Documents
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Banking Sector Performance and Economic Growth in ASEAN: Evidence from Dynamic Panel GMM Analysis Ahmad Farabi
Journal of Research on Business and Tourism Vol. 5 No. 2 (2025): Journal of Research on Business and Tourism
Publisher : Lembaga Penelitian Publikasi dan Pengabdian Masyarakat LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/104005220255

Abstract

This study analyses the influence of banking sector performance on economic growth in the ASEAN region using annual panel data from eight countries for the period 2000-2021. Using annual data and the World Bank's World Development Indicators and Global Financial Development Indicators, this study applies a dynamic panel approach using the Generalized Method of Moments (GMM) to address growth dynamics and potential endogeneity. This study positions banking performance as the primary variable, accompanied by several macroeconomic and institutional control variables. Empirical results indicate that banking sector performance has a positive and significant effect on economic growth, and remains consistent across various model specifications and robustness tests. Furthermore, the findings suggest that the impact of banking on growth is strengthened through investment and trade openness channels. Overall, this study emphasizes the importance of banking sector performance as a determinant of economic growth in ASEAN and emphasizes the importance of policies to strengthen the financial sector in supporting sustainable economic growth.
Hybrid Green Technology Adoption in Indonesian MSMEs: A Conceptual Readiness Model Albert William Wibisono
Journal of Research on Business and Tourism Vol. 5 No. 2 (2025): Journal of Research on Business and Tourism
Publisher : Lembaga Penelitian Publikasi dan Pengabdian Masyarakat LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/104005220256

Abstract

As Indonesia advances its commitments to digital transformation and environmental sustainability, Micro, Small, and Medium Enterprises (MSMEs) face structural constraints that limit the adoption of high-cost green and digital technologies. Existing frameworks often treat digitalization and sustainability as separate and resource-intensive processes, creating barriers for MSMEs operating with limited capital and capabilities. This study develops a conceptual Hybrid Green Technology Readiness Model that integrates the Twin Transition framework with principles of frugal innovation. Using a structured synthesis of recent literature on MSME digital maturity, sustainability readiness, and low-cost technology adoption, this study proposes a readiness matrix based on two dimensions: digital maturity and ecological awareness. The model demonstrates that basic digital tools, such as cloud-based services, digital payments, route optimization, and simple inventory systems, can simultaneously enhance operational efficiency and reduce environmental impact. By reframing sustainability as an efficiency-driven and value-creating process rather than a compliance burden, the proposed framework offers a practical pathway for MSMEs in developing economies. This study contributes to sustainability and entrepreneurship literature by providing a context-sensitive and accessible model to support inclusive green and digital transformation in Indonesian MSMEs.
Game Changer in Payment Method: Factors Influencing Users Intention to Use QRIS Halley Christoforus Rettob; Batara Maju Simatupang; R. Bambang Budhijana; Antyo Pracoyo
Journal of Research on Business and Tourism Vol. 6 No. 1 (2026): Journal of Research on Business and Tourism
Publisher : Lembaga Penelitian Publikasi dan Pengabdian Masyarakat LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/104006120264

Abstract

Payment system has undergone continuous changes, and the evolving landscape shows how QRIS (Quick Response Code Indonesia Standard) is changing Indonesian society preference of payment. The study explores the driving factors of users’ intention to adopt the QRIS through the lens of modified UTAUT framework to see whether users’ emotions correlate toward their Intention. Analysis is done through quantitative descriptive approach using PLS-SEM, with data collected from 109 QRIS users in the Greater Jakarta (Jabodetabek) area using a non-probability convenience sampling technique. The results show that Behavioral Intention has a significant effect on Intention to Use and bridges (mediates) the relationships between Social Influence, Effort Expectancy, and Performance Expectancy toward Intention to Use. In contrast, direct effects from Social Influence, Effort Expectancy, and Performance Expectancy have limited significance on Intention to Use. These findings suggest that QRIS adoption operates as a behavioral-driven process, highlighting the importance of strengthening users’ Behavioral Intentions to accelerate digital payment adoption. The study contributes to the digital payment literature by positioning QRIS as a transformative innovation in Indonesia’s payment system.
Circularity Assessment of Coffee Waste-Based Products with Supervised Learning Classification Aulya Fadillah Sari; Devi Maulida Rahmah; Januardi
Journal of Research on Business and Tourism Vol. 6 No. 1 (2026): Journal of Research on Business and Tourism
Publisher : Lembaga Penelitian Publikasi dan Pengabdian Masyarakat LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/104006120261

Abstract

The rapid growth of the global coffee industry has led to increased coffee production and consumption, which consequently generates significant amounts of agro-industrial waste such as cascara. If not properly managed, these residues may contribute to environmental pollution and inefficient resource utilization. Converting coffee waste into value-added materials represents a promising strategy to support circular economy implementation. This study aims to evaluate the circularity performance of coffee waste-based composite products produced by Regoods by integrating circular economy indicators with supervised learning classification. A quantitative approach was applied using the Linear Flow Index (LFI) and Material Circularity Indicator (MCI), followed by logistic regression to analyze the influence of electricity consumption, cascara utilization, and polymer matrix composition. The dataset consists of six observations from three product categories: plates, cups, and boards. The results show high LFI values (0.8786-0.9204) and low MCI values (0.0796-0.1214), indicating a predominantly linear system due to the dominant use of virgin polymer materials. Among the products, cups exhibit the highest circularity performance. Polymer matrix usage significantly reduces circularity, while cascara utilization improves it. These findings highlight the importance of increasing secondary material utilization to enhance product circularity.
Brand Image and Price Influence BYD Purchase Intention through Green Lifestyle Jonatan Sumana; Justin Kwannaka
Journal of Research on Business and Tourism Vol. 6 No. 1 (2026): Journal of Research on Business and Tourism
Publisher : Lembaga Penelitian Publikasi dan Pengabdian Masyarakat LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/104006120263

Abstract

As the government promotes sustainable mobility and environmental consciousness, Indonesia's developing electric vehicle (EV) market demands a thorough knowledge of customer buying intention. This research uses consumer behaviour theory and the Theory of Planned Behaviour framework to examine how brand image and perceived price affect Build Your Dream electric car purchase intention, using green lifestyle as a mediating variable. Using a quantitative method and purposive selection of Jabodetabek respondents, Structural Equation Modeling–Partial Least Squares (SEM-PLS) was used to assess direct and indirect effects among factors. The results reveal that brand image and perceived price positively and significantly affect purchase intention. Furthermore, green lifestyle plays a significant mediating role, indicating that favourable brand perceptions and fair price evaluations strengthen environmentally oriented lifestyles and ultimately enhance consumers’ intention to purchase electric vehicles. These results emphasise the necessity of incorporating environmental values into marketing tactics to promote electric car adoption in Indonesia.
Industrial Estate Spillover and Food MSME Upgrading in Batang Hima Barima
Journal of Research on Business and Tourism Vol. 6 No. 1 (2026): Journal of Research on Business and Tourism
Publisher : Lembaga Penelitian Publikasi dan Pengabdian Masyarakat LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/104006120262

Abstract

Industrial estate development can create new economic opportunities for local micro, small, and medium-sized enterprises (MSMEs), but these opportunities do not automatically lead to business upgrading. This study examines the effect of industrial estate spillover on food and beverage MSME upgrading in Batang Regency, Central Java, Indonesia, through the mediating roles of absorptive capacity and digital capability, as well as the moderating role of institutional support. A quantitative explanatory approach was applied using data from 350 food and beverage MSME owners, managers, and business operators. The data were analyzed using partial least squares structural equation modeling (PLS-SEM). The findings show that industrial estate spillover positively influences absorptive capacity and MSME upgrading. Absorptive capacity positively affects digital capability and MSME upgrading, while digital capability also contributes positively to MSME upgrading. The mediation results confirm that absorptive capacity and digital capability serve as important mechanisms linking industrial estate spillover to MSME upgrading. Institutional support strengthens the relationship between industrial estate spillover and absorptive capacity. This study concludes that MSME upgrading depends not only on external industrial opportunities but also on learning capability, digital readiness, and institutional support.
Experience, Knowledge, and Risk Perception Among Adventure Tourism Workers in Yogyakarta Ahmad Afif Mauludi; Rini Puspita Dewi; Muhammad Azrin Karim; Tri Arini; Dwina Anggraini; Tia Nurhidayanti; Arif Sulfiantono
Journal of Research on Business and Tourism Vol. 6 No. 1 (2026): Journal of Research on Business and Tourism
Publisher : Lembaga Penelitian Publikasi dan Pengabdian Masyarakat LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/104006120265

Abstract

This study examined occupational health and safety (OHS) risk perception and its influencing factors among adventure tourism workers in Yogyakarta, Indonesia. A cross-sectional, quantitative design was used with data collected via self-administered online questionnaire from 114 workers aged 17 to 58 years. Non-parametric tests were applied: Spearman's Rho, Kendall's Tau, Mann-Whitney U, and Kruskal-Wallis H. Workers rated most hazards at the "Medium Risk" level, though organizational failures and external conditions received consistent "High Risk" ratings. Contrary to expectations, education, work experience, and OHS knowledge all showed negative correlations with risk perception, indicating that familiarity with the job may foster complacency rather than heightened vigilance. Work-related stress and prior injury history, by contrast, correlated positively with risk perception. These findings suggest that experienced workers may develop overconfidence that dulls their sensitivity to occupational hazard. Knowledge-based training alone does not appear sufficient to counter this tendency. The study argues for OHS programs that target risk perception recalibration through experiential methods, and urges management to treat equipment quality and organizational preparedness as priority concerns.
Integrating Gamification and TAM to Drive Purchase Intention in E-Commerce Satria Fajar Ardianto
Journal of Research on Business and Tourism Vol. 6 No. 1 (2026): Journal of Research on Business and Tourism
Publisher : Lembaga Penelitian Publikasi dan Pengabdian Masyarakat LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/104006120266

Abstract

This paper filled a research gap by integrating gamification and adopting the Technology Acceptance Model (TAM) framework to explore purchase intention among e-commerce users through sales promotion as mediating factors. Gamification, the implementation of game elements in marketing activities, offers an alternative strategy to enhance customer purchase intention. Using a survey method, this study collected 400 valid questionnaires from active e-commerce users in DKI Jakarta who utilize the gamification features. This finding reveal that Perceived Ease of Use and Social Influence positively influence purchase intention. Furthermore, Perceived Usefulness and Perceived Enjoyment positively influence purchase intention through the mediation of Sales Promotion. These findings offer practical guidance for business owners on leveraging gamification to increase purchase intention.

Page 8 of 8 | Total Record : 78

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