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Initiating The Future Of Dawah (Study Of Manara Studios Innovative Strategy In Reaching Out Alpha Generation) Farabi, Ahmad
Riwayat: Educational Journal of History and Humanities Vol 7, No 2 (2024): April, The Election and Political History
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v7i2.38843

Abstract

This research explores the innovative digital da'wah strategy implemented by Manara Studios, Jakarta, aimed at Generation Alpha. Through comprehensive analysis, this study highlights the studio's approach to revitalizing digital da'wah, Generation Alpha segmentation, content and product development, and adaptation to cultural changes and trends. Manara Studios leverages digital platforms, social media research, and quantitative surveys to create engaging, educational content that speaks to Generation Alpha's unique preferences. This study emphasizes the importance of integrating current trends with Islamic teachings to design content that is interesting and spiritually enriching for the generation born in the digital era. This Manara Studios case study offers valuable insight into effective digital da'wah strategies for reaching and influencing Generation Alpha.
Analysis of Ambidexterity Leadership in Promoting Policy Networks for Marketing Innovation Herdesviana, Dean; Farabi, Ahmad; Maswanto, Maswanto
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 2 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i2.969

Abstract

This study investigates the role of ambidextrous leadership in driving marketing innovation through the strategic building and leveraging of policy networks. In an era of rapid market change, organizations face the critical challenge of balancing the exploration of new opportunities with the exploitation of existing advantages. Using a qualitative multiple case study approach, data was collected through in-depth interviews with senior marketing executives and innovation managers, participatory observations, and document analysis. The data was processed using NVivo 12 software, revealing distinct thematic patterns. The findings demonstrate that leaders who successfully employ ambidextrous behaviors proactively exploring new network connections (31% frequency) while efficiently exploiting existing relationships (28% frequency) significantly enhance their organization’s marketing innovation capabilities. These leaders act as pivotal architects of external networks, translating policy insights into competitive marketing strategies. However, the implementation faces challenges, including cross-sector collaboration barriers (11%) and resource allocation tensions (8%). Sentiment analysis further reflects these complexities, showing predominantly positive perceptions (67 documents) tied to strategic adaptability, alongside concerns about bureaucratic complexity (28 documents). The study contributes theoretically by extending ambidextrous leadership theory into the external domain of policy network management. Practically, it offers managers a framework for developing leadership capabilities that navigate dual imperatives, while providing policymakers insights into designing more effective innovation ecosystems. Ultimately, the research confirms that ambidextrous leadership is a vital dynamic capability for transforming policy network engagement into sustained marketing innovation.
Teacher Professional Development in the 21st Century: A Cross-National Analysis of Policy and Practice Farabi, Ahmad; Bahar, Safarudin; Agam, Abdilah Abqari
Journal of Education and Social Science Vol. 2 No. 1 (2025): Journal of Education and Social Science, August 2025
Publisher : Lembaga Publikasi Ilmiah Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70716/jess.v2i1.200

Abstract

Teacher professional development (TPD) is widely recognized as a cornerstone for advancing educational quality in the 21st century. This comparative study examines TPD policies and practices in selected countries—Malaysia, Singapore, and Indonesia—to identify key strategies, challenges, and contextual factors influencing their implementation. Drawing on policy analysis and a comprehensive literature review, the study reveals that successful systems prioritize continuous learning, collegial collaboration, and sustained institutional support. However, disparities persist in resource allocation, policy coherence, and the alignment between pedagogical theory and classroom practice, particularly in developing contexts. The findings underscore the importance of context-sensitive, needs-driven, and policy-supported TPD frameworks. This study contributes to the discourse on global education reform by offering actionable insights for policymakers and education stakeholders aiming to enhance teacher capacity and responsiveness in an era of rapid change.