cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Hamidi
Contact Email
hamidi@unram.ac.id
Phone
+6281936732708
Journal Mail Official
alexandria@unram.ac.id
Editorial Address
Jl. Pendidikan No 37 Mataram
Location
Kota mataram,
Nusa tenggara barat
INDONESIA
ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship
Published by Universitas Mataram
ISSN : 27746453     EISSN : 27746445     DOI : 10.29303
Core Subject : Economy, Humanities, Education, Social,
Humanities Economics, Econometrics & Finance Education Social Sciences
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) p-ISSN: 2774-6453; e-ISSN: 2774-6445|The academic journal published by Postgraduate University of Mataram. The journal will focus on providing quality research in the areas of Economics, Business, and Entrepreneurship. The journal welcomes research reports, conceptual works, empirical studies, theoretical application, and book reviews, particularly where it supports the development of Economics, Business, and Entrepreneurship studies by enabling a more critical approach of new ideas and concepts.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 11 Documents
 1   2 
Search results for , issue "Vol. 4 No. 2 (2023): September" : 11 Documents clear
Netnography of The Linkages Between Celebrity Worship and Impulsive Buying on a Treasure Album Product Rahmah, Rizky Mawadatul; Anggriani, Rini; Faerrosa, Lady; Rahima, Phyta
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 4 No. 2 (2023): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v4i2.463

Abstract

The Korean Wave has become a prevailing trend around the world in recent years. Many people has begun to recognize South Korean culture through movies, drama series, and music. South Korea has its own music genre called Korean Pop as known as K-Pop. One of the most popular K-Pop groups in Indonesia is Treasure. The purpose of this research is to discover and explore the linkages between celebrity worship and impulsive buying of Treasure album products by fans. Using a descriptive qualitative method with a netnographic approach. Therefore, this study observed the behavior, discussion, and interaction of Treasure fans on Twitter. Especially on @ygent_official and @treasuremenfess accounts. The results of this study found that celebrity worship and impulsive buying are closely related, as enthusiastic fans welcome their idol groups who release new albums after a long hiatus. Fans who did impulsive buying are mostly fans who pre-order spontaneously without planning.

Page 2 of 2 | Total Record : 11

 1   2 

Filter by Year

2023 2023


Reset
Filter By Issues
All Issue Vol. 6 No. 2 (2025): September Vol. 6 No. 1 (2025): April Vol. 5 No. 2 (2024): September Vol. 5 No. 1 (2024): April Vol. 5 No. SpecialIssue (2024): June Vol. 4 No. 2 (2023): September Vol. 4 No. 1 (2023): April Vol. 3 No. 2 (2022): September Vol. 3 No. 1 (2022): April Vol. 2 No. 2 (2021): September Vol. 2 No. 1 (2021): April Vol. 1 No. 1 (2020): September More Issue