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ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship
Published by Universitas Mataram
ISSN : 27746453     EISSN : 27746445     DOI : 10.29303
Core Subject : Economy, Humanities, Education, Social,
Humanities Economics, Econometrics & Finance Education Social Sciences
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) p-ISSN: 2774-6453; e-ISSN: 2774-6445|The academic journal published by Postgraduate University of Mataram. The journal will focus on providing quality research in the areas of Economics, Business, and Entrepreneurship. The journal welcomes research reports, conceptual works, empirical studies, theoretical application, and book reviews, particularly where it supports the development of Economics, Business, and Entrepreneurship studies by enabling a more critical approach of new ideas and concepts.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 10 Documents
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Search results for , issue "Vol. 7 No. 1 (2026): April (PROCESS)" : 10 Documents clear
Pengaruh Media Sosial dan Partisipasi Masyarakat Terhadap Minat Berkunjung Wisatawan ke Mangrove Tanjung Batu Sekotong Hendriani, Baiq Rini; Athar, Handry Sudiartha
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 7 No. 1 (2026): April (PROCESS)
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v7i1.1229

Abstract

This study aims to determine the influence of social media and community participation on tourist interest in visiting the Tanjung Batu Sekotong Mangrove tourist destination. The background of this study stems from the importance of effective tourism promotion and the active role of local communities in destination management to attract tourists. The research method used was quantitative with an associative approach. The study population included prospective tourists who were aware of or had seen the Tanjung Batu Sekotong Mangrove tourism promotion. A sample of 60 respondents was selected using a purposive sampling technique, and data were collected through a questionnaire. Data analysis was performed using multiple linear regression with the help of SPSS. The results showed that social media had a positive and significant effect on tourist interest in visiting, meaning that the more intense and effective the promotion through social media, the higher the tourist interest in visiting. Community participation also had a positive and significant effect on tourist interest, indicating that active community involvement in destination promotion and management enhances tourist attractiveness. Simultaneously, these two variables contributed significantly to increasing tourist interest in visiting. These findings confirm that the combination of optimal digital promotion and local community empowerment is an effective strategy for sustainable tourism development.
Implementasi Etika Bisnis Islam Pada Pedagang di Pasar Kelurahan Kelayu Selatan Kecamatan Selong Kabupaten Lombok Timur Ismayanti, Dini; Jufri, Akhmad; Huzaini, Moh.
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 7 No. 1 (2026): April (PROCESS)
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v7i1.1251

Abstract

This research aims to understand the comprehension and implementation of Islamic business ethics by traders in the Kelayu Selatan market. This study employs a qualitative approach descriptive method. Data collection techniques used include observation, interviews, and documentation. The determination of informants uses purposive and snowball techniques. The data validity method used is triangulation. The data analysis follows the Miles and Huberman interactive model, comprising data collection, data reduction, data presentation, and conclusion drawing. The research result indicate that the majority of traders in the Kelayu market are fully aware of and understand the Islamic business ethics taught by Prophet Muhammad SAW. Ttraders have implemented these ethics by being honest, trustworthy, transparent, and innovative. In terms of honesty, traders do not use oaths and are truthful in measurements. Regarding trustworthiness, traders do not break promises, never hoard goods, set transparent prices, and have not fully maintained specific records of debtors. In terms of transparency, traders always provide information about the goods they sell, offer good services, and are willing to negotiate with buyers. Lastly, traders use strategies in trading, maintain good relationships, and regularly provide discounts.
Optimization of Behavioral Scoring for Microcredit by Utilizing E-Commerce Seller Operational Data (Seller Metrics) Kurniawan, Hary; Febrica, Intan Astriyana; Isnaeni, Surmayanti; Rofiki, Rohman
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 7 No. 1 (2026): April (PROCESS)
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v7i1.1295

Abstract

his study aims to explore the role of seller metrics on e-commerce platforms in assessing microcredit risk through a Systematic Literature Review (SLR) approach. The study reviewed recent literature from 2020 to 2025 from academic databases such as Scopus, DOAJ, and Google Scholar, using keywords like "seller metrics," "microcredit risk," "credit scoring," and "machine learning." Findings indicate that seller metrics, including long-term payment behavior, transaction frequency, purchase consistency, and seller engagement on digital platforms, significantly enhance the accuracy, stability, and fairness of credit scoring models compared to traditional financial indicators. The integration of alternative data and the application of machine learning models, particularly boosting algorithms, further strengthen predictive capabilities for credit risk. Nonetheless, challenges related to formal validation, algorithmic bias, and model interpretability remain critical. Future research is recommended to develop a comprehensive predictive framework and bias mitigation strategies to support inclusion and fairness in microcredit risk assessment.
Exploring Technostress in Accounting Perspectives in the Era of Digital Transformation: A Systematic Literature Review Sulhia, Baiq Aulia
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 7 No. 1 (2026): April (PROCESS)
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v7i1.1310

Abstract

This study aims to gain a comprehensive understanding of the study related to the relationship between technostress and the use of digital technology in an accounting perspective. The Systematic Literature Review (SLR) approach with the PRISMA framework is used to minimize bias over diverse previous research. Software Publish or Perish as a tool and Google Scholars as a search engine. 25 relevant scientific articles were obtained in accordance with the inclusion and exclusion criteria in the period 2015-2025. The results of this study show that scientific articles related to the influence of technostress on the use of digital technology in accounting perspectives have diverse and varied results. It is known that there are 5 technostress indicators that are often used by previous research in measuring the level of technostress of its users. This research is expected to be able to contribute to mapping related to research conducted on technostress in the use of digital technology in an accounting perspective.
Literature Review: Kombinasi Strategi Pemasaran Konvensional dan Digital Dengan Teknologi Qr Code Supandi, Dedi; Gaffur, Bardatul; Nurhaliza; Fiarani, Mesil
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 7 No. 1 (2026): April (PROCESS)
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v7i1.1377

Abstract

This research is a literature review aimed at analyzing the effectiveness of combining conventional marketing strategies, digital marketing, and the use of QR Code technology in enhancing the marketing performance of business actors, particularly MSMEs. The study was conducted using a descriptive method with secondary data sources from previous research over the last ten years. The analysis results show a shift in marketing patterns from conventional to digital, but conventional methods remain relevant for certain segments. The integration of both is proven to be more effective compared to using either strategy separately. Additionally, QR Code technology serves as a digital enabler that bridges offline promotional materials with digital access, makes it easier for consumers to obtain product information, increases transaction efficiency, and expands marketing reach. Overall, the combination of conventional marketing strategies, digital marketing, and QR Code technology becomes an ideal approach for business actors to increase competitiveness and expand the market in the digital business era.
The Role of Digital Ecosystems in Shaping New MSME Business Models Gebrian, Gerrit; Zulfani, Moh. Azhari; Marjadi P, Lalu Edwin; Dwary, Andre Satria; Afrilia, Ayu Nurma; Nururly, Santi
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 7 No. 1 (2026): April (PROCESS)
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v7i1.1403

Abstract

The rapid development of digital technology has significantly reshaped the operational landscape of Micro, Small, and Medium Enterprises (MSMEs). This study examines how digital ecosystems comprising e-commerce platforms, social media, digital payment systems, logistics technologies, government support, and online communities shape new business models and enhance MSME competitiveness and sustainability. Using a qualitative descriptive method based on literature review and policy analysis, the study reveals that digitalization enables MSMEs to transform production, marketing, and customer engagement through platform-based business models and digital collaboration networks. Furthermore, it facilitates financial inclusion and opens access to broader national and international markets. However, challenges persist, including limited digital literacy, infrastructural disparities, and unequal access to technology. Addressing these issues requires a synergistic approach involving MSME actors, government institutions, and digital service providers. The findings highlight the strategic role of digital ecosystems not only in fostering innovation and adaptability but also in promoting sustainable business growth for MSMEs in the digital economy era.
Pengaruh Kelengkapan Produk, Kualitas Pelayanan, dan E-WoM Terhadap Loyalitas Pelanggan di Toko Tabacstore Mataram Ekadana, I Gede
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 7 No. 1 (2026): April (PROCESS)
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v7i1.1472

Abstract

Customer loyalty plays a major role in the business world because customer loyalty can express behaviors related to products or services for companies as part of customer mentality. The purpose of this study is to determine the influence of product completeness, service quality, and E-Wom on customer loyalty at Tabacstore. The type of research used in this study is quantitative research. The location of this study was conducted at Tabacstore Mataram, West Nusa Tenggara. The respondents required for this study amounted to 65, which was rounded up to 75 respondents to reduce errors. The types of instruments used to find facts in this study are: Questionnaire, Interview, and Documentation. The research procedure uses instrument tests, namely validity test and reliability test, Classical assumption tests using data normality test, Heteroscedasticity, Multicollinearity, multiple linear regression analysis, correlation analysis. Furthermore, the model uses F-test (Model Feasibility), Coefficient of determination (R²), and T-test. Based on the research results, it can be concluded that the product completeness variable (X1) affects buyer loyalty (Y). Service quality (X2) affects buyer loyalty (Y), and (Electronic Word of Mouth) E-WoM affects customer loyalty (Y) at Tabacstore Mataram
Pengaruh Online Customer Review dan Promosi Terhadap Keputusan Pembelian Melalui Trust pada Produk Scincare Somethinc Ramdhani, Azzahra Raudia; Supryadi, Didy Ika
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 7 No. 1 (2026): April (PROCESS)
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v7i1.1485

Abstract

This study aims to analyze the effect of online customer reviews and promotions on the purchasing decisions of Somethinc skincare products with trust as a mediating variable among students of the University of Mataram. This study uses a quantitative approach with a causal associative design. Data were collected through a survey using questionnaires administered to 100 respondent’s selected using purposive sampling. Data analysis was conducted using the Structural Equation Modeling–Partial Least Square (SEM-PLS) method with the help of SmartPLS 3.0 software. The results of the study indicate that online customer reviews do not directly affect purchasing decisions but have a significant effect through trust. Promotion has been proven to have a significant effect on purchase decisions, both directly and through trust. In addition, trust has a significant impact on the purchase decision of Somethinc skincare products. These findings confirm that trust plays a strategic role as a mediating variable in strengthening the influence of online customer reviews and promotions on purchase decisions. This research is expected to serve as an academic reference and provide practical implications for skincare companies in designing marketing strategies based on consumer trust.
Pengaruh Upah dan Insentif terhadap Kepuasan Kerja pada UD. Barokah Desa Paokmotong Safitri, Yohana; Fadliyanti, Luluk; Husni, Vici Handalusia
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 7 No. 1 (2026): April (PROCESS)
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v7i1.1490

Abstract

This study aims to analyze the effect of wages and incentives on employee job satisfaction at UD. Barokah Desa Paokmotong. The research method used a quantitative approach with an associative type of research. The research sample included all employees of UD. Barokah, totaling 35 respondents. Primary data were obtained through questionnaires using a Likert scale and analyzed with ordinal logistic regression tests using Stata. The results of the study indicate that wages and incentives have a positive and significant effect on job satisfaction both simultaneously and partially. The research model is deemed feasible with a LR Chi-square value of 44.88 and a p-value of 0.0000, as well as a McFadden R2 value of 0.5039, indicating that variations in job satisfaction can be explained by these two compensation variables. This study emphasizes that financial compensation is a dominant factor in improving job satisfaction in small businesses such as UD. Barokah in Paokmotong Village.
Pengaruh Digital Marketing, Kualitas Produk, dan Citra Merek Terhadap Keputusan Pembelian Produk Vicenza Pasticcino Anre; Nainggolan, Nora Pitri
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 7 No. 1 (2026): April (PROCESS)
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v7i1.1497

Abstract

This study aims to analyze the effect of digital marketing, product quality, and brand image on purchasing decisions for Vicenza Pasticcino products. The research adopts a quantitative approach with an explanatory research design. Data were collected from 100 respondents who are consumers of Vicenza Pasticcino, selected using a purposive sampling technique. Data collection was conducted through a Likert-scale questionnaire and analyzed using multiple linear regression with the assistance of SPSS software. Prior to hypothesis testing, the data were examined through validity and reliability tests, as well as classical assumption tests, including normality, multicollinearity, and heteroscedasticity tests. The results indicate that digital marketing, product quality, and brand image have a positive and significant effect on purchasing decisions. Partially, digital marketing has the most dominant influence on purchasing decisions, followed by product quality and brand image. Simultaneously, the three independent variables explain 70% of the variance in consumer purchasing decisions. These findings indicate that effective digital marketing strategies, consistent product quality that meets consumer expectations, and a positive and trustworthy brand image play an important role in increasing purchase intention, consumer satisfaction, and loyalty toward Vicenza Pasticcino products.

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