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All Journal Primanomics : Jurnal Ekonomi & Bisnis SEIKO : Journal of Management & Business YUME : Journal of Management Journal Of Management Science (JMAS) Jurnal Sains dan Teknologi Jurnal Disrupsi Bisnis Jurnal Ilmiah Wahana Pendidikan Jurnal Ekonomi dan Manajemen Indonesia AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis JUPADAI : Jurnal Pengabdian Kepada Masyarakat Postgraduate Management Journal Jurnal Profita : Akuntansi dan Manajemen Jurnal Sistem Informasi dan Manajemen Jurnal Ilmu Multidisiplin SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa
Nainggolan, Nora Pitri
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Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Social Sciences Other

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Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Produk Nu Green Tea Di Kota Batam Nainggolan, Nora Pitri
Jurnal PROFITA : Akuntansi dan Manajemen Vol. 1 No. 1 (2022): Volume 1 Nomor 1 2022
Publisher : ADAI Kepri

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (346.671 KB)

Abstract

This research aims to test and analyze the influence of product diversity, and product quality on purchasing decisions on NU Green Tea products in Batam City. Data collection is done by distributing questionnaires with a sample number of 140 respondents. The research data used is statistical data in the form of multiple regression analysis. Test results t show the value of product diversity with sig 0,002 <0,05 This means that product diversity has a significant influence on purchasing decisions. Test results t show the quality value of the product with sig 0.002 <0.05 This means that the quality of the product has a significant effect on purchasing decisions. While the test results F shows the value 125.663> 9.978 with sig 0,000 <0,05, so that simultaneously the variables of product diversity and product quality have a significant effect on purchasing decisions.
PENERAPAN BISNIS MODEL KANVAS PADA PRODUK TAWANYESSS: PENERAPAN BISNIS MODEL KANVAS PADA PRODUK TAWANYESSS Purba, Tiurniari; Nainggolan, Nora Pitri; Nurhabsyina, Nurhabsyina; Rahmadani, Indah Alvia; Putri, Tiya Aliya
Postgraduate Management Journal Vol. 3 No. 2 (2024): Postgraduate Management Journal
Publisher : LPPM Universitas Ibnu Sina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36352/pmj.v3i2.732

Abstract

Busines Model Canvas (BMC) atau sering disebut dengan bisnis model kanvas adalah template manajemen strategis dan lean start-up untuk mengembangkan model bisnis baru atau mendokumentasikan model bisnis yang sudah ada. Ini adalah bagan visual dengan sembilan elemen yang menjelaskan proposisi nilai perusahaan atau produk, infrastruktur, pelanggan, dan keuangan. Model ini membantu perusahaan dalam menyelaraskan aktivitas mereka dengan mengilustrasikan potensi trade-off. Tujuan penerapan Sembilan elemen BMC ini menjadi panduan dalam menjalankan usaha Produk Tawanyess. BMC adalah untuk menentukan yang terbaik mulai dari perencanaan usaha Tawanyesss hingga realisasi, sebagai salah satu bagian dari UMKM yang dikelola oleh mahasiswa sebagaimana masih pemula dalam berwirausaha. Metode dalam penelitian menggunakan metode deskriptif, sedangkan analisis data menggunakan analisis kualitatif. Pengumpulan data primer diperoleh dari wawancara. Analisis telah dilakukan dengan menyusun dan verifikasi BMC. Hasil penelitian dari bisnis produk Tawanyesss dengan model BMC menunjukkan bahwa; 1) Customer Segmen (Target Pasar) Tawanyesss yaitu multi (konsumsi untuk segala usia) dengan karakteristik : semua kalangan (umum), anak-anak hingga dewasa. 2) Value Propositions dengan menggunakan ayam sebagai tambahan di adonan yang memiliki dua varian rasa. 3) Channels Tawanyesss akan memanfaatkan media social untuk mempromosikan usaha Tawanyesss ini melalui Posting dipostingan FB, IG official @tawanyesss, WA story, dan promosi dari mulut ke mulut. 4) Customer Relationship Tawanyesss ini akan membangun hubungan dengan pelanggan dengan cara melakukan testimoni yang bisa di lakukan melalui Testimoni penilaian di akun IG official @tawanyesss, WA story, posting di FB. 5) Revenue Streams usaha ini berasal dari Penjualan produk Tawanyesss dengan dua seri varian, yaitu Rasa Original dan Pedas (Hot). 6) Key Resources Tawanyesss ini, sumber utama yg Tawanyesss gunakan seperti Fasilitas masak, Smartphone, Internet, dan Kendaraan. 7) Key Activities Tawanyesss akan menyajikan pelayanan yang baik dan berkualitas/bermutu dengan selalu memperhatikan pengemasan yang baik dan benar. 8) Key Partnership Tawanyesss bekerja sama dengan beberapa supplier yang Tawanyesss butuhkan. 9) Cost Structure (Struktur Biaya). Biaya yang di keluarkan dalam usaha ini terbagi dalam beberapa bagian yaitu Biaya Peralatan, Biaya Bahan Baku, Biaya Packaging dan Biaya Opaerasional.
Pengaruh Endorsement Influencer Dan Store Atmosphere Terhadap Keputusan Pembelian Konsumen Pada G-Coffee Batam Siregar, Febi Pangain Tua; Nainggolan, Nora Pitri
Jurnal Sains dan Teknologi Vol. 5 No. 1 (2023): Jurnal Sains dan Teknologi
Publisher : CV. Utility Project Solution

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Abstract

Tujuan Kegiatan penelitian ini ditujukan agar dapat mengamati seberapa besar pengaruh terhadap keputusan pembelian konsumen melalui endorsement influencer dan store atmosphere pada cafe G-Coffee. Pada penelitian ini akan dilangsungkan di cafe G-Coffee sebagai objek penelitian. Untuk populasi dan sampel pada penelitian ini akan menggunakan konsumen yang melakukan pembelian di cafe G-Coffee. Adapun jumlah sampel pada penelitian ini adalah sebanyak 100 orang yang merupakan konsumen cafe G-Coffe. Untuk teknik sampling yang dipakai pada penelitian ini merupakan nonprobability sampling sehingga sampel tidak memiliki kesempatan yang sama. Untuk pengumpulan data pada penelitian ini menggunakan kuesioner yang dibagikan kepada para responden di cafe G-Coffee. Hasil dari angket pada kuesioner yang telah didapatkan akan diolah dengan bantuan program aplikasi SPSS V. 25. Setelah diolah, adapun hasil data SPSS menunjukan bahwa endorsement influencer dan store atmosphere berpengaruh positif terhadap keputusan pembelian konsumen pada cafe G-Coffee. Adapun nilai f hitung pada penelitian ini adalah sebesar 105,867 > 3,09 (f tabel).
The Effect of Product Quality, Trust, and E-Wom on Purchasing Decisions for The Originote products on Tiktokshop Putri Mahing, Ruma Isyah; Nainggolan, Nora Pitri
Primanomics : Jurnal Ekonomi & Bisnis Vol. 22 No. 3 (2024): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v22i3.3125

Abstract

In a time marked by technological advances and increasing consumer knowledge, the skin care industry is also experiencing significant changes. This research focuses specifically on customers of The Originote products in Batam City who have interacted with the brand through the TikTok Shop. This study focuses on a specific age group, namely 16-30 years and examines four important factors: product quality, trust, e-WOM (Electronic Word of Mouth), and purchasing decisions. Analysis was carried out on 100 participants who met certain research criteria, using a quantitative research approach. Questionnaires were used to collect data, which was then analyzed using SPSS version 25. The research began by conducting validity and reliability tests to verify the quality of the data. Next, a classical assumption test was carried out which included normality, multicollinearity and heteroscedasticity tests to improve the quality of the data before hypothesis testing. Hypothesis analysis uses multiple linear regression, coefficient of determination test, as well as the t test and F test. The conclusion of this research is that the purchasing decision variable (X1) has a positive influence on the decision to purchase The Originote products at the TikTok Shop. Trust as a variable has a positive influence on purchasing decisions for The Originote products at the TikTok Shop (X2). The electronic word-of-mouth (e-WOM) factor has a beneficial impact on purchasing choices made for The Originote products on the TikTok Shop. The variables product quality (X1), trust (X2), and e-WOM (X3) have quite a large influence on purchasing decisions when considered together.
PENGARUH GAYA HIDUP, ATRIBUT PRODUK DAN KUALITAS LAYANAN TERADAP KEPUTUSAN PEMBELIAN PADA TOKOPEDIA Nainggolan, Nora Pitri; Purba, Tiurniari; Heryenzus, Heryenzus
JURSIMA Vol 11 No 1 (2023): Volume 11 Nomor 1 2023
Publisher : INSTITUT TEKNOLOGI DAN BISNIS INDOBARU NASIONAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47024/js.v11i1.568

Abstract

The purpose of this study is to find out how lifestyle, product attributes, and service quality affect purchasing decisions at Tokopedia. In this study, the number of consumer respondents taken was 100 respondents as the research population using a questionnaire data collection technique. The data quality test in this study uses the validity and reliability test, the classical assumption test and the influence test in this study using multiple linear regression analysis and coefficient of determination analysis (R2), while the hypothesis testing in this study uses (t test) and (f test) using SPSS software program version 25. The results of the coefficient of determination (R2) obtained from lifestyle, product attributes and service quality variables have an effect 0.496 (49.6%). The results of multiple linear regression shows that Lifestyle has an effect 0,496 (49,6%) on purchasing decisions, and product attributes has the effect 0,3968 (39,7%) on purchasing decision, and the quality of service has an effect 0,2000 (20)% on purchasing decision.. From the t test and f test, it can be concluded that lifestyle, product attributes, and service quality has a partially significant effect on purchasing decisions. From the results of the study it can be shown that lifestyle, product attributes and service quality simultaneously influence purchasing decisions at Tokopedia.
MODEL BISNIS CANVAS PADA BISNIS WEDDING ORGANIZER DI BATAM Purba, Tiurniari; Nainggolan, Nora Pitri
JURSIMA Vol 11 No 3 (2023): Volume 11 Nomor 3 2023
Publisher : INSTITUT TEKNOLOGI DAN BISNIS INDOBARU NASIONAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47024/js.v11i3.639

Abstract

As time progresses, many people are starting to realize the existence of wedding organizers (WO) and are starting to use their services. This is because prospective brides and grooms, most of whom are millennials, are busy with their respective jobs. Because of this busy schedule, prospective brides and grooms find it difficult to prepare everything related to their wedding. This is where the WO's job is needed to help the smooth running of a wedding party. Starting from the contract/blessing to the reception process. Running a business is not enough to just rely on a model, because in reality every business or undertaking requires its own elements. This research aims to analyze a wedding organizer business. The model used to help manage this business is the business canvas model (MBC) which consists of nine elements guided by SWOT analysis. SWOT analysis will really help manage a business starting from describing strengths, weaknesses, opportunities and threats. This research focuses more on how to manage the WO business with MBC. The research results explain that before running a WO business, MBC is a tool in management strategy to translate concepts, consumers, infrastructure and company finances in the form of visual elements. With the MBC framework, it is very easy for WO business to be realized quickly and on target.
ANALISIS MODEL BUSINESS CANVAS JASA CEK PLAGIASI THE LUCKY OF TURNITIN Purba, Tiurniari; Nainggolan, Nora Pitri
JURSIMA Vol 12 No 1 (2024): Volume 12 Nomor 1 2024
Publisher : INSTITUT TEKNOLOGI DAN BISNIS INDOBARU NASIONAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47024/js.v12i2.844

Abstract

Business Model Canvas (BMC) is a visual chart with nine elements that explain the value proposition of a company or product, infrastructure, customers and finances. The aim of implementing these nine BMC elements is to become a guide in running The Lucky of Turnitin services. BMC determines the best starting from planning The Lucky of Turnitin to realization, as a part of MSMEs managed by students who are still beginners in entrepreneurship. The research method uses descriptive methods, while data analysis uses qualitative analysis. Analysis has been carried out by compiling and verifying BMC. The results of the analysis of The Lucky of Turnitin using the BMC model show that; 1) The Lucky of Turnitin Customer Segments are lecturers and students. 2) Value Propositions using a fast application. 3) The Lucky of Turnitin channels will utilize social media to promote The Lucky of Turnitin through FB posts, official IG, WA stories, and word of mouth promotions. 4) Customer Relationship The Lucky of Turnitin will build relationships with customers by providing testimonials which can be done through assessment testimonials on official IG accounts, WA stories, posts on FB. 5) Revenue Streams for this business come from sales of The Lucky of Turnitin services. 6) Key Resources The Lucky of Turnitin, the main source used by Smartphones, the Internet and Vehicles. 7) Key Activities The Lucky of Turnitin will provide good and quality service quickly. 8) Key Partnership Tawanyesss works with several suppliers that The Lucky of Turnitin needs. 9) Cost Structure (Cost Structure). The costs incurred in this business are divided into several parts, namely Equipment Costs, Raw Material Costs, Packaging Costs and Operational Costs.
PELATIHAN KEWIRAUSAAAN KERUPUK SINGKONG DI PULAU NGUWAN Purba, Tiurniari; Nainggolan, Nora Pitri; Intan Utna Sari
JUPADAI : Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 2 (2023): Volume 2 Nomor 2 2023
Publisher : Asosiasi Dosen Akutansi Indonesia, KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64795/jupadai.v2i2.106

Abstract

Pulau Nguan adalah salah satu pulau yang termasuk dalam Kecamatan Galang, Batam. Pulau Nguan berpenduduk 123 KK dan pada umumnya hidup dari menangkap ikan dan mencari kayu bakau. Fenomena semakin sulitnya mencari ikan disebabkan banyaknya kapal besar yang bersandar membuat aspek perekonomian penduduk Nguan semakin sulit, sementara keahlian lain utuk diandalkan menutupi kehidupan sehari hari tidak ada. Tim PKM menawarkan kepada aparat Pulau Nguwan untuk memberikan pelatihan kewirausahaan kerupuk singkong bagi ibu ibu rumah tangga. Metode pelaksanaan pelatihan ini diadakan selama dua hari, dimana hari pertama melakukan penyuluhan dan diskusi tentang pengetahuan dan motivasi. Hari kedua dilanjutkan dengan praktek pengolahan kripik singkong serta pemasarannya. Peserta pelatihan sebanyak 12 orang ibu rumah tangga. Hasil dari pelatihan ini memberikan respon yang sangat positif dan berharap ada keberlanjutan untuk pelatihan-pelatihan keahlian yang lain.
PEMBINAAN MANAJEMEN INTERNET SEHAT DAN AMAN PADA MASYARAKAT KELURAHAN TANJUNG SARI KECAMATAN BELAKANG PADANG Nainggolan, Nora Pitri; Sari, Intan Utna; Purba, Mortigor Afrizal
JUPADAI : Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 1 (2024): Volume 3 Nomor 1 2024
Publisher : Asosiasi Dosen Akutansi Indonesia, KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64795/jupadai.v3i1.134

Abstract

The rapid development of the internet today has not been accompanied by an understanding of healthy and safe use of the internet, especially for internet users among children in their teens. The internet is an important human need for both children and parents. Through the internet, we will be able to get information very quickly and can be accessed from anywhere. So it is not surprising that the development of the internet in Indonesia has also experienced an extraordinary increase because of its many benefits. Even though the internet has a positive impact on everyday life, it can also pose extraordinary threats to a family. Every parent definitely wants their child not to be trapped in the world of the internet which tends to be detrimental. Therefore, parents should supervise their children's activities on the internet. Being alert to all children's surfing activities in cyberspace is important because of the wide variety of information available, especially negative information. This negative information cannot be prevented, but we can only filter it either by reminding our children or by installing security software on our computers. Through this coaching, it is hoped that every family will be able to use the internet healthily, and parents will also be able to apply limits on the gadgets and laptops they will use so that children can surf the internet safely.
Pengaruh Variasi Produk, Digital Marketing dan Citra Merek terhadap Keputusan Pembelian Kopi Janji Jiwa di Batam Suswati, Liza; Nainggolan, Nora Pitri
Jurnal Disrupsi Bisnis Vol. 7 No. 2 (2024): [Maret-April] Jurnal Disrupsi Bisnis
Publisher : Prodi Manajemen, Fakultas Ekonomi, Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/drb.v7i2.37565

Abstract

This research aims to evaluate the influence of product variations, digital marketing and brand image on purchasing decisions for Janji Jiwa coffee in Batam. This research population focuses on a group of consumers in Batam who have purchased Janji Jiwa coffee products although their number cannot be ascertained with certainty. Sampling was carried out using the Lameshow formula and 100 respondents were selected using purposive sampling techniques. The data analysis process involves the use of multiple linear regression methods which include data quality testing, classical assumption testing, influence testing and hypothesis testing. The results of multiple linear regression analysis show that product variations have an influence of 22.7% on purchasing decisions. Digital marketing has an influence of 18.3% on purchasing decisions. Brand image has an influence of 33.4% on purchasing decisions. Analysis of the coefficient of determination (R2) shows that together, product variety, digital marketing and brand image contribute 36.2% to the observed variation in purchasing decisions. Furthermore, the results of the t test and F test confirm that there is a positive and significant influence, both partially and overall, between product variations, digital marketing and brand image on the decision to purchase Janji Jiwa coffee in Batam.
Co-Authors Alice Camus, Camus Fitriadi, Risan Gultom, Christina Gultom, Ranika Hastuti, Sherly Heryenzus, Heryenzus Heryitno, Ayit Indriyani Indriyani Intan Utna Sari Jenni, Jenni Johan Johan Johanes, Vincen Joiwi, Joiwi Julianto, Leonard Kelvin Kelvin learns, micheal Limbong, Ayu Neni Lestari Merrisa, Merrisa Ningsih, Desrini Nurhabsyina, Nurhabsyina Pramana, Ryan Purba, Mortigor Afrizal Purba, Tiurniari Putri Mahing, Ruma Isyah Putri, Tiya Aliya Rahmadani, Indah Alvia Saragih, Pandapotan Saragih Sari, Intan Utna Sarumaha, Desni Setyorini, Eka Kartika Siregar, Febi Pangain Tua Situmorang, Robert Suswati, Liza Suyanti, Royandi Tiurniari Purba Tivano, Nico Wahid, Sopian Wu, Vannisa Yulianti, Bella Yunita Yunita