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Jurnal Manajemen Update
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PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN KONSUMEN PADA RUMAH MAKAN ZAM-ZAM B31109010, Nova Mardiana Muntiastopo
Jurnal Manajemen Update Vol 5, No 4 (2016): Jurnal Mahasiswa Manajemen
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This study was to examine and analyze the effect of product quality, service quality and price to customer satisfaction by the restaurant Zam-zam Pontianak. The study was designed as a descriptive survey research are used for describing the real situation objectively based in facts that appear or as they are both qualitative and quantitative. The population of this study was a sample of 100 consumers regulars at the restaurant Zam-zam who has bought third. The results showed that the results of the regression analysis between the quality of the product (X1) towards consumer satisfaction (Y) showed a significant value t (0,000) < 0,05. This shows a partial is  there significant influence between product quality to customer satisfaction. The regression analysis between the quality of service (X2) towards consumer satisfaction (Y) showed a no significant value t (0,418) > 0,05.This shows a partial no significant influence between quality of service to customer satisfaction. The regression analysis between the price (X3) towards consumer satisfaction (Y) showed is there significant value t (0,045) < 0,05. This shows a partial is there significant influence between priceto customer satisfaction. Keywords : Pruduct Quality, Service Quality and Price.
ETHICS AND DIGITAL PIRACY AMONG MILLENIALS IN EMERGING MARKET Rizky, Renno Akbarul B1024151006
Jurnal Manajemen Update Vol 8, No 4 (2019): Jurnal Mahasiswa Manajemen
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 ETHICS AND DIGITAL PIRACY AMONG MILLENNIALS IN PONTIANAK By : Renno Akbarul RizkyABSTRACTThe purpose of this paper is to investigate the impact of Millenials?s ethics on their attitude toward digital piracy and intention to use genuine product. The rapid development of file sharing software has greatly increased the ease at which individuals can access digital products, supported by high-speed and affordable internet connection making the internet a refuge for any non-responsible individual doing digital piracy. This research is a survey research that is conducted to understand the causal relationships between variables with the use of questionnaire as the instrument to obtain data. The questionnaire is distributed to 100 sample who fulfill the requirements. The sample of this research is Millenials in Pontianak who are between 19 - 39 years old. In this research, the data analysis method used is Structural Equation Model Partial Least Square (SEMPLS) method. To conduct analysis using PLS method, this research is using smartPLS 3.0 software. The hypothesis of the research is H1 :The risk that consumer perceived of using pirated product have effect to attitude of consumer toward digital piracy, H2: The level of ethics that consumer possesses have effect to attitude of consumer toward digital piracy, H3: The risk that consumer perceived of using pirated product have effect to intention of consumer to use genuine product, H4: The level of ethics that consumer possesses have effect to consumer intention to use genuine product, H5: The consumer attitude toward digital piracy have effect to consumer intention to use genuine product. The result of this research shows that H1, H2, H4 and H5 are accepted but H3 is rejected. Keyword : Morality, Digital piracy, Ethics, MillenialsREFERENCE Ajzen, I. (1991). The theory of planned behavior. Organization Behavior and Human Decision Processes, Vol. 50 No. 2, 179-211.Aleassa, H., Pearson, J. 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THE INFLUENCE OF TV ADVERTISEMENT AND PACKAGING TOWARD PURCHASE INTENTION OF WARDAH COSMETIC (BRAND AWARENESS AS MEDIATING VARIABLE) Ayu, AYU TIARA B12112023
Jurnal Manajemen Update Vol 6, No 4 (2017): Jurnal Mahasiswa Manajemen
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ABSTRACK : This research aims to determine the effect of the TV advertisement, packaging, and brand awareness towards purchase intention of Wardah Cosmetic in Pontianak. Thecontent analysis is used to analyses the terms and the subsequent understanding about TV advertisement, packaging,  brand awarenes, and purchase intention by detail. Previous research findings indicate that there are significant relationships between TV advertisement, packaging, and brand awareness to the purchase intention. Themethodology applied in this elaboration is path analysis.This result of this research shows that  for directly analysis there is a significant influence among brand awareness toward purchase intention while there is no significant influences among TV advertisment and packaging toward brand awareness. Although, for indirectly analysis the result shows that there is significant influences among TV advertisement and packaging toward purchase intention through brand awareness as mediator. This indicates the important roles of brand awareness in order to predict and increasing the consumer purchase intention of Wardah cosmetic in Pontianak. Keywords : TV advertsement, packaging, brand awareness, purchase intention
PENGARUH MOTIVASI INTERNAL DAN MOTIVASI EKSTERNAL TERHADAP KINERJA KARYAWAN PERUM BULOG DIVRE PONTIANAK B31109074, R. ANINDYA HERLINA UTAMI
Jurnal Manajemen Update Vol 5, No 4 (2016): Jurnal Mahasiswa Manajemen
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Penelitian ini untuk menguji apakah ada pengaruh motivasi internal dan motivasi eksternal terhadap kinerja karyawan Bulog Divre Pontianak. Penelitian ini dirancang sebagai penelitian deskriptif dan kausalitas. Populasi dari penelitian ini adalah karyawan  Bulog Divre  Pontinak dibidang operasional sebanyak 53 responden.  Teknik penarikan sampel yang digunakan adalah teknik sampling jenuh. Teknik analisis yang digunakan yaitu analisis linier berganda dengan menggunkan SPSS versi 17. Hasil pengolahan data menunjukan bahwa berdasarkan pengujian dengan menggunakan model regresi linear berganda, motivasi internal dan  motivasi eksternal menunjukan  hubungan yang searah (positif) terhadap kinerja karyawan, dengan koefisien determinasi (R2) sebesar 90,5 % sedangkan sisanya sebesar  9,5% dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian  ini. Secara parsial, ditemukan bahwa variabel motivasi internal dan motivasi eksternal memiliki pengaruh signifikan terhadap kinerja. Kata Kunci : motivasi internal, motivasi eksternal dan kinerja
PENGARUH KOMPENSASI, LINGKUNGAN KERJA DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PT PENGUIN TRANDING -MEMPAWAH B31110082, FRANSISKUS TAUFAN MUDHA
Jurnal Manajemen Update Vol 6, No 2 (2017): Jurnal Mahasiswa Manajemen
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Kinerja merupakan suatu tindakan yang dilakukan karyawan dalam melaksanakan pekerjaan yang diberikan perusahaan. Kompensasi, lingkungan kerja dan disiplin kerja diyakini mampu mempengaruhi kinerja karyawan dalam mencapai tujuan yang telah ditetapkan. Semakin tinggi kompensasi dan membaiknya lingkungan kerja serta semakin tinggi tingkat disiplin maka akan semakin tinggi kinerja karyawan. Tujuan penelitian ini adalah untuk mengetahui hubungan kompensasi, lingkungan kerja dan disiplin kerja terhadap kinerja karyawan. Populasi dalam penelitian ini adalah seluruh karyawan PT Penguin Tranding-Mempawah yang berjumlah 63 orang. Metode penelitian ini adalah kausalitas, yaitu untuk mengetahui hubungan atau pengaruh antar variabel. Hasil dari penelitian ini menunjukkan bahwa variabel kompensasi (X1) berpengaruh signifikan terhadap kinerja, lingkungan kerja (X2) berpengaruh signifikan terhadap kinerja dan disiplin kerja (X3) berpengaruh signifikan terhadap kinerja (Y) karyawan bagian produksi PT Japfa Comfeed Indonesia-Ambawang.   Kata Kunci : Kompensasi, Lingkungan Kerja, Disiplin Kerja, Kinerja
THE CAUSAL RELATIONSHIP BETWEEN DEPOSIT INTEREST RATES, FOREIGN EXCHANGE RATES AND STOCK MARKET INDEX (LQ45) IN INDONESIA PRE AND POST CRISIS 2008 Suwantono, Edwin
Jurnal Manajemen Update Vol 8, No 2 (2019): Jurnal Mahasiswa Manajemen
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ABSTRACT The main objectives of this study is to determine the interactions between deposit interest rates, foreign exchange rates and stock market index (LQ45) in Indonesia pre and post crisis 2008. The data period before the crisis is October 2000 until November 2008. The data period after the crisis is December 2008 until December 2015. Descriptive quantitative analysis is used in this research. Descriptive analysis method is performed by using analytical table and graphic. Quantitative analysis method is performed by making a regression equation econometric model with time series method to describe the presence or absence of the influence of the independent variable towards the dependant variable. The result showed that during the pre crisis 2008, unidirectional causality existed from Deposit Interest Rates towards Foreign Exchange Rates, Stock Market Index (LQ45) towards Deposit Interest Rates, Deposit Interest Rates towards Stock Market Index(LQ45), and Stock Market Index (LQ45) towards Foreign Exchange Rates. The result post crisis 2008 showed that unidirectional causality existed from Foreign Exchange Rates towards Deposit Interest Rates, Deposit Interest Rates towards Foreign Exchange Rates, and Stock Market Index (LQ45) towards Foreign Exchange Rates. It is found that the direction of causality between the three variables tends to demonstrate a hit-and-run behavior and changes according to the lag selection. This implies that great caution should be taken when interpreting granger causality result.  Keywords: Deposit Interest Rates, Foreign Exchange Rates, Stock Market Index, LQ45, Granger Causality and Subprime MortgageBIBLIOGRAPHY (2008, September 15). 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The Influence of Product Innovation, Celebrity Endorsers and Tagline toward Purchase Intention with Brand Awareness as The Mediating Variable Safrilia, Safrilia Putri B1024141001
Jurnal Manajemen Update Vol 7, No 2 (2018): Jurnal Mahasiswa Manajemen
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ABSTRACT             Product Innovation become an important aspect in order to make the company survive in this massive competition. Every company are trying to serve product which is unique and catchy that can distinguish their product from the other company. Celebrity Endorsers are used to make society attract to the product and used to delivered the advertising message or recommends buying a product. Beside using celebrity endorsers, company are competing in making tagline for its products to captures a company’s brand essence, personality and positioning also distinguishes the company from its competitors. Celebrity Endorsers and Tagline which can be found on the advertisement to provide experience and impression while product innovation provides the improvement through innovation of the products to audience which expected to increase brand awareness and taking an important place for customer purchase intention of the product. This study aims to analyze the influence of Product Innovation, Celebrity Endorsers, and Tagline in the context of Purchase Intention of VIVO V9 in Pontianak with Brand Awareness as The Mediating Variable.            The sample of this study consists of 100 respondents who are pontianak residents and at least age 18 years old. The data were analyzed in Structural Equation Model Partial Least Square using SmartPLS 3.2.7 software. It is found that Product Innovation, Celebrity Endorsers and Tagline has positive relationship on Brand Awareness. Product Innovation and Celebrity Endorsers do not have positive relationship on Purchase Intention, while Tagline has positive relationship on Purchase Intention. The mediation role of Brand Awareness between Product Innovation and Purchase Intention is fully mediated, Celebrity Endorsers and Purchase Intention is also fully mediated and Tagline and Purchase Intention is partially mediated.Keywords: Product Innovation, Celebrity Endorsers, Tagline, Brand Awareness Purchase Intention ABSTRAK Inovasi Produk menjadi aspek penting untuk membuat perusahaan bertahan dalam kompetisi besar ini. Setiap perusahaan berusaha untuk menyajikan produk yang unik dan menarik yang dapat membedakan produk mereka dari perusahaan lain. Celebrity Endorsers digunakan untuk membuat masyarakat tertarik pada produk dan digunakan untuk menyampaikan pesan iklan atau merekomendasikan untuk membeli suatu produk. Selain menggunakan celebrity endorsers, perusahaan berlomba-lomba membuat tagline untuk produknya untuk menangkap esensi, kepribadian, dan posisi merek perusahaan juga membedakan perusahaan dari pesaingnya. Celebrity Endorsers dan Tagline yang dapat ditemukan di iklan untuk memberikan pengalaman dan kesan sementara inovasi produk memberikan peningkatan melalui inovasi produk ke audiens yang diharapkan dapat meningkatkan kesadaran merek dan mengambil tempat yang penting untuk tujuan pembelian pelanggan dari produk. Penelitian ini bertujuan untuk menganalisis pengaruh dari Inovasi Produk, Celebrity Endorsers, dan Tagline dalam konteks Minat Beli VIVO V9 di Pontianak dengan Kesadaran Merek sebagai Variabel Mediasi.Sampel penelitian ini terdiri dari 100 responden yang tinggal di kota pontianak dan berusia minimal 18 tahun. Data dianalisis dalam Structural Equation Model Partial Least Square menggunakan perangkat lunak SmartPLS 3.2.7. Ditemukan bahwa Inovasi Produk, Celebrity Endorsers, dan Tagline memiliki hubungan positif pada Kesadaran Merek. Inovasi Produk dan Celebrity Endorser tidak memiliki hubungan positif pada Minat Beli, sedangkan Tagline memiliki hubungan positif pada Minat Beli. Peran mediasi Kesadaran Merek antara Inovasi Produk dan Minat Beli sepenuhnya dimediasi, Celebrity Endorsers dan Minat Beli juga sepenuhnya dimediasi dan Tagline dan Minat Beli secara mediasi parsial. Kata Kunci: Inovasi Produk, Celebrity Endorsers, Tagline, Niat Beli Kesadaran Merek
PENGARUH STORE ATMOSPHERE TERHADAP NIAT BELI ULANG KONSUMEN PADA TOKO BUKU GRAMEDIA PONTIANAK admin, ADITYO WIBISONO B11110109
Jurnal Manajemen Update Vol 5, No 2 (2016): Jurnal Mahasiswa Manajemen
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The objective of this study is to analyze and explain the effect of Store Atmosphere toward repurchase intention. The study was designed as an explanatory research, which aims to explain the effect of a causal relationship between these variables. Quantitative data collection survey techniques. A sampling technique that accidental sampling Populations in this study is the buyers at Pontianak Gramedia bookstore with a sample size of 100 people. The analysis technique used is multiple linear regression analysis using SPSS version 20.0. Based on the due diligence performed models showed the model in this study deserves to dilakukn testing, results showed that 1) Visual Communications has significant toward repurchase intention. 2) Lighting has significant toward repurchase intention. 3) Color do not have significant toward repurchase intention. 4) Music has significant toward repurchase intention. 5) Scent do not have significant toward repurchase intention. Keywords: Visual Communications, Lighting, colors, music, scents and repurchase intention
Pengaruh Suasana Toko, Kualitas Pelayanan dan Harga Terhadap Niat Beli Ulang Konsumen Di Indomaret Kota Pontianak B31112029, SATRIO HADYAN
Jurnal Manajemen Update Vol 6, No 1 (2017): Jurnal Mahasiswa Manajemen
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Indomaret a network mini franchises in Indonesia that provides basic needs and the needs of day - day. This study discusses there any influence of variables - variables such as store atmosphere, quality of service and price can affect the purchase intention. This research is a causal research design. The population in this study is that consumers Indomaret Pontianak. Technique Sampling used is purposivesampling.The research sample of 100 respondents, who are consumers Indomaret domiciled in Pontianak. The analytical tool used multiple linear regression by first tested the validity, reliability and classic assumption results showed that all three variables such as Atmosphere Stores, Service Quality, and Price positive and significant impact on consumer Birthday Intentions Buy Indomaret Pontianak. Service Quality most dominant influence on the intention Buy Re. Rated R2 of 0.566, meaning that 56.60% Intent to Buy Re influenced by Atmosphere Stores, Service Quality and price while the remaining 43.40% influenced by other variables not included in this study.     Keywords: Atmosphere Stores, Service Quality, Price, Intention Buy Repeat.
PENGARUH KUALITAS PELAYANAN DAN KEPUASAN TERHADAP WORD OF MOUTH (STUDI PADA MAHASISWA PROGRAM STUDI MANAJEMEN FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS TANJUNGPURA) B11112091, ALFIQI FATHURRACHMAN
Jurnal Manajemen Update Vol 8, No 4 (2019): Jurnal Mahasiswa Manajemen
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 ABSTRAKPenelitian ini bertujuan untuk menguji dan menganalisis pengaruh kualitas pelayanan dan kepuasan konsumen terhadap word of mouth. Objek penelitian ini adalah mahasiswa Prodi S1 Manajemen FEB UNTAN. Jenis penelitian ini termasuk dalam asosiatif dengan bentuk hubungan kausal, dengan teknik quota sampling dengan jumlah sampel sebanyak 100 responden. Metode pengumpulan data dengan penyebaran kuesioner dan metode analisis data menggunakan Path Analysis dibantu dengan software SPSS 25. Hasil penelitian menunjukan bahwa tangible, reliability, dan responsiveness tidak berpengaruh signifikan terhadap kepuasan mahasiswa. Assurance dan empathy berpengaruh signifikan terhadap kepuasan mahasiswa. Sedangkan kepuasan mahasiswa berpengaruh signifikan terhadap word of mouth.Kata Kunci:Tangible, Reliability, Responsiveness, Assurance, Empathy, Kepuasan Mahasiswa, Word of MouthDAFTAR PUSTAKA Abdus, Md S.S dan NRM Borhan Uddin. 2012. Influence of Service Quality on Customer Satisfaction in Retail Banking: A Study on Some Private Commercial Banks in Bangladesh. Green University Review, Vol. 4 No. 1-2. Aliyyah, Dwi Apriyani dan Sunarti. 2017. Pengaruh kualitas pelayanan terhadap kepuasan konsumen (survei pada konsumen The Little a Coffee Shop Sidoarjo). JAB, Vol. 51 No. 2. Almasdi, dan Jusuf Suit. 2012. Aspek Sikap Mental Dalam Manajemen Sumber Daya Manusia, Jakarta: Syiar Media. Amstrong, Garry dan Philip Kotler 2003. Dasar-dasar Pemasaran. Jilid 1, Edisi Kesembilan. Buchari, Alma. 2005. Manajemen pemasaran dan pemasaran jasa. Bandung:  Alfabeta. Ghozali, I. 2011. Aplikasi Analisis Multivariate Dengan Program SPSS. Semarang: Badan Penerbit Universitas Dipenogoro. Jaya, Indra dan Indra Syarufudin. 2015. Pengaruh kualitas pelayanan terhadap kepuasan pasien rawat inap unit gedung A-RSCM Jakarta. JIMFE, Vol. 1 No. 1. Kasmir. 2005. Bank dan Lembaga Keuangan Lainnya. Jakarta: PT RajaGrafindo Persada. Kotler, Philip and Gary Amstrong. 2014. Principle of Marketing. 14 Edition. England : Pearson Education, Inc. Kotler, Philip, dan Gary Armstrong 2012. Prinsip-prinsip Pemasaran. Edisi 13. Jilid 1. Erlangga : Jakarta. Kotler, Philip. 2009. Manajemen Pemasaran. Jakarta: Erlangga. Kotler, Philip. dan Gary Armstrong. 2014. Principle Of Marketing, 15th edition. New Jersey: Pearson Prentice Hall. Kuncoro, Mudrajad. 2003. Metode Riset untuk Bisnis & Ekonomi. Jakarta: Erlangga. Made, Ni A.S dan Ni Ketut Seminari. 2015. Pengaruh kualitas pelayanan terhadap kepuasan pelanggan restoran Indus Ubud Gianyar. E-Jurnal Manajemen Unud, Vol. 4, No. 8. Mohammad, Mowla Masrurul. 2019. Impact of Service Quality on Customer Satisfaction in Bangladesh Tourism Industry: An Empirical Study. Vol. 12 No. 1. Nilasari, Eswika dan Istianti. 2015. Pengaruh kualitas pelayanan terhadap kepuasan konsumen pada Dealer PT. Ramayana Motor Sukaharjo. Jurnal Paradigma, Vol. 13 No. 01. Oliver, Sandra. 2007. Strategi Public Relations, Jakarta: Erlangga. Penerbit PT. Indeks Gramedia, Jakarta. Priyatno, Duwi. 2014. SPSS 22 Pengolah Data Terpraktis. Yogyakarta: Andi Offset. Raharjo, Adisasmita. (2013). Teori-teori Pembangunan Ekonomi Pertumbuhan Ekonomi dan Pertumbuhan Wilayah. Yogyakarta: Graha Ilmu. Simamora, Bilson. 2005. Analisis Multivariat Pemasaran. Jakarta : Gramedia Pustaka Utama. Srinadi dan Nilakusmawati. 2008. Faktor-Faktor Penentu Kepuasan Mahasiswa Terhadap Pelayanan Fakultas Sebagai Lembaga Pendidikan (Studi Kasus di FMIP, Universitas Udayana). Jurnal Cakrawala Pendidikan. November. Th. XXVII. Staton, William J. 2002. Prinsip Pemasaran. Terjemahkan oleh Alexander Sindoro Jakarta, Penerbit Erlangga. Sugiyono. 2012. Metode Penelitian Kuantitatif Kualitatif dan R&D. Bandung: Alfabeta. Sugiyono. 2014. Metode Penelitian Bisnis. Bandung: Alfabeta. Supartiningsih, Solichah. 2017. Kualitas pelayanan kepuasan pasien rumah sakit : Kasus pada pasien rawat jalan. JMMRS, 6 (1):9-15. Sutedja, Wira. 2007. Panduan Layanan Konsumen, Jakarta: PT. Grasindo.Taman, Abdullah, Sukirno, Annisa R.S, Ngadirin S, dan Adeng P. 2013. Analisis kualitas pelayanan terhadap kepuasan mahasiswa pada Fakultas Ekonomi Universitas Negeri Yogyakarta. Jurnal Nominal, Vol. 2 No. 1. Tjiptono, Fandy dan Gregorius Chandra. 2012. Pemasaran Strategik. Yogyakarta: CV Andi. Tri, Nanang Nugroho, Agus Widarko, dan A.Agus Priyono. 2017. Pengaruh kualitas pelayanan terhadap kepuasan konsumen pada distro higain Malang. E-JRM, UNIMAS. Umar, Husein. 2007. Metode Riset Perilaku Konsumen Jasa. Jakarta: Ghalia Pustaka. Yosep, Canalini, Paulus Kindangen, dan Ferdinand Tumewu. 2016. The influence of service quality on customer satisfaction in Gran Puri Hotel Manado. JBIE, Vol. 16 No.1. Zahara, Zurni Samosir. 2005. Pengaruh kualitas pelayanan terhadap kepuasan mahasiswa menggunakan perpustakaan USU. JPSI, Vol. 1 No. 1. Zeithaml, V.A & Bitner, M.J. 1996. Services Marketing. McGraw-Hill. New York. Kata Kunci:Tangible, Reliability, Responsiveness, Assurance, Empathy, Kepuasan Mahasiswa, Word of Mouth

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