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Telaah Bisnis
Published by Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta
ISSN : 14116375     EISSN : 25416790     DOI : http://dx.doi.org/10.35917/tb.v21i2
Core Subject : Economy,
Economics, Econometrics & Finance
TELAAH BISNIS is a scientific journal published by Sekolah Tinggi Ilmu Manajemen (STIM) YKPN Yogyakarta, for the purpose of information media which examines issues relating to the management, accounting, business and the general economic.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 175 Documents
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Digital Marketing Strategy and Its Influence on Consumer Purchasing Decisions at Kopi Kenangan Surabaya: The Mediating Role of Brand Awareness Fidel Jonathan Kontarya; Daniel Joel Immanuel Kairupan; Dewi Mustikasari Immanuel
Telaah Bisnis Vol. 26 No. 2 (2025): December 2025
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/tb.v26i2.650

Abstract

Advances in digital technology have driven significant changes in the way consumers access information and make purchasing decisions. This study aims to examine the influence of digital marketing in purchasing decisions, considering brand awareness as a mediating variable. The research approach used was quantitative with a descriptive associative method. Primary data was collected through questionnaires administered to 110 respondents who met the criteria used in this study was Partial Least Square Structural Equation Modeling (PLS-SEM) with the assistance of SmartPLS version 4 software. The results of the analysis indicate that digital marketing has a positive and significant influence on brand awareness and purchasing decisions. Furthermore, brand awareness was also shown to have a significant influence on purchasing decisions and can act as a mediating variable, bridging the relationship between digital marketing and purchasing decisions. These findings indicate that appropriately implemented digital marketing strategies can increase consumer awareness of a brand, ultimately impacting consumer purchasing decisions.
The The Impact of Women and Board Structure on Corporate Performance: A Study of Indonesian Palm Oil Firms Alga Aprila Dwi Purwito; Suparmono Suparmono; Ascariena Rafinda; Rasistia Wisandianing Primadineska
Telaah Bisnis Vol. 26 No. 2 (2025): December 2025
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/tb.v26i2.654

Abstract

The primary objective of this study is to examine the impact of women on boards of directors (WOB), boards of directors (BOD), boards of commissioners (BOC), and independent boards of commissioners (BOCI) on company performance. The company's performance encompasses financial performance, assessed by return on assets (ROA), and market performance, evaluated by Tobin's Q. The population in this study consists of companies listed on the Indonesia Stock Exchange, with a sample of 20 companies selected using purposive sampling technique. The observation period is six years (2019-2024). Hypothesis testing with panel data regression. Following the execution of the Chow test, the Hausman test, and the LM test, the optimal model is identified as panel data regression using the Random Effect Model (Tobin's Q) and the Fixed Effect Model (ROA). The research findings indicate that Women on Board, the Board of Directors, the Board of Commissioners, and independent Commissioners do not affect company performance, whether measured by Tobin's Q or ROA. However, for Tobin's Q, the coefficient is negative, and for ROA, only the BOD and Boci have negative coefficients. The research contributes scientifically and can be utilized by subsequent researchers focusing on the issue of women on boards of directors and board of directors' structure.
Innovative Behavior: The Role of Self-Efficacy and Work Engagement of Gen Z employees Karen Christabel Reviana; Fenika Wulani; Dominicus Wahyu Pradana
Telaah Bisnis Vol. 26 No. 2 (2025): December 2025
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/tb.v26i2.626

Abstract

This study aims to analyze the influence of self-efficacy on innovative behavior mediated by work engagement among Gen Z employees. We conducted a survey using a questionnaire distributed via Google Forms. A total of 155 responses were received from Gen Z employees in the three cities in East Java. We use SmartPLS software to analyze the data using the partial least squares–based structural equation modelling (PLS-SEM) approach. The research results indicate that self-efficacy has a significant impact on innovative behavior. Moreover, we found that work engagement mediates the relationship between self-efficacy and innovative behavior. By understanding the factors influencing the innovative behavior of Gen Z employees, companies can effectively apply human resource management. Acquiring, developing, and retaining Gen Z employees with high self-efficacy is crucial for increasing work engagement and subsequently enhancing innovative behavior
Revolutionizing Digital Banking: Bridging Generational Gaps to Deliver Exceptional Customer Loyalty Ignatius Hari Santoso; Maryono Maryono; Ali Maskur; Sri Nawatmi; Mulyo Budi Setiawan
Telaah Bisnis Vol. 26 No. 2 (2025): December 2025
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/tb.v26i2.628

Abstract

This study investigate how omnichannel integration quality comprised of channel consistency, channel transparency and channel connectivity shape the online customer experience and its subsequent influence the willingness to stay in digital banking. Drawing upon the Stimulus – Organism – Response framework, the research also examined whether the generational cohorts moderate these relationship. A quantitative method with purposive sampling is employed, involving 90 valid response from Indonesian digital banking users, belonging to Generation Y and Z. Structural equation modelling using Smart PLS is applied to assess. The findings reveal that channel connectivity does not exert a meaningful effect. Furthermore, online customer experience strongly predicts the customers’ willingness to stay. These result suggest that consistency and transparency remain critical lever for optimizing digital experiences, while connectivity has become baseline expectation rather than a differentiating factor. This research extends the online customer experience and omnichannel literature by highlighting generational convergence in digital expectation. Practically it advises banks to prioritize the seamless, transparent and consistent service delivery to strengthen customer retention.
The Moderating Role of Brand Attachment in the Relationship between Brand Awareness and Brand Engagement on Apparel Purchase Retention on TikTok Shop among Generation Z Abdul Hadi Hari; Sri Ekanti Sabardini
Telaah Bisnis Vol. 26 No. 2 (2025): December 2025
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/tb.v26i2.638

Abstract

This study is conducted in the context of the growing use of social media-based e-commerce platforms, particularly TikTok Shop, by Generation Z for purchasing apparel products. This phenomenon highlights the need to understand the factors influencing consumer loyalty, especially those related to brand awareness, consumer engagement, and emotional attachment to brands. The aim of this research is to analyze the influence of Brand Awareness and Brand Engagement on Purchase Retention, as well as to evaluate the moderating role of Brand Attachment in strengthening these relationships. The study employs a correlational quantitative research design using a survey method. The population consists of Generation Z consumers who have previously purchased apparel products via TikTok Shop. A purposive sampling technique was used, resulting in 150 respondents. Data were analyzed using SmartPLS software to examine both the direct relationships and the moderating effects among variables. The findings reveal that both Brand Awareness and Brand Engagement positively affect Purchase Retention. Moreover, Brand Attachment is proven to moderate these relationships, indicating that emotional attachment to the brand strengthens the influence of brand awareness and engagement on purchase loyalty. This research contributes theoretically by reinforcing the model of relationships among awareness, engagement, attachment, and purchase retention within the context of social media-based e-commerce. Practically, the findings offer valuable insights for marketers in designing strategies to enhance consumer loyalty by increasing awareness, fostering engagement, and building emotional attachment to brands on digital platforms.
Improving MSME Performance through Accounting Knowledge and Financial Reporting: Fintech as a Moderator Irma Oktarina Safitri; Baldric Siregar; Rudy Badrudin
Telaah Bisnis Vol. 27 No. 1 (2026): July 2026
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/tb.v27i1.682

Abstract

The purpose of this study is to determine the perception of Micro, Small, and Medium Enterprises (MSMEs) in Sleman Regency regarding accounting and financial knowledge in preparing financial reports on MSMEs performance moderated by Financial Technology. Using primary data by distributing questionnaires via Google Form to MSMEs in Sleman Regency with a purposive sampling method. A total of 200 samples were obtained with the criteria of micro businesses in Sleman Regency, having run a business for at least six months, having received facilities from the Sleman Regency Cooperatives, Small and Medium Enterprises Office, and having implemented digital connection services with financial technology. The data were processed using Partial Least Square (PLS) 4. The results of the study indicate that accounting knowledge and the ability to prepare financial reports have a positive and significant effect on MSMEs performance. Fintech acts as a moderator that strengthens the relationship between accounting knowledge and MSMEs performance, but has not shown a significant moderating effect between the relationship financial report preparation ability and MSME performance.
Financial Management Behavior among Female Sex Workers: The Roles of Financial Literacy, Financial Attitude, and Hedonic Lifestyle Buana Hepi; Latifah Putranti
Telaah Bisnis Vol. 27 No. 1 (2026): July 2026
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/tb.v27i1.689

Abstract

Financial management behavior is essential for achieving financial well-being, particularly among economically vulnerable populations. Female sex workers represent an important context for financial behavior research because they often face irregular income, social stigma, limited access to formal financial services, and inadequate financial education, which may increase their financial vulnerability. This study examines the effects of financial literacy, financial attitude, and hedonic lifestyle on financial management behavior among female sex workers in the Pasar Kembang Localization, Yogyakarta. A quantitative approach was employed using a survey method and purposive sampling technique. Data were collected from 141 respondents through structured questionnaires and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that financial literacy has a positive and significant effect on financial management behavior, suggesting that greater financial knowledge improves individuals’ ability to manage, save, and plan their finances. Financial attitude also has a positive and significant influence, indicating that favorable beliefs and values regarding money management encourage responsible financial decision-making. In contrast, hedonic lifestyle negatively and significantly affects financial management behavior, implying that pleasure-oriented consumption and impulsive spending weaken financial discipline and long-term financial planning. The model explains 40.8% of the variance in financial management behavior. These findings highlight the importance of enhancing financial literacy and promoting positive financial attitudes while reducing excessive hedonic consumption among financially vulnerable women. The study contributes to the financial behavior literature by providing evidence from a marginalized population and offers practical implications for developing inclusive financial education and empowerment programs.
Streamer Attractiveness, Information Quality, Cognitive Assimilation of Live Streaming Impulsive Buying: Millennial and Z Moderation Guruh Ghifar Zalzalah; Fitriana Nur Samsiah
Telaah Bisnis Vol. 27 No. 1 (2026): July 2026
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/tb.v27i1.690

Abstract

This research aims to study the influence of streamer attractiveness, information quality, and cognitive assimilation on impulse purchases in live streaming shopping differences between millennials and generation z as moderating variables. This research uses the SOR (Stimulus-Organism-Response) theory. This research was conducted around the island of Indonesia in 2025, the sample used was 250 respondents. The sampling technique used purposive sampling method. The data analysis technique in this study uses Partial Least Squares Structural Equiation Modeling (SEM-PLS) using the help of WarpPLS software version 7.0. The results of this study indicate that streamer attractiveness, and information quality have a positive and significant effect on cognitive assimilation, cognitive assimilation has a positive and significant effect on impulse buying. Cognitive assimilation mediates the relationship between streamer attractiveness and information quality on impulse buying. Between millennial generation - generation z there is no difference in impulse buying.
From Passion to Intention: Investing, Funding, and Developing Passion in Student Entrepreneurship Daniel Joel Immanuel Kairupan
Telaah Bisnis Vol. 27 No. 1 (2026): July 2026
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/tb.v27i1.705

Abstract

Entrepreneurial passion has been theorized as a critical affective antecedent of entrepreneurial intention; however, the distinct and comparative contributions of its three domain-specific dimensions, passion for investing, passion for funding, and passion for developing remain insufficiently examined within a unified empirical model. Grounded in the Theory of Planned Behavior and the entrepreneurial passion framework, this study investigates the influence of these three passion dimensions on entrepreneurial intention. A quantitative cross-sectional design was employed, with data collected from 190 respondents using a structured questionnaire. Hypothesized relationships were tested using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS. The results confirm that all three dimensions exert significant positive influences on entrepreneurial intention, with passion for developing emerging as the strongest predictor (β = 0.363, t = 9.571, p < 0.001), followed by passion for investing (β = 0.328, t = 5.257, p < 0.001) and passion for funding (β = 0.223, t = 3.571, p < 0.001). These findings demonstrate that entrepreneurial intention is substantially driven by domain-specific affective orientations embedded within the individual's entrepreneurial identity, extending beyond purely cognitive determinants. This study contributes theoretically by integrating passion-based antecedents into a unified predictive model of entrepreneurial intention and offers practical implications for the design of entrepreneurship education programs that deliberately cultivate affective engagement alongside technical skill development. Policymakers and educators are encouraged to incorporate passion-nurturing pedagogical approaches, particularly those emphasizing developmental and investment orientations, to foster stronger and more sustained entrepreneurial intentions among prospective entrepreneurs.
Servant Leadership and Organizational Climate on Job Satisfaction: Digital Readiness as a Moderator Clifford Jeremias Lolang; Susanti Saragih
Telaah Bisnis Vol. 27 No. 1 (2026): July 2026
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/tb.v27i1.665

Abstract

The accelerating pace of digital change requires organizations not only to adopt technology, but also to ensure that their employees are well prepared. To address this issue, this study aims to analyze how servant leadership and organizational climate enhance job satisfaction, in particular how the level of digital readiness influences this relationship. Data were obtained from 147 employees who were actively involved in digital-based work activities, through the distribution of online questionnaires. The hypotheses were analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. The results show that organizational climate has a positive and significant effect on employee job satisfaction. However, servant leadership does not show a significant effect on job satisfaction in this study’s context. These findings indicate that working with intense digital adoption, employee perception of fulfillment is more influenced by a supportive work climate and the level of digital readiness, rather than by a service-oriented leadership behavior. This study provides some practical implications for managers in developing and promoting practices that support a positive work atmosphere that will lead a higher job satisfaction. In addition, the results also gives an insight for further research to develop a comprehensive model related to work behavior in the digital era.

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