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Telaah Bisnis
Published by Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta
ISSN : 14116375     EISSN : 25416790     DOI : http://dx.doi.org/10.35917/tb.v21i2
Core Subject : Economy,
Economics, Econometrics & Finance
TELAAH BISNIS is a scientific journal published by Sekolah Tinggi Ilmu Manajemen (STIM) YKPN Yogyakarta, for the purpose of information media which examines issues relating to the management, accounting, business and the general economic.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 162 Documents
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Digital Marketing Strategy and Its Influence on Consumer Purchasing Decisions at Kopi Kenangan Surabaya: The Mediating Role of Brand Awareness Kontarya, Fidel Jonathan; Kairupan, Daniel Joel Immanuel; Immanuel, Dewi Mustikasari
Telaah Bisnis Vol. 26 No. 2 (2025): December 2025
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/tb.v26i2.650

Abstract

Advances in digital technology have driven significant changes in the way consumers access information and make purchasing decisions. This study aims to examine the influence of digital marketing in purchasing decisions, considering brand awareness as a mediating variable. The research approach used was quantitative with a descriptive associative method. Primary data was collected through questionnaires administered to 110 respondents who met the criteria used in this study was Partial Least Square Structural Equation Modeling (PLS-SEM) with the assistance of SmartPLS version 4 software. The results of the analysis indicate that digital marketing has a positive and significant influence on brand awareness and purchasing decisions. Furthermore, brand awareness was also shown to have a significant influence on purchasing decisions and can act as a mediating variable, bridging the relationship between digital marketing and purchasing decisions. These findings indicate that appropriately implemented digital marketing strategies can increase consumer awareness of a brand, ultimately impacting consumer purchasing decisions.
The The Impact of Women and Board Structure on Corporate Performance: A Study of Indonesian Palm Oil Firms Purwito, Alga Aprila Dwi; Suparmono, Suparmono; Rafinda, Ascariena; Primadineska, Rasistia Wisandianing
Telaah Bisnis Vol. 26 No. 2 (2025): December 2025
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/tb.v26i2.654

Abstract

The primary objective of this study is to examine the impact of women on boards of directors (WOB), boards of directors (BOD), boards of commissioners (BOC), and independent boards of commissioners (BOCI) on company performance. The company's performance encompasses financial performance, assessed by return on assets (ROA), and market performance, evaluated by Tobin's Q. The population in this study consists of companies listed on the Indonesia Stock Exchange, with a sample of 20 companies selected using purposive sampling technique. The observation period is six years (2019-2024). Hypothesis testing with panel data regression. Following the execution of the Chow test, the Hausman test, and the LM test, the optimal model is identified as panel data regression using the Random Effect Model (Tobin's Q) and the Fixed Effect Model (ROA). The research findings indicate that Women on Board, the Board of Directors, the Board of Commissioners, and independent Commissioners do not affect company performance, whether measured by Tobin's Q or ROA. However, for Tobin's Q, the coefficient is negative, and for ROA, only the BOD and Boci have negative coefficients. The research contributes scientifically and can be utilized by subsequent researchers focusing on the issue of women on boards of directors and board of directors' structure.

Page 17 of 17 | Total Record : 162

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