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Telaah Bisnis
Published by Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta
ISSN : 14116375     EISSN : 25416790     DOI : http://dx.doi.org/10.35917/tb.v21i2
Core Subject : Economy,
Economics, Econometrics & Finance
TELAAH BISNIS is a scientific journal published by Sekolah Tinggi Ilmu Manajemen (STIM) YKPN Yogyakarta, for the purpose of information media which examines issues relating to the management, accounting, business and the general economic.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 159 Documents
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The Influence of Hook Copywriting and Social Media Content Toward Brand Awareness, Brand Image, and Purchase Decisions in MSMEs in Sleman District Desta Rahayu; Lavendi Kurnia Utama; Abadila Rakha Muqaddimah; Dania Ayuni; Alivia Meyrizka Utami
Telaah Bisnis Vol 25, No 1 (2024): July 2024
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/tb.v25i1.504

Abstract

The use of digital marketing creates marketing competition among MSME players. MSME players need to apply effective marketing techniques to win competition between business actors. MSME players who master copywriting techniques and attractive social media content will make the public aware of the existence of a product or brand, resulting in purchasing decisions. The research method used by researchers is a mix method, namely an approach to analyzing problems quantitatively and qualitatively. The results of this research show that copywriting hooks have no effect on brand awareness, but copywriting hooks have a significant positive effect on brand image and purchasing decisions. Instagram social media content has a significant positive effect on brand awareness, brand image and purchasing decisions. This shows that hook copywriting and social media content on the Instagram platform have an important role in marketing activities with the aim of improving consumer decision making regarding the products being marketed.
Mediating Factor of Strategy Business in the Relationship between Environmental and Business Performance Prasetio Ari Wibowo; Juhary Ali; Johan Budiman
Telaah Bisnis Vol 24, No 2 (2023): December 2023
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/tb.v24i2.423

Abstract

The purpose of this study is to examine the impact of the internal and external business environment on the formulation of business strategy, the impact of business strategy on business performance, and the impact of the internal and external business environment on the performance of the Service and Creative Industry Cluster MSMEs in DKI Jakarta. This study employs a quantitative approach to research, collecting data through observation and interviews and processing primary data derived from respondents' questionnaire responses. Using SEM-PLS 3 Version, the validity test, the reliability test, outer loading, the inner model fit (R-Square), the significance test (hypothesis test), and the F-Square Test are then utilized to assess the study data. F-square of 0.409 > f-square of 0.35, the External Environment has a moderate influence on Business Strategy. The moderate influence of the Internal Environment on the Outcome of Small and Medium-Sized Enterprises, as indicated by the F-Square value of 0.29, is accompanied by a modest effect. The finding from this research indicates that the service and creative industry cluster MSME actors in DKI Jakarta formulate business strategies to become Prospector, Analysts, Low-Cost Defender, and Different Defender based on or have different external environmental backgrounds in terms of demography, politics/law, economic conditions, and the technology used to run their respective businesses.
Prophetic Values in Financial Activities Mellisa Fitri Andriyani Muzakir; Dian Retnaningdiah; Khoirina Noor Anindya; Arief Darmawan
Telaah Bisnis Vol 24, No 2 (2023): December 2023
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/tb.v24i2.443

Abstract

This article investigates financial activities that occur in a society that adheres to an Islamic perspective (prophetic values). The method employed was a library research study that collected data, conducted analysis, compiled presentations and drew conclusions. Arisan activities are able to help improve individual welfare. However, in their implementation, many are not in accordance with the guidance of Islamic law. In addition, financial activities in the community, both taking on debt from financial institutions and non-formal organizations, can also lead to moral hazard. Therefore, every individual must be aware of the hazards or threats posed by these activities.
Increasing Agricultural Sector Investment through Sectors and Regional Leading Products in Central Java Province Suparmono Suparmono; Bunga Alfausta Amalia
Telaah Bisnis Vol 25, No 1 (2024): July 2024
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/tb.v25i1.491

Abstract

This article aims to analyze the advantages and competitiveness of agricultural sectors and sub-sectors that have advantages in the economy of Central Java Province. The analytical tools used to determine the leading sectors and sub-sectors are location quotient (LQ), Klassen Analysis, Shift Share Analysis, and Sectoral Typology. By using data from 2023, it was found that overall, most of the sub-fields in the agriculture, forestry and fisheries business sector of Central Java Province were categorized as competitive sectors. The subsector that is not categorized as competitive is food crops. The agriculture, forestry and fisheries sector is categorized as an advanced business field and its growth is very fast, but the forestry and logging, fisheries sub-sector has a slow growth speed but is a growing industry. The agriculture, livestock, hunting, and agricultural services sub-fields have very fast and advanced growth so that they can become regional superior potential. The commodities of food crops and plantation crops still need further attention because the speed of growth is still hampered, although the industry has potential and is developing.
The Mediating Role of Organizational Commitment in the Relationship between Participative Leadership and Job Performance of Insurance Agents in Surabaya Marshella Sheren Monica; Fenika Wulani; P. Julius F. Nagel
Telaah Bisnis Vol 24, No 2 (2023): December 2023
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/tb.v24i2.427

Abstract

This study analyzes the effect of participative leadership and organizational commitment on the job performance of insurance agents in Surabaya. The research also identifies the mediating role of organizational commitment in the relationship between participative leadership and job performance. Data collection by distributing questionnaires resulted in 94 responses. The data is analyzed using partial least squares structural equation modeling (PLS-SEM). The results show that all the hypotheses are supported. Participative leadership and organizational commitment have a positive effect on job performance. In addition, organizational commitment mediates the relationship between participative leadership and job performance.  This study supports social exchange theory. Moreover, this study's findings show the importance of insurance companies selecting and developing individuals in managerial positions who are able to behave participatively.
The Effect of Brand Image and Islamic Branding Towards Purchasing Decision: The Role of Brand Awareness as a Mediation Variable Fifi Septiani; Rozikan Rozikan
Telaah Bisnis Vol 25, No 1 (2024): July 2024
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/tb.v25i1.479

Abstract

The increasingly fierce competition in the business world has led manufacturers to have marketing strategies that can enhance consumer interest in making purchasing decisions. Fashion is considered to have great potential, especially for Muslim fashion products. This study aims to determine the influence of brand image and Islamic branding on the purchasing decisions of Muslim consumers on Rabbani products, mediated by brand awareness. The sample in this study consisted of female students from Muhammadiyah University of Yogyakarta who had purchased Rabbani products. The total number of samples used was 206 respondents. The method used to collect samples was purposive sampling. This study used primary data obtained from distributing online questionnaires through Google Forms. The data obtained were analyzed using SmartPLS 3.0. The results of the study showed that brand image and Islamic branding have a positive effect on brand awareness. The study also showed that brand awareness has a positive effect on purchasing decisions. Brand awareness mediates the relationship between brand image and Islamic branding on purchasing decisions. The results of this study can serve as a reference for Rabbani product companies in leveraging brand image and Islamic branding aspects to create good brand awareness for consumers, ultimately enhancing purchasing decisions.
Moderating Effects of Dividend Policy Consistency and ROA on Firm Performance in M&A Shindy Dwita Nuansari
Telaah Bisnis Vol 25, No 1 (2024): July 2024
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/tb.v25i1.496

Abstract

The occurrence of a positive abnormal return is the dream of every investor in dealing with the decisions taken by the company, because it can provide its own benefits for stakeholders. Therefore, what can create positive abnormality around the announcement of company decision-making, especially Merger and Acquisition (M&A) decisions? To reveal several factors that can create positive abnormal returns around M&A announcements, this study aims to determine the effect of dividend-paying firms on short-term M&A performance which is moderated by the consistency of dividend policy and Return on Assets (ROA) and controlled by size. company using multiple linear regression model. The data used in this research comprises companies in Indonesia that conducted M&A during the period 2002-2021. The total number of observations in this study is 150, and the research employs the Ordinary Least Squares (OLS) technique for analysis. The results of this study indicate that dividend-paying firm has a significant positive effect on short-term M&A performance. The consistency of dividend policy cannot strengthen the positive relationship between dividend-paying firms and short-term M&A performance, but the firm's performance as reflected in ROA, strengthen the positive effect of dividend-paying firms on short-term M&A performance.
Customer Shopping Behavior on E-Commerce Effectiveness Using the Information System Success Theory Approach Maliana Puspa Arum; Lina Fatimah Lishobrina; Muhammad Eka Purbaya; Tsabitatul Iffah; Olivia Cristianti
Telaah Bisnis Vol 24, No 2 (2023): December 2023
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/tb.v24i2.439

Abstract

In addressing the purpose of this research, it seeks to unravel the intricacies of payment systems in e-commerce, particularly focusing on the challenges posed by the indirect nature of transactions. The design and methodology of the study involve a comprehensive examination of customer perceptions and concerns, emphasising payment security and privacy in the digital landscape. This investigation stems from recognising that security is a linchpin for the successful development of Internet-based payment systems. Within the discourse of e-commerce, customer apprehensions regarding the security of their payment and financial information, encompassing details like credit card transaction numbers, are prevalent. As the e-commerce market in Indonesia experiences rapid growth, exemplified by the leadership of Tokopedia, the competition among companies and organisations intensifies. The endeavour to satisfy customers becomes a formidable challenge for many, underscoring the need for nuanced insights into the factors influencing customer satisfaction. Adopting the Information System Success Theory as a theoretical framework, this study posits that customer concerns about the payment system significantly impact the perceived quality of service. In this context, quality serves as a yardstick for measuring effectiveness by delving into the intricate layers of customer satisfaction. The research employs Structural Equation Modelling (SEM) as the chosen methodology, engaging with the perspectives of 100 respondents to derive meaningful conclusions. Despite its contributions, the study acknowledges its limitations, including the inherent subjectivity in customer perceptions. Nevertheless, the implications drawn from this research carry significance for the ongoing refinement and enhancement of e-commerce payment systems, providing valuable insights for practitioners, researchers, and policymakers navigating the dynamic intersection of technology and consumer satisfaction in the digital age.
Assessing Emotional Intelligence and Workplace Support for Achieving Optimal Job Satisfaction Muzakki, Muzakki; Yudistira, Dewangga; Maulifa, Nur Alif
Telaah Bisnis Vol 25, No 2 (2024): December 2024
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/tb.v25i2.507

Abstract

This study investigates the influence of emotional intelligence, colleagues’ support, and support from supervisors on job satisfaction among teachers of Wachid Hasyim Vocational School and High School in Surabaya. Using the purposive sampling technique, 48 teachers were sampled in this study, and the data were analyzed using Structural Equation Modeling (SEM) with Partial Least Squares (PLS). The findings of this study demonstrate that emotional intelligence has a significant influence on job satisfaction, emphasizing the importance of emotional ability in increasing teachers' job satisfaction. Conversely, although the support from colleagues and supervisors also showed positive effects, the effect on job satisfaction was not statistically significant. The practical implications of these results highlight the need for additional focus on developing social support in the workplace to further improve job satisfaction, with recommendations for schools to scale up peer and employer support initiatives to create a more fulfilling work environment for teachers.
Hotel Tax Optimization Strategy Through Regulatory and Root Cause Approach Suparmono, Suparmono
Telaah Bisnis Vol 25, No 2 (2024): December 2024
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/tb.v25i2.538

Abstract

This study aims to analyze the root causes of suboptimal regional tax revenues, especially from hotel taxes. The research location is in Klaten Regency, Central Java Province. The analysis tool used is root cause analysis (RCA). Data collection was carried out using interview techniques, observation, regulatory analysis, and other possible primary data collection techniques. Primary data was obtained from interviews and FGDs with hotel managers and other stakeholders, while data collection techniques were carried out using stratified cluster sampling for each class of star and non-star hotels. From the results of the analysis, it was concluded that there were four root causes. First, the transition period for the implementation of Law Number 1 of 2021 concerning financial relations between the central and regional governments (HKPD) which makes it difficult for regions to collect. Second, the implementation of an information technology-based tax collection system has not been carried out. Third, the location of Klaten Regency is flanked by the cities of Solo and Yogyakarta. Fourth, there are no objects that are the main attractions for tourists to visit Klaten Regency which require a visit time of more than one day. Improvement and updating of the taxpayer database and potential revenue from each hotel, implementation of the tapping box system through cooperation between local governments and banks, digitalization of the hotel tax recording system, and cooperation in pricing strategies between hotels are the four main strategies for increasing hotel taxes in Klaten Regency.

Page 13 of 16 | Total Record : 159

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