JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB)
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) has main objective which is to cater an intellectual platform for the international scholars. JHSSB aims to promote interdisciplinary studies in business and social science and become the leading journal in humanities, social science and business in the world. The JHSSB journal publishes research papers in the fields of management, marketing, finance, economics, banking, accounting, human resources management, international business, hotel and tourism, entrepreneurship development, business ethics, international relations, law, development studies, population studies, Social and political science, history, journalism and mass communication, corporate governance, cross-cultural studies, public administration, psychology, philosophy, sociology, women studies, religious studies, social welfare, anthropology, linguistics, Literature, Art, Anthropology, Ecology, Geography, Education, Governance, Public Administration. and so on. All manuscripts are double-blinded peer reviewed.
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<![CDATA[EFFECT ANALYSIS OF FDI, EXPORTS, EXCHANGE RATES, ON INDONESIA'S ECONOMIC GROWTH 1991-2020 ]]>
<![CDATA[Erika]]>;
<![CDATA[Sasana, Hadi]]>
<![CDATA[ JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 2 No. 1 (2022): NOVEMBER ]]>
Publisher : <![CDATA[Transpublika Publisher ]]>
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DOI: 10.55047/jhssb.v2i1.362
<![CDATA[The purpose of this study is to examine the impact of foreign direct investment (FDI), exports, and the exchange rate on Indonesia's economic growth from 1995 through 2020. This research is quantitative descriptive in nature. The study employs time series data and eviews for testing. Economic growth is the dependent variable, whereas foreign direct investment (FDI), exports, and exchange rates are the independent factors. This study employs Autoregressive Distributed Lag (ARDL) regression, and a long-term and short-term association is present. Foreign Capital Investment (FDI) is the dominant factor that affects economic growth and is not significant using = 5, while the relative export variable has a significant positive effect on economic growth, and the exchange rate variable affects economic growth positively but is not statistically significant.]]>
<![CDATA[EFFECT ANALYSIS OF EXPORTS, IMPORTS, AND MANUFACTURING ON INDONESIA'S GDP FROM 1990 TO 2019 ]]>
<![CDATA[Saputri, Ardianti Suci]]>;
<![CDATA[Sasana, Hadi]]>
<![CDATA[ JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 2 No. 1 (2022): NOVEMBER ]]>
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DOI: 10.55047/jhssb.v2i1.363
<![CDATA[This study's primary purpose is to determine and assess the impact of exports, imports, and manufacturing in Indonesia from 1990 to 2019. The secondary data utilized by the researcher in this study spans the years 1990 to 2019. Imports and exports of commodities and services in the 1990s, when there was no import-export ease, compared to 1998, when Indonesia had import-export ease. The issue was that a monetary crisis caused Indonesia's economic structure to become somewhat disorganized, as the rupiah exchange rate and inflation rose, and enterprises with foreign debts were compelled to repay them in multiples of their original sums. In this study, researchers conducted tests using the eviwes 10 application and the ECM (Error Correction Model) approach, with data on the growth rate of exports, imports, and economic growth obtained from the World Bank from 1990 to 2019. The data acquired in the form of numbers that are analyzed and display the status of being stationary. Exports are stationary with a probability of 0.0000, where the value is less than 5%, imports are stationary with a probability of 0.0011, where the value is less than 5%, and manufacturing is stationary with a probability of 0.0021, where the value is < 5%, and GDP or economic growth is 0.0147, which is less than 5%. ]]>
<![CDATA[EFFECT ANALYSIS OF INFLATION, EXPORTS AND IMPORTS ON ECONOMIC GROWTH IN INDONESIA ]]>
<![CDATA[Firdaus, Ellina Nuril]]>;
<![CDATA[Septiani, Yustirania]]>
<![CDATA[ JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 2 No. 1 (2022): NOVEMBER ]]>
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DOI: 10.55047/jhssb.v2i1.364
<![CDATA[A country's economic development is significantly influenced by economic growth. A nation can use economic growth indicators to inform its economic policy decisions and help it achieve its economic objectives. This study aims to examine the effect of inflation, exports and imports, on Indonesia's economic growth between 1990 and 2020. There are a number of issues in this study, and the error correction model, or ECM, is the model used in the data used to determine how to resolve these issues (Error Correction Model). The ECM (Error Correction Model) method calculations' findings are used to explain why there is a long-term negative relationship between inflation and economic growth. Additionally, exports have a short-term negative impact on Indonesia's economic growth. In order for economic activities to run smoothly and economic growth to increase, it is hoped that export-import activities in Indonesia can stabilize economic growth and inflation from year to year.]]>
<![CDATA[DIGITAL MARKETING STRATEGY FOR MSMEs IN THE VUCA ERA (Volatility, Uncertainty, Complexity, and Ambiguity): (Case Study of Snacks MSMEs "The Kriuk") ]]>
<![CDATA[Lestari, Sri]]>
<![CDATA[ JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 2 No. 1 (2022): NOVEMBER ]]>
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DOI: 10.55047/jhssb.v2i1.370
<![CDATA[Economic growth in Indonesia currently driven by various sectors, one of which is the micro, small and medium enterprise (MSME) sector. However, the biggest problems faced by MSMEs in Indonesia today are capital (51.09%) and marketing (34.72%). In today's VUCA era, business situations are volatile and lead to uncertainty. The emergence of the COVID-19 pandemic is a manifestation of the VUCA situation, so the business world is required to be able to survive in situations that reduce people's social mobility. Therefore, the role of digital marketing is very much needed at this time and is an important part in tackling greater losses for MSMEs. The digital marketing strategies that can be applied by MSME actors include creating a google business account, promoting their product through social media, collaborating with KOL or influencers (endorsement), and email marketing.]]>
<![CDATA[DIGITAL TRANSFORMATION OF THE INSURANCE INDUSTRY: THE POTENTIAL OF INSURANCE TECHNOLOGY (INSURTECH) IN INDONESIA ]]>
<![CDATA[Susanto, Ari]]>
<![CDATA[ JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 2 No. 1 (2022): NOVEMBER ]]>
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DOI: 10.55047/jhssb.v2i1.375
<![CDATA[The insurance industry cannot be separated from the demands to keep up with the times and carry out digital transformation of its business. Digital transformation in the insurance industry has driven the emergence of insurance technology (InsurTech). The development of insuretech in Indonesia is quite fast and will continue to grow with the emergence of various digital insurance service providers such as PasarPolis, E-Bancassurance, Fuse and so on. Insurtech can be utilized throughout the lifecycle of insurance products including pre-contract, product development, post-contract, back office operations and in risk control. The digitalization of technology in Indonesia has driven the development of InsurTech's business. Key players in this industry include PasarPolis, Qoala and Simas Insurtech. InsurTech's high potential in Indonesia is not only supported by the development of InsurTech start-ups, but also due to low insurance penetration. The challenges that arise for InsurTech are mainly related to the current regulations that do not yet specifically discuss InsurTech.]]>
<![CDATA[ANALYSIS OF THE FACTORS INFLUENCING INDONESIA'S COFFEE EXPORTS IN 2000-2020 ]]>
<![CDATA[Hasanah, Rifa Uswatun]]>;
<![CDATA[Prasetyanto, Panji Kusuma]]>
<![CDATA[ JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 2 No. 1 (2022): NOVEMBER ]]>
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DOI: 10.55047/jhssb.v2i1.378
<![CDATA[Indonesia engages in a variety of export activities, one of which is the export of coffee commodities, with the goal of boosting the country's overall revenue. Coffee is one of Indonesia's primary exports, making it one of the world's leading exporting nations. The purpose of this study is to determine the factors that influence the export of coffee commodities from Indonesia during the period of 2000-2020. An error correction model is utilized in the process of carrying out the analysis approach. The finding revealed that both in the short term and the long term, the price of coffee on the global market has an effect on Indonesia's coffee exports. The exchange rate for the rupiah has no effect on Indonesia's coffee exports in the short term, but it does have an effect on those exports in the long term. There is neither a short-term nor a long-term impact brought about by the quantity of coffee that is produced in Indonesia.]]>
<![CDATA[IMPACT OF INFLATION ON MAIN FOOD COMMODITIES PRICES IN CENTRAL JAVA (2019-2021) ]]>
<![CDATA[Aulia, Aisyah]]>
<![CDATA[ JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 2 No. 1 (2022): NOVEMBER ]]>
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DOI: 10.55047/jhssb.v2i1.381
<![CDATA[Food commodities play an important role as a source in meeting the needs of people's lives. Price changes are common in food commodities and a contributor to inflation. This analysis aims to determine the effect of food commodity prices on inflation with a case study of commodity prices of rice, cooking oil, and sugar in Central Java. This type of research is a quantitative research. The data used in this study is secondary data obtained from BPS (Central Statistics Agency) of Central Java Province and PHPI from 2019 to 2021. The data used is monthly data which consists of 4 components of research data. The analytical method used is ECM (Error Correction Model). Processing data using Eviews 10 software by going through several processes or stages in the analysis that includes the ECM test so that the effect is in the short and long term. The results of this study indicate that the results of the ECM (VAR) test have not had a significant effect on the prices of the 3 food commodities.]]>
<![CDATA[ANALYSIS EFFECT OF GOVERNMENT REVENUES ON INDONESIA'S ECONOMIC GROWTH ON 1991-2020 ]]>
<![CDATA[Yunita, Nuraeni]]>;
<![CDATA[Indrawati, Lucia Rita]]>
<![CDATA[ JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 2 No. 1 (2022): NOVEMBER ]]>
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DOI: 10.55047/jhssb.v2i1.384
<![CDATA[The objective of this study is to investigate the impact that exports, imports, and tax revenues have had on the rate of economic growth in Indonesia between the years 1991 and 2020. This study follows a quantitative approach to research methodology. The data that were used in this analysis were secondary data that were gathered from the Ministry of Finance of the Republic of Indonesia and the World Bank. The data for this study were compiled by using time series data from 1991 all the way up until 2020. The approach of using Ordinary Least Squares with an Error Correction Model as the analytical model that is applied is utilized. According to the findings of this study, both long-term and short-term variables related to exports have an effect that is detrimental to the economic growth of Indonesia. Both long-term and short-term changes in Indonesia's imports have no effect on the country's overall economic growth. Further, the impact of long-term tax revenue on economic growth in Indonesia is negative, while the impact of short-term tax revenue is meaningless to the country's overall development.]]>
<![CDATA[THE EFFECT OF POPULATION, GRDP, AND INVESTMENT ON EMPLOYMENT IN NORTH SULAWESI PROVINCE ]]>
<![CDATA[Pertiwi, Liza Tri Yudha]]>;
<![CDATA[Islami, Fitrah Sari]]>
<![CDATA[ JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 2 No. 1 (2022): NOVEMBER ]]>
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DOI: 10.55047/jhssb.v2i1.385
<![CDATA[This research aims to determine the effect of Population, Gross Regional Domestic Product (GRDP), and Investment on employment in the short and long term in North Sulawesi Province. The data used are times series data from 2001-2021 sourced from BPS. The method used in this article is Error Correction Model (ECM). The results revealed that the population has a positive and insignificant effect on employment in the short term, while in the long term it has a positive and significant effect on employment, GRDP has a positive and insignificant effect on employment in the short term, while in the long term it has a negative and insignificant effect on employment, investment has a positive and significant impact on employment in the short term, while in the long term investment has a positive and significant impact on employment.]]>
<![CDATA[THE INFLUENCE OF ELECTRONIC WORD OF MOUTH AND BRAND IMAGE ON THE PURCHASE DECISION OF VIDEO ON DEMAND NETFLIX SUBSCRIPTION: (Study on Netflix Users in Medan City) ]]>
<![CDATA[Gultom, Monica Desyderya]]>;
<![CDATA[Adlina, Hafiza]]>;
<![CDATA[Siregar, Onan Marakali]]>
<![CDATA[ JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 2 No. 1 (2022): NOVEMBER ]]>
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DOI: 10.55047/jhssb.v2i1.389
<![CDATA[The Covid-19 pandemic has caused changes in aspect of life. These changes have influenced the communication industry which created the concept of Video on Demand. Netflix is one of the streaming services that have a variety of shows such as movies, anime, documentaries, and many more. During the first time, Netflix came to Indonesia, they had many issues with government and public services. This research aims to analyze the effect of electronic word of mouth (E-WOM) and brand image on the purchase decision of Netflix subscriptions in Medan city. The research used an associative method with a quantitative approach. The sample and populations in this research are 100 people who have used Netflix in Medan City. Data were collected using a survey method and then analyzed by using simple linier regression. The results of the research conducted reveal that the E-WOM variable (X1) has no significant effect on purchasing decisions. Meanwhile, the brand image variable (X2) has significantly influenced purchasing decisions. However, E-WOM and brand image have an equal (simultaneous) effect on purchase decisions (Y). The result of the correlation coefficient (R) of 0.836, where this coefficient value shows the relationship between E-WOM and brand image on purchasing decisions.]]>
