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Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK)
Published by Forum Kerjasama Pendidikan TInggi
ISSN : -     EISSN : 2774809X     DOI : https://doi.org/10.47065/jamek.v2i2
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Akutansi Manajemen Ekonomi dan Keuangan di Publikasikan oleh Forum Kerjasama Pendidikan Tinggi (FKPT) yang Berisi artikel yang diambil dari penelitian di bidang Akuntansi Manajemen, Ekonomi,manajemen Bisnis, Manajemen Sumber daya Manusia, Manajemen Pemasaran, manajemen strategis, manajemen operasi,diterbitkan dalam tiga kali yaitu pada bulan Januari, Mei, dan September
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 182 Documents
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Strategi Pemasaran Digital dengan Smart Green Packaging untuk Meningkatkan Minat Beli Generasi Z Produk UMKM Blitar Sutanto, Yufi Priyo; Kusuma, Abdi Pandu
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 5 No 3 (2025): Edisi September 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jamek.v3i1.2252

Abstract

The purpose of this study is to analyze the influence of digital marketing and sustainable smart packaging on the purchase intention of Generation Z toward MSME products in Blitar City, in order to gain insights into consumer behavior and sustainable business models, particularly among the younger generation. The research employed a mixed-method approach, consisting of quantitative analysis using Partial Least Squares–Structural Equation Modeling (PLS-SEM) on 100 respondents, and qualitative analysis through semi-structured interviews with 10 MSMEs in Blitar City. The findings reveal that digital marketing strategies and smart green packaging exert a positive and significant effect on purchase intention, with a simultaneous contribution of 56%. The variables of smart green packaging and digital marketing strategies individually recorded path coefficients of 0.46 and 0.41, respectively. These results highlight the potential to optimize digital marketing strategies through more interactive social media engagement and environmentally friendly packaging innovations, such as the integration of QR codes and sustainability-based storytelling. Furthermore, this research provides a foundation for formulating a sustainable business model that integrates digital marketing, smart green packaging, and customer experience. Such integration can enhance the branding of MSME products and strengthen their environmentally friendly brand image.
Penggunaan Aplikasi Laundry Sebagai Solusi Pengelolaan Keuangan dan Efisiensi Operasional pada SS Laundry Pontianak Novita, Novita
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 5 No 3 (2025): Edisi September 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jamek.v5i3.2255

Abstract

The use of laundry applications has now become a necessity for laundry businesses to manage transactions and finances more effectively and efficiently. This is also what SS Laundry, a laundry service business located in Pontianak, has done. This study aims to explore how the use of the Smartlink laundry application can improve operational efficiency and financial management in laundry businesses. Using a descriptive qualitative approach with a case study method, data in this study were collected through observation, interviews, documentation, and literature studies, and analyzed thematically to describe the experience of using the application in depth. The results show that the implementation of the Smartlink application has had a significant impact on the effectiveness of transaction recording, financial management, and operational efficiency of SS Laundry. Test results show that implementing the Smartlink application significantly improves system efficiency compared to manual methods. Transaction recording time is reduced by approximately 70%, error rates are reduced by 10%, and financial management is 85% faster due to real-time presentation. Furthermore, customer satisfaction has increased by 30% through the self-tracking feature for laundry processes. Administratively, staff requirements for recording are reduced by 100%, while operational costs remain relatively stable, offset by the additional benefits of data transparency, digital payments, and easy monitoring

Page 19 of 19 | Total Record : 182

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