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Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK)
Published by Forum Kerjasama Pendidikan TInggi
ISSN : -     EISSN : 2774809X     DOI : https://doi.org/10.47065/jamek.v2i2
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Akutansi Manajemen Ekonomi dan Keuangan di Publikasikan oleh Forum Kerjasama Pendidikan Tinggi (FKPT) yang Berisi artikel yang diambil dari penelitian di bidang Akuntansi Manajemen, Ekonomi,manajemen Bisnis, Manajemen Sumber daya Manusia, Manajemen Pemasaran, manajemen strategis, manajemen operasi,diterbitkan dalam tiga kali yaitu pada bulan Januari, Mei, dan September
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 253 Documents
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Pengaruh Daya Tarik Iklan dan Content Marketing Terhadap Brand Awareness Meta Sekar Rahmadani; Rahmadani Hidayat
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 6 No 3 (2026): Edisi September 2026
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jamek.v6i3.3205

Abstract

In the realm of digital marketing and the era of Digital Synergy 5.0, building Brand Awarenessis crucial, as it influences business continuity and consumer decision-making. This study aims to qualitatively examine, analyze, and synthesize how advertising appeal and Content Marketing influence the formation of brand awareness. A qualitative approach—utilizing descriptive analysis and a systematic literature review—was employed. The analysis reveals that both advertising appeal and Content Marketing exert a positive and significant influence on strengthening Brand Awarenesswhen combined. Individually, Content Marketing is shown to have a strong and significant impact across the literature, both directly and through mediating factors such as customer engagement. Conversely, the effectiveness of advertising appeal is heavily influenced by compelling message delivery, high-quality visuals, and supporting elements such as celebrities or influencers. These qualitative findings offer theoretical contributions to the field of marketing and provide practical guidance for business owners in crafting branding strategies that adapt to digital advancements.
Financial Performance and Profitability Trends in the Indian FMCG Sector: A Longitudinal Study of Hindustan Unilever Limited, India Nidhish Padmanabhan; Vineetha Vijayan; C. Precilla
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 6 No 3 (2026): Edisi September 2026
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jamek.v6i3.3242

Abstract

Financial performance helps us understand whether a company can grow its business, earn profits and provide returns to its shareholders. This study examines the financial performance and profitability of Hindustan Unilever Limited (HUL) over ten financial years, from FY 2015-16 to FY 2024-25. It looks at changes in turnover, earnings before interest, tax, depreciation and amortisation (EBITDA), profit after tax (PAT), cash from operations, earnings per share (EPS) and dividend per share (DPS). The study also examines whether PAT shows a statistically significant upward trend and whether there is a significant relationship between turnover and PAT. The study uses a quantitative approach and examines financial data collected over ten years. The data were taken from HUL’s published annual reports and official financial disclosures. Annual growth rates and EBITDA margins are used to understand how the company’s business and profitability changed over the years. Descriptive trend analysis, simple linear regression and Pearson’s correlation are used to study the financial figures and test the proposed hypotheses. The findings show that HUL’s turnover increased from ₹32,929 crore in FY 2015-16 to ₹60,680 crore in FY 2024-25. During the same period, PAT increased from ₹4,137 crore to ₹10,644 crore. EBITDA, EPS and DPS also recorded considerable increases over the ten-year period. However, the company’s growth was not the same every year. In FY 2024-25, turnover and EBITDA grew more slowly than in some earlier years. Cash from operations also fell from ₹15,179 crore in FY 2023-24 to ₹13,789 crore in FY 2024-25, even though PAT increased. The reported statistical results suggest that PAT followed an upward trend and that turnover had a strong positive relationship with PAT. However, these results need to be confirmed using a consistent financial dataset in which the figures have been checked and reconciled. The study shows why a company’s financial performance should not be judged by its sales or profits alone. Changes in operating profitability, cash generation and returns to shareholders also need to be considered. By examining HUL’s financial results over ten years, this study provides a clearer picture of the company’s financial performance over time. However, the findings are limited to one company and ten annual observations, which should be considered when interpreting the results.
Scale Development and Measurement Model of Behavioural Biases, Financial Capabilities, and Investment Decisions - A Study of IT Sector Employees in Bengaluru City Vineetha Vijayan; Nidhish Padmanabhan; C. Precilla
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 6 No 3 (2026): Edisi September 2026
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jamek.v6i3.3245

Abstract

This study examines the behavior and financial ability bias structures and their impact on the investment decision-making of the Information Technology (IT) sector employees residing in the Bengaluru Urban region of India. Drawing upon behavioural finance theory, the research conceptualizes a framework in which the Narcissism Bias (NRB), Cognitive Dissonance Bias (CDB) and Heuristics Bias (HB) are the antecedent constructs operating through Financial Risk Tolerance (FRT) and Financial Literacy (FL), having the capabilities to influence the Investment Decision (ID). A structured questionnaire was developed, validated by the domain experts, and administered to 85 IT professionals in a pilot study. Furthermore, the measurement instrument was refined through Exploratory Factor Analysis (EFA) using Principal Component Analysis with Varimax Rotation in SPSS, and subsequently validated through Confirmatory Factor Analysis (CFA) using AMOS. The EFA yielded a six-factor solution explaining 67.69% of the total variance, supported by a KMO of 0.801 and a significant Barlett’s Test (χ² = 2171.429, df = 595, p < .001). The CFA final model produced an acceptable fit (χ² = 479.252, df = 451, p = .173; CMIN/DF = 1.063; RMSEA = .027; CFI = .790; IFI = .843; AIC = 633.252), which is acceptable given the pilot study sample size of 85 respondents. All the indicator loadings were statistically significant (p< 0.05), with most standardised loadings exceeding 0.70. Three items were eliminated during EFA (HB3, HB5, CDB1), and the FL construct was excluded from CFA due to its mixed objective and subjective design, which led to a separate analytical treatment. The findings validated a five-construct measurement model and offered theoretical and practical implications for understanding financially distorted decision-making amongst IT professionals.

Page 26 of 26 | Total Record : 253

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