Journal of Indonesian Management
The Journal of Indonesian Management (JIM) covers various research approaches, namely: quantitative, qualitative and mixed methods. The Journal of Indonesian Management (JIM) focuses on various themes, topics and aspects of management, strategic management and entrepreneurship, including (but not limited to) the following topics: Human Resource Management, Financial management, Marketing Management, Strategic Management, Organizational behavior, Operation management, Change Management, Sharia Management, Knowledge Management Entrepreneurship, Electronic Business, Capital market.
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<![CDATA[The Effect Of Quality Of Service And Prices On Consumer Satisfaction At Klontongan Iyos Kawalu Shop, Tasikmalaya City ]]>
<![CDATA[Jajang Hermawan]]>;
<![CDATA[Depy Muhamad Pauzy]]>;
<![CDATA[Suci Putri Lestari]]>
<![CDATA[ Journal of Indonesian Management (JIM) Vol. 2 No. 3 (2022): September ]]>
Publisher : <![CDATA[Penerbit ADM Bengkulu ]]>
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DOI: 10.53697/jim.v2i3.939
<![CDATA[The purpose of this study was to determine the effect of service quality and price simultaneously or partially on consumer satisfaction at the Klontongan Iyos Kawalu Tasikmalaya store. The research method used is a quantitative method with a survey approach. The sample in this study amounted to 100 respondents. Data collection was done by using a questionnaire. The results of this study show that simultaneously service quality and price have a significant effect on customer satisfaction. Partially the quality of service has a significant effect on customer satisfaction. Partially, the price has a significant effect on consumer satisfaction.]]>
<![CDATA[Packaging And Promotion Effect On Purchase Decision (Survey of Maykroni consumers in Tasikmalaya City) ]]>
<![CDATA[Fahmi Nurul Awalin]]>;
<![CDATA[Ari Arisman]]>;
<![CDATA[Suci Putri Lestari]]>
<![CDATA[ Journal of Indonesian Management (JIM) Vol. 2 No. 3 (2022): September ]]>
Publisher : <![CDATA[Penerbit ADM Bengkulu ]]>
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DOI: 10.53697/jim.v2i3.940
<![CDATA[This study aims to determine the simultaneous and partial effect of the Effect of Packaging and Promotion on Buying Interest (Survey of Maykroni consumers in the City of Tasikmalaya. The research method used in this study is a quantitative research method with a survey approach. The sampling technique used is incidental sampling and the sample used is incidental sampling. 100 respondents were taken. The analysis tool used was multiple regression equation. The results showed that Packaging and Promotion had a significant effect on the Buying Interest of Maykroni consumers in the City of Tasikmalaya. The partial packaging had a significant effect on the Buying Interest of Maykroni consumers in the City of Tasikmalaya. Partial promotion significant effect on consumer buying interest Maykroni in Tasikmalaya City.]]>
<![CDATA[The Effect Of Service Quality And Customer Experience On Satisfaction And Their Impact On Customer Loyalty (Survey customers of Shafira Tour & Travel Tasikmalaya) ]]>
<![CDATA[Miftah Syamsul Arifin]]>;
<![CDATA[Depy Muhamad Pauzy]]>;
<![CDATA[Cece Rakhmat]]>
<![CDATA[ Journal of Indonesian Management (JIM) Vol. 2 No. 3 (2022): September ]]>
Publisher : <![CDATA[Penerbit ADM Bengkulu ]]>
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DOI: 10.53697/jim.v2i3.941
<![CDATA[This study aims to determine the effect of service quality and customer experience on satisfaction and their impact on customer loyalty at Shafira Tour & Travel Tasikmalaya. The method used in this study is a survey method with a causal research design. The population in this study is the number of orders in the last period as many as 4.784 and after being processed using the Slovin formula, the sample is taken as many as 100 respondents. The analytical tool used is path analysis. The results showed that service quality had a significant effect on satisfaction in Shafira Tour & Travel Tasikmalaya. Customer experience have a significant effect on satisfaction in Shafira Tour & Travel Tasikmalaya. Satisfaction has not been proven to be able to mediate service quality on customer loyalty through the satisfaction of Shafira Tour & Travel Tasikmalaya. Customer experience have a significant effect on customer loyalty through satisfaction in Shafira Tour & Travel Tasikmalaya. ]]>
<![CDATA[The Influence Of Raw Material Costs And Direct Labor Costs On Production Results (Case Study On The Sotong Duaputra Factory) ]]>
<![CDATA[Lismandini Lismandini]]>;
<![CDATA[Suci Putri Lestari]]>;
<![CDATA[Barin Barlian]]>
<![CDATA[ Journal of Indonesian Management (JIM) Vol. 2 No. 3 (2022): September ]]>
Publisher : <![CDATA[Penerbit ADM Bengkulu ]]>
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DOI: 10.53697/jim.v2i3.943
<![CDATA[This study aims to determine the effect of raw material costs and direct labor costs on production results partially or simultaneously at the Duaputra cuttlefish factory for the period 2020-2021. The data collection method in this study is an empirical study method. The data used is secondary data obtained directly from the company with data samples taken 24 months. Data analysis in this study used coefficient of determination analysis using SPSS 25 . Based on the results of this study, the cost of raw materials and direct labor costs simultaneously have a significant effect on the production at the Duaputra cuttlefish factory. The cost of raw materials partially has a significant effect on production results. Partial direct labor costs have no significant effect on production results. Therefore, it is suggested that the Duaputra cuttlefish factory can optimize its production by saving resources, so that production costs decrease and production results increase.]]>
<![CDATA[The Influence Of Brand Ambassador And Consumer Habits Of Purchasing Decisions For Nature Republic Products (Survey On Nature Republic’s Consumers In Tasikmalaya) ]]>
<![CDATA[Reza Ayu Fauziah]]>;
<![CDATA[Budhi Wahyu Fitriadi]]>;
<![CDATA[Depy Muhamad Pauzy]]>
<![CDATA[ Journal of Indonesian Management (JIM) Vol. 2 No. 3 (2022): September ]]>
Publisher : <![CDATA[Penerbit ADM Bengkulu ]]>
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DOI: 10.53697/jim.v2i3.945
<![CDATA[This study aims to determine the influence of brand ambassador and consumer habits of purchasing decisions for Nature Republic products.. The method used in this research is a quantitative approach method with a survey method. The population in this study is unknown and the sample is taken using random sampling. While the determination of the number of respondents (samples) using purposive sampling as many as 100 respondents. The analytical tool used is multiple regression analysis. SPSS version 25 is used. The results show that brand ambassador and consumer habits simultaneously have a significant effect on purchasing decisions for nature republic products. Brand ambassador partially has a significant effect on purchasing decisions. Consumer habits have a significant effect on purchasing decisisons.]]>
<![CDATA[Effect of Product Quality And Promotion On Purchase Decisions ]]>
<![CDATA[Tessa Fitrah Nur Fatimah]]>;
<![CDATA[Arga Sutrisna]]>;
<![CDATA[Depy Muhamad Pauzy]]>
<![CDATA[ Journal of Indonesian Management (JIM) Vol. 2 No. 3 (2022): September ]]>
Publisher : <![CDATA[Penerbit ADM Bengkulu ]]>
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DOI: 10.53697/jim.v2i3.946
<![CDATA[This study aims to determine and analyze the effect of product quality and promotion on purchasing decisions at Skin Crackers Sadulur Tasikmalaya. The method used in this research is quantitative and quality methods with a survey approach. With a total sample of 100 consumers as respondents, the data collected was primary data, data analysis in this study used multiple regression analysis, correlation coefficient and determination coefficient using SPSS software. The results of this study indicate that product quality and promotion simultaneously have a significant effect on purchasing decisions. Partially product quality has a significant effect on purchasing decisions. And also partially promotion has a significant effect on purchasing decisions.]]>
<![CDATA[Purchasing Decision Analysis Is Reviewed From Lifestyle, Price Perception And Product Quality ]]>
<![CDATA[Rima Melati]]>;
<![CDATA[Rita Tri Yusnita]]>;
<![CDATA[Kusuma Agdhi Rahwana]]>
<![CDATA[ Journal of Indonesian Management (JIM) Vol. 2 No. 3 (2022): September ]]>
Publisher : <![CDATA[Penerbit ADM Bengkulu ]]>
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DOI: 10.53697/jim.v2i3.947
<![CDATA[This study aims to find out the simultaneous and partial influence of Purchasing Decision analysis reviewed from lifestyle, Price Perception and Quality of Xiaomi Mobile Purchase Products in the city of Tasikmalya. The research methods used in this research are descriptive methods of analysis with a survey approach. The population studied was 100 respondents. The data collected is secondary and primary data. The data analysis in this study used Multiple Regression Analysis using SPSS software version 26. The results showed that Lifestyle, Price Perception and Product Quality simultaneously affected xiaomi mobile phone purchase decisions in the city of Tasikmalya. Lifestyle partially affects xiaomi mobile phone purchase decisions in the city of Tasikmalya. Price perception partially affects the decision to purchase xiaomi mobile phones in the city of Tasikmalya. Product quality partially affects the decision to purchase Xiaomi mobile phones in the city of Tasikmalya]]>
<![CDATA[The Influence On Service Quality On Patient Satisfaction At Rsia Bunda Aisyah ]]>
<![CDATA[Peppy Luthfiyyah Faatin]]>;
<![CDATA[Ari Arisman]]>;
<![CDATA[Kusuma Agdhi Rahwana]]>
<![CDATA[ Journal of Indonesian Management (JIM) Vol. 2 No. 3 (2022): September ]]>
Publisher : <![CDATA[Penerbit ADM Bengkulu ]]>
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DOI: 10.53697/jim.v2i3.949
<![CDATA[The purpose of this study was to determine and analyze the effect of service quality variables on patient satisfaction at RSIA Bunda Aisyah Tasikmalaya City. This study is a survey research with a quantitative approach, with 84 respondents who were inpatients at RSIA Bunda Aisyah Tasikmalaya City from January to June 2022. This study used a closed questionnaire with five alternative answers. Based on data processing, it is known that service quality has a positive and significant influence on customer satisfaction at RSIA Bunda Aisyah with a contribution of 78.6%.]]>
<![CDATA[Influence Of Product Quality, Product Design And Promotion On Purchasing Decisions ]]>
<![CDATA[Fawzia Pratama Putra Herlambang]]>;
<![CDATA[Rita Tri Yusnita]]>;
<![CDATA[Ari Arisman]]>
<![CDATA[ Journal of Indonesian Management (JIM) Vol. 2 No. 3 (2022): September ]]>
Publisher : <![CDATA[Penerbit ADM Bengkulu ]]>
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DOI: 10.53697/jim.v2i3.950
<![CDATA[This study aims to determine the simultaneous and partial influence of product quality, product design and promotion on purchasing decisions on the Karangnunggal Tasikmalya Fashion Mandate. The research method used in this study is a descriptive method of analysis with a survey approach. The population studied was 100 respondents. The data collected is in the form of secondary and primary data. Data analysis in this study used Multiple Regression Analysis using SPSS software version 26. The results showed that product quality, product design and promotion simultaneously influenced the purchasing decision of Amanah Mode Karangnunggal Tasikmalya. Product quality partially has an insignificant effect on the Purchasing Decision of the Karangnunggal Tasikmalya Fashion Amanah. Product design partially has a significant effect on the Purchasing Decision in the Karangnunggal Tasikmalya Fashion Mandate. The promotion partially had an insignificant effect on the purchasing decision on the Amanah Mode Karangnunggal Tasikmalya.]]>
<![CDATA[The Role of Islamic Banks in Improving the Economy through Microfinance During the Covid-19 Pandemic ]]>
<![CDATA[Fitriani Fitriani]]>;
<![CDATA[Tuti Anggraini]]>
<![CDATA[ Journal of Indonesian Management (JIM) Vol. 2 No. 3 (2022): September ]]>
Publisher : <![CDATA[Penerbit ADM Bengkulu ]]>
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DOI: 10.53697/jim.v2i3.958
<![CDATA[At the end of 2019 there was a global change due to the corona virus, the virus known as covid-19 first appeared in the city of Wuhan, China. WHO officially announced this respiratory virus as a pandemic in early 2020. This virus causes the death rate to continue to increase both in Indonesia and in the world. This virus affects various sectors, one of the sectors most affected is the economic sector. The virus that brought the community's economy also declined drastically because this outbreak caused a lot of decline in the wheels of community business. Many companies are laying off their employees so that the banking sector, industry and others are affected. The unemployment rate is increasing, and also in the micro-economic sector, many MSMEs have decreased and even went bankrupt. MSME turnover has decreased while MSMEs need capital assistance for their business. To handle and support MSMEs, the role of financial institutions is very much needed. One of the financial institutions that play a role in providing capital for MSMEs is Islamic banking. Because Islamic banking focuses on the real sector. Even so, Islamic banks need a strategy before providing financing so that Islamic banks can maintain financial stability during the pandemic. In this study used descriptive qualitative methods, which this research uses field studies to obtain accurate information by conducting interviews, data analysis and data credibility to get good results. So we know that during the pandemic there are banks providing concessions. And the policy is carried out on each financial institution which has its own policy. Noble from reducing the amount of installment fees and so on.]]>
