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Karona Cahya Susena
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JL. Ratu Agung No. 4A, Anggut Bawah, Ratu Samban, Kota Bengkulu
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INDONESIA
Journal of Indonesian Management
Published by Indonesian Journal Publisher
ISSN : 28072405     EISSN : 2807212X     DOI : https://doi.org/10.53697/jim.v1i3
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
The Journal of Indonesian Management (JIM) covers various research approaches, namely: quantitative, qualitative and mixed methods. The Journal of Indonesian Management (JIM) focuses on various themes, topics and aspects of management, strategic management and entrepreneurship, including (but not limited to) the following topics: Human Resource Management, Financial management, Marketing Management, Strategic Management, Organizational behavior, Operation management, Change Management, Sharia Management, Knowledge Management Entrepreneurship, Electronic Business, Capital market.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 56 Documents
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Search results for , issue "Vol. 3 No. 2 (2023): June" : 56 Documents clear
The Effect of Marketing Mix Strategy on Interest in Returning to Tourism Objects Sekunyit Beach, South Bengkulu Regency Vurwanda, Julita Netri; Arini , Eti
Journal of Indonesian Management Vol. 3 No. 2 (2023): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i2.1311

Abstract

The purpose of this study was to determine the effect of product, price, location, promotion and marketing mix on the intention to return to the Sekunyit Beach tourist attraction, South Bengkulu Regency. This research is a type of quantitative research. The method used in this research is descriptive method. Data collection techniques are observation and questionnaires. Data analysis techniques used descriptive analysis, multiple regression analysis, coefficient of determination (R2) and hypothesis testing. Based on the results of research on the effect of product, price, location and promotion on the decision to visit Sekunyit Beach Tourism, the following conclusions can be drawn: There is an influence of product (X1) on interest in visiting (Y) Sekunyit Beach Tourism with a significance value of 0.001 <0 .05 and tcount > ttable (8.780> 1.66196) thus Ho is accepted and Ha is rejected. There is an effect of price (X2) on interest in visiting (Y) Sekunyit Beach Tourism with a significance value of 0.000 <0.05 and tcount > ttable (7.714>1.66196). There is an influence of location (X3) on interest in visiting (Y) Sekunyit Beach Tourism with a significance value of 0.000 <0.05 and tcount > ttable (5.320>1.66196) thus Ho is rejected and Ha is accepted. Likewise, Ho is rejected and Ha is accepted. There is an influence of promotion (X4) on interest in visiting (Y) Sekunyit Beach Tourism with a significance value of 0.001 <0.05 and t count > t table (7.714> 1.66196). Likewise, Ho is rejected and Ha is accepted. The Fsig value is 0.000 <0.05 and Fcount > Ftable (10.611 > 2.47), so it can be written that together product, price, location and promotion influence the interest in visiting Sekunyit Beach Tourism.
Analysis of The Effect of Marketing Strategy and Digital Marketing on Purchasing Decisions at the Home Industry of Kalamansi Orange’s in The City of Bengkulu Irawan, Reza; Arini , Eti
Journal of Indonesian Management Vol. 3 No. 2 (2023): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i2.1312

Abstract

This studi aims to determine analysis of the effect of marketing strategy and digital marketing on purchasing decision at the home industry of kalamansi orange’s in the city of Bengkulu, either partially or simultan. There are several factors that will be discussed in this research, including marketing strategy and Digital Marketing. The object of this research is the consumer of the kalamansi orange’s, which amounts to 70 people. In this research the authors use the method of data collection by means of observation, documentation and distributing questionnaires. Data analysis techniques used in this study, using instrument test, classical assumption test, respondent response analysis, hypothesis testing and determinant coefficient.The results showed that Marketing Strategy has a positive and significant effect on Increasing sales , then the digital marketing shows a positive and significant effect on increasing sales at the home industry of kalamansi orange’s in the city of Bengkulu . So, from the results of the research that has been done, it can be concluded that marketing strategy and digital marketing have a partial or silmutaneous effect on increasing sales at the home industry of kalamansi orange’s in the city of Bengkulu.
The Influence Of Leadership On Organizational Change At Pt Kereta Api Indonesia (Pt Kai) During Ignasius Jonan's Leadership Rahamdana, Ogi; Aslami , Nuri
Journal of Indonesian Management Vol. 3 No. 2 (2023): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i2.1320

Abstract

The role of the leader in an organization is very influential on the direction of the organization, this can be seen in PT Kereta Api Indonesia (KAI). Like a vehicle, the leader becomes the person who is responsible for taking full control and becomes the person most responsible for bringing the vehicle to the planned destination. Since Ignasius Jonan's leadership, the face of Indonesian Railways looks brighter and more colorful, Ignasius Jonan changed PT KAI from what was initially not used too often to become a very popular transportation option and is often used by passengers. Upstream to downstream of PT KAI was repaired and renewed by him so that during his leadership period PT KAI became one of the modes of transportation with considerable advantages.
The ieffect iof iReward, iPunishment iand iMotivationon iEmployee iProductivity iat iPT. Agrecinal North iBengkulu Alfantori, Arjun Nur; Arianto , Tezar
Journal of Indonesian Management Vol. 3 No. 2 (2023): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i2.1323

Abstract

This istudy iaims ito idetermine ithe ieffect iof ireward, ipunishment iand imotivation ionempIoyee iproductivity iat iPT. iNorth iBengkuIu iAgrecinaI. iThis itype iof iresearchuses ia iquantitative idescriptive iresearch imethod. iThe inumber iof irespondents iinthis istudy iamounted ito i60 ipeopIe. iThe idata icoIIection imethod iuses ia iquestionnaireand iuses ianaIyticaI itechniques iusing imuItipIe iIinear iregression ianaIysis itests iand ihypothesis itesting, inameIy ithe it itest iand if itest. iBased ion ithe iresuIts iof imuItipIe iIinear iregression, ithe iregression iequation iY i= i12.143 i+ i0.423 iX1 i+ i0.560 iX2 i+0.618 iX3 iand ithe iresuIts iof ithe it itest iand if itest iof ithis istudy ican ibe iconcIuded ithat ireward ihas ia isignificant ieffect ion iempIoyee iwork iproductivity, ithis iis ievidenced iby ithe iresuIts iof ithe it itest ishowing ithe ivaIue iof it icount i> ittabIe i(2.505> i2.003) iand i(sigα=0.001<0.005). iPunishment ihas ia isignificant ieffect ion iempIoyee iproductivity, ithis iis ievidenced iby ithe iresuIts iof ithe ittest ishowing itcount i> ittabIe i(2.926>2.003) iand i(sigα=0.003<0.005). iMotivation ihas ia isignificant ieffect ion iEmpIoyee iProductivity, ithis iis ievidenced iby ithe iresuIts iof ithe it itest ishowing itcount i> ittabIe i(3.515 i> i2.003) iand i(sig iα i= i0.002 i<0.005). iReward i(X1), iPunishment i(X2) iand iMotivation i(X3) itogether ihave ia isignificant ieffect ion iEmpIoyee iProductivity i(Y) iat iPT. iNorth iBengkuIu iAgrecinaI, ithis iis ievidenced iby ithe iF itest ishowing ithe ivaIue iof ifcount i> iftabIe, inameIy i(10.793 i> i3.16) iand i(sig iα i= i0.000 i<0.005).
Change Management In Islamic Education Forum In The Globalization Era Change Management In Islamic Education Forum In The Globalization Era Putri, Siti Annisa; Aslami, Nuri
Journal of Indonesian Management Vol. 3 No. 2 (2023): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i2.1365

Abstract

This paper discusses the Change Management of Islamic Institutions in the Age of Globalization. Currently, Islamic educational institutions face various challenges such as the current of globalization, advances in science and technology, and rapid changes in the flow of information. In the era of technological advances, this is unavoidable because technology goes hand in hand with scientific advances. Every innovation is created to provide positive benefits for human life. Technology also provides many conveniences and new ways of carrying out human activities. Humans have enjoyed many benefits from the technological innovations produced in the last decades. Finding new ideas about change management in Islamic institutions is certainly not easy, therefore support from all parties is needed. In keeping pace with the development of Islam, adequate educational facilities are needed to educate students. Therefore, research on Islamic change management institutions in the era of globalization is very interesting to be disclosed further.
The Role of Human Resources Management in Improving the Performance of Employees of the Social and Community Empowerment Service of Samarinda City Nisa, Zainatun; Nasution, Dito Aditia Darma
Journal of Indonesian Management Vol. 3 No. 2 (2023): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i2.1368

Abstract

Position planning, workforce planning, recruitment and selection, training and development, career planning, work performance evaluation, and transparent compensation are all aspects of human resource management, or HRM. The study employs a qualitative approach. Research site: Samarinda City Jl., Office of Social Affairs and Community Empowerment Dahlia False 12, Kec, Bugis 75121 in the city of Samarinda, East Kalimantan. Researchers have discovered that the Samarinda City Social and Community Empowerment Service’s human resource management plays a significant role in boosting employee performance. Performance.

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