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Wiga : Jurnal Penelitian Ilmu Ekonomi
Published by Institut Teknologi dan Bisnis Widya Gama
ISSN : 20880944     EISSN : 25495992     DOI : https://doi.org/10.30741/wiga
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Wiga : Jurnal Penelitian Ilmu Ekonomi is published twice a year in March and September, published by Sekolah Tinggi Ilmu Ekonomi Widya Gama since March 2011. Wiga : Jurnal Penelitian Ilmu Ekonomi is intended as a forum for publishing scientific articles in the field of economics : Accounting, Banking, Taxation, Management, Marketing.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 442 Documents
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SMEs Success: Roles of Financial Literacy, Capital Structure, and Innovation Retno Cahyaningati; Alifi Tria Susanti; Kartika Ayu Kinanti
Wiga : Jurnal Penelitian Ilmu Ekonomi Vol. 16 No. 1 (2026): March 2026
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/wiga.v16i1.1924

Abstract

This study examines the roles of financial literacy and capital structure in improving SME performance, with innovation as a mediating variable. Using a quantitative causal design, data were collected from 425 SME owners and analyzed with Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results show that financial literacy has a significant positive effect on innovation, but no direct effect on SME performance. In contrast, capital structure significantly affects both innovation and SME performance. Innovation also has a significant positive effect on performance and serves as a key mechanism in the model: it fully mediates the relationship between financial literacy and SME performance. It partially mediates the relationship between capital structure and SME performance. These findings contribute to the SME literature by showing that financial capability and financing decisions do not automatically improve performance unless they are translated into innovation. Practically, the study suggests that SME development programs should combine financial literacy training with innovation support. At the same time, financing policies should enable balanced capital structures that help SMEs invest in product, process, and service innovation. This study is limited by its cross-sectional design and self-reported data, which may restrict causal generalization over time.
The Effect of Attitude, Subjective Norms, and Perceived Behavioral Control on Purchasing Behavior with Purchase Intention as an Intervening Variable in the TikTok Shop Affiliate Program: Evidence from Nayasalia's Account Nadia Asalia Fathimah Zahra; Dwi Cahyono; Abadi Sanosra
Wiga : Jurnal Penelitian Ilmu Ekonomi Vol. 16 No. 2 (2026): September 2026
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/wiga.v16i2.1482

Abstract

This study examines the effects of attitude, subjective norms, and perceived behavioral control on purchasing behavior, with purchase intention as an intervening variable, in the Nayasalia TikTok Shop affiliate context. A quantitative explanatory survey using purposive sampling was conducted with 120 respondents who had purchased through Nayasalia’s TikTok Shop content or live sessions. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with WarpPLS 8.0. The results show that attitude (β = 0.262; p = 0.001), subjective norms (β = 0.212; p = 0.008), and perceived behavioral control (β = 0.325; p < 0.001) significantly and positively affect purchasing behavior. They also significantly affect purchase intention: attitude (β = 0.389; p < 0.001), subjective norms (β = 0.257; p = 0.002), and perceived behavioral control (β = 0.159; p = 0.036). However, purchase intention does not significantly affect purchasing behavior (β = 0.061; p = 0.250) and does not mediate the three relationships. The model explains 60.7% of purchase intention and 66.8% of purchasing behavior. The findings imply that direct product evaluation, social influence, and transaction control may be more important for actual purchases than stated intention. Practically, affiliates should emphasize credible product demonstrations, social proof, clear information, and frictionless transactions.
The The Dynamic of Paylater Usage and Its Influence on the Consumptive Behavior of Students at Universitas Muhammadiyah Surakarta Kevin Alif Hanindra; Surya Jatmika
Wiga : Jurnal Penelitian Ilmu Ekonomi Vol. 16 No. 2 (2026): September 2026
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/wiga.v16i2.1750

Abstract

This study aims to explore the consumptive behavior of students of the University of Muhammadiyah Surakarta in using paylater services. This research uses a qualitative approach with phenomenological methods. Data was collected through interviews and documentation of 12 students from various faculties who have been using paylater for more than a year. The validity of the data was tested using source triangulation and member check, while the data analysis was carried out using interactive analysis techniques. The results of the study show that the main motive for students to use paylater is ease of access and practicality compared to the conventional credit system. The use of paylater has been proven to increase the frequency of online shopping and shift student consumption patterns from needs to wants. Promotions such as discounts, cashback, and free shipping are factors that drive impulsive shopping behavior. Students tend to buy non-essential items because they feel secure with a payment system that can be delayed, thus fostering excessive consumptive behavior. Overall, paylater services not only facilitate financial transactions, but also have the potential to encourage uncontrolled consumption patterns among students.
The Influence of Green Advertising and Environmental Quality Awareness on Green Purchase Behaviour: The Mediating Role of Environmental Attitude Yulia Dini Kartika Sari; Nilam Anggar Sari; Ilham Ilham
Wiga : Jurnal Penelitian Ilmu Ekonomi Vol. 16 No. 2 (2026): September 2026
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/wiga.v16i2.1773

Abstract

This study aims to analyze the effect of green advertising and environmental quality awareness on the green purchase behavior of Generation Z in Tenggarong City, with environmental attitude as a mediating variable. The background of this study is the growing environmental awareness among young consumers, which is not yet fully reflected in their purchase of green products. The research used a quantitative approach, with a survey of 155 respondents who use Oatside products. Data analysis was conducted using SmartPLS 4.1.5. The results show that green advertising and environmental quality awareness have a significant positive effect on environmental attitude. Furthermore, environmental attitudes have a positive effect on green purchase behavior and act as a mediator. Environmental attitudes can also mediate the effects of green advertising on Green Purchase Behavior. However, environmental quality awareness does not affect green purchasing behavior. The R² values of 0.588 for environmental attitude and 0.556 for green purchase behavior are good. This study emphasizes the importance of authentic green communication strategies to build positive attitudes and encourage sustainable consumption behavior among Generation Z. These findings have practical implications for marketers, who should design campaigns that focus on the value and authenticity of sustainability messages.
Determination of the Human Development Index in Regencies/Cities of East Java Province for 2019–2023 Through a Static Model Approach Zahratun Nufus; Irfan Nur Hidayat; Umarhariyadi Umarhariyadi
Wiga : Jurnal Penelitian Ilmu Ekonomi Vol. 16 No. 2 (2026): September 2026
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/wiga.v16i2.1777

Abstract

This research examines how life expectancy, the poverty headcount, labor force participation, and regional economic output shape the Human Development Index (HDI) across East Java's regencies and cities between 2019 and 2023. Panel data techniques were applied, with the Fixed Effects Model chosen after Chow and Hausman testing confirmed it as the best fit for capturing both cross-regional and time-based variation. Three of the four predictors life expectancy, poverty levels, and regional GDP were found to positively and significantly shape HDI outcomes, whereas labor force participation showed a positive direction without reaching statistical significance. This limited influence likely stems from East Java's labor market being heavily concentrated in informal, low-productivity work, compounded by uneven access to quality employment across the province. Collectively, the four variables account for a striking 99.90% of HDI variation (R² = 0.9990), underscoring the model's strong explanatory power. The evidence points to health, economic hardship, employment structure, and growth as core levers for human development progress. Policy efforts in East Java should therefore center on strengthening human capital, revitalizing productive sectors, and closing regional development gaps.
The Effectiveness of Digitalization Implementation in Improving the Productivity of Traders at the Among Tani Central Market, Batu City Danira Octavia; Hari Wahyono; Agus Hermawan
Wiga : Jurnal Penelitian Ilmu Ekonomi Vol. 16 No. 2 (2026): September 2026
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/wiga.v16i2.1839

Abstract

The implementation of digitalization in traditional markets has become a strategic approach to addressing competition in the digital economy era. This study aims to analyze the effectiveness of digitalization implementation in enhancing the productivity of traders at the Among Tani Central Market in Batu City. The digitalization examined includes the use of non-cash payment systems (QRIS), the utilization of social media, and the adoption of digital platforms in trading activities. This research employs a qualitative descriptive approach, with data collected through observation, in-depth interviews, and documentation. The findings indicate that digitalization has a positive impact on traders’ productivity, particularly in terms of transaction time efficiency, payment convenience, smoother business operations, and expanded market reach. However, the effectiveness of digitalization implementation has not been evenly experienced by all traders due to differences in digital literacy levels, persistent cash-based transaction habits, limitations in internet network infrastructure, and the lack of continuous assistance from market management and local government.
Scaling Up Stunting Prevention: Integrated Strategic Framework for Assistance Team Competency Hesti Trestiawati; Abdul Rahman; Muhamad Nur Affandi; Ely Sufianti; Hafid Aditya Pradesa
Wiga : Jurnal Penelitian Ilmu Ekonomi Vol. 16 No. 2 (2026): September 2026
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/wiga.v16i2.1875

Abstract

This research addresses the competency gap challenges faced by Family Assistance Teams (TPK) in handling 4,502 at-risk families with only 49 team members in Cikole District. The study employs a dual analytical framework integrating SWOT-QSPM and Analytical Hierarchy Process (AHP) to formulate comprehensive competency improvement strategies. Using Spencer & Spencer's competency framework, qualitative data were collected through in-depth interviews, participatory observation, and document review. SWOT-QSPM analysis produced six strategies prioritizing Service Quality Improvement (TAS: 7.65) based on external conditions and immediate impact needs. Conversely, AHP analysis placed Continuous Competency Development as the top priority (29.2%) based on systematic evaluation of five competency aspects, with knowledge having the highest weight (42.8%). The research reveals that these differing priorities are complementary rather than contradictory, representing external-pragmatic versus internal-fundamental perspectives. The integrated strategy recommends phased implementation over 24 months, simultaneously addressing quick wins through service quality enhancement while building fundamental capabilities through systematic competency development. This dual perspective approach provides balanced strategy formulation that optimizes both short-term stakeholder support and long-term sustainability. The study contributes methodologically by demonstrating how SWOT-QSPM and AHP can be integrated as complementary analytical tools, and practically by providing actionable blueprint for competency improvement considering real field constraints.
Developing Performance Metrics for Local Neighborhood Leaders: A Case Study in Cikondang Village, Sukabumi Dudi Maksudi; Hendrikus T Gedeona; Sait Abdullah; Hafid Aditya Pradesa
Wiga : Jurnal Penelitian Ilmu Ekonomi Vol. 16 No. 2 (2026): September 2026
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/wiga.v16i2.1882

Abstract

This study aims to analyze the performance appraisal model of the Local Neighborhood Leader (RW Head) in improving the realization of development in Cikondang Village, Citamiang District, Sukabumi City. This research evaluates the effectiveness of the RW Head's performance in realizing community-based development and identifies key aspects that need improvement for optimal program implementation. The research is expected to enhance administrative management and leadership capacity at the RW or local neighborhood level. This study uses a qualitative method to assess the performance of the Local Neighborhood Leader in Cikondang Village, Sukabumi, with a purposive sampling approach. Primary data was collected through interviews, observations, and documents. Analysis was conducted descriptively and through content analysis to ensure the validity of findings through triangulation. This study developed a performance appraisal model for the Local Neighborhood Leader in Cikondang Village, Sukabumi, with a multi-dimensional and multi-stakeholder approach. The model evaluates quality, quantity, timeliness, cost-effectiveness, independence, and interpersonal impact in leadership. The findings indicate that leadership quality is the dominant factor influencing performance, with recommendations to strengthen competence, digitalize reporting, and improve communication and community participation to enhance development effectiveness at the community level. Additionally, it identifies key factors affecting the performance of the Local Neighborhood Leader in Cikondang, emphasizing leadership quality, resource management, and challenges in reporting and coordination, while providing recommendations for capacity building and digitalization.
Designing an Integrated Supply Chain Management System to Optimize Raw Materials at Café Mon Coffee, Sukoharjo Taufik Hantoro; Siti Nurlaela; Yoghi Ajitama; Oma Nuryanto; Hetining Setyowati; Eko Agustini
Wiga : Jurnal Penelitian Ilmu Ekonomi Vol. 16 No. 2 (2026): September 2026
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/wiga.v16i2.1908

Abstract

This study designs an integrated supply chain management (SCM) system for a small café business that handles heterogeneous raw materials with different shelf lives, storage requirements, and turnover rates. This study used a design-oriented qualitative single-case approach to examine Café Mon Coffee, Sukoharjo. The evidence base comprised non-participant observation of procurement, receiving, storage, preparation, and service activities; review of available product, supplier, ordering, and stock records; androle-based validation of process steps with the owner/manager, purchasing function, and barista. Data were reduced, coded, mapped into the current-state process, and compared with recent SCM, SME inventory, supplier integration, and perishable-food planning literature. The findings indicate that daily material needs are recorded and ordered manually, while supplier, stock, usage, and demand information remain fragmented. This condition creates exposure to stock imbalance, expiry, inconsistent replenishment, and slow managerial response. The proposed system follows an input-process-output architecture that integrates supplier and raw-material master data, recipe-based usage, stock and sales history, supplier evaluation, simple demand forecasting, minimum-maximum replenishment, first-expired-first-out control, purchase ordering, receiving checks, and role-based dashboards. The design produces purchase plans, low-stockandexpiryalerts, supplier scorecards, and usage and waste reports. Thestudycontributesalow-complexity, context-specific SCM design for café MSMEs. Because the system has not yet been implemented, the reported benefits are design expectations rather than measured performance effects.
Sustainable Entrepreneurship Mediation Model in the Relationship of Self-Efficacy and Individual Entrepreneurial Orientation to Firm Performance of the Wood Processing Industry Arief Nur Handika; Fauzan Muttaqien; Khoirul Ifa
Wiga : Jurnal Penelitian Ilmu Ekonomi Vol. 16 No. 2 (2026): September 2026
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/wiga.v16i2.1940

Abstract

This study examines the mediating role of sustainable entrepreneurship in the relationship between self-efficacy, individual entrepreneurial orientation (IEO), and firm performance in the wood processing industry in Lumajang Regency, Indonesia. The study addresses the trade-offs faced by resource-based industries between economic performance, environmental sustainability, and regulatory compliance, while filling a research gap by examining these relationships simultaneously. Data were collected from 114 wood processing companies and analyzed using partial least squares structural equation modeling (PLS-SEM). The results show that IEO has a positive and significant effect on sustainable entrepreneurship, whereas self-efficacy has a positive but insignificant effect. Sustainable entrepreneurship has a positive and significant effect on firm performance, while self-efficacy also has a significant direct effect on firm performance. In contrast, IEO does not have a significant direct effect on firm performance. Mediation analysis indicates that sustainable entrepreneurship does not mediate the relationship between self-efficacy and firm performance, indicating a direct-only effect. However, sustainable entrepreneurship significantly mediates the relationship between IEO and firm performance through an indirect-only effect. This study integrates social cognitive theory, entrepreneurial orientation, and the resource-based view, demonstrating that sustainable entrepreneurship functions as a strategic mechanism for improving firm performance in resource-based industries. The findings provide practical implications for developing adaptive and sustainable business strategies.

Page 44 of 45 | Total Record : 442

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