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BIP'S : Jurnal Bisnis Perspektif

BIP
Website

Published by Universitas Katolik Darma Cendika

ISSN : 19794932 EISSN : 27152596 DOI : 10.37477/bip

Core Subject : Economy,

Economics, Econometrics & Finance

BIPs Jurnal Bisnis Perspekti merupakan jurnal ilmiah yang diterbitkan oleh Fakultas Ekonomi Unika Darma Cendika Surabaya. BIPs Jurnal Bisnis Perspektif sebelumnya bernama Jurnal Darma Cendika Manajemen & Akuntansi, yang ditujukan terutama untuk mempublikasikan pemikiran, gagasan, hasil kajian, dan penelitian dari dosen Fakultas Ekonomi Unika Darma Cendika. BIPs Jurnal Bisnis Perspektif diterbitkan setiap 6 bulan sekali pada bulan Januari dan bulan Juli.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 6 Documents

Search results for , issue "Vol 13 No 2 (2021): Juli" : 6 Documents clear

Pengaruh Kualitas Produk, Harga, Kualitas Pelayanan, Dan Store Atmosphere Terhadap Kepuasan Pelanggan Devina Martina Lieyanto; Bruno Hami Pahar
BIP's JURNAL BISNIS PERSPEKTIF Vol 13 No 2 (2021): Juli
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

The development of culinary business in Indonesia, particularly in Surabaya, is growing and developing increasingly. Gatherinc Bistro & Bakery is one of the bistros in Surabaya and is located on Jalan Taman Puspa Raya A2 No. 11, Sambikerep, Surabaya. The aim of this study is to determine the effect of quality of product, price, quality of service, and store atmosphere on customer satisfaction at Gatherinc Bistro & Bakery Surabaya. The method used in this study is quantitative research by giving a questionnaire statement to 100 participants who are customers of Gatherinc Bistro & Bakery Surabaya. This research was tested using the Validity Test, Reliability Test, Classical Assumption Test (Normality Test, Multicollinearity Test, Heteroscedasticity Test), F Test, Multiple Linear Regression Test, Determinant Coefficient, and t test. In the t test, the research results showed that the variable quality of the product (X1) 1.648 < 1.985 with a significant level of 0.103 > 0.050, which means that quality of product has no significant effect on customer satisfaction at Gatherinc Bistro & Bakery Surabaya, variable price (X2) 0.176 < 1.985 with a significant level of 0.861 > 0.050, which means that price does not have a significant effect on customer satisfaction at Gatherinc Bistro & Bakery Surabaya, quality of service (X3) 3.755 > 1.985 with a significant level of 0.000 < 0.050, which means that quality of service has a significant effect on customer satisfaction at Gatherinc Bistro & Bakery Surabaya, and the store atmosphere (X4) 2.280 > 1.985 with a significant level of 0.025 < 0.050, which means that store atmosphere has a significant effect on customer satisfaction at Gatherinc Bistro & Bakery Surabaya. The conclusion of this study is that the product and price quality variables do not have a major impact on customer satisfaction because the quality of products and prices given by Gatherinc Bistro & Bakery Surabaya are not much different from other cafe or bistro in Surabaya, whereas the service quality and store environment variables at Gatherinc Bistro & Bakery Surabaya have an impact on customer satisfaction.

Perancangan Enterprise Architecture Pada PT Vitapharm Menggunakan Framework TOGAF Ignatius Adrian Mastan; Mario Stefanus
BIP's JURNAL BISNIS PERSPEKTIF Vol 13 No 2 (2021): Juli
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

PT Vitapharm is a leading cosmetic company in Indonesia that produces cosmeticproducts. In its operational activities, PT Vitapharm still has several obstacles in its business processes, one of the main problems is that some processes still use manual systems and have not yet integrated one process with another because there is no adequate information technology support. Thus, the business processes within the company have not been able to support the company to achieve organizational goals. Therefore, PT Vitapharm requires an Enterprise Architecture design so that the company's business goals can be achieved with the help of information technology. To solve the problems faced by PT Vitapharm can be completed by designing an Enterprise Architecture with the TOGAF framework. TOGAF framework was chosen because it can design and solve problems faced by PT Vitapharm. The stages of designing an Enterprise Architecture with the TOGAF framework start from the preliminary phase, requirements management, architecture vision, business architecture, information system architecture, technology architecture, opportunities and solutions, and migration planning. This study does not use the implementation governance and architecture change management stages. Research using the TOGAF framework produces an enterprise architecture design that can answer the needs of PT Vitapharm in order to adapt to the Information System/Information Technology strategic planning. The results of this study are designs that can be used by PT Vitapharm and become PT Vitapharm's reference in compiling business process improvements so that they can improve the company's internal business processes and can improve operational activities, and can achieve company goals.

Faktor-Faktor Untuk Meningkatkan Penerimaan Pajak Pertambahan Nilai Di Indonesia Setiadi Alim Lim
BIP's JURNAL BISNIS PERSPEKTIF Vol 13 No 2 (2021): Juli
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

In the current era of the economic crisis caused by the Covid-19 virus pandemic, the performance of tax revenues worldwide is declining. Indonesia's tax revenues in 2020 experienced a significant decline, including Value Added Tax receipts which decreased by 14.89% compared to 2019. This study shows that in the current situation there are factors that support and hinder the increase in Value Added Tax revenues. Factors that support the increase in Value Added Tax revenue include: an increase in the fiscal deficit, a decrease in imports, a longstanding Value Added Tax, and the efficiency of tax administration by the government. Meanwhile, the factors that hindered the increase in Value Added Tax revenue were: negative Gross Domestic Product growth, decreased service consumption, decreased C-Value Added Tax efficiency. To increase the value added tax revenue, it is better not to increase the Value Added Tax rate, because most countries in ASEAN use a tariff of 10% or less, except in the Philippines where the rate is 12%. If the rate of Value Added Tax is still increased, the maximum is not more than 12%, and it is temporary in nature for now and will be returned to the original rate or lower after the economic crisis era has passed. Expansion of the object of Value Added Tax can be done, among others, by reducing goods and services that are exempt from the imposition of Value Added Tax, which are facilities freed, are not collected, and are borne by the government. If there is an expansion of the object of the imposition of Value Added Tax, then it should be done very selectively and not to be counterproductive by still giving exceptions to basic necessities that are needed by the community and services that have social objectives or based on international rules are exempt from being imposed. It is also hoped that the reduction in the number of exempt goods and services will not interfere with the economic activities of the community, let alone cause unrest in the community.

Penerapan Standar Operasional Prosedur Pada Klinik Utama Vincentius Kristus Raja Surabaya Jeanne Asteria Wawolangi; Anita Permatasari
BIP's JURNAL BISNIS PERSPEKTIF Vol 13 No 2 (2021): Juli
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

Vincentius Kristus Raja (KR) Main Clinic aims to serve patients effectively and economically in an effort to improve the quality of public health services, especially in Surabaya. This type of research is descriptive qualitative in the form of a case study, to assess the implementation of standard operating procedures at the Vincentius Kristus Raja Main Clinic. Relevant data collection was carried out using questionnaires distributed to personnel related to standard operating procedures. The results of the research study according to the questionnaire indicate that the operational implementation is in accordance with the standard operating procedures that have been set based on the policies of the leadership and the Vincentius Kristus Raja Main Clinic Foundation. Compliance with standard operating procedures is very important because standard operating procedures are guidelines or references for carrying out tasks and work in accordance with their functions. The conclusions and suggestions from this study are that although compliance with standard operating procedures is adequate, the Vincentius Kristus Raja Main Clinic needs to develop and improve the quality of services, especially better communication with patients, both new patients and patients who have been on treatment for a long time at the Vincentius Kristus Raja Main Clinic. Considering that there are now many new health clinics that can be competitors for the Vincentius Kristus Raja Main Clinic, there must be a good response to this phenomenon. The emergence of these new competitors requires the Vincentius Kristus Raja Main Clinic to be able to be competitive in order to face the existing competition by improving the quality and quality of service for patients.

Urgensi Lingkungan Bisnis Dan Strategi Dalam Menciptakan Keunggulan Kompetitif Lena Ellitan
BIP's JURNAL BISNIS PERSPEKTIF Vol 13 No 2 (2021): Juli
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

This study has several main objectives as follows: (1) To explore how SMEs develop strategies based on their strengths, weaknesses, opportunities, and challenges. (2) Explore the various efforts of SMEs in anticipating the uncertainty of the business environment. (3) Exporting the efforts of SMEs to formulate their competitive strategies. (4) Exploring how environmental uncertainty affects the choice of a SMEs competitive strategy. (5) Explore the efforts of SMEs to formulate their operational strategies. (6) Exploring how competitive strategy affects SME operational strategies. (7) Exploring how competitive strategy and operating strategy affects SMEs business performance. This study uses a descriptive research approach that seeks to identify and map (mapping) the potential and characteristics of SMEs in Surabaya and its surroundings (Sidoarjo, Gresik) with the aim of obtaining an accurate and detailed descirption of the potential characteristics of small and medium enterprises in the Surabaya area and surroundings. Based on the phenomena found in this study, there are several things that can be underlined: uncertainty in the business environment does not affect the company’s business strategy. In carrying out their business strategy, SMEs usually use the following strategis: (1) Concering the development of skills to respond to the opportunities created by companies in the first market. What often happens is that many imitators improve or modify goods and services to create higher value for buyers. If so, entrepreneurs need to shift their competitiveness to other market segments by dominating small market segments that large companies sess as having no oppurtunity. (2) Changes in product, market, or industry characteristics based on innovation. This strategy is carried out by changing existing products and services, for example changing benefits, values, and other economic characteristics.

Pengaruh Efektivitas Promosi Melalui Instagram Dan Inovasi Produk Terhadap Keputusan Pembelian Henny Sulistiyowati; Nuri Purwanto
BIP's JURNAL BISNIS PERSPEKTIF Vol 13 No 2 (2021): Juli
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

This study aims to determine the effect of the effectiveness of promotion through instagram and product innovation on purchasing decisions for Gembul Banana products. The study was conducted because the results of several previous researchers found that product innovation and promotion are key factors in influencing purchasing decisions. The tight business competition that comes from businesses for similar products or substitute products, requires a business to always move faster and creatively to come up with new ideas in order to attract the attention of consumers. The method used in this research is descriptive explanatory method. Analysis of the data used using multiple linear regression analysis model. The population in this study were all buyers of Gembul Banana products by taking a sample of 101 respondents, and taking the sample using accidental sampling technique. The results showed that the effectiveness of promotion through instagram and product innovation had a positive effect on purchasing decisions for Gembul Banana products. Based on the results of this study, it is suggested to Gembul Banana business owners to be more serious in managing Gembul Banana social media, especially in posting photos, endeavor to post photos that are interesting and in accordance with consumer desires, not just photos and uploads on social media. In addition, it is also recommended that the logo of the company should be included on the packaging, not only in the form of a yellow box that is identical to a banana, but a logo must be included so that consumers can remember the product.

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name
Lilik Indrawati

Contact Email
jurnalbips@ukdc.ac.id

Phone
+6288217266957

Journal Mail Official
jurnalbips@ukdc.ac.id

Editorial Address
Jl. Dr. Ir. H. Soekarno No. 201 Surabaya 60117

Location
Kota surabaya,

Jawa timur

INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Lilik Indrawati

Contact Email jurnalbips@ukdc.ac.id

Phone +6288217266957

Journal Mail Official jurnalbips@ukdc.ac.id

Editorial Address Jl. Dr. Ir. H. Soekarno No. 201 Surabaya 60117

Location Kota surabaya, Jawa timur INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Lilik Indrawati

Contact Email
jurnalbips@ukdc.ac.id

Phone
+6288217266957

Journal Mail Official
jurnalbips@ukdc.ac.id

Editorial Address
Jl. Dr. Ir. H. Soekarno No. 201 Surabaya 60117

Location
Kota surabaya,

Jawa timur

INDONESIA