Articles
<![CDATA[Penguatan Manajemen Usaha Kampung Batik Jatipelem Guna Menghadapi Persaingan Global ]]>
<![CDATA[Chusnul Rofiah]]>;
<![CDATA[Nuri Purwanto]]>
<![CDATA[ COMVICE: Journal Of Community Service Vol. 4 No. 1 (2020): April 2020 ]]>
Publisher : <![CDATA[STIE PGRI Dewantara Jombang ]]>
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DOI: 10.26533/comvice.v4i1.618
<![CDATA[Program Inovasi Desa (PID) merupakan salah satu upaya pemerintah melaui kementrian desa untuk meningkatkan kesejahteraan masyarakat desa. Kegiatan ini bertujuan untuk meningkatkan kapasitas desa agar lebih berkualitas. Dalam pelaksanaannya, program ini bekerja sama dengan lembaga Penyedia Peningkatan Kapasitas Teknis Desa (P2KTD) - dalam hal ini diwakili oleh STIE PGRI Dewantara Jombang – bertugas untuk memberikan konsultasi teknis terkait dengan Program Inovasi Desa di tiap desa. Kegiatan ini dilakukan oleh tim penulis pada akhir tahun 2019. Mitra yang terlibat adalah para pengrajin batik di wilayah Kampung Batik di Desa Jatipelem Kecamatan Diwek Kabupaten Jombang. Jenis pelatihan dan pendampingan ini meliputi village branding, online marketing, business plan kampung batik, dan marketing melalui media sosial Instagram. Dari hasil kegiatan tersebut, mitra telah mampu melakukan pemasasran secara online hingga manajemen usaha secara modern. Kegiatan ini diharapkan bisa menjadi awal bagi usaha untuk meningkatkan nilai jual Kampung Batik Jatipelem.]]>
<![CDATA[Pengaruh Shopping Lifestyle Dan Fashion Involvement Terhadap Impulse Buying Pada Konsumen Hijab Butik Rabbani Jombang ]]>
<![CDATA[Shintia Fitri Febriani]]>;
<![CDATA[Nuri Purwanto]]>
<![CDATA[ JMD : Jurnal Riset Manajemen & Bisnis Dewantara Vol 2 No 2: Juli (2019) - Desember (2019) ]]>
Publisher : <![CDATA[STIE PGRI Dewantara Jombang ]]>
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DOI: 10.26533/jmd.v2i2.372
<![CDATA[Penelitian ini bertujuan untuk mengetahui pengaruh gaya hidup belanja dan keterlibatan fashion terhadap pembelian impulsif konsumen hijab butik Rabbani Jombang. Jenis penelitian ini adalah jenis penelitian korelasional, dengan menggunakan pendekatan kuantitatif . Populasi dalam penelitian ini adalah semua konsumen yang belum pernah membeli jilbab di butik Rabbani sedangkan sampel dalam penelitian ini adalah 100 orang yang diambil dengan menggunakan teknik Accidental sampling. Teknik pengumpulan data menggunakan kuesioner. Metode analisis data dalam penelitian ini menggunakan analisis regresi linier berganda dengan alat statistik SPSS 20. Hasil penelitian menunjukkan bahwa gaya hidup belanja dan keterlibatan mode secara signifikan mempengaruhi pembelian impulsif.]]>
<![CDATA[Online Marketing Enterprise of Jombang Culinary from TAM and VEM Perspective on Social Media ]]>
<![CDATA[nuri purwanto]]>;
<![CDATA[Kristin Juwita]]>
<![CDATA[ Binus Business Review Vol. 8 No. 3 (2017): Binus Business Review ]]>
Publisher : <![CDATA[Bina Nusantara University ]]>
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DOI: 10.21512/bbr.v8i3.3686
<![CDATA[The purpose of this research was to develop, evaluate, and test antecedent model with trust as an intermediary variable of Technology Acceptances Model (TAM) and Virtual Experiential Marketing (VEM) for buying intention. It used purposive sampling technique with 300 respondents. The questionnaire results were evaluated and analyzed using Structural Equation Model (SEM) method with the analysis tools (the third version of SmartPLS). The research result shows that there is no effect between TAM and trust. In addition, there is a direct and positive influence of VEM on trust. The trust and TAM have a positive effect on buying intention. However, VEM does not affect buying intention. The results indicate that the trust cannot mediate TAM and buying intention. Meanwhile, trust can mediate between VEM and buying intention.]]>
<![CDATA[Provisioning For New Entrepreneurs Using The Canvas Business Model In The Mlaras Village Business Group ]]>
<![CDATA[Nuri Purwanto]]>
<![CDATA[ KARYA ABDI Vol 1 No 2 (2020): Article ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Islam Indragiri ]]>
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DOI: 10.32520/karyaabdi.v1i02.1264
<![CDATA[Business canvas model is a model that sends and captures the value of a business consisting of 9 elements contained in the core of a business that is presented simply and easily understandable, the tighter business competition and the covid-19 virus outbreak has brought major changes in the economy and the real impact is on the MSME sector therefore STIE PGRI Dewantara Jombang is moved to conduct a community service program with the theme is training to create a business plan canvas model , simple and easy to apply creation there are three methods used in community service conducted this time, namely, a lecture model that presents about canvas business theory, the second model of baking practice as a form of implementation of value preposition and segmentation and the second is the presentation and discussion model to assess the level of understanding of the participants regarding the material that has been done before, the process of activities goes smoothly without being constrained , as well as the open insights of participants on the importance of making business planning before doing business]]>
<![CDATA[Wanita Dan Belanja : Aspek Motivasi Dilihat Dari Sudut Pandang Perilaku Konsumen ]]>
<![CDATA[Nuri Purwanto]]>
<![CDATA[ AKUNTABILITAS: Jurnal Ilmiah Ilmu-Ilmu Ekonomi Vol 13 No 2 (2021): Akuntabilitas: Jurnal Ilmiah Ilmu-Ilmu Ekonomi ]]>
Publisher : <![CDATA[Universitas Islam Balitar ]]>
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DOI: 10.35457/akuntabilitas.v14i2.1812
<![CDATA[This study aims to find and explain the underlying motives of women, especially mothers of Generation Y in shopping activities. The method used in this research is qualitative with a case study approach. The informants of this study were 2 women aged 26 to 41 years (1980-1995). Data collection techniques with in-depth interviews, observation and documentation. Data analysis used the Miles and Huberman model and tested by source triangulation and theoretical triangulation. The results showed that consumers' shopping motives, especially Generation Y mothers, had different shopping motives. There are several shopping motives, namely utilitarian shopping motives, hedonic shopping motives, product shopping motives, time shopping motives, place shopping motives and mood shopping motives. In this study it was also found that the dominant factor for mothers in shopping activities aimed at satisfying the emotional aspect. The findings of this study are the desire and the streets in shopping activities.]]>
<![CDATA[Pelatihan Visual Marketing Untuk Promosi Produk Teh Rosella UMKM Desa Ngelele Kecamatan Sumobito Kabupaten Jombang ]]>
<![CDATA[Nuri Purwanto]]>
<![CDATA[ J-ADIMAS (Jurnal Pengabdian Kepada Masyarakat) Vol 8, No 2 (2020) ]]>
Publisher : <![CDATA[(STKIP) PGRI Tulungagung ]]>
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DOI: 10.29100/j-adimas.v8i2.1692
<![CDATA[Pelatihan strategi visual marketing yang dilaksanakan pada tanggal 10 sampai 12 Maret 2020 di desa Ngelele peserta pelatihan berjumlah 20 orang dibagi menjadi lima kelompok. Dapat terlaksana dengan baik, pelatihan dengan metode kelompok memudahkan peserta untuk saling bertanya dan belajar untuk berkoordinasi mengenai usaha mereka, wawasan para kelompok UMKM teh bunga rosella semakin bertambah, para peserta paham mengenai perubahan metode pemasaran dari pemasaran luring ke pemasaran daring, strategi membuat foto produk yang bagus serta praktek membuat caption pada status tersebut dengan konsep yang sederhana menggunakan aplikasi media sosial yaitu whatsaap, ]]>
<![CDATA[Pengaruh Efektivitas Promosi Melalui Instagram Dan Inovasi Produk Terhadap Keputusan Pembelian ]]>
<![CDATA[Henny Sulistiyowati]]>;
<![CDATA[Nuri Purwanto]]>
<![CDATA[ BIP's JURNAL BISNIS PERSPEKTIF Vol 13 No 2 (2021): Juli ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas Katolik Darma Cendika ]]>
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DOI: 10.37477/bip.v13i2.222
<![CDATA[This study aims to determine the effect of the effectiveness of promotion through instagram and product innovation on purchasing decisions for Gembul Banana products. The study was conducted because the results of several previous researchers found that product innovation and promotion are key factors in influencing purchasing decisions. The tight business competition that comes from businesses for similar products or substitute products, requires a business to always move faster and creatively to come up with new ideas in order to attract the attention of consumers. The method used in this research is descriptive explanatory method. Analysis of the data used using multiple linear regression analysis model. The population in this study were all buyers of Gembul Banana products by taking a sample of 101 respondents, and taking the sample using accidental sampling technique. The results showed that the effectiveness of promotion through instagram and product innovation had a positive effect on purchasing decisions for Gembul Banana products. Based on the results of this study, it is suggested to Gembul Banana business owners to be more serious in managing Gembul Banana social media, especially in posting photos, endeavor to post photos that are interesting and in accordance with consumer desires, not just photos and uploads on social media. In addition, it is also recommended that the logo of the company should be included on the packaging, not only in the form of a yellow box that is identical to a banana, but a logo must be included so that consumers can remember the product.]]>
<![CDATA[Stress escapism, solo traveler motivation in terms of consumer behavior ]]>
<![CDATA[Nuri Purwanto]]>;
<![CDATA[Langgeng Prayitno Utomo]]>;
<![CDATA[Kristin Juwita]]>
<![CDATA[ Proceeding of the International Conference on Family Business and Entrepreneurship 2022: Proceeding of 6th International Conference on Family Business and Entrepreneurship ]]>
Publisher : <![CDATA[President University ]]>
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DOI: 10.33021/icfbe.v3i1.3760
<![CDATA[This study aims to find and analyze the motivation of millenials generation to do solo traveling. The method used in this research is qualitative with a case study approach. The data analysis was Miles and Huberman’s model and tested by triangulation of sources. The result of this study found several motivations for millenials generation doing solo traveling, including consumer behavior that indicates psychological factors, utilitarian motivation, and hedonic motivation. This study also found that the dominant factor is hedonic motivation, which satisfies the emotional aspect.]]>
<![CDATA[Sistem Informasi Studi Kelayakan Bisnis (SIKUBIS) Sebagai Pendukung Pembelajaran Pada Mata Kuliah Studi Kelayakan Bisnis ]]>
<![CDATA[Rita Mutiarni]]>;
<![CDATA[Novita Mardiani]]>;
<![CDATA[Nuri Purwanto]]>
<![CDATA[ COMVICE: Journal Of Community Service Vol. 6 No. 2 (2022): Oktober 2022 ]]>
Publisher : <![CDATA[STIE PGRI Dewantara Jombang ]]>
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DOI: 10.26533/comvice.v6i2.968
<![CDATA[Sebagai salah satu perguruan tinggi terkemuka di Jombang, STIE PGRI Dewantara Jombang berupaya memberikan pelayanan semaksimal maungkin kepada seluruh mahasiswa dengan berbagai kemampuan yang dimiliki termasuk bagi mahasiswa yang lambat belajar (slow learner). Guna mendukung upaya tersebut, maka dibuatlah suatu teknologi bantu pembelajaran yang mempermudah mahasiswa dalam pelaksanaan perkuliahan salah satunya adalah pada mata kuliah studi kelayakan bisnis. Kegiatan ini bertujuan untuk menciptakan teknologi bantu pembelajaran untuk mempermudah mahasiswa untuk menyerap materi perkuliahan studi kelayakan bisnis dengan sebuah aplikasi SIKUBIS. Kegiatan ini berlangsung selama kurang lebih lima bulan dari tahap persiapan hingga evaluasi akhir kegiatan. Kegiatan ini melibatkan tim penulis, PT Insan Cendekia Nusanatara sebagi pengembang profesional, 20 mahasiswa relawan dan konsultan teknologi Pendidikan. Dari hasil kegiatan diketahui bahwa respon yang diberikan mahasiwa setelah menggunakan SIKUBIS sangat baik dan meningkatkan pemahaman. Rencana tindak lanjut dari kegiatan ini adalah pengembangan program agar bisa diterapkan pada mata kuliah yang lain.]]>
<![CDATA[Temanten.Id Start Up Social Enterprise : Bersatu Kita Mampu Penelitian Terapan Pada Program Wirausaha Merdeka ]]>
<![CDATA[Chusnul Rofiah]]>;
<![CDATA[Nuri Purwanto]]>;
<![CDATA[Langgeng Prayitno Utomo]]>
<![CDATA[ Develop Vol 7 No 2 (2023) ]]>
Publisher : <![CDATA[Universitas Dr. Soetomo ]]>
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DOI: 10.25139/dev.v7i2.6156
<![CDATA[This article explores Temanten.id start up Apps is a Social Enterprise Business Network focusing on collaborative efforts of young people to strengthen business resilience and sustainability. This approach offers multiple benefits which provide various kinds of conveniences for holding special Javanese weddings including counting auspicious days, as well as various complete wedding preparation ceremony https://bit.ly/E-Katalog_TEMANTEN with high-quality services at affordable prices and provide students with an authentic work experience to be flexible, operate on a project basis, and prepare themselves for a 'portfolio career'. future. The case study approach builds on previous studies (Adler & Clark, 1991; Leonard-Barton, 1992; Von Hippel & Tire, 1995; and Hoopes & Postrel, 1999). Case studies on 216 new businesses founded by 610 students from 60 universities throughout Indonesia to become new entrepreneurs. Investigating entrepreneurial product development and product development performance under multiple knowledge auspices, the authors conducted multidivisional comparative case studies, testing new products through product validation programs conducted during the learning process. Findings/Results: Temanten.Id Start Up Social Enterprise in Collaborative Business Development Run by Students: Opportunities for Students and SMEs: (1) Structure; (2) Revenue Sharing; (3) Opportunity; (4) Partner Selection and Commercialization; (5) Recruiting Operational Challenges; (6) Conceptual Future Expansion/Expansion Model; (7) Mission, Students can be better prepared for careers to gain valuable work experience before graduating as PWM participants through this model. During the PWM process, the Temanten.id team learned important points to avoid failure in startup development, including: (1) Product Time; (2) Product design; (3) Improper Distribution or Sales Strategy; (4) Unclear Business Definition; (5) Excessive reliance on a single customer; (6) Initial Capitalization; (7) Assume Debt Instruments; (8) Problems with Venture Capital (9) Ineffective team; (10) Personal problems; (11) One Track Thinking; (12) Cultural/Social Factors.]]>
