Articles
<![CDATA[Online Marketing Enterprise of Jombang Culinary from TAM and VEM Perspective on Social Media ]]>
<![CDATA[purwanto, nuri]]>;
<![CDATA[Juwita, Kristin]]>
<![CDATA[ Binus Business Review Vol 8, No 3 (2017): Binus Business Review ]]>
Publisher : <![CDATA[Bina Nusantara University ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.21512/bbr.v8i3.3686
<![CDATA[The purpose of this research was to develop, evaluate, and test antecedent model with trust as an intermediary variable of Technology Acceptances Model (TAM) and Virtual Experiential Marketing (VEM) for buying intention. It used purposive sampling technique with 300 respondents. The questionnaire results were evaluated and analyzed using Structural Equation Model (SEM) method with the analysis tools (the third version of SmartPLS). The research result shows that there is no effect between TAM and trust. In addition, there is a direct and positive influence of VEM on trust. The trust and TAM have a positive effect on buying intention. However, VEM does not affect buying intention. The results indicate that the trust cannot mediate TAM and buying intention. Meanwhile, trust can mediate between VEM and buying intention.]]>
<![CDATA[Pemberdayaan Usaha Ekonomi Produktif Bagi Masyarakat Di Kecamatan Ploso Kabupaten Jombang ]]>
<![CDATA[Nuri Purwanto]]>;
<![CDATA[Chusnul Rofiah]]>
<![CDATA[ COMVICE: Journal Of Community Service Vol. 1 No. 1 (2017): Mei (2017) - Oktober (2017) ]]>
Publisher : <![CDATA[STIE PGRI Dewantara Jombang ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (42.116 KB)
|
DOI: 10.26533/comvice.v1i1.117
<![CDATA[AbstractPandan Blole village located in Ploso district of Jombang district is famous for its production of pumpkin (waluh) or latinnya name cucurbita moschata. During this time, the abundant agricultural products are only sold as fruit or vegetables without being processed into more value-added products. Therefore, the authors team perform various assistance activities as an effort to improve the economic community Pandan Blole Village, through the diversification of food products made from pumpkin. Training and mentoring activities are also equipped with business management training, financial recording and marketing process. From the results of the activity, the people of Pandan Blole village have been able to create snack foods until yellow pumpkin cake and able to market until out of Pandan Blole region.]]>
<![CDATA[Optimalisasi Produksi Produk Olahan Berbahan Dasar Salak Di Desa Jatirejo, Kecamatan Diwek, Jombang ]]>
<![CDATA[Benih Hartanti]]>;
<![CDATA[Wenda Wahyu Christiyanto]]>;
<![CDATA[Nuri Purwanto]]>
<![CDATA[ COMVICE: Journal Of Community Service Vol. 2 No. 2 (2018): Oktober (2018) ]]>
Publisher : <![CDATA[STIE PGRI Dewantara Jombang ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (342.931 KB)
|
DOI: 10.26533/comvice.v2i2.180
<![CDATA[Kegiatan pendampingan yang dilakukan tim penulis di Desa Jatirejo, Kecamatan Diwek, Kabupaten Jombang – Jawa Timur dengan sumber dana dari hibah kementrian Riset dan teknologi Pendidikan Tinggi (kemenristekdikti) melalui Program Kerjasama Mitra, bertujuan untuk meningkatkan perekonomian Desa Jatirejo yang terkenal sebagai penghasil buah Salak dengan memberdayakan kelompok ibu-ibu Pemberdayaan Kesejahteraan Keluarga (PKK) sebagai mitra. Kegiatan ini berlangsung selama kurang lebih 3 (tiga) bulan dengan menitikberatkan pada pengolahan buah salak dalam berbagai varian produk yaitu minuman sari salak serta jenang salak, dengan disertai pemberian bantuan alat produksi kepada mitra. Dengan bermodalkan semangat membangun perekonomian desa dan kerja keras serta gotong royong, pada akhirnya produk minuman sari salak dapat dipasarkan dan laku terjual sebanyak 1600 cup ukuran 120 ml, dan jenang salak terjual sebanyak 150 Kg, dengan sebaran konsumen di wilayah Jawa Timur, Jawa Barat, Jakarta, Bali dan Sulawesi Utara.]]>
<![CDATA[Penguatan Manajemen Usaha Kampung Batik Jatipelem Guna Menghadapi Persaingan Global ]]>
<![CDATA[Chusnul Rofiah]]>;
<![CDATA[Nuri Purwanto]]>
<![CDATA[ COMVICE: Journal Of Community Service Vol. 4 No. 1 (2020): April 2020 ]]>
Publisher : <![CDATA[STIE PGRI Dewantara Jombang ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.26533/comvice.v4i1.618
<![CDATA[Program Inovasi Desa (PID) merupakan salah satu upaya pemerintah melaui kementrian desa untuk meningkatkan kesejahteraan masyarakat desa. Kegiatan ini bertujuan untuk meningkatkan kapasitas desa agar lebih berkualitas. Dalam pelaksanaannya, program ini bekerja sama dengan lembaga Penyedia Peningkatan Kapasitas Teknis Desa (P2KTD) - dalam hal ini diwakili oleh STIE PGRI Dewantara Jombang – bertugas untuk memberikan konsultasi teknis terkait dengan Program Inovasi Desa di tiap desa. Kegiatan ini dilakukan oleh tim penulis pada akhir tahun 2019. Mitra yang terlibat adalah para pengrajin batik di wilayah Kampung Batik di Desa Jatipelem Kecamatan Diwek Kabupaten Jombang. Jenis pelatihan dan pendampingan ini meliputi village branding, online marketing, business plan kampung batik, dan marketing melalui media sosial Instagram. Dari hasil kegiatan tersebut, mitra telah mampu melakukan pemasasran secara online hingga manajemen usaha secara modern. Kegiatan ini diharapkan bisa menjadi awal bagi usaha untuk meningkatkan nilai jual Kampung Batik Jatipelem.]]>
<![CDATA[Pengaruh Shopping Lifestyle Dan Fashion Involvement Terhadap Impulse Buying Pada Konsumen Hijab Butik Rabbani Jombang ]]>
<![CDATA[Shintia Fitri Febriani]]>;
<![CDATA[Nuri Purwanto]]>
<![CDATA[ JMD : Jurnal Riset Manajemen & Bisnis Dewantara Vol 2 No 2: Juli (2019) - Desember (2019) ]]>
Publisher : <![CDATA[STIE PGRI Dewantara Jombang ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (472.912 KB)
|
DOI: 10.26533/jmd.v2i2.372
<![CDATA[Penelitian ini bertujuan untuk mengetahui pengaruh gaya hidup belanja dan keterlibatan fashion terhadap pembelian impulsif konsumen hijab butik Rabbani Jombang. Jenis penelitian ini adalah jenis penelitian korelasional, dengan menggunakan pendekatan kuantitatif . Populasi dalam penelitian ini adalah semua konsumen yang belum pernah membeli jilbab di butik Rabbani sedangkan sampel dalam penelitian ini adalah 100 orang yang diambil dengan menggunakan teknik Accidental sampling. Teknik pengumpulan data menggunakan kuesioner. Metode analisis data dalam penelitian ini menggunakan analisis regresi linier berganda dengan alat statistik SPSS 20. Hasil penelitian menunjukkan bahwa gaya hidup belanja dan keterlibatan mode secara signifikan mempengaruhi pembelian impulsif.]]>
<![CDATA[Muda Berkarya Motivasi Wirausaha Dalam Kajian Fenomenologi ]]>
<![CDATA[Nuri Purwanto]]>
<![CDATA[ JMD : Jurnal Riset Manajemen & Bisnis Dewantara Vol 3 No 1 (2020): Januari (2020) - Juni (2020) ]]>
Publisher : <![CDATA[STIE PGRI Dewantara Jombang ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (185.319 KB)
|
DOI: 10.26533/jmd.v3i1.524
<![CDATA[The focus of the study is to uncover entrepreneurial experiences and entrepreneurial strategies that are specific to each subject. Research subjects used a purposive technique. The desired characteristics of the subject are an entrepreneur or entrepreneur who is under the age of 24 years and is willing to be the subject of research. Data collection methods using interviews, In this study using a qualitative methodology with a phenomenological approach, from the interviews it was found that entrepreneurs use social media as a means to develop their business because of three things, namely: (1) efficient, cost-saving, (2) effective , in searching for consumers and promotions, (3) strategic innovation, as a solution for increasingly receding offline sales]]>
<![CDATA[PENGARUH SERVICE ENCOUNTER DAN EXPERIENTAL VALUE TERHADAP CUSTOMER SATISFACTION (STUDI KASUS MATAHARI DEPARTMENT STORE MATOS MALANG) ]]>
<![CDATA[Nuri purwanto]]>
<![CDATA[ Jurnal Manajemen Indonesia Vol 18 No 1 (2018): Jurnal Manajemen Indonesia ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis, Telkom University. ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (457.52 KB)
|
DOI: 10.25124/jmi.v18i1.1255
<![CDATA[Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh service encounter terhadap experiental value, serta pengaruh experiental value terhadap customer satisfaction. Responden adalah 115 orang yang pernah melakukan transaksi pembelian di Matahari Department store MATOS Malang minimal 1 kali dalam 1 bulan. Teknik pengambilan sampel mengunakan purposive sampling dan metode analisia data menggunakan Teknik Structural Equation Model. Hasil penelitian ini menemukan: Dari hasil pembahasan yang tertulis di atas, dapat ditarik beberapa kesimpulan yaitu : Personal Interaction Encounters berpengaruh positif dan signifikan terhadap Efficiency, Personal Interaction Encounters berpengaruh positif dan signifikan terhadap Service Excellence, Physical Environment Encounters berpengaruh negatif dan tidak signifikan terhadap Aesthetic, Physical Environment Encounters berpengaruh positif dan signifikan terhdap Playfulnes, Efficiency berpengaruh negatif dan tidak signifikan terhadap Customer Satisfaction, Service Excellence berpengaruh positif dan signifikan terhadap Customer Satisfaction, Aesthetic berpengaruh negatif dan tidak signifikan terhadap Customer Satisfaction dan yang terakhir Playfulnes berpengaruh positif dan tidak signifikan terhadap Customer Satisfaction.]]>
<![CDATA[Online Marketing Enterprise of Jombang Culinary from TAM and VEM Perspective on Social Media ]]>
<![CDATA[nuri purwanto]]>;
<![CDATA[Kristin Juwita]]>
<![CDATA[ Binus Business Review Vol. 8 No. 3 (2017): Binus Business Review ]]>
Publisher : <![CDATA[Bina Nusantara University ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.21512/bbr.v8i3.3686
<![CDATA[The purpose of this research was to develop, evaluate, and test antecedent model with trust as an intermediary variable of Technology Acceptances Model (TAM) and Virtual Experiential Marketing (VEM) for buying intention. It used purposive sampling technique with 300 respondents. The questionnaire results were evaluated and analyzed using Structural Equation Model (SEM) method with the analysis tools (the third version of SmartPLS). The research result shows that there is no effect between TAM and trust. In addition, there is a direct and positive influence of VEM on trust. The trust and TAM have a positive effect on buying intention. However, VEM does not affect buying intention. The results indicate that the trust cannot mediate TAM and buying intention. Meanwhile, trust can mediate between VEM and buying intention.]]>
<![CDATA[Provisioning For New Entrepreneurs Using The Canvas Business Model In The Mlaras Village Business Group ]]>
<![CDATA[Nuri Purwanto]]>
<![CDATA[ KARYA ABDI Vol 1 No 2 (2020): Article ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Islam Indragiri ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.32520/karyaabdi.v1i02.1264
<![CDATA[Business canvas model is a model that sends and captures the value of a business consisting of 9 elements contained in the core of a business that is presented simply and easily understandable, the tighter business competition and the covid-19 virus outbreak has brought major changes in the economy and the real impact is on the MSME sector therefore STIE PGRI Dewantara Jombang is moved to conduct a community service program with the theme is training to create a business plan canvas model , simple and easy to apply creation there are three methods used in community service conducted this time, namely, a lecture model that presents about canvas business theory, the second model of baking practice as a form of implementation of value preposition and segmentation and the second is the presentation and discussion model to assess the level of understanding of the participants regarding the material that has been done before, the process of activities goes smoothly without being constrained , as well as the open insights of participants on the importance of making business planning before doing business]]>
<![CDATA[Wanita Dan Belanja : Aspek Motivasi Dilihat Dari Sudut Pandang Perilaku Konsumen ]]>
<![CDATA[Nuri Purwanto]]>
<![CDATA[ AKUNTABILITAS: Jurnal Ilmiah Ilmu-Ilmu Ekonomi Vol 13 No 2 (2021): Akuntabilitas: Jurnal Ilmiah Ilmu-Ilmu Ekonomi ]]>
Publisher : <![CDATA[Universitas Islam Balitar ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.35457/akuntabilitas.v14i2.1812
<![CDATA[This study aims to find and explain the underlying motives of women, especially mothers of Generation Y in shopping activities. The method used in this research is qualitative with a case study approach. The informants of this study were 2 women aged 26 to 41 years (1980-1995). Data collection techniques with in-depth interviews, observation and documentation. Data analysis used the Miles and Huberman model and tested by source triangulation and theoretical triangulation. The results showed that consumers' shopping motives, especially Generation Y mothers, had different shopping motives. There are several shopping motives, namely utilitarian shopping motives, hedonic shopping motives, product shopping motives, time shopping motives, place shopping motives and mood shopping motives. In this study it was also found that the dominant factor for mothers in shopping activities aimed at satisfying the emotional aspect. The findings of this study are the desire and the streets in shopping activities.]]>
