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Andy Mulyana
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Program Studi Pariwisata Universitas Terbuka Jalan Cabe Raya, Pondok Cabe, Pamulang, Tangerang Selatan 15437, Banten - Indonesia
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INDONESIA
JELAJAH: Journal of Tourism and Hospitality
Published by Universitas Terbuka
ISSN : -     EISSN : 2685094X     DOI : https://doi.org/10.33830/jelajah
Core Subject : Humanities, Social,
Humanities Social Sciences
JELAJAH: Journal of Tourism and Hospitality, teregistrasi dengan ISSN (Online): 2685-094X , merupakan media untuk menyebarluaskan hasil penelitian terkait pariwisata dan hospitality yang disajikan berdasarkan kaidah penulisan ilmiah.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 6 Documents
 1 
Search results for , issue "Vol. 3 No. 2 (2021)" : 6 Documents clear
THE EFFECT OF ALTERNATIVE TOURISM TRENDS ON THE VISITING DECISIONS OF MILLENIAL TOURISTS Hary Hermawan; Titah Sholihah; Santosa; Dhimas Setyo Nugroho
JELAJAH: Journal of Tourism and Hospitality Vol. 3 No. 2 (2021)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jelajah.v3i2.2186

Abstract

Tourism trends are starting to shift from being oriented towards mass tourism to alternative tourism. The tendency of tourists to back to nature, making ecotourism, is growing in interest. These changes can affect tourist decision making when visiting a tourism destination. The study aims to determine the effect of alternative tourism trends on millennial tourists visiting findings (a study of ecotourism destinations in Yogyakarta). Quantitative research was conducted by passing out questionnaires to 100 respondents who had seen the ecotourism destination in the Special Region of Yogyakarta (Ancient Volcano Nglanggeran, Mount Merapi Nation Park, and Mudal River Park). Sampling was done using cluster sampling and proportionate stratified random sampling techniques. Analysis using simple linear regression Based on the results of research at a significant level of 5% shows that alternative tourism trends have a positive and significant effect on the decision to visit millennial tourists (a study of ecotourism destinations in Yogyakarta). This is proved by the results of t-test analysis obtained at 4,966 > 1,665, then Ho is rejected, and Ha is accepted. Based on the results of the coefficient determination (R²), an Adjusted R Square value of 0,201 shows that alternative tourism trends contributed 20,1% to the decision of visiting millennial tourists at ecotourism destinations in Yogyakarta.
ANALYSIS OF SINAR MEDAN RESTAURANT OPERATIONAL MANAGEMENT STRATEGY IN THE PPKM PERIOD Febryola Indra
JELAJAH: Journal of Tourism and Hospitality Vol. 3 No. 2 (2021)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jelajah.v3i2.2207

Abstract

Sinar Medan Restaurant is one of the restaurants affected by the implementation of PPKM in Indonesia. Because this restaurant has several strategies that can be implemented and planned, so that it can survive until now. Even the condition of the Sinar Medan restaurant has started to recover as before (before the implementation of PPKM). Under these conditions, researchers conducted research on Sinar Medan Restaurant regarding the applicable operational strategy. The purpose of this study was to analyze the condition of the Sinar Medan restaurant during the PPKM period and analyze the management strategy of the Sinar Medan Restaurant during the PPKM period. The purpose of this study was to analyze the condition of the Sinar Medan restaurant during the PPKM period and analyze the management strategy of the Sinar Medan Restaurant during the PPKM period. This research is a qualitative research where the research object chosen by the researcher is Sinar Medan Restaurant located in Gading Serpong. Sinar Medan Restaurant has the concept of a family restaurant. Based on the results and discussions that have been carried out on Sinar Medan Restaurant, it can be concluded that before PPKM Sinar Medan Restaurant never touched social media to do promotions, but now they are doing promotions on social media such as creating Instagram accounts and creating new phone numbers for WhatsApp accounts.
THE ANALYSIS OF CONSUMER BEHAVIOR OF MILLENNIALS AND Z GENERATION TRAVELING IN JAPAN DURING THE COVID-19 PANDEMIC Asep Parantika
JELAJAH: Journal of Tourism and Hospitality Vol. 3 No. 2 (2021)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jelajah.v3i2.2230

Abstract

The study aims to analyze the consumer behavior of domestic travelers in Japan, especially the Millennial and Z generation groups during the Covid-19 pandemic. Fears of exposure and the imposition of a state of emergency, making tourists both domestic and foreign cancel their trips. Economic downturn amid the threat of the spread of a pandemic that is not yet known when it will end, it becomes a challenge for Japanese society to adjust to existing conditions. The Japanese government issued the "Go to Travel Campaign" program, a campaign aimed at stimulating the travel of domestic tourists who are down due to the spread of Covid-19. However, strict health protocols are in place to prevent and control the spread of the virus. This research was conducted using a qualitative descriptive approach by sharing questions and conducting interviews to analyze consumer behavior, especially millennials and Z groups, identifying behaviors that can change the tourism industry to understand its needs. Through an analysis of consumer behavior of millennial and Z generation groups in Japan during the Covid-19 pandemic, it was obtained that they were highly motivated and dared to travel in the pandemic and were not afraid of Covid-19, although in the pandemic the Millennial and Z groups always use masks and all their activities are in the crowd because their style always follows and adheres to health protocols that are followed by the Japanese government. By having an understanding and sensitivity or adjustment of the behavior of consumer travelers, it will make it easier for manufacturers to identify the needs of travelers indicated by purchasing decisions as a mirror of the behavior of travelers.
ANALYSIS OF MARKETING ASPECTS IN SPORT TOURISM ( CASE STUDY ON PEGASUS STABLE) Nova Sitorus
JELAJAH: Journal of Tourism and Hospitality Vol. 3 No. 2 (2021)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jelajah.v3i2.2239

Abstract

One of the tourism sectors that continues to grow is Sports Tourism. Sports Tourism is a form of special interest tourism that has participation, or watching sports as its main component / theme / motivation of the trip. This includes all forms of active and passive involvement in sporting activities, participating regularly or in an organizational manner for non-commercial or commercial reasons, which necessitates traveling away from home and working there. Sports Tourism is one of the fastest growing sub-sectors in special interest tourism. The aim is to promote tourist destinations through a variety of sports activities, both indoor and outdoor. This research aims to find out how to identify the tourism component in Pegasus Stable and to find out how to analyze marketing in Pegasus Stable. Based on the problems to be studied, the research team chose to use qualitative research methods. The data collection technique that will be carried out is interviews. Pegasus Stable carries out a marketing strategy by determining market segmentation, namely through the income level of its target market and positioning itself according to the intended target market, such as positioning, namely the reputation of Pegasus Stable which automatically proves their high standards, because many ASEAN Games & SEA Games participants came from training facilitated by Pegasus Stable. Pegasus Stable also looked at the components of the marketing mix (8P) and adjusted accordingly. Starting from Products, providing facilities for riding, both for schools, photoshoots, horse care and rentals arena. Price , Pegasus Stable set a fairly affordable price compared to competitors. Location, which is easy to access. Promotion through social media, direct approach and word of mouth. Packaging provides attractive tour packages that are packaged at affordable prices, so that they are profitable and attract the attention of ordinary tourists and special tourists. Programming by holding an annual event that tourists look forward to specifically to maintain communication between horse riders. Cooperation, the existence of cooperation with the government and foreign parties. And finally, in human resources, there are human resources with the best quality through an appropriate recruitment process and evaluation process that is carried out regularly. Keyword: marketing, sport tourism, analysis
THE PHENOMENON OF ‘TRAVELOKA XPERIENCE’ FROM THE PERSPECTIVES OF ENTERTAINMENT MEDIA ENTHUSIASTS IN SURABAYA Iin Rachmawati
JELAJAH: Journal of Tourism and Hospitality Vol. 3 No. 2 (2021)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jelajah.v3i2.2270

Abstract

Recently, it can be seen that there are numerous ways when it comes to go around the world or when it comes to search for entertainment. Internet has provided everything we need just for a few clicks. This article will discuss about the new phenomenon in the entertainment industry called ‘Traveloka Xperience’. By using this feature, the users can easily search for everything related to entertainment facility they want in just one application such as traveling, eating, watching movies, going to spa, and many others. Qualitative descriptive approach will be used to help finding how the interaction built between the users and the text, as well as about the influence of Traveloka Xperience towards the fast development of entertainment industry business and how their users utilize this feature to fulfill their needs in searching for alternative entertainment facility. The result shows that there are still various entertainment business chances, especially some sort of start-up business. The users of Traveloka Xperience have also considered that these kinds of tertiary experiences are becoming something they need the most.
PREDICTING CUSTOMER SATISFACTION AND INTENTION TO REVISIT AT LOCAL COFFEE SHOP WITH INDUSTRIAL CONCEPT IN JAKARTA Bagas Mufhtie Haifa; Usep Suhud; Shandy Aditya
JELAJAH: Journal of Tourism and Hospitality Vol. 3 No. 2 (2021)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jelajah.v3i2.3103

Abstract

This study examines the factors that influence customer satisfaction and visiting intentions at a local industrial coffee shop. This study uses six measured variables: service quality, food quality, variety of menu, café atmosphere, customer satisfaction and revisit intention. The data collection method used a survey with an instrument in the form of a online questionnaire. Respondents are those who live in DKI Jakarta and have made purchases and visits to local coffee shop with industrial concepts. A total of 246 respondents were involved, the data were analyzed using SPSS 26 and SEM from AMOS software version 26 to manage and analyze data. The results of this study based on the hypothesis indicate that the hypothesis of service quality on revisit intention is accepted and significant, service quality on customer satisfaction is accepted and significant, food quality on revisit intention is accepted and significant, food quality on customer satisfaction is accepted and significant, customer satisfaction on revisit intention is accepted. and significant, variety of menu on customer satisfaction is accepted and significant, variety of menu on revisit intention is accepted and significant, café atmosphere on customer satisfaction is accepted and significant, café atmosphere on revisit intention is accepted and significant.

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