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All Journal Jurnal REKOMEN (Riset Ekonomi Manajemen) JURNAL DINAMIKA MANAJEMEN DAN BISNIS Journal of Business and Behavioural Entrepreneurship Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat Jurnal Pendidikan dan Konseling Indonesian Collaboration Journal of Community Services (ICJCS) JELAJAH: Journal of Tourism and Hospitality Journal of Comprehensive Science Jurnal Bisnis, Manajemen, dan Keuangan Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Digital Business Journal (DIGIBIS)
Shandy Aditya
Universitas Negeri Jakarta
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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The Effect of E-Service Quality and Brand Image Toward Netflix Customer Loyalty through Customer Satisfaction Haura Kurniati; Agung Kresnamurti Rivai Prabumenang; Shandy Aditya
Jurnal REKOMEN (Riset Ekonomi Manajemen) Vol 5, No 1 (2021)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rn.v5i1.4321

Abstract

This research aims to determine the effect of e-service quality and brand image on customer satisfaction and customer loyalty towards Netflix’s user. This research uses quantitative method and the data collection use survey method with questionnaires as the instrument. The sample of this research is 200 respondents who live in DKI Jakarta and have used Netflix in the past 6 months. Data were analyzed using software SPSS version 25 and SEM (Structural Equation Model) from Lisrel 8.8 to process and analyze the research data. The result of hypothesis testing shows that e-service quality has significant effect on customer satisfaction, but not on customer loyalty. However, e-service quality has significant effect on customer loyalty through customer satisfaction. The result also found that brand image has significant effect on both customer satisfaction and customer loyalty. And customer satisfaction has the most influence on customer loyalty.
The Influence of Attitude, Subjective Norms, Perception of Self-Control And Entrepreneurship Education on Entrepreneurial Intentions Shandy Aditya
Journal of Business and Behavioural Entrepreneurship Vol 4 No 2 (2020): Journal of Business and Behavioural Entrepreneurship
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JOBBE.004.2.06

Abstract

Over the years, the field of entrepreneurship studies has become important in the world of education (Abdul, Salim, & Kamarudin, 2012). The importance of entrepreneurship can support the view that entrepreneurship has become a major factor in the progress and expansion of the social economy, because it offers more job opportunities, as well as the impact on national growth and income distribution in a country (Ali, Topping, & Tariq, 2010). Many studies have shown the interaction between entrepreneurship education and entrepreneurial intentions (Gerba et al., 2012; Kurniawan, 2013; Hassan and Wafa, 2012; Noel, 2001; Paco et al. 2012; Widawati, 2012; Schlaegel and Koenig, 2014). The aim of this study was to empirically examine factors such as personal attitudes, subjective norms, perceptions of self-control and entrepreneurial education that stimulate entrepreneurial intentions during higher education programs using data collected on campus. This research examines attitudes, norms, self-control, and entrepreneurship education on entrepreneurial intentions. The research test used multiple linear regression analysis techniques with the help of the SPSS 23 program. Where the number of respondents in this study were 95 students of the Jakarta State University Management Study Program. Based on the results of the study, it can be seen that the research results show that the variable personal attitude affects entrepreneurial intention, self-control variable affects entrepreneurial intention, and the entrepreneurship education variable does not influence entrepreneurial intention.
PREDICTING CUSTOMER SATISFACTION AND INTENTION TO REVISIT AT LOCAL COFFEE SHOP WITH INDUSTRIAL CONCEPT IN JAKARTA Bagas Mufhtie Haifa; Usep Suhud; Shandy Aditya
JELAJAH: Journal of Tourism and Hospitality Vol. 3 No. 2 (2021)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jelajah.v3i2.3103

Abstract

This study examines the factors that influence customer satisfaction and visiting intentions at a local industrial coffee shop. This study uses six measured variables: service quality, food quality, variety of menu, café atmosphere, customer satisfaction and revisit intention. The data collection method used a survey with an instrument in the form of a online questionnaire. Respondents are those who live in DKI Jakarta and have made purchases and visits to local coffee shop with industrial concepts. A total of 246 respondents were involved, the data were analyzed using SPSS 26 and SEM from AMOS software version 26 to manage and analyze data. The results of this study based on the hypothesis indicate that the hypothesis of service quality on revisit intention is accepted and significant, service quality on customer satisfaction is accepted and significant, food quality on revisit intention is accepted and significant, food quality on customer satisfaction is accepted and significant, customer satisfaction on revisit intention is accepted. and significant, variety of menu on customer satisfaction is accepted and significant, variety of menu on revisit intention is accepted and significant, café atmosphere on customer satisfaction is accepted and significant, café atmosphere on revisit intention is accepted and significant.
Pengaruh Ewom dan Brand Image terhadap Purchase Intention Melalui Brand Trust pada Pengguna Jasa Pengiriman Barang di Kota Bekasi Harfiana Dewi; Agung Kresnamurti Rivai P; Shandy Aditya
Jurnal Pendidikan dan Konseling (JPDK) Vol. 4 No. 4 (2022): Jurnal Pendidikan dan Konseling
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (326.107 KB) | DOI: 10.31004/jpdk.v4i4.6079

Abstract

Tujuan dasar dari penelitian ini adalah untuk menganalisis pengaruh electronic word of mouth (eWOM) dan brand image terhadap purchase Intention sebagai mediator brand trust. Penelitian ini dilakukan pada kalangan pengguna jasa transportasi di kota Bekasi. Dalam penelitian ini, peneliti menggunakan total 195 sampel dan kuesioner yang disebarkan melalui jejaring sosial dan dianalisis dengan SEM Lisrel 8.8. Hasil penelitian menunjukkan bahwa eWOM dan brand image terhadap purchase intention tidak berpengaruh, sedangkan brand trust terhadap niat beli berpengaruh. Untuk efek mediasi brand trust pada eWOM terhadap purchase intention tidak ada pengaruhnya, sedangkan untuk brand image ada pengaruhnya. Penelitian ini dilakukan agar perusahaan lebih tertarik pada brand image dan brand trust karena faktor-faktor tersebut melalui penelitian yang dilakukan secara langsung maupun tidak langsung mempengaruhi purchase intention.
PENINGKATAN LITERASI KEUANGAN DAN PEMASARAN DIGITAL BAGI UMKM DI JAKARTA TIMUR Umi Widyastuti; Osly Usman; Terrylina A. Monoarfa; Shandy Aditya; Diena Noviarini; Meta Bara Berutu
Indonesian Collaboration Journal of Community Services Vol. 2 No. 4 (2022): Indonesian Collaboration Journal of Community Services
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/icjcs.v2i4.88

Abstract

MSMEs are one of the pillars that support the national economy, therefore the government pays great attention to the sustainability of MSMEs. MSME actors in the East Jakarta Sub-Department of MSMEs, Cooperatives and Trade are facing problems regarding the limitations of financial literacy and digital marketing in managing their businesses. One way that can be done to support the success of MSMEs is to provide training on financial records with SIAPIK which is based on a single record. In addition, they were also given directions on digital marketing in an effort to increase sales turnover for MSMEs in the region
RANCANG BANGUN PLATFORM DIGITAL BERBASIS WEBSITE SEBAGAI MEDIA PROMOSI PENYELENGGARAAN WIRAUSAHA Osly Usman; Umi Widyastuti; Terrylina Arvinta Monoarfa; Shandy Aditya; Diena Novirini; Meta Bara Berutu
Indonesian Collaboration Journal of Community Services Vol. 2 No. 4 (2022): Indonesian Collaboration Journal of Community Services
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/icjcs.v2i4.91

Abstract

In today's technical advancements, the internet has become more widespread and is in demand by the general public; in this fast-paced period, it is necessary to always follow those wants, despite this separated area. Today, you may use internet media to promote a variety of products, services, and information. Using the internet to obtain information is very simple and convenient anywhere there is a network. A website-based platform for the smoothness and progress of MSMEs in Cisaat village is provided by UNJ Digital Business Students in response to the inspiration of several MSMEs from Cisaat village, Serang, Banten, who are eager to learn and improve the capability of business actors in the area. They also provide wider information related to e-commerce for activities. SMEs (MSMEs). There is a communication platform on the bumdescisaat.com website that aims to arrange a forum for business actors so that they may share experiences and buy and sell things on the same website. As a result, a website was created that could serve as a digital platform for meeting the needs of conducting business. This website's goal is to provide a forum for local businesspeople in Cisaat Serang, Banten, who desire to engage in entrepreneurial endeavors. This website's goal is to serve as a forum and market place for conversations between businesspeople or between businesspeople and consumers. This website is anticipated to serve as a marketing tool for entrepreneurs looking to conduct business on a quick and convenient digital platform
Predicting Customer Satisfaction and Intention to Revisit a Local Coffee Shop with Industrial Concept in Jakarta Bagas Mufhtie; Usep Suhud; Shandy Aditya
JURNAL DINAMIKA MANAJEMEN DAN BISNIS Vol 5 No 2 (2022): Jurnal Dinamika Manajemen dan Bisnis
Publisher : LPPM Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JDMB.05.2.2

Abstract

This study examines the factors that influence customer satisfaction and visiting intentions at a local industrial coffee shop. This study uses six measured variables: service quality, food quality, variety of menu, café atmosphere, customer satisfaction and revisit intention. The data collection method used a survey with an instrument in the form of a online questionnaire. Respondents are those who live in DKI Jakarta and have made purchases and visits to local coffee shop with industrial concepts. A total of 246 respondents were involved, the data were analyzed using SPSS 26 and SEM from AMOS software version 26 to manage and analyze data. The results of this study based on the hypothesis indicate that the hypothesis of service quality on revisit intention is accepted and significant, service quality on customer satisfaction is accepted and significant, food quality on revisit intention is accepted and significant, food quality on customer satisfaction is accepted and significant, customer satisfaction on revisit intention is accepted. and significant, variety of menu on customer satisfaction is accepted and significant, variety of menu on revisit intention is accepted and significant, café atmosphere on customer satisfaction is accepted and significant, café atmosphere on revisit intention is accepted and significant.
The Impact of E-Service Quality and Brand Trust on Repurchase Intention with Customer Satisfaction as Intervening for Telemedicine Application Users Annisa Dayani; Agung Kresnamurti Rivai; Shandy Aditya
JURNAL DINAMIKA MANAJEMEN DAN BISNIS Vol 5 No 2 (2022): Jurnal Dinamika Manajemen dan Bisnis
Publisher : LPPM Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JDMB.05.2.3

Abstract

As an intervention for Halodoc application users, this study aims to determine the impact of telemedicine application product e-service quality and brand trust on customer satisfaction repurchase intent. We surveyed 245 users of Halodoc applications who performed transactions using Halodoc applications at least once in the past year. The data analysis method used SPSS version 23 and the SEM analysis used LISREL 8.8 to process and analyze the survey data. Hypothesis test results show that quality of e-service has a positive and significant impact on repurchase intention, brand trust has a positive and significant impact on repurchase intention, and quality of e-service has a positive impact on customer satisfaction. It shows that it has a significant impact. Trust has a significant positive impact on customer satisfaction, and customer satisfaction has a significant positive impact on repurchase intention. In addition, the results of this study show a positive and significant indirect relationship between quality of e-service and brand confidence in repurchase intent mediated by customer satisfaction and repurchase intent mediated by customer satisfaction.
Pengaruh Trust, E-Service Quality, Dan E-Word Of Mouth Terhadap Purchase Decision Melalui Online Marketplace Pada Siswi Smk Negeri 6 Bekasi Sovia Wahyu Eka Pratiwi; Osly Usman; Shandy Aditya
Journal of Comprehensive Science (JCS) Vol. 2 No. 1 (2023): Journal of Comprehensive Science (JCS)
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jcs.v2i1.197

Abstract

Penelitian ini memiliki tujuan untuk 1) Untuk menganalisis pengaruh Trust terhadap keputusan pembelian melalui online marketplace pada Siswi SMK Negeri 6 Bekasi, 2) Untuk menganalisis pengaruh E-Service Quality terhadap keputusan pembelian melalui online marketplace pada Siswi SMK Negeri 6 Bekasi, 3) Untuk menganalisis pengaruh Electronic Word Of Mouth terhadap keputusan pembelian melalui online marketplace pada Siswi SMK Negeri 6 Bekasi, 4) Untuk menganalisis pengaruh Trust, E-Service Quality, dan Electronic Word Of Mouth terhadap keputusan pembelian melalui online marketplace pada Siswi SMK Negeri 6 Bekasi. Instrumen kuesioner menjadi alat yang digunakan saat survei sebagai metode pengumpulan data. Sampel penelitian ini sebanyak 140 responden. Data yang telah didapatkan dari kuesioner kemudian dianalisis dengan menggunakan program SPSS. Hasil pengujian hipotesis pada penelitian ini menunjukkan empat hipotesis memiliki pengaruh positif signifikan.
Analysis of Service Quality, Perceived Value and Customer Satisfaction on Behavioral Intention on Ojek Online Elilia Nindy Prastika Elilia; Osly Usman; Shandy Aditya
JURNAL DINAMIKA MANAJEMEN DAN BISNIS Vol 6 No 2 (2023): Jurnal Dinamika Manajemen dan Bisnis
Publisher : LPPM Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JDMB.06.2.2

Abstract

The purpose of this study is to describe service quality, perceived value, customer satisfaction and behavioral intentions in digital business companies. That is to see whether service quality, perceived value, customer satisfaction can have a significant effect on behavioral intentions either separately or not simultaneously. This research was conducted on 200 respondents with the criteria of being domiciled in Jabodetabek, aged 17-44 years and consumers who have used online motorcycle taxi transportation services in the Grab application at least 2x in the last 1 year. This study uses a survey method by distributing questionnaires, which are then processed using the SEM AMOS program. The results of this study indicate that there is a positive and significant effect between service quality on customer satisfaction, customer satisfaction can mediate the relationship between service quality and behavioral intentions, customer satisfaction can mediate the relationship between perceived value and behavioral intentions. Meanwhile, there is a negative and insignificant effect between perceived value on customer satisfaction, customer satisfaction on behavioral intentions, service quality on behavioral intentions and perceived value on behavioral intentions.
Co-Authors Agung Kresnamurti Rivai Prabumenang Agung Wahyu Handaru Akbar Artdiansyah Aminda Annisa Dayani Ati Sumiati Bagas Mufhtie Bagas Mufhtie Haifa Basrah Saidani Cantika Firyal Thifally Destria Kurnianti Diena Noviarini Diena Novirini Elilia Nindy Prastika Elilia Elsha Melinda Harfiana Dewi Haura Kurniati I Gusti Ketut Agung Ulupui Ignasius Falentino Manalu Ika Febrilia Indra Pahala Meta Bara Berutu Mohamad Rizan Monica Grace Purba Muhammad Rifqi Vazwan Muhammad Rizki Rohmadhon Osly Usman Puji Wahono Ratna Anggraini Rd. Tuty Sariwulan Rida Prihatni Setyo Ferry Wibowo Sovia Wahyu Eka Pratiwi Suherdi Suherdi Surya Chandra Taufiq Rahmadghani Terrylina A. Monoarfa Terrylina Arvinta Monoarfa Umi Widyastuti Usep Suhud Vannisa Fahrani Wulan Oktila Sarin Zahra Fahriza