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yogi prasetyo
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INDONESIA
Indonesian Journal of Digital Business
Published by Universitas Pendidikan Indonesia
ISSN : 27980014     EISSN : 27982432     DOI : -
Core Subject : Economy, Science, Engineering,
Computer Science & IT Economics, Econometrics & Finance Engineering
Marketing Management Human Resource Management Financial Management Strategic Management Accounting Entrepreneurship Software engineering Data Mining Iot Multimedia and Game Database Technologies and Applications AI/ML Data Science Information technology
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Sistem Informasi Menejemen
Articles 5 Documents
 1 
Search results for , issue "Vol 3, No 2 (2023): Indonesian Journal of Digital Business" : 5 Documents clear
Implementasi Metode Design Sprint pada Perancangan User Experience dan User Interface Website PPID untuk PT Pembangunan Perumahan Persero Tbk Rizky Ditya A Rachman; Yogi Prasetyo; Rangga Gelar Guntara
Indonesian Journal of Digital Business Vol 3, No 2 (2023): Indonesian Journal of Digital Business
Publisher : Universitas Pendidikan Indonesia (UPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/ijdb.v3i2.56836

Abstract

Pengalaman Pengguna atau yang juga dikenal sebagai UX adalah segala hal yang terkait dengan bagaimana pengguna berinteraksi dengan suatu produk. Sedangkan antarmuka pengguna atau User Interface (UI) adalah tampilan dari sebuah website atau aplikasi yang digunakan sebagai antarmuka antara manusia dan komputer. Desain UI yang baik dapat membantu meningkatkan UX, sementara UX yang baik membutuhkan desain UI yang efisien dan efektif. Metode Design Sprint digunakan untuk mengembangkan rancangan produk dalam 5 hari dengan mengikuti 5 langkah utama. Penelitian ini bertujuan untuk merancang website PPID PT Pembangunan Perumahan Persero Tbk menggunakan metode Design Sprint dan melakukan evaluasi untuk memvalidasi masalah usability evaluasi tersebut dilakukan pada awal dan akhir dengan menggunakan User Heuristic Evaluation. Hasil Evaluasi ini menunjukkan bahwa website PPID PT Pembangunan Perumahan Persero Tbk memiliki masalah pada semua yaitu 10 aspek usability. Sedangkan, hasil dari prototype yang telah dibuat menunjukkan peningkatan pada semua aspek usability, dengan hanya memiliki masalah pada satu aspek saja.
The Effect of Electronic Word of Mouth (ewom) and Halal Label on Purchase Decisions for Mixue Products Anisa Sekar Ningrum; Btari Mariska Purwaamijaya; Adi Prehanto
Indonesian Journal of Digital Business Vol 3, No 2 (2023): Indonesian Journal of Digital Business
Publisher : Universitas Pendidikan Indonesia (UPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/ijdb.v3i2.57012

Abstract

Currently, various types of food are widely circulated in the market, making consumers must be selective in choosing food. One of the trends is the Mixue ice cream brand. Mixue is a franchise brand from China that the public favors because of its affordable prices and many menu variants. Mixue is utilizing social media as a promotional medium. News about the halal status of Mixue which is a trend of conversation in the community on social media can result in a decrease in consumer purchase decisions, this is one of the impacts of electronic word of mouth (ewom). This study aims to analyze the effect of ewom and halal labels on purchase decisions for Mixue products. This research uses quantitative methods with an associative approach. The number of samples in this study were 60 respondents with a non-probability sampling technique of purposive sampling type. The results of the study stated: 1) ewom has a positive and significant effect on purchase decisions. 2) halal labeling has a positive and insignificant effect on purchase decisions. 3) ewom and halal label simultaneously positively and significantly affect purchase decisions. The implication of this research is that ewom can be used as a marketing medium and make it easier for consumers to search for product information, and the halal label will add value to a product that can increase consumer confidence to buy and consume products.
CHALLENGES AND EFFECTS OF POOR RECRUITMENT AND SELECTION PROCESS IN NIGERIAN WORKPLACE Shulammite Oghenenyerhowvo OMOGBIYA
Indonesian Journal of Digital Business Vol 3, No 2 (2023): Indonesian Journal of Digital Business
Publisher : Universitas Pendidikan Indonesia (UPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/ijdb.v3i2.57227

Abstract

In this study, recruitment and selection procedures in Nigerian organizations were examined. In order to accomplish this, literature on recruitment and selection practices, contemporary trends in recruitment and selection at the workplace in Nigeria, problems and consequences of poor recruitment and selection practices, as well as management strategies for recruitment and selection at the Nigerian workplace, was reviewed. For the purpose of developing a strong justification for the discourse, this study made use of the Human Capital Theory and Resource Based View (RBV) Theory. As a result, this study came to the conclusion that finding the right employee for the right job is essential for organizational success. In order to have a round peg in a round hole, it is advised that organizations in Nigeria constantly check that their recruitment and selection criteria are valid and in line with international best practices. This recommendation includes, among other things that all employers of labor in Nigeria, whether they are public or private, should make sure that qualified human resources experts are in charge of the recruitment and selection process.
The Effect of Social Media Marketing Through Brand Awareness on Brand Loyalty on Instagram @digitalbusiness.upi Muhammad Safiq
Indonesian Journal of Digital Business Vol 3, No 2 (2023): Indonesian Journal of Digital Business
Publisher : Universitas Pendidikan Indonesia (UPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/ijdb.v3i2.57733

Abstract

University of Education Indonesia also opened a Digital Business Study Program, which not only conducts conventional socialization, but also through social media Instagram @digitalbusiness.upi, however, based on engagement data from the Instagram account @digitalbusiness.upi has decreased by 70.3%, on the other hand the Digital Business Study Program competitors from other universities who also use social media marketing. This study uses a quantitative descriptive analysis method which then the data is obtained from distributing questionnaires using a non-probability sampling method with purposive sampling. So that the sample used was 180 students of the Digital Business Study Program. The data analysis used is descriptive and inferential data analysis techniques using Partial Least Square (PLS) with SmartPLS 3.2.9 software. The results of this study indicate (1) Brand awareness has a positive and significant effect on brand loyalty with a path coefficient of 0.527. (2) Social media marketing has a positive and significant effect on brand awareness with a path coefficient of 0.562. (3) Social media marketing has a positive and significant effect on brand loyalty with a path coefficient of 0.364. (4) Social media marketing has a positive and significant effect on brand loyalty through brand awareness with a path coefficient of 0.296. Social media marketing and brand awareness have a contribution of 62.10% in influencing brand loyalty, while the remaining 37.90% is influenced by other variables.
WORK-FAMILY BALANCE AND REMOTE WORKING AMONG WOMEN IN NIGERIA DURING COVID-19 PANDEMIC Ugo Chuks Okolie; Emuobosa Hannah IVWIGHREN
Indonesian Journal of Digital Business Vol 3, No 2 (2023): Indonesian Journal of Digital Business
Publisher : Universitas Pendidikan Indonesia (UPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/ijdb.v3i2.59949

Abstract

Organisations face the challenge of establishing ways to mitigate the negative effects of work during coronavirus or Covid-19 pandemic. As a result work-family balance was disrupted and negatively affected the employees’ well-being especially working women. Against this backdrop, this study examined work-family balance of women working from home during covid-19 pandemic. Cross sectional research design was employed and data were collected via a survey of 126 from medical, education, banking, and finance and service sectors in Nigeria. The 126 women were selected using simple random sampling technique and data collected was analysed using simple percentage. The study revealed that women were satisfied by working remotely during the Covid-19 pandemic. The study recommends among others that organisations and government should develop and implement work-family balance policies that would promote the increasing use of remote working arrangement with special reference to working women.

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